Under the general supervision of the VP, Marketing develops strategies, plans and executes advertising, promotion and member communication to reach prospective and existing members. Additionally, this position is accountable for managing multiple marketing, communications and community relations projects and events of moderate to extreme complexity.
DIMENSIONS
- Manages marketing for up to 8 major product lines and up to $1.3MM budget
- Manages the Marketing Project Specialist
- Plays key role in building organization’s growth, generating sales traffic leads into 26 branches and 40-person call center
- Influences the perceived value and quality of $3.6 billion brand (organization)
- Interacts with senior management and product experts/managers
- Operates relational database software, MCIF (Marketing Customer Information File)
- Manages Member Statement content
- Concurrent management of 8-10 complex projects and 6-8 less complex projects to support a $3.6 billion credit union with nearly 200,000 members.
- Manages complex projects that have impact on brand and member growth, member service and credit union profitability.
- Responsible for managing project or event resources: employees, vendors, equipment and facilities.
Supervisory responsibilities
The position reports directly to the Vice President, Marketing. This position has one direct report.
NATURE & SCOPE
- Specializes in the marketing of assigned credit union products including consumer loans (credit card, auto, personal loans, etc.) and deposit marketing. Proactively identifies opportunities and initiates marketing strategies and tactics to increase product penetration, utilization, and profitability of product specialties. Oversees marketing support for Cal Coast Financial Services
- Operates relational database software, MCIF (Marketing Customer Information File)
- Manages marketing activities to support car buying partners (TrueCar and New Cars Inc.).
- Collaborates with the Digital Marketing Team Conceives for the creation of digital assets for product marketing activities (e.g., consumer / member email creation, banner ads, etc.) and acts as a backup for digital content revisions via a content management system.
- Conceives, writes and manages production of fully integrated marketing campaigns across multiple marketing channels. Develops campaigns that are imaginative, engaging, and aligned with the credit union’s brand while also meeting time and budget constraints. Coordinates and ensures accurate and timely communication to employees and management on the execution of marketing campaigns. Crafts talking points as necessary.
- Manages and ensures timely delivery of advertising content on assigned marketing channels. Reviews content and recommends adjustments that optimize channel effectiveness.
- Analyzes and determines cost benefit and ROI of existing and emerging marketing channels.
- Provides clear instruction and direction to vendors. Identifies vendors as necessary. Works with credit union service providers, overseeing and assessing their marketing efforts and monitoring results.
- Confers with product experts/managers, sales and training, and the compliance departments to ensure product launches, procedures, effective delivery of promotions and disclosures are met. Evaluates product performance factors and initiates and executes as appropriate the resolution of performance issues.
- Develops and manages marketing budget for assigned products. Assists in the department’s annual budget development. For assigned products and channels, maintains budget records and periodically provides spending reports to the Senior Vice President, Marketing.
- Manages and provides guidance to the Marketing Specialist.
- Manages credit card campaigns designed to attract new members and increase utilization of existing credit card accounts.
- Assists with strategic marketing planning including development of the annual marketing plan. Represents the Marketing Department and serves on credit union strategic initiative teams as assigned. Interacts regularly with the Senior Leadership Team. Using member data from the Marketing Customer Information File (MCIF) independently analyzes member account data and makes recommendation to management for pricing and product development and general marketing strategies. Prepares mailing targets and tracks and measures direct mail and e-mail campaign results. Researches, identifies and recommends methods for effectively reaching member and prospective member target audiences. Regularly conducts market, competitive and demographic research.
- Manages monthly member statement content
- Plans promotional activities and works closely with branch management and community relations specialists to meet branch goals.
- Performs other relevant and related duties as required.
Education, skills, & abilities
The Eight Superpowers
- Provides leadership through modeling of behaviors and bringing forward new ideas and new ways of doing things.
- Demonstrates empathy, self-reflection, and adjustment of own behaviors, showing effective emotional intelligence.
- Practices active listening in communications with others, giving someone full attention and listening to understand, not just respond.
- Demonstrates grit, persisting in application of knowledge, skills, and behaviors to achieve goals and address obstacles.
- Models intrinsic motivation; is self-driven to meet or exceed objectives, timelines, and quality measures while building and sustaining effective relationships.
- Applies creative problem-solving to provide clarity, handle resources under one’s control, and address stressful situations; finds ways to meet individual, team, and member goals, by navigating through barriers.
- Shares a diverse set of perspectives, work and life experiences, as well as religious and cultural differences. Actively seeks out differences in values, ideas, and priorities. Respects and value the differences of others, including but not limited to: national origin, language, race, color, disability, ethnicity, gender, age, religion, sexual orientation, gender identity, socioeconomic status, veteran status, and family structures. Believes a diverse workplace is essential to the company’s success.
- Values and shows appreciating for the unique qualities and experiences of each person-inclusion; appreciates and effectively utilizes the talents and skills of others to achieve objectives; is open to the perspective of others; and encourages collaboration, flexibility and fairness. Makes each employee feel valued and supported for their unique qualities.
Other Education, Skills, and Abilities
- An undergraduate degree in Marketing, Advertising, Journalism, Public Relations, or a related discipline; plus five years experience in increasingly more responsible positions working directly with marketing and/or advertising.
- Knowledge of digital marketing practices
- Business acumen and strong critical thinking, writing and oral communication skills.
- Financial Services experience required
- Demonstrated experience with marketing and advertising, including direct mail and postal requirements, media buying and placement and advertising legal compliance. Ability to develop marketing and advertising concepts and manage marketing production processes.
- Ability to prepare and assess Return on Investment Analysis of marketing programs is required.
- Ability to motivate, coach, train, and mentor others
- Excellent organizational skills, attention to detail and ability to prioritize work in order to handle multiple projects at once and meet deadlines.
- .Excellent analytical skills and ability to interpret data.
- Knowledge of basic sales skills in order to cross-sell credit union products and services.
- Ability to work in a team environment with all levels of credit union staff, as well as to work independently.
- Ability to interact with co-workers, take direction from others, understand and follow policies and procedures and accept constructive criticism.
MAJOR ACCOUNTABILITIES
- Conceives, writes and manages production of fully integrated marketing campaigns for up to 8 major product lines across multiple marketing channels.
- Negotiates and purchases media advertising, printing and mailing services and other creative services.
- Manages content production
- Analyzes member account data and makes recommendation to management for pricing and product development and marketing strategies.
- Monitors and tracks marketing effectiveness.
- Confers with product experts/managers, sales and training, and the compliance departments to ensure product launches, procedures, effective delivery of promotions and disclosures are met.
- Plans promotional activities and works closely with branch management and community relations specialists to meet branch goals.
PHYSICAL REQUIREMENTS
- Excellent ability to communicate, both verbally and in writing; ability to tolerate periods
of continuous sitting. Ability to lift up to 25 lbs.
ENVIRONMENTAL CONDITIONS:
- Work is primarily performed within a cubicle office setting and occasional business travel may be required. Subject to standard background noise found in an office environment.
Note: Staff is expected to perform various tasks, projects and administrative duties as assigned.
Management reserves the right to assign or change duties and tasks to this position at their discretion.
Salary Range
$87,878.0560 (min) – $131,817.0840 (max)
California Coast Credit Union
Related jobs:
Extras Needed for Film “40 Dates and 40 Nights” (Serving/Waiting Experience)
Job Description: We are looking for extras with some experience in waiting or serving for the upcoming film “40 Dates and 40 Nights,” which will be shooting in Houston. No expert-level skills are required, but you should be comfortable carrying a tray of plates or drinks without spilling or shaking. This is a great opportunity to gain on-set experience and be part of a major production!
Job Responsibilities:
- Serve food or drinks as part of a scene, carrying trays confidently.
- Work professionally with the crew and cast to ensure the scene flows smoothly.
- Follow the director’s instructions on blocking, timing, and actions in scenes where serving is involved.
- Maintain a professional attitude on set, adhering to production rules and schedules.
- Be flexible with longer working hours if needed.
Requirements:
- Must be comfortable carrying trays with food or drinks.
- Previous serving or waiting experience is preferred but not mandatory.
- Open to male and female applicants, any ethnicity, ages 20s–30s.
- Must be non-union.
- Availability to work in Houston, Texas.
Compensation:
- Pay rate varies depending on the workday:
- $100 for an 8-hour shift ($100/8), with $12.50/hour for overtime.
- $150 for a 12-hour shift ($150/12), with additional pay for work beyond 12 hours.
- Meals provided on set for long workdays.
- Opportunity to gain experience and build connections within the film industry.
Male Models Needed for Upcoming Project (Height Over 6’2″)
Job Description: We are seeking tall, confident male models for an exciting project set to take place in Los Angeles. This is a fantastic opportunity for models who meet the physical criteria and are interested in showcasing their unique look. Whether you are part of SAG or Non-Union, we welcome your application. Selected models will be involved in a photoshoot or video campaign representing a high-end fashion or lifestyle brand.
Job Responsibilities:
- Participate in a professional photoshoot or commercial video shoot.
- Follow the creative direction provided by the stylist, photographer, or director.
- Represent the brand with poise, professionalism, and charisma.
- Be prepared to model various outfits or engage in light acting for lifestyle-oriented scenes.
- Maintain punctuality and professional behavior throughout the project.
Requirements:
- Male.
- Minimum height of 6’2” (strict requirement).
- Open to both SAG (Screen Actors Guild) members and Non-Union talent.
- Availability to work in Los Angeles for the scheduled shoot.
- Comfortable with both shirtless and formal clothing modeling.
- Prior experience in modeling or acting is a plus but not required.
Compensation:
- Competitive pay based on industry standards and level of experience.
- Additional perks may include travel expenses (if applicable), meals, and access to professional photos/videos for portfolio use.
- Exposure to a high-profile brand, with the potential for future modeling/acting opportunities.
Crew Positions Available for Sony Feature Film “Automated Trucking”
Job Description: Sony Pictures is currently seeking talented and dedicated crew members for their upcoming feature film, “Automated Trucking.” We are hiring for a wide range of behind-the-scenes positions to help bring this exciting new project to life. Whether you have experience in production, sound, lighting, art department, camera operation, or any other area of film production, we invite you to submit your resume and join this dynamic team.
Job Responsibilities:
- Collaborate with the director, producers, and other key members to ensure smooth production workflows.
- Execute your specialized tasks professionally within the respective department (camera, sound, art, production, etc.).
- Maintain strong communication with other crew members to ensure that all departments work cohesively.
- Contribute to problem-solving on set and ensure production stays on schedule and within budget.
- Adhere to safety protocols and guidelines throughout the filming process.
Requirements:
- Relevant experience in the film industry or in the department you are applying for.
- Ability to work well under pressure and adapt to the demands of a fast-paced production environment.
- Strong teamwork skills and willingness to collaborate across departments.
- Attention to detail and a passion for storytelling and the filmmaking process.
- Availability for the duration of the production period.
Compensation:
- Competitive industry-standard pay based on experience and the position applied for.
- Opportunities for future collaboration with Sony Pictures and additional industry exposure.
- Meals provided on set.
- Potential for growth and networking within the film industry.
Casting Call: Union Soldiers for Netflix Comedy Series
Job Description:
We are casting Male and Female Extras, ages 18 to 65, to portray Union Soldiers for an upcoming flashback Civil War scene in a new Netflix comedy series produced by TPS Production Services. This is an exciting opportunity to be part of a unique period piece within a modern comedic project.
Job Responsibilities:
- Civil War Flashback Scene: Portray Union Soldiers in a reenactment of a Civil War battle scene. You will be required to perform basic tactical maneuvers and follow the direction of the production team.
- Tactical Movements: Execute basic military-style movements and formations to bring authenticity to the period setting.
- Physical Activity: Engage in physically demanding actions on set, such as marching, running, and simulating battle sequences.
Requirements:
- Age: 18 to 65.
- Ethnicity: Open to all ethnicities.
- Physical Fitness: Must have athletic abilities and be comfortable performing physically demanding tasks, as the role will involve reenacting battle scenes.
- Tactical Experience: Prior experience in military drills, reenactments, or other tactical activities is a plus but not required.
- Costume Fittings (if necessary): Be available for fittings to ensure proper wardrobe alignment with the Civil War setting.
- Location: Must be able to work locally in Atlanta, GA, or self-report to the set.
Compensation:
- Rate: $175 for 12 hours of work.
- Payment: Compensation will be in the form of a check, mailed 2-3 weeks after filming.
Casting Call: Fighter/Gym Type Male for “APOPKA” (Christy Martin Boxing Movie)
Job Description:
We are seeking Fighter/Gym Type Males to portray athletes in “APOPKA,” a film about the life of Christy Martin, starring Sydney Sweeney. This role requires physically fit men with the look and presence of someone who frequents a boxing gym. You will be featured in gym scenes and other moments requiring an athletic build and a fighter’s demeanor.
Job Responsibilities:
- Gym Scenes: Appear in gym-related scenes as fighters or athletes training or working out.
- Athletic Movements: Demonstrate physical fitness by performing simple athletic movements, such as lifting weights, hitting the bag, or shadowboxing.
- Background Work: Play a key background role as a gym-goer, adding authenticity to the setting.
- Collaboration: Work closely with the director and team to ensure a realistic gym environment.
Requirements:
- Gender: Male
- Physical Fitness: Must have an athletic or fighter’s build, resembling someone who trains regularly in a gym setting.
- Experience: No professional boxing experience is required, but you must be physically fit and able to perform basic gym activities.
- Location: Must be local to Charlotte, NC, or the surrounding areas, or willing to self-report to the location.
- Appearance: Must submit height, weight, clothing sizes, and shoe size. Any visible tattoos or piercings should be noted.
- Photos: Submission must include 2 current photos (one close-up and one full-length), which can be taken with a cell phone.
Compensation:
- Rate: Payment details will be discussed upon selection. Compensation will cover filming days and any additional time required for rehearsals or fittings.
Casting Call: Experienced Male Boxers for “APOPKA” (Christy Martin Boxing Movie)
Job Description:
We are seeking experienced Male Boxers to portray athletes in “APOPKA,” a film about the life of Christy Martin, starring Sydney Sweeney. Boxers will be featured in training gym scenes and other key moments, adding authenticity and realism to the film’s portrayal of the boxing world.
Job Responsibilities:
- Boxing Scenes: Perform in various gym training scenes, demonstrating realistic boxing skills and movements.
- On-Set Boxing: Actively participate in boxing-related action sequences, including sparring, training drills, and possibly staged matches.
- Collaboration: Work closely with the director, stunt coordinators, and fellow actors to ensure the boxing choreography is executed safely and effectively.
Requirements:
- Gender: Male
- Experience: Must have real-life boxing training or experience.
- Physical Fitness: Must be physically fit and able to perform boxing movements for extended periods of time.
- Location: Must be local to Charlotte, NC, or the surrounding areas, or willing to self-report to the location.
Compensation:
- Rate: Payment details will be discussed upon selection. Compensation will cover filming days and any additional time required for rehearsals or fittings.
Casting Call: Experienced Male Boxers for “APOPKA” (Christy Martin Boxing Movie)
Job Description:
We are seeking experienced Male Boxers to portray athletes in “APOPKA,” a film about the life of Christy Martin, starring Sydney Sweeney. Boxers will be featured in training gym scenes and other key moments, adding authenticity and realism to the film’s portrayal of the boxing world.
Job Responsibilities:
- Boxing Scenes: Perform in various gym training scenes, demonstrating realistic boxing skills and movements.
- On-Set Boxing: Actively participate in boxing-related action sequences, including sparring, training drills, and possibly staged matches.
- Collaboration: Work closely with the director, stunt coordinators, and fellow actors to ensure the boxing choreography is executed safely and effectively.
Requirements:
- Gender: Male
- Experience: Must have real-life boxing training or experience.
- Physical Fitness: Must be physically fit and able to perform boxing movements for extended periods of time.
- Location: Must be local to Charlotte, NC, or the surrounding areas, or willing to self-report to the location.
- Appearance: Height, weight, clothing sizes, and shoe size should be provided, along with information about any visible tattoos or piercings.
- Photos: Submission must include 2 current photos (one close-up and one full-length) which can be taken with a cell phone.
Compensation:
- Rate: Payment details will be discussed upon selection. Compensation will cover filming days and any additional time required for rehearsals or fittings.
Casting Call: Background Roles for Netflix Limited Series “His & Hers”
Job Description:
We are casting for a variety of background roles in the highly anticipated Netflix limited series “His & Hers”. This is an exciting opportunity to be part of a professional production, working in scenes set in a hotel restaurant environment.
Available Background Roles:
- Restaurant Patrons
- Dining Room Workers
- Receptionist
- Reporters
- Camera Operators
Job Responsibilities:
- Restaurant Patrons: Portray guests enjoying a meal at a hotel restaurant.
- Dining Room Workers: Act as hotel staff, serving or preparing food in the restaurant setting.
- Receptionist: Act as the welcoming face of the hotel, checking in guests and answering phones.
- Reporters: Portray journalists, asking questions and interacting with key characters in press scenes.
- Camera Operators: Act as professionals behind the camera, filming within the scenes.
Requirements:
- Age: Must be 18+.
- Gender & Ethnicity: Open to all genders and ethnicities.
- Location: Must be able to work locally in Stone Mountain, GA.
- Availability: Must be available for the entire filming day (which may be up to 12+ hours).
- Professionalism: Must be punctual, able to take direction well, and maintain professionalism on set.
Compensation:
- Rate: Payment details will be provided upon selection. Compensation typically includes pay for the filming day and overtime if necessary.
Casting Call: Background Roles for Netflix Limited Series “His & Hers”
Job Description:
We are casting for a variety of background roles in the highly anticipated Netflix limited series “His & Hers”. This is an exciting opportunity to be part of a professional production, working in scenes set in a hotel restaurant environment.
Job Responsibilities:
- Restaurant Patrons: Portray guests enjoying a meal at a hotel restaurant.
- Dining Room Workers: Act as hotel staff, serving or preparing food in the restaurant setting.
- Receptionist: Act as the welcoming face of the hotel, checking in guests and answering phones.
- Reporters: Portray journalists, asking questions and interacting with key characters in press scenes.
- Camera Operators: Act as professionals behind the camera, filming within the scenes.
Requirements:
- Age: Must be 18+.
- Gender & Ethnicity: Open to all genders and ethnicities.
- Location: Must be able to work locally in Stone Mountain, GA.
- Availability: Must be available for the entire filming day (which may be up to 12+ hours).
- Professionalism: Must be punctual, able to take direction well, and maintain professionalism on set.
Compensation:
- Rate: Payment details will be provided upon selection. Compensation typically includes pay for the filming day and overtime if necessary.
Casting Call: IRIS for True Crime Recreation Series – TVOne Network
Job Title:
Casting for IRIS Role
Job Description:
We are casting for the role of IRIS in an upcoming true crime recreation series for the TVOne Network. The role requires a Black female in her 20s to portray a key character in a recreation of real-life events, including scripted violence and murder content. This is an exciting opportunity to work on a true crime series that involves dramatic and emotional scenes.
Job Responsibilities:
- Portray the character IRIS, a young Black woman, in a dramatic recreation for a true crime series.
- Work with the director to accurately and authentically depict the character’s actions, including scenes involving scripted violence and murder.
- Be comfortable with intense and emotional material.
- Participate in scenes that may require both acting and minor stunts, depending on the scripted action.
- Follow the scripted content and adhere to the direction of the production team.
Requirements:
- Ethnicity: Black female.
- Age Range: 20s.
- Must resemble the photo provided by the casting team.
- Must be comfortable with scripted violence and murder content.
- Previous acting experience is preferred, but not required.
- Must submit a demo reel or acting footage, as well as current face and full-body photos.
- Must be available to film in Knoxville, TN.
Compensation:
- Rate: $150/day for days worked.
- Hotel Accommodation provided.
Casting Call: Nashville Pedestrians for New Movie – Background Talent
Job Description:
We are seeking background actors to portray Nashville Pedestrians for an exciting new movie filming in Nashville, TN. This is an opportunity to appear as local pedestrians in various scenes, enhancing the authentic Nashville setting of the film.
Job Responsibilities:
- Portray background pedestrians in outdoor and indoor scenes.
- Follow the direction of the production team to blend seamlessly into the environment.
- Be prepared to be on set for long hours, with flexibility for 12+ hour shoots.
Requirements:
- Age: Must be 18+.
- Ethnicity: Open to all ethnicities.
- Availability: Must have open availability and be able to commit to a 12+ hour workday as shoots may last long.
- Professionalism: Must be punctual, able to take direction, and maintain a professional attitude on set.
Compensation:
- Rate: $175 for 12 hours + overtime (if applicable).
- Payment: Via payroll, paid by check.
Casting Call: Gallery Patrons for a Series (Chattanooga Area)
Job Description:
We are seeking new faces for a non-union background role in an upcoming series for the Great American Family Network. The production is looking for males to play Gallery Patrons. This is a background role, and no speaking lines are required.
Job Responsibilities:
- Portray Gallery Patrons attending an art gallery event.
- Follow the directions of the production team to blend naturally into the background of scenes.
- Be available for the entirety of the filming schedule (12+ hours commitment required).
Requirements:
- Age Range: Males aged 20-70.
- Local to Chattanooga Area: Must be able to self-report and work as a local.
- Must be available to commit to a full day (up to 12+ hours) on set, though filming may not extend that long.
- No acting experience is necessary, but background work requires punctuality and the ability to take direction well.
Compensation:
- Rate: $100 for 8 hours (with an 8-hour guarantee). Time and a half after 8 hours.
- Must be able to commit to being on set for 12+ hours, though actual work time may vary.