Director of Brand Marketing
Richmond and Fairfield, CA
Company Background:
Rubicon Bakers and Just Desserts are two well-loved San Francisco Bay Area brands that recently joined forces. Together we strive to “Bake a Better World” by employing, training, and supporting people who need a second chance. We are a professionally run, rapidly growing, data-driven company, passionate about our products, our customers, and our team.
Our products are sold at thousands of stores across the country. For additional company details see rubiconbakers.com and justdesserts.com.
Position Overview:
As the champion of the brand, the Director of Brand Marketing is responsible for defining and managing the company’s overall brand strategy, brand positioning, brand voice, and brand personality to create buzz and drive growth. This is a critical role for an experienced brand strategist who thrives on execution and delivers results, including collaborating on brand creative, content publishing, PR, social media, and brand presence at events.
The successful candidate will be responsible for creating brand campaigns and experiences that build awareness and inspire advocacy. The Director of Brand Marketing works collaboratively with the sales leaders, including publishing, creative, demand generation, and product marketing, and partners with the team to ensure the brand story is reflected in all programs.
This individual is creative yet data-driven and can synthesize the qualitative aspects of brand marketing with the quantitative analysis necessary to track and report the impact of brand spending on revenue growth, awareness, consideration, and customer sentiment. This position reports to the Vice President of Sales and Marketing.
Responsibilities of the Role:
● Develop, communicate, and maintain a unified brand (positioning and messaging architecture) and application of positioning, creative expression, and voice across all channels.
● Develop and spearhead brand strategy and execution to increase awareness across all audiences, including customers, prospects, partners, media, analysts, and investors.
Responsibilities of the Role:
● Collaborate with the team on content strategies that delight customers, prospects, and partners as a core part of the Rubicon Bakers brand strategy
● Lead the execution of all brand marketing campaigns, including media planning, media mix, channel allocations, and measurement tools
● Participate in public relations strategy and communications
● Lead social media and brand reputation management
● Lead and direct external agencies responsible for the development of creative campaigns and execution of brand initiatives
● Inspire and collaborate to break through the clutter, reinforce the brand promise, and capture the market’s imagination
● Build and measure brand awareness/brand health and generate innovative ideas to increase brand affinity and loyalty
● In partnership with the sales team, develop promotions, partnerships, activation events, and other brand initiatives to drive awareness, sales, and brand reach
● Lead new product development ideation, development, and cross-functional process in collaboration with R&D
● Manage Marketing Budget
● Stay abreast of the latest technological advancements, evaluate applications to company assets, and make recommendations on adoption based on understanding both business and consumer needs
● Provide continuous analysis and reporting around the competitive environment and consumer trends, including market intelligence and product pricing audits
What We Are Looking For:
● BS degree in business, marketing, or 10+ years in a related field
● 5+ years leading brand marketing with experience in B2B Sales required
● Excellent strategic vision, leadership skills
● Highly analytical and data-driven
● Demonstrated experience building a brand and managing creative expression
● Extraordinary storyteller with a passion for creativity, brand, and design
● Proven experience growing brand awareness with key identifiable metrics and reporting
● Excellent verbal and written communication
● Flexibility and nimbleness—no job being too small or too large
● Experience driving brand awareness and fostering brand loyalty and customer advocacy
Behaviors & Qualities We Value:
● Initiative
● Ownership
● Curiosity
● Collaboration
● Optimism
● Respect
● Humility
● Innovation
What We Provide:
● Opportunity to work on exciting, strategic projects in partnership with key leaders: showcase your technical skills to make a big impact on the profitable growth of Rubicon Bakers and Just Desserts
● A culture focused on ensuring the health, safety, well-being, and professional growth of its employees
● Support and mentorship from team members who are authentic, good-natured, and highly skilled
● Opportunity for career growth with a rapidly growing company
● Competitive compensation package
Rubicon Bakers, LLC
Related jobs:
Casting Call: Lead Role for Film “Skrrrt!”
Job Description:
We are casting for the lead role in Skrrrt!, a short film that is part of the Proof of Concept Fellowship, supported by Cate Blanchett and Coco Francini’s Dirty Films in partnership with the Annenberg Inclusion Initiative and the Netflix Fund for Creative Equity. Skrrrt! is a heist film about a Latina high school student who plots to steal luxury cars to fund her education at Harvard after receiving a scholarship that doesn’t cover her caregiving needs. This short film will serve as a proof of concept for a larger feature or television project.
Role:
- Character: Lex
- Description: Latina, age 16 (18 to play younger), uses a powerchair due to a disability or chronic illness (e.g., muscular dystrophy or cerebral palsy).
- Personality: Lex is a driven and ambitious high school student with a sharp mind and a strong sense of independence. She’s smart, confident, and a bit bossy, but ultimately she has a big heart and is motivated by a desire to create a better life for herself and her grandmother. Spanish-speaking is a plus but not required.
Job Responsibilities:
- Play the lead role of Lex in Skrrrt!, a film focusing on a high school student’s determination to overcome financial and physical barriers.
- Collaborate with the director and cast to bring Lex’s personality and journey to life.
- Act professionally on set and work effectively with the crew.
- Convey complex emotions and character depth as Lex navigates her heist plan.
Requirements:
- Actress must be 18 years or older, capable of portraying a 16-year-old character.
- Must be a powerchair user due to a disability or chronic illness.
- Open to Latina actresses (Spanish-speaking is a plus, but not required).
- Must have strong acting skills and the ability to portray a complex, multidimensional character.
- No previous acting experience is required; we are seeking talent who fit the role authentically.
- Note: The production will work with the selected actress to accommodate all accessibility needs.
Compensation Details:
- Union: SAG-AFTRA
- Rate: $241 per day (deferred payment)
- Shoot Dates: November 23 – 25, 2024
- Location: TBD
Casting Call: Music Video
Job Description:
We are seeking an elegant female model for a half-day music video shoot in Miami. The ideal candidate will have a sophisticated look and meet the specific criteria outlined below. This is a fantastic opportunity to work on a professional project for a well-known music artist.
Job Responsibilities:
- Participate as an on-camera talent in a music video.
- Follow direction from the production team to ensure the desired look and feel of the shoot is achieved.
- Maintain a professional attitude throughout the shoot.
Requirements:
- Female, age 30+
- Of European, American, or Latin descent.
- Slim fit, with beautiful skin and a captivating smile.
- Must be available to work for a half-day in Miami.
Compensation:
- Rate: $400 for a half-day shoot.
Casting Call: Models for Major YouTuber Video
Job Description:
We are seeking 8 confident and dynamic models (“Baddies”) to appear in a fun video shoot with a major YouTuber. The shoot will take place in downtown Orlando, FL. This is a paid opportunity for individuals looking to gain exposure and be part of a well-known content creator’s production.
Job Responsibilities:
- Appear on-camera as part of a YouTube video.
- Follow direction from the YouTuber and production team.
- Be punctual and professional throughout the shoot.
Requirements:
- Must be located in or able to travel to downtown Orlando, FL.
- Comfortable being on camera.
- Open to models of all looks and backgrounds.
Compensation:
- Rate: $100 for the shoot.
Casting Call: Hamilton – Nationwide Virtual Search
Job Description: The renowned musical Hamilton is conducting a nationwide virtual search for future replacements for all companies. We are seeking talented performers to fill the iconic roles of Alexander Hamilton, Aaron Burr, and George Washington. This is an exciting opportunity to be part of a groundbreaking production that has captivated audiences worldwide.
Job Responsibilities:
- Perform the role of Alexander Hamilton, Aaron Burr, or George Washington in a professional musical theater production.
- Embody the complex characters of the Hamilton universe with passion, energy, and dedication.
- Collaborate with the cast and creative team to deliver powerful performances night after night.
- Commit to rehearsals, performances, and promotional activities as required.
Requirements:
- Performers of all ethnicities and body types, age 18+, are encouraged to submit.
- Both equity and non-equity performers are welcome to apply.
- Strong acting, singing, and stage presence are essential.
- Must be able to adapt to the fast-paced, high-energy demands of the show.
- Passion for the craft and the ability to work well in an ensemble.
Compensation Details:
- Competitive pay will be provided according to the role and production requirements.
- Equity and non-equity contracts available based on the performer’s status.
Casting Call: CASA of Arizona Commercial
Job Description: We are casting for a non-union, non-speaking commercial for CASA (Court Appointed Special Advocates) of Arizona. This project highlights the importance of everyday community members advocating for children in need of care. We are looking for reliable background talent who can take direction well. The commercial offers unlimited usage rights, and the shoot will take place in Tucson, AZ.
Job Responsibilities:
- Participate as background talent in various scenes for the CASA of Arizona commercial.
- Follow directions provided by the production team on set.
- Be available for a full day of filming, with flexibility in your schedule.
Background Talent Requirements:
- Kids:
- Boys and girls, ages 5-16, any ethnicity.
- Adults:
- Males, ages 30’s, 50’s, and 65+, any ethnicity.
- Females, ages 30’s, 50’s, and 65+, any ethnicity.
Compensation:
- Rate: $350 flat rate (no travel compensation).
- Must work as a local hire in Tucson, AZ.
- Payment will be processed within 2 weeks of filming.
Casting Call: Killer Couples (Episode 1813)
Job Description: Oxygen Network is seeking an actress to portray Melissa, a key role in the upcoming episode of Killer Couples (Episode 1813). The project is a true crime recreation series with scripted scenes involving violence and murder content. This is a non-union production, and the actress must be comfortable with the themes of the series.
Job Responsibilities:
- Portray Melissa, a late 20s-30s character with a thinner frame and shorter blonde hair.
- Perform scenes that involve reenactments of true crime scenarios, including scenes with scripted violence and murder content.
- Follow direction from the production team to ensure accurate and compelling recreations.
- Be available for both days of filming.
Requirements:
- Female actor, aged late 20s to 30s.
- Thinner frame and shorter blonde hair.
- Comfortable with scripted violence and murder content.
- Must be available for the full shoot schedule.
Compensation:
- Rate: $150 per day worked.
- Hotel accommodation provided.
Casting Call: Younger Version of Lead Actor
Job Description: New Mexico Casting Company is seeking a Black male actor aged 18-26 to portray the younger version of one of our lead actors in an upcoming project. This role requires a resemblance to the lead actor in appearance, specifically in terms of build and height.
Job Responsibilities:
- Portray the younger version of a key character in a film or series.
- Follow the direction of the production team to accurately reflect the character’s demeanor and physicality.
- Participate in scenes that will showcase the character’s earlier life.
Requirements:
- Black male.
- Age range: 18-26 years old.
- Height: 5’9″.
- Must resemble the lead actor’s physical characteristics.
- No prior acting experience required but is a plus.
Compensation:
- Paid opportunity (specific rate will be provided upon selection).
Casting Call: SWAT Officer for Short Film
Job Description: We are seeking real US veterans based in New Mexico for two co-starring roles as SWAT officers in an upcoming short film. The project is produced by the Academy Award-winning Slick Films (The Silent Child) and Verus Studios (The One Note Man). The role requires individuals who can embody a stoic, commanding presence, with a disciplined and authoritative persona.
Job Responsibilities:
- Portray a SWAT officer in a short film with professionalism and authenticity.
- Work closely with the director and other cast members to create a realistic and compelling character.
- Follow on-set directions and maintain the required physical performance.
Character Description:
- Role: SWAT Officer
- Age Range: 20s – 40s
- Attributes: Stoic, commanding, disciplined, physically fit, and inherently authoritative.
Requirements:
- Must be a real US veteran.
- Based in New Mexico.
- Good availability throughout November 2024.
- No previous acting experience necessary (though welcome).
- Open to submissions from all communities regardless of gender, ethnicity, disability, or sexual orientation.
Compensation:
- Union Status: This is a paid job under the SAG-AFTRA UPA agreement.
Casting Call: Teen Boys for Feature Film Background Role
Job Description: We are seeking teen boys ages 14-15 to play background roles in a feature film. The scene involves kids playing kickball in the street, and we need young talent to help bring this scene to life. This is a one-day shoot located in Syracuse, NY, with competitive compensation.
Job Responsibilities:
- Appear as background talent in a scene depicting kids playing kickball.
- Follow on-set directions from the production team to ensure a smooth shoot.
- Maintain professionalism and a positive attitude on set.
Requirements:
- Boys aged 14-15.
- Must have a valid child actor permit (12 months) or be willing to obtain a temporary 15-day permit.
- A parent or guardian (18 years or older) must accompany the teen and remain on set.
- Must be local to the Syracuse, NY area.
Compensation:
- Rate: $216 for the day.
Casting Call: Street Performers for “People We Meet on Vacation” Scene
Job Description: The production team of People We Meet on Vacation is looking for talented street performers of all types to be part of an exciting scene set in the French Quarter. We are seeking a variety of performers, including buskers, chess masters, poets for hire, frozen statues, and other romantic-themed street performers.
Job Responsibilities:
- Perform your street act during a scene for the film.
- Showcase your talent in an authentic street performance setting.
- Follow the direction of the production team to ensure a seamless shoot.
- Be punctual and professional on set.
Requirements:
- Street performers of all types, including:
- Buskers
- Chess masters
- Poets for hire
- Frozen statues
- Other romantic-themed street performers
- Must be able to provide photos of yourself in action.
Compensation:
- Paid opportunity (details will be provided upon selection).
Casting Call: Little Girls for Beauty Brand Commercial
Job Description: Stilwell Casting is seeking energetic little girls who love to run for an exciting new commercial for a popular beauty brand. This is a fun opportunity for 3-5 year old girls to appear in a paid commercial shoot. We are looking for young girls with lots of energy who enjoy being active and running around!
Job Responsibilities:
- Participate in a commercial shoot portraying playful, active children.
- Follow the direction of the production team during filming.
- Run and play in outdoor or indoor settings as part of the role.
- Showcase energy and enthusiasm on camera.
Requirements:
- Girls aged 3-5 years old.
- Must love running and being active.
- Able to follow simple directions and remain focused on set.
- No prior acting experience required.
Compensation:
- Paid opportunity (details will be provided upon selection).
Casting Call: Bodybuilders for Netflix Series “Poker Face”
Job Description: GWCI is seeking background extras to portray bodybuilders in an upcoming Netflix series, Poker Face. This role requires individuals who can realistically portray bodybuilders in a gym setting. If you’re physically fit and comfortable working in a gym environment, this is a great opportunity to work on a major streaming platform project!
Job Responsibilities:
- Portray a bodybuilder at the gym in various scenes for a Netflix series.
- Follow on-set directions from the production team to ensure a smooth shoot.
- Maintain a professional and punctual attitude while on set.
- Collaborate with the cast and crew to help achieve the desired gym atmosphere.
Requirements:
- Must be 18 years or older.
- Must be physically fit and able to portray a bodybuilder.
- Must not have worked on this season of Poker Face.
- Local to the NYC metro area (travel and lodging not provided).
- Must be available for multiple dates as specified.
- Able to provide accurate wardrobe measurements.
- Must present valid ID to fill out a federal I9 form for payment.
Compensation:
- Rate: $216 for 8 hours (overtime applies after 8 hours).