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Director of Brand Marketing
Richmond and Fairfield, CA
Company Background:
Rubicon Bakers and Just Desserts are two well-loved San Francisco Bay Area brands that recently joined forces. Together we strive to “Bake a Better World” by employing, training, and supporting people who need a second chance. We are a professionally run, rapidly growing, data-driven company, passionate about our products, our customers, and our team.
Our products are sold at thousands of stores across the country. For additional company details see rubiconbakers.com and justdesserts.com.
Position Overview:
As the champion of the brand, the Director of Brand Marketing is responsible for defining and managing the company’s overall brand strategy, brand positioning, brand voice, and brand personality to create buzz and drive growth. This is a critical role for an experienced brand strategist who thrives on execution and delivers results, including collaborating on brand creative, content publishing, PR, social media, and brand presence at events.
The successful candidate will be responsible for creating brand campaigns and experiences that build awareness and inspire advocacy. The Director of Brand Marketing works collaboratively with the sales leaders, including publishing, creative, demand generation, and product marketing, and partners with the team to ensure the brand story is reflected in all programs.
This individual is creative yet data-driven and can synthesize the qualitative aspects of brand marketing with the quantitative analysis necessary to track and report the impact of brand spending on revenue growth, awareness, consideration, and customer sentiment. This position reports to the Vice President of Sales and Marketing.
Responsibilities of the Role:
● Develop, communicate, and maintain a unified brand (positioning and messaging architecture) and application of positioning, creative expression, and voice across all channels.
● Develop and spearhead brand strategy and execution to increase awareness across all audiences, including customers, prospects, partners, media, analysts, and investors.
Responsibilities of the Role:
● Collaborate with the team on content strategies that delight customers, prospects, and partners as a core part of the Rubicon Bakers brand strategy
● Lead the execution of all brand marketing campaigns, including media planning, media mix, channel allocations, and measurement tools
● Participate in public relations strategy and communications
● Lead social media and brand reputation management
● Lead and direct external agencies responsible for the development of creative campaigns and execution of brand initiatives
● Inspire and collaborate to break through the clutter, reinforce the brand promise, and capture the market’s imagination
● Build and measure brand awareness/brand health and generate innovative ideas to increase brand affinity and loyalty
● In partnership with the sales team, develop promotions, partnerships, activation events, and other brand initiatives to drive awareness, sales, and brand reach
● Lead new product development ideation, development, and cross-functional process in collaboration with R&D
● Manage Marketing Budget
● Stay abreast of the latest technological advancements, evaluate applications to company assets, and make recommendations on adoption based on understanding both business and consumer needs
● Provide continuous analysis and reporting around the competitive environment and consumer trends, including market intelligence and product pricing audits
What We Are Looking For:
● BS degree in business, marketing, or 10+ years in a related field
● 5+ years leading brand marketing with experience in B2B Sales required
● Excellent strategic vision, leadership skills
● Highly analytical and data-driven
● Demonstrated experience building a brand and managing creative expression
● Extraordinary storyteller with a passion for creativity, brand, and design
● Proven experience growing brand awareness with key identifiable metrics and reporting
● Excellent verbal and written communication
● Flexibility and nimbleness—no job being too small or too large
● Experience driving brand awareness and fostering brand loyalty and customer advocacy
Behaviors & Qualities We Value:
● Initiative
● Ownership
● Curiosity
● Collaboration
● Optimism
● Respect
● Humility
● Innovation
What We Provide:
● Opportunity to work on exciting, strategic projects in partnership with key leaders: showcase your technical skills to make a big impact on the profitable growth of Rubicon Bakers and Just Desserts
● A culture focused on ensuring the health, safety, well-being, and professional growth of its employees
● Support and mentorship from team members who are authentic, good-natured, and highly skilled
● Opportunity for career growth with a rapidly growing company
● Competitive compensation package
Rubicon Bakers, LLC