The Marketing Manager is a key part of the Carole Fabrics team, serving as the leader of our marketing strategies and the implementer and executor of our branding and communication initiatives. In this position, the successful candidate will create content that provides consistent and effective messaging through a variety of mediums in both digital and print forms. He / She must be capable of working within a team while also recognizing and solving problems independently. This fast-paced role requires a motivated self-starter, who excels at time management, multi-tasking, project management, and working with a variety of vendors to implement exceptional marketing materials on a limited budget.
Our business relies on strong visuals and graphic design to showcase our products. Therefore, proficiency in several Adobe Suite programs and intermediate photography skills are crucial for this position. In addition, the chosen candidate must show talent at writing copy and communicating clearly with those around them as well as understanding our customer and their needs in order to market effectively. This position serves as an important partner to several departments within the company including Merchandising, Sales, Human Resources and Manufacturing, so adaptability and collaborative spirit are required.
QUALIFICATIONS:
- 4-year college degree (Marketing, Communications, Public Relations, Graphic Design or similar)
- At least 3 years of Marketing experience that includes hands-on understanding of all facets of marketing communication in digital platforms and print material
- Textile or Interior Design experience a plus, but not a must
- Must be proficient in Adobe Creative Suite (Photoshop, InDesign & Illustrator) and Microsoft Office Suite.
- Digital experience with website design, content creation, SEO, and Google Analytics
- Shows a strong passion for creative design including graphic design, photography, and videography.
- Experience developing campaigns that serve both B2C and B2B models.
- Comprehensive understanding of digital marketing in social media, email, and digital advertisements.
- Excellent written and verbal communicator with superior editing and proofing skills.
- Self-starter with strong organizational and project management skills and ability to multitask with strong attention to detail.
- Works well under pressure and manages multiple deadlines, strong analytical and research skills.
- Collaborative team player. A servant-leader attitude with a sense of humor encouraged.
- Exceptional ability to “think on your feet” and solve problems quickly and thoroughly.
PRINCIPLE DUTIES AND RESPONSIBILITIES:
- Identify marketing needs to support sales growth, product launches, and overall brand awareness and lead the implementation from concept to rollout.
- Develop and grow consistent brand strategy and maintain consistent messaging.
- Manage marketing budget and quantify ROI and/or rationale for each initiative.
- Design Digital (Email & Social Media), Print (brochures, advertisements, instruction guides) and promotional marketing materials.
- Serve as a key member to assist Territory Managers with their clients’ marketing needs.
- Maintain and update the public-facing website and Carole App – creating strategies to grow brand awareness, engagement and conversions
- Attend and Direct both photo and video shoots.
- Serve as a critical member of the Product Development committee.
- Conduct trend research and tracking of competitors and industry trends
- Work closely with Merchandising Department on all product or collection launches and produce materials needed for launch.
- Perform other duties as assigned.
PHYSICAL REQUIREMENTS:
- This position operates in a professional office environment
- Must be able to remain in a stationary position 50% of the time
- Routinely uses standard office equipment such as computers and phone
- Occasionally moves about to accomplish tasks
- Repeating motions that may include the wrists, hands and/or fingers
- Frequently communicates with others over the phone or in-person, must be able to exchange accurate information
- Occasionally lift and/or move up to 20 pounds
About Carole Fabrics:
Carole was founded more than 60 years ago, beginning as a small fabric converter for cut yardage, and over time growing to add fabrication of draperies, Roman shades, top treatments, and accessories to its portfolio. A division of Hunter Douglas, Carole Fabrics fabricates hand-made custom window coverings in our 150,000 square-foot facility located in Augusta, GA. We employ approximately 300 associates, and stock nearly 10,000 fabrics to meet the needs of interior designers nationwide.
Carole Fabrics is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of, race, color, religion, gender, age, national origin, military status, veteran status, handicap, physical or mental disability, sexual orientation, gender identity, genetic information or any other characteristic protected by law.
Carole Fabrics
Related jobs:
Casting Call: Feature Film – Stand-In Roles
Role 1:
- Caucasian Female
- Age Range: 40-60
- Hair: Blonde
- Height: 5’6″ to 5’7″
Role 2:
- Black Male
- Age Range: 20-40
- Height: 6’0″ to 6’1″
Job Description:
The production is seeking experienced stand-ins to work on a feature film. Stand-ins will be responsible for taking the place of lead actors during technical setups for lighting, blocking, and camera framing. Stand-ins should have similar physical attributes to the actors they are standing in for and be able to take direction from the production crew.
Job Responsibilities:
- Stand in for the lead actor during camera, lighting, and blocking setups.
- Follow directions from the director, cinematographer, and assistant directors to ensure accurate positioning for shots.
- Be punctual, professional, and reliable on set.
Requirements:
- Must match the physical description outlined for each role.
- Previous stand-in experience is preferred.
- Must be local to Pomona, CA.
Compensation:
- SAG Rate: $253 for 8 hours of work, with additional pay for overtime if required.
Casting Call: Netflix Limited Series “His & Hers”
Job Description:
Hylton Casting is seeking 30 background actors to portray private school students in both interior and exterior scenes for the Netflix Limited Series “His & Hers.” The role will involve portraying students attending a private girl’s school featured in the series.
Job Responsibilities:
- Portray a private school student in scenes set at a school.
- Follow direction from the production team during filming.
- Be available for full day shoots as required by the production schedule.
Role:
- Private School Students
- Gender: Female
- Ethnicity: Caucasian
- Age Range: 18-30
Requirements:
- Must be able to portray a student at a private girl’s school.
- Must be a local hire in Atlanta, GA.
- Professionalism and ability to follow directions on set.
Compensation:
- Standard background actor rates (to be confirmed by the casting team).
Casting Call: Bilingual Actors for Product Demos in Washington, D.C.
Job Description:
We are seeking bi-lingual actors for a product demonstration at a conference in Washington, D.C. The demonstration will showcase law enforcement products in a simple, live demo format. This opportunity is perfect for actors with experience in improv or live theater as it involves interacting with an audience and performing product demonstrations.
Job Responsibilities:
- Perform product demonstrations at a conference.
- Engage with attendees and answer questions as needed.
- Represent the company professionally.
- Be prepared to work full days during the event.
Requirements:
- Must be bilingual in Spanish, French, Mandarin, or Arabic.
- Prior experience in improv or live theatre preferred.
- Must be available for all three days of the event.
- Professionalism and ability to engage an audience.
Compensation:
- $500 per day (minus applicable fees).
- Talent will be required to work 9 AM to 5 PM each day of the event.
Casting Call: Non-Union Background Actors for Country Clubbers
Role: Country Club Members
Job Description:
We are casting background actors to portray country clubbers for a series filming in the Chattanooga area. The role requires individuals to engage in typical country club activities such as socializing, walking around the club, and participating in background scenes of the club’s atmosphere.
Job Responsibilities:
- Portray a country club member in various scenes.
- Follow direction from production staff on set.
- Be prepared for long filming days and stay professional throughout the shoot.
Requirements:
- All genders, ages 30-65.
- Must be available for a full day of shooting, potentially working more than 8 hours.
- Must be able to self-report to the Chattanooga area as a local hire.
- Flexibility with schedule, as call time will be provided the day prior to the shoot.
- Must be comfortable committing to long hours (12+ hours).
Compensation:
- $100.00 for 8 hours of work (with an 8-hour guarantee).
- Overtime: Time and a half for any hours worked over 8 hours.
Casting Call: Little League Baseball Team
Job Description:
We are seeking a real Little League team of boys aged 8-10 years to appear as background actors in a new TV series. The team will play the role of a Little League baseball team during scenes related to youth sports.
Job Responsibilities:
- Participate in scenes as part of a Little League team.
- Follow on-set direction during filming.
- Represent the energy and camaraderie of a Little League baseball team.
Requirements:
- Real Little League team consisting of boys aged 8-10 years old.
- Must be available for a fitting and shoot.
- Team or parents must provide accurate age ranges and the number of players.
- Team members and parents must confirm availability.
Compensation:
- $226/8 Hours for each child actor.
- Fitting details will be provided later.
Casting Call: Non-Union Jardiance Commercial
Roles:
- Men: Ages 40-60
Job Description: We are seeking men to participate in a fun, dynamic Jardiance commercial. The role involves singing and dancing in various scenes, showcasing energy and enthusiasm. You must be able to move well on camera and deliver a performance that captures the spirit of the commercial.
Job Responsibilities:
- Perform singing and dancing routines as directed by the production team.
- Bring energy and enthusiasm to each scene.
- Follow choreography and musical direction.
Requirements:
- Age: 40-60 years old
- BMI: Between 26-36
- Must sing and move well: Previous singing and dancing experience is required.
- Valid passport: Required for potential travel related to the shoot.
- Non-Union: This is a non-union opportunity.
Compensation:
- Compensation details will be discussed after submission and are based on the role.
Casting Call: Music Video – Lead Male and Featured Models
Roles:
- Featured Models
- Gender: Female
- Ethnicity: Person of Color (POC)
- Age: 18 to 30
- Physical Attributes: Unique features, eccentric look
- Compensation: $400 (for 8 to 10 hours)
Job Description and Responsibilities:
- Perform in a high-energy, visually engaging music video for a major hip hop artist.
- Follow the direction provided by the music video director and crew.
- Engage with other cast members as needed to create visually dynamic scenes.
- Must be comfortable working on set for extended hours (8-10 hours).
Requirements:
- Must be available for the entire shoot duration (8-10 hours).
- Must be local to Atlanta, as no travel accommodations are provided.
- Experience in music video performance is a plus but not required.
Compensation:
- $400 per day for 8-10 hours.
Casting Call: Stroller Company Print Campaign
Job Description:
We are casting real parents with babies for an upcoming print campaign for a popular stroller company. The campaign will focus on showcasing strollers in everyday scenarios with moms and babies. If you are a real parent with a child, or if you are available as an individual to be paired with a child on set, we would love to hear from you!
Job Responsibilities:
- Participate in a professional photo shoot with the production team.
- Parents will be photographed using the stroller in various natural settings.
- Babies will be featured in the strollers during the shoot.
- Be punctual and professional throughout the shoot.
Roles:
- MOM:
- Age: 25-32 years old
- Ethnicity: Open to all ethnicities
- Role requires you to be featured as a parent using a stroller. Real parents with babies are preferred, but we will also cast individual models to be paired for the shoot.
- BABIES:
- Age: 0-24 months (boys or girls)
- Ethnicity: Open to all ethnicities
- Babies will be featured in the stroller and should be comfortable with photos being taken in a calm environment.
Requirements:
- Must be local to Atlanta as no travel expenses will be provided.
- Real parents with babies are strongly preferred, but we are open to casting individuals to match for the shoot.
Compensation:
- Rate: $800 – 20% AF
Casting Call: Featured Club Goers for Hip Hop Music Video
Job Description:
We are seeking Featured Club Goers to appear in an exciting hip hop music video for well-known artists. This role requires individuals with unique and eccentric features to play lively club-goers in a high-energy setting. The shoot will be dynamic and visually exciting, providing a great opportunity to be featured in a major music video production.
Job Responsibilities:
- Play the role of a featured club-goer in various scenes of the music video.
- Bring energy and character to the scenes as part of a lively club atmosphere.
- Follow direction from the production team to ensure a smooth and professional shoot.
- Be prepared for a 10-12 hour shoot.
Requirements:
- Age: 18-35 years old
- Gender: Any
- Ethnicity: Any
- Must have unique or eccentric features to stand out on screen.
- Must be available for the full duration of the shoot.
Compensation:
- Rate: $200 for 10-12 hours of work.
Casting Call: Lead Female Role for Hip Hop Music Video
Job Description:
We are casting for the Lead Female role in an upcoming hip hop music video. The role requires a confident and dynamic performer who is comfortable in an intimate on-screen role with both a male and female artist. This is a high-profile project featuring major hip hop artists, and it provides a great opportunity to work on a visually exciting production.
Job Responsibilities:
- Play the lead female role, interacting closely with both the male and female hip hop artists.
- Be comfortable with on-screen kissing and intimate scenes with both artists.
- Follow direction from the production team to ensure a smooth and professional shoot.
- Be prepared for a 10-12 hour shoot.
Requirements:
- Age: 21-35 years old
- Gender: Female-identifying
- Ethnicity: African American
- Must be comfortable with on-screen kissing scenes with both a male and female artist.
- Must be available for the full duration of the shoot.
Compensation:
- Rate: $1,000 for 10-12 hours of work.
Casting Call: Extras for Music Video
Job Description:
We are casting extras for an exciting music video shoot in Miami. We are seeking people aged 20-35 to participate in this video as background extras. This is a great opportunity for individuals who enjoy being part of creative projects and have availability for a single-day shoot.
Job Responsibilities:
- Be present on set and act as background extras for various scenes in the music video.
- Follow direction from the production team to ensure smooth filming.
- Be punctual and professional throughout the shoot.
Requirements:
- Age: 20-35 years old
- Gender: Any
- Ethnicity: Any
- Must be legally authorized to work in the U.S. (SSN required).
- Must be available for the shoot day and able to travel to Miami.
Compensation:
- Rate: $120 flat for the day
Casting Call: Kids with Visible Disability for NYC Commercial
Job Description:
We are looking for boys or girls aged 12-14 years old with a visible disability to be featured in a commercial shooting in New York City. This is a paid opportunity, and selected kids will be part of a global media campaign with 1-year worldwide usage rights.
Job Responsibilities:
- Participate in the commercial shoot, portraying a character with visible disability.
- Follow direction from the production team to ensure smooth filming.
- Be punctual and professional throughout the filming day.
Requirements:
- Age: 12-14 years old
- Gender: Any
- Ethnicity: Any
- Must have a visible disability.
- Must be legally authorized to work in the U.S. (SSN required).
- Comfortable being on camera and following direction.
Compensation:
- Session Fee: $500
- Buyout: $2000 (1-year worldwide usage + archival media in perpetuity)
- Per Diem: $75
- Travel Stipend: $250