JOB TITLE
Director of Communications and Public Relations
REPORTS TO
CEO
DIRECT REPORTS
Communications Coordinator
LOCATION
Corporate Office – New York, NY
About Us:
ETRO is a fashion house that has defined Italian style around the world since 1968. From research into textiles and attention to detail, ETRO creates luxury clothing and accessories for men and women, where passion for travel and sartorial tradition are the key concepts of every collection.
Position Overview:
The Director of Public Relations is an innovative critical thinker, a unique storyteller, and a highly influential visionary that will develop and execute innovative strategic goals to amplify the brand image, increase media coverage, initiate creative collaborations and partnerships, and fortify ETRO’s brand footprint within the fashion industry. The ideal candidate is a positive, highly experienced individual with strong verbal and written skills, can identify press opportunities, can build lasting relationships, and is passionate about public relations.
Principal Duties and Responsibilities
- Develop and execute public relations plans for ETRO – including, but not limited to managing media interviews and managing & executing PR / influencer events
- Maximize brand presence by partnering with retail members in producing boutique special events to highlight seasonal fashion shows, brand awareness, and attract new clients
- Collaborate with the Brand Ambassador executing innovated strategies to deliver the message behind Etro’s brand image and values to clients
- Partnerships, and company announcements
- Lead annual and seasonal PR/external communications planning and execution, including the overall brand and seasonal strategies that champion the Brand narrative.
- Bring the global Brand vision to life by generating and fostering conversations around the brand by leveraging existing contacts, bringing new collaborations and partners, and fostering these relationships to grow the business and the brand.
- Play a strong, senior strategic role in helping to shape and optimize ETRO’s marketing plan as a key PR communications leader
- Cultivate and enhance meaningful relationships with targeted, high-level external audiences and persons of influence across areas of hospitality, travel, art, design, music, film, performance art, technology, and entertainment.
- Successfully positioning brand narrative with these influencers of culture to achieve a shift in brand perception and ignite interest in future partnerships.
- Create strategic scalable cultural influence & media approaches combined with big, bold never-been-done- before ideas
- Identify challenges and emerging issues faced by the brand. Work with the leadership team and staff to recognize internal and external communications opportunities, and solutions, and define and execute appropriate strategies to support them.
- Ensure big seasonal brand and product ideas are powerfully brought to life through PR/influencer activations by partnering with ETRO creative/styling/production teams to concept, execute, and distribute seasonal “look books” and coordinate editor visits and events.
- Partner with the ETRO leadership team to identify, manage and facilitate media interviews for ETRO regarding business and brand initiatives, marketing campaigns, seasonal products/trends, events, and promotions, including potential crisis communication to mitigate risk.
- Lead our store-related PR/communications strategy and execution (partner with the retail team to continuously look for better ways to grow awareness of and drive traffic to our new and existing stores)
- Manage & respond promptly to product/sample/image requests from media. Manage agency relationships and budget
- Provide senior strategic PR communications thought leadership and expertise and guidance to ETRO’s senior leadership/key spokespeople for select external speaking opportunities
- Negotiate and oversee contracts for partnerships and sponsorships, including contract renewals
- Create brand and business cases for potential ambassador relationships and work closely with ambassadors and their management as well as ETRO’s leadership and legal counsel negotiate agreements
- Work with cross-functional partners to ensure strategic integration of influencers and influencers across relevant marketing touch points
Qualifications:
- Undergraduate Degree or equivalent experience
- 10+ years of marketing/communications experience – lifestyle/consumer/fashion PR experience is critical; partnership/sponsorship management experience preferred
- Strong annual and seasonal PR/external communications/partnership/sponsorship marketing strategy development and execution experience and skills
- Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results.
- Demonstrated skill and comfort in proactively building relationships with top-tier clients. Successfully positioning brand narrative with these influencers of culture to achieve high-impact coverage
- Excellent judgment and creative problem-solving skills, including negotiation and conflict-resolution skills
- Able to foster internal collaborations and exert influence, establish relationships, and nurture a network
- High comfort level and ability to powerfully thought partner with senior leadership team members
- Desire to build a brand and aptitude for original, creative ideas, open-minded to new approaches
- Experience with influencer strategies and programs
- Ability to interact, communicate effectively and collaborate with outside agencies and internal department
Base Salary:
$110,000/yr – $140,000/yr – Based on Experience
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.
We are an equal-opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company’s policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, or gender (including pregnancy, childbirth, and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].
Etro
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