JOB TITLE
Director of Communications and Public Relations
REPORTS TO
CEO
DIRECT REPORTS
Communications Coordinator
LOCATION
Corporate Office – New York, NY
About Us:
ETRO is a fashion house that has defined Italian style around the world since 1968. From research into textiles and attention to detail, ETRO creates luxury clothing and accessories for men and women, where passion for travel and sartorial tradition are the key concepts of every collection.
Position Overview:
The Director of Public Relations is an innovative critical thinker, a unique storyteller, and a highly influential visionary that will develop and execute innovative strategic goals to amplify the brand image, increase media coverage, initiate creative collaborations and partnerships, and fortify ETRO’s brand footprint within the fashion industry. The ideal candidate is a positive, highly experienced individual with strong verbal and written skills, can identify press opportunities, can build lasting relationships, and is passionate about public relations.
Principal Duties and Responsibilities
- Develop and execute public relations plans for ETRO – including, but not limited to managing media interviews and managing & executing PR / influencer events
- Maximize brand presence by partnering with retail members in producing boutique special events to highlight seasonal fashion shows, brand awareness, and attract new clients
- Collaborate with the Brand Ambassador executing innovated strategies to deliver the message behind Etro’s brand image and values to clients
- Partnerships, and company announcements
- Lead annual and seasonal PR/external communications planning and execution, including the overall brand and seasonal strategies that champion the Brand narrative.
- Bring the global Brand vision to life by generating and fostering conversations around the brand by leveraging existing contacts, bringing new collaborations and partners, and fostering these relationships to grow the business and the brand.
- Play a strong, senior strategic role in helping to shape and optimize ETRO’s marketing plan as a key PR communications leader
- Cultivate and enhance meaningful relationships with targeted, high-level external audiences and persons of influence across areas of hospitality, travel, art, design, music, film, performance art, technology, and entertainment.
- Successfully positioning brand narrative with these influencers of culture to achieve a shift in brand perception and ignite interest in future partnerships.
- Create strategic scalable cultural influence & media approaches combined with big, bold never-been-done- before ideas
- Identify challenges and emerging issues faced by the brand. Work with the leadership team and staff to recognize internal and external communications opportunities, and solutions, and define and execute appropriate strategies to support them.
- Ensure big seasonal brand and product ideas are powerfully brought to life through PR/influencer activations by partnering with ETRO creative/styling/production teams to concept, execute, and distribute seasonal “look books” and coordinate editor visits and events.
- Partner with the ETRO leadership team to identify, manage and facilitate media interviews for ETRO regarding business and brand initiatives, marketing campaigns, seasonal products/trends, events, and promotions, including potential crisis communication to mitigate risk.
- Lead our store-related PR/communications strategy and execution (partner with the retail team to continuously look for better ways to grow awareness of and drive traffic to our new and existing stores)
- Manage & respond promptly to product/sample/image requests from media. Manage agency relationships and budget
- Provide senior strategic PR communications thought leadership and expertise and guidance to ETRO’s senior leadership/key spokespeople for select external speaking opportunities
- Negotiate and oversee contracts for partnerships and sponsorships, including contract renewals
- Create brand and business cases for potential ambassador relationships and work closely with ambassadors and their management as well as ETRO’s leadership and legal counsel negotiate agreements
- Work with cross-functional partners to ensure strategic integration of influencers and influencers across relevant marketing touch points
Qualifications:
- Undergraduate Degree or equivalent experience
- 10+ years of marketing/communications experience – lifestyle/consumer/fashion PR experience is critical; partnership/sponsorship management experience preferred
- Strong annual and seasonal PR/external communications/partnership/sponsorship marketing strategy development and execution experience and skills
- Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results.
- Demonstrated skill and comfort in proactively building relationships with top-tier clients. Successfully positioning brand narrative with these influencers of culture to achieve high-impact coverage
- Excellent judgment and creative problem-solving skills, including negotiation and conflict-resolution skills
- Able to foster internal collaborations and exert influence, establish relationships, and nurture a network
- High comfort level and ability to powerfully thought partner with senior leadership team members
- Desire to build a brand and aptitude for original, creative ideas, open-minded to new approaches
- Experience with influencer strategies and programs
- Ability to interact, communicate effectively and collaborate with outside agencies and internal department
Base Salary:
$110,000/yr – $140,000/yr – Based on Experience
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.
We are an equal-opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company’s policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, or gender (including pregnancy, childbirth, and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].
Etro
Related jobs:
Casting Call: General Extras for a Major Streamer/YouTuber Project
Job Description:
We are casting for General Extras to appear in various scenes for an exciting project with a major streamer/YouTuber. This is a great opportunity to be part of a high-profile production and work alongside a talented cast and crew.
Role: General Extras
- Character Description: Adults aged 18-60, any ethnicity, with the ability to fit into a variety of background roles (e.g., pedestrians, customers, event attendees, office workers). We are looking for people who can blend into the scene naturally, contributing to the environment of the production.
Job Responsibilities:
- Wardrobe Fitting: Attend a half-day wardrobe fitting to ensure your look aligns with the specific role you will be portraying (casual wear, professional attire, etc.).
- Rehearsals (if needed): Some extras may be required to participate in a brief rehearsal to ensure smooth background action in key scenes.
- Filming: Be available for a full day of filming, where you will be part of crowd scenes or other background activities, helping to bring the setting to life.
Requirements:
- Ideal candidates will be flexible and professional, able to follow direction and fit into a wide range of background roles.
- No prior acting experience is required, but reliability and the ability to take direction are essential.
Compensation:
- Rate: $150.00
($50 for each half-day fitting/rehearsal and $100 for the full-day filming)
Casting Call: Rashad’s Best Friends for a Major Streamer/YouTuber Project
Job Description:
We are casting for the roles of Rashad’s Best Friends in a dynamic and exciting project for a major streamer/YouTuber. This is an amazing opportunity to portray key supporting characters who bring humor, loyalty, and energy to the story.
Role: Rashad’s Best Friends
- Character Description: Males in their late 20s to early 30s, any ethnicity, energetic, charismatic, and fun-loving. Rashad’s best friends are the ones who have his back through thick and thin. They bring humor, friendship, and emotional support to Rashad’s journey. We are looking for actors who can create authentic chemistry with Rashad and embody the essence of lifelong friendship.
Job Responsibilities:
- Wardrobe Fitting: Attend a half-day wardrobe fitting to ensure your look reflects the casual, laid-back style of Rashad’s best friends.
- Rehearsals: Participate in a half-day rehearsal to build chemistry with the actor playing Rashad and to ensure natural, engaging interactions in key scenes.
- Filming: Be available for a full day of filming, portraying close-knit friends who support Rashad, with a balance of humor, light-heartedness, and emotional depth.
Requirements:
- Ideal candidates will be males in their late 20s to early 30s, able to portray a fun, loyal, and supportive friend group.
- Must be comfortable taking direction, working closely with the actor playing Rashad, and able to showcase the bond of close friendship.
- Acting experience is a plus but not required.
Compensation:
- Rate: $300.00
($100 per day: $50 for each half-day fitting/rehearsal and $100 for the full-day filming)
Casting Call: Coach’s Wife for a Major Streamer/YouTuber Project
Job Description:
We are casting for the role of Coach’s Wife in an exciting project for a major streamer/YouTuber. This is a great opportunity to portray a supportive and strong character in a family-centered storyline, playing a key role in the life of Rashad’s Coach.
Role: Coach’s Wife
- Character Description: A woman in her late 30s to early 50s, any ethnicity, warm, supportive, and resilient. Coach’s Wife is the emotional anchor in her husband’s life, balancing her own responsibilities while providing unwavering support to her husband’s coaching career and their family. We are looking for an actor who can convey strength, warmth, and understanding.
Job Responsibilities:
- Wardrobe Fitting: Participate in a half-day wardrobe fitting to ensure the character’s look reflects her role as both a supportive partner and a grounded individual.
- Rehearsals: Attend a half-day rehearsal to work closely with the director and other cast members, especially the actor playing Rashad’s Coach, to create a realistic and heartfelt dynamic.
- Filming: Be available for a full day of filming, portraying a loving and supportive spouse, with scenes that highlight her important role in her husband’s life.
Requirements:
- Ideal candidates will be women aged late 30s to early 50s, able to portray a loving and resilient partner who provides strength and emotional support.
- Must be comfortable working closely with other cast members, particularly the actor portraying Rashad’s Coach, and able to take direction well.
- Acting experience is a plus but not required.
Compensation:
- Rate: $300.00
($100 per day: $50 for each half-day fitting/rehearsal and $100 for the full-day filming)
Casting Call: Rashad’s Coach for a Major Streamer/YouTuber Project
Job Description:
We are casting for the role of Rashad’s Coach in an exciting project for a major streamer/YouTuber. This role will portray a mentor figure who has a significant impact on Rashad’s life, guiding him through challenges and pushing him to achieve his best.
Role: Rashad’s Coach
- Character Description: A man in his late 30s to early 50s, any ethnicity, with a fit and athletic build. Rashad’s Coach is tough but fair, pushing Rashad to excel both on and off the field. He is passionate, dedicated, and deeply invested in Rashad’s development. We’re looking for someone who can portray authority, motivation, and care in equal measure.
Job Responsibilities:
- Wardrobe Fitting: Participate in a half-day wardrobe fitting to ensure the character’s athletic and professional look aligns with the role of a coach.
- Rehearsals: Attend a half-day rehearsal to work closely with the director and cast members, ensuring a strong mentor-student dynamic with Rashad.
- Filming: Be available for a full day of filming, portraying a coach who is both demanding and supportive, driving Rashad to reach his full potential.
Requirements:
- Ideal candidates will be men aged late 30s to early 50s, with an athletic build and the ability to portray a firm yet caring mentor.
- Must be comfortable working closely with the actor playing Rashad, able to take direction, and project both toughness and warmth.
- Acting experience is a plus but not required.
Compensation:
- Rate: $300.00
($100 per day: $50 for each half-day fitting/rehearsal and $100 for the full-day filming)
Casting Call: Rashad’s Mom for a Major Streamer/YouTuber Project
Job Description:
We are seeking a talented actor to portray Rashad’s Mom in a major project for a well-known streamer/YouTuber. This is an exciting opportunity to take on a loving and strong maternal role in a widely anticipated production.
Role: Rashad’s Mom
- Character Description: A Black woman in her mid-40s to early 50s, warm, nurturing, but also strong and resilient. Rashad’s Mom is the backbone of the family, offering both support and tough love when needed. We’re looking for someone who can portray a caring, protective, and wise mother figure.
Job Responsibilities:
- Wardrobe Fitting: Participate in a half-day wardrobe fitting to ensure your look aligns with Rashad’s Mom’s character, reflecting both her nurturing side and her resilience.
- Rehearsals: Attend a half-day rehearsal to work closely with the director and other actors, ensuring an authentic mother-son dynamic with Rashad.
- Filming: Be available for a full day of filming, bringing depth and emotion to the role of Rashad’s Mom, showcasing her strength and love for her family.
Requirements:
- Ideal candidates will be Black women aged mid-40s to early 50s, with the ability to portray a strong, loving, and resilient mother figure.
- Must be comfortable working with other cast members, including those portraying family members, and able to take direction.
- Acting experience is a plus but not required.
Compensation:
- Rate: $300.00
($100 per day: $50 for each half-day fitting/rehearsal and $100 for the full-day filming)
Casting Call: Rashad for a Major Streamer/YouTuber Project
Job Description:
We are seeking an actor to portray Rashad in a high-profile project for a major streamer/YouTuber. This is a great opportunity to play a key role in a widely anticipated production with a dynamic and important character.
Role: Rashad
- Character Description: A Black man in his late 20s to early 30s, athletic and charismatic. Rashad is a confident, smooth-talking individual who can adapt to various situations with ease. He has a strong, magnetic personality and can charm those around him. We are looking for someone who can portray both Rashad’s charm and depth, with a balance of humor and seriousness.
Job Responsibilities:
- Wardrobe Fitting: Participate in a half-day wardrobe fitting to ensure your look matches the stylish, yet laid-back persona of Rashad.
- Rehearsals: Attend a half-day rehearsal to work closely with the director and other cast members, ensuring that Rashad’s interactions and presence are delivered with authenticity.
- Filming: Be available for a full day of filming, bringing energy and authenticity to the role of Rashad, delivering lines and participating in key scenes.
Requirements:
- Ideal candidates will be Black men aged late 20s to early 30s, with an athletic build and the ability to convey both charm and seriousness.
- Must be comfortable taking direction, working with a team, and bringing an engaging presence to the role.
- Acting experience is a plus but not required.
Compensation:
- Rate: $300.00
($100 per day: $50 for each half-day fitting/rehearsal and $100 for the full-day filming)
Casting Call: The Manager for a Major Streamer/YouTuber Project
Job Description:
We are casting for the role of The Manager in an exciting, high-profile project for a major streamer/YouTuber. This role offers the opportunity to portray a key authority figure responsible for overseeing and leading a team in a dynamic production.
Role: The Manager
- Character Description: A professional man or woman, aged 35-50, any ethnicity, with a commanding presence and sharp decision-making skills. The Manager is responsible for ensuring operations run smoothly, solving problems quickly, and keeping the team motivated. We are looking for someone who can convey authority, intelligence, and control while also being approachable and understanding.
Job Responsibilities:
- Wardrobe Fitting: Participate in a half-day wardrobe fitting to ensure the character’s business professional look is on point.
- Rehearsals: Attend a half-day rehearsal to practice key scenes, where The Manager will be giving instructions, resolving conflicts, and maintaining order.
- Filming: Be available for a full day of filming, portraying The Manager as an authoritative yet empathetic leader who balances the demands of their role with care for their team.
Requirements:
- Ideal candidates will be men or women aged 35-50, with a business professional appearance and the ability to project leadership and control.
- Must be comfortable taking direction and working in a team environment.
- Acting experience is a plus but not required.
Compensation:
- Rate: $300.00
($100 per day: $50 for each half-day fitting/rehearsal and $100 for the full-day filming)
Casting Call: Male News Anchor for a Major Streamer/YouTuber Project
Job Description:
We are looking for a talented actor to portray a Male News Anchor in an exciting, high-profile project for a major streamer/YouTuber. This role requires a strong, professional on-screen presence and the ability to deliver news with clarity and authority.
Role: Male News Anchor
- Character Description: A professional man aged 30-50, any ethnicity, with a polished and commanding presence. The Male News Anchor delivers important news updates with professionalism, projecting confidence and credibility. We are seeking someone who can embody the seriousness and responsibility of being the face of a news broadcast.
Job Responsibilities:
- Wardrobe Fitting: Attend a half-day wardrobe fitting to ensure your appearance reflects the professionalism and sharpness of a news anchor.
- Rehearsals: Participate in a half-day rehearsal to work on delivering lines clearly and interacting naturally on camera.
- Filming: Be available for a full day of filming, delivering news reports in a composed, confident manner.
Requirements:
- Ideal candidates will be professional men aged 30-50 with a clean, sharp look and the ability to convey news with authority.
- Must be comfortable delivering lines in front of the camera and able to take direction well.
- Experience in acting, public speaking, or broadcasting is a plus but not required.
Compensation:
- Rate: $300.00
($100 per day: $50 for each half-day fitting/rehearsal and $100 for the full-day filming)
Casting Call: Male News Anchor for a Major Streamer/YouTuber Project
Job Description:
We are looking for a talented actor to portray a Male News Anchor in an exciting, high-profile project for a major streamer/YouTuber. This role requires a strong, professional on-screen presence and the ability to deliver news with clarity and authority.
Role: Male News Anchor
- Character Description: A professional man aged 30-50, any ethnicity, with a polished and commanding presence. The Male News Anchor delivers important news updates with professionalism, projecting confidence and credibility. We are seeking someone who can embody the seriousness and responsibility of being the face of a news broadcast.
Job Responsibilities:
- Wardrobe Fitting: Attend a half-day wardrobe fitting to ensure your appearance reflects the professionalism and sharpness of a news anchor.
- Rehearsals: Participate in a half-day rehearsal to work on delivering lines clearly and interacting naturally on camera.
- Filming: Be available for a full day of filming, delivering news reports in a composed, confident manner.
Requirements:
- Must be available for the following dates:
- Wednesday 9/25: Wardrobe Fitting (1/2 day)
- Thursday 9/26: Rehearsal (1/2 day)
- Friday 9/27: Filming (full day)
- Ideal candidates will be professional men aged 30-50 with a clean, sharp look and the ability to convey news with authority.
- Must be comfortable delivering lines in front of the camera and able to take direction well.
- Experience in acting, public speaking, or broadcasting is a plus but not required.
Compensation:
- Rate: $300.00
($100 per day: $50 for each half-day fitting/rehearsal and $100 for the full-day filming)
Casting Call: Female News Anchor for a Major Streamer/YouTuber Project
Job Description:
We are seeking an actor to portray a Female News Anchor in an exciting, high-profile project for a major streamer/YouTuber. This role will require a polished, professional, and articulate presence, making you the face of breaking news segments in this production.
Role: Female News Anchor
- Character Description: A professional woman aged 30-45, any ethnicity, with a commanding on-screen presence. The Female News Anchor delivers important news with confidence and clarity, offering viewers a sense of trust and reliability. We are looking for someone who can portray a strong, composed, and intelligent figure in front of the camera.
Job Responsibilities:
- Wardrobe Fitting: Attend a half-day wardrobe fitting to ensure your look reflects the professional and polished appearance of a TV news anchor.
- Rehearsals: Participate in a half-day rehearsal to practice delivering lines with precision and engaging in on-camera interactions.
- Filming: Be available for a full day of filming, delivering scripted news segments with professionalism, confidence, and clarity.
Requirements:
- Ideal candidates will be professional women aged 30-45 with a polished appearance and clear communication skills.
- Must be comfortable delivering lines with authority and maintaining composure on camera.
- Prior experience in acting, broadcasting, or public speaking is a plus but not required.
Compensation:
- Rate: $300.00
($100 per day: $50 for each half-day fitting/rehearsal and $100 for the full-day filming)
Casting Call: Bachelorette’s Friends for a Major Streamer/YouTuber Project
Job Description:
We are casting for the roles of Bachelorette’s Friends in a fun and exciting project for a major streamer/YouTuber. This is an amazing opportunity to play key supporting roles alongside The Bachelorette in a production filled with charm, humor, and drama.
Role: Bachelorette’s Friends
- Character Description: Women in their mid-20s to early 30s, any ethnicity, stylish, energetic, and full of personality. The Bachelorette’s Friends are her support system, offering advice, humor, and loyalty as she navigates her romantic journey. We are looking for actors with great chemistry who can embody the fun and camaraderie of close friendships.
Job Responsibilities:
- Wardrobe Fitting: Attend a half-day wardrobe fitting to ensure your look reflects the stylish and vibrant personalities of the Bachelorette’s Friends.
- Rehearsals: Participate in a half-day rehearsal to create authentic chemistry and interactions with the lead and other cast members.
- Filming: Be available for a full day of filming, supporting the lead character, engaging in lively conversations, and bringing a sense of friendship and fun to the scenes.
Requirements:
- Ideal candidates will be women in their mid-20s to early 30s, stylish and full of energy, with the ability to engage naturally in group settings.
- Must be comfortable on camera, able to take direction, and work collaboratively in a team environment.
- Acting experience is a plus but not required.
Compensation:
- Rate: $300.00
($100 per day: $50 for each half-day fitting/rehearsal and $100 for the full-day filming)
Casting Call: The Bachelorette for a Major Streamer/YouTuber Project
Job Description:
We are casting for the leading role of The Bachelorette in an exciting, high-profile project for a major streamer/YouTuber. This is a unique opportunity to take center stage in a prominent production that will captivate a large audience.
Role: The Bachelorette
- Character Description: A stunning woman in her mid-to-late 20s, any ethnicity, confident, charming, and elegant. The Bachelorette is the central figure of the story, navigating love and relationships with grace and strength. We are seeking someone with a magnetic personality who can capture the attention of others and bring a sense of authenticity and emotion to the role.
Job Responsibilities:
- Wardrobe Fitting: Participate in a half-day wardrobe fitting to ensure your outfits reflect the elegance and style of The Bachelorette character.
- Rehearsals: Attend a half-day rehearsal to work closely with the director and other cast members, ensuring a natural and charismatic performance.
- Filming: Be available for a full day of filming, leading scenes with charm, humor, and authenticity as you interact with other characters.
Requirements:
- Ideal candidates will be women in their mid-to-late 20s, with a confident, elegant presence, and the ability to connect emotionally with the storyline.
- Must be comfortable on camera, able to take direction well, and work in a dynamic, fast-paced environment.
- Acting experience is a plus but not required.
Compensation:
- Rate: $300.00
($100 per day: $50 for each half-day fitting/rehearsal and $100 for the full-day filming)