Creative Director

Company Description

Our mission is simple: Create peaceful lives. This mission is delivered to our customers through our products, campaigns, and communications. It equally applies to our valued team members. Today, our culture and the efforts of incredible and dedicated team members have helped to make Bullfrog Spas the fastest-growing manufacturer of premium hot tubs in the world and one of Utah’s premier brands.

What You’ll Do

The Creative Director is a key member of Marketing Department leadership with general responsibilities that include the strategic direction of the brand, oversight of and responsibility for creative team deliverables, brand and creative support within the product design process, and providing vision for and direction of the Creative group’s efforts with the goal of meeting team deliverables and the brand’s strategic objectives.

As the Bullfrog Spas Creative Director, you will be responsible for overseeing and driving the creative vision and execution of marketing and advertising initiatives across channels. You will lead a talented creative team, comprised of both internal team members and freelancers, including art directors, designers, copywriters, videographers, developers, and multimedia specialists, to develop innovative and captivating campaigns and assets that effectively communicate the brand’s message, product benefits, and partnership advantages. This role requires a blend of strategic thinking, artistic acumen, and leadership skills to ensure that Bullfrog Spas maintains a compelling and cohesive brand identity across channels and touchpoints. You will review and approve assets, provide feedback, ensuring deliverables effectively address marketing objectives, while simultaneously educating and building team members’ capabilities.

Responsibilities

• Creative Strategy: Develop and implement the overall creative strategy aligned with Bullfrog Spas’ brand vision and marketing objectives.
• Team Leadership: Manage and inspire a team of creatives, fostering a collaborative and high-performing environment while providing guidance and feedback on projects.
• Brand Management: Ensure consistent brand representation across all marketing channels, including digital platforms, print materials, events, and other touchpoints.
• Campaign Development: Conceptualize and oversee the development of integrated marketing campaigns, ensuring they are innovative, engaging, and aligned with target audience interests.
• Visual and Design Direction: Provide creative direction for graphic design, 3D, photography, videography, and other visual elements to ensure they align with the brand’s aesthetic and messaging.
• Copywriting and Messaging: Collaborate with copywriters to develop compelling messaging that resonates with target audiences and reflects the brand’s tone and values.
• Market Research: Stay up on industry trends, competitive landscape, and customer insights to inform creative decisions and identify new opportunities.
• Project Management: Oversee the execution of multiple projects simultaneously, ensuring they are delivered on time, within budget, and at the highest quality standards.
• Collaboration: Collaborate cross-functionally with marketing, product development, and sales teams to ensure creative initiatives support business goals and deliver results.
• Performance Analysis: Analyze and measure the effectiveness of creative campaigns and initiatives, providing insights and recommendations for continuous improvement.

Requirements

• Bachelor’s degree in design, marketing, or a related field, a Master’s degree is a plus
• 5+ years of relevant experience within a brand’s in-house team or creative agency
• Demonstrated mastery of industry-standard design programs and technologies
• Demonstrated experience with photo, video, and 3D production
• Demonstrated success leading and executing progressive brand strategies
• Demonstrated understanding of AI tools and their application within marketing
• Strong portfolio
• Strong conceptual skills and creativity
• Strong interpersonal, leadership, and collaborative skills

Bonus Skills We Like, but Not Required

• Experience creating VR/AR experiences and technologies
• UX/UI design experience
• Strong presentation skills
• Experience executing content marketing strategies and building audiences
• Product design and product marketing experience

Miscellaneous

As a member of a growing team it’s expected that all team members occasionally support special projects, internal functions, and events as needed, and, when deemed necessary, assist with any/all company needs, even those not specifically related to the job description.

Job Type, Location, and Benefits

This is a full-time position located at the Bullfrog International headquarters in Herriman, UT. The wage is commensurate with experience and general expectations of the position. We offer a competitive benefits package, which includes: Medical, Dental, Voluntary Life Insurance, Flexible Spending Account, 401k, holidays, and paid time off.

This Position Reports to: Vice President of Marketing

Bullfrog Spas