Who Are We?
Vow’d Weddings is on a mission to provide brides and bridesmaids with a fun, approachable, and memorable shopping experience, without breaking the bank. Our fresh take on bridal includes exclusively designed wedding and bridesmaid dresses, romantic accessories, and veils; as well as playful gifts and décor. Meeting the customer where she’s at, our entire collection is available to shop online, through virtual consultations, or one-on-one appointments in our intimate boutique setting.
The Role
The Ecommerce Manager will manage the day-to-day business operations for the Vow’d website. The Manager is responsible for leading and coordinating the development of the website’s functionality, experience, operations, and general layout. This includes guest experience, functionality, vendor management, and release management.
Job Requirements
- Lead the e-commerce and digital strategy on vowdweddings.com, fulfilling the role of e-commerce / digital expert.
- Devise the overall Vow’d e-commerce strategy: demonstrate a granular understanding of weekly KPIs.
- Build a data-led understanding of web and marketing strategies, alongside the key performance indicators. Build relationships with key stakeholders resulting in the ability to influence senior leaders.
- Set the Vow’d e-commerce strategy and work alongside key internal stakeholders to agree to priorities by season and week.
- Work closely with internal and external parties for best-in-class site operations and experience.
- Utilize site analytics to understand the overall health of the site and lead changes as appropriate to meet site KPIs.
- Assist with site Marketing updates. Work closely with marketing to drive site experience and regular updates.
- Build a data-led understanding of web and marketing strategies, alongside the key performance indicators. Build relationships with key stakeholders resulting in the ability to influence senior leaders.
- Work with the Vow’d team to create and plan quarterly playbook, to ensure newness and renewed interest for the Guest, with relevant product launch timings in relevant markets.
- Consider all e-commerce and digital touchpoints including mobile commerce and social media as part of delivering upon set goals.
- Manage external agencies to ensure they are delivering on time, on budget, and meeting/exceeding deliverable quality.
- Develop, document, and implement new processes to improve the efficiency of site management, including bug management and UAT.
- Translate business and brand needs to partners for solution development.
- Maintain brand standards throughout the website experience.
- Ensure that all products are merchandised within the correct categories.
- Coordinate with other departments to gather all necessary data for product to go live and coordinate across the team to ensure all stocked products are online in time and full availability
- Uncover opportunities to improve margin through efficiencies in the operating model.
- Keep current with emerging web technologies and site experiences through relevant benchmarking.
- Work closely with Guest Service and Fulfillment teams to ensure a frictionless post-purchase experience for the guest.
- Complete weekly website reviews and audits to ensure a high level of accuracy, consistency, and relevancy across the entire site.
- Ensure execution of promotions and markdowns in partnership with the merchandising team.
- Partner with IT and external vendors to ensure strong site performance and uptime.
Qualifications
Desired Skills and Abilities
- Excellent problem-solving skills and proven ability to achieve KPIs
- Knowledge of standard project management methodologies
- Understanding of web production processes
- Demonstrated ability to effectively lead and implement projects
- Knowledge of site branding, content, and merchandising tactics
- The ability to lead multiple projects, work with many constituencies and manage the development of new, relevant technology when required.
- Strong interpersonal skills with the ability to establish credibility quickly and maintain excellent relationships.
- Strong organizational, communication, and problem-solving skills
- In-depth knowledge of web platforms and technology
- Ability to identify issues and effectively communicate needs.
- An affinity for the guest and a desire to provide the best experience for her.
- Ability to work in a fast-paced environment
- Excellent attention to detail
Desired Education and Experience
- Bachelor’s degree in business or marketing
- 3-5 years of retail e-commerce experience
- Understanding of web production processes
- Experience in management
- Experience with the Salesforce platform (preferred)
Vow’d Weddings
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