Senior Digital Marketing Manager
New York HQ – Open to Hybrid
Global CPG organisation
Want to join a growing category?
Do you possess a deep knowledge in paid marketing and growth strategy ??
On behalf of a global, multimillion CPG organisation we are appointing a leader in digital marketing, you will manage a small team with responsibility for driving growth across DTC, Amazon 1P & 3P, E-retailers and B2B websites . You will be in close contact with commercial, senior leadership and the global business, reporting directly to the VP Marketing.
To succeed here you will need – Personality, tenacity, ability to work autonomously and be able to think creatively to grow your business/team as well as support the wider business.
A fabulous energetic team, passionate about the business, product and team, highly collaborative business with potential to grow your career at pace.
The Role
- Build and deliver holistic digital marketing strategy, while influencing the brand’s global digital strategy.
- This role will work closely with Brand Marketing/Commercial and other peers to ensure consistency and growth through all digital channels.
- Own the relationship with the global media agency to optimize brand and performance media strategies.
- Establish and communicate the creative requirements to support the digital channels.
- Plan and budget for brand and performance marketing channels, including, but not limited to: Upper funnel media, SEM, SEO, Paid Social, Display Retargeting, Display Prospecting and Affiliate Marketing.
- Develop and own CRM strategies across direct mail, email, and SMS.
- Analyze business trends, sales, and performance within all marketing channels to continuously maximize profitability and brand impact.
- Create and maintain performance marketing dashboard reporting on core business KPIs as well as individual channel performance.
- Build a first in class team.
The Person
- Bachelor’s degree required, preferably in Marketing, Business, or Economics
- 8+ years of retail or ecommerce and digital marketing experience
- Partners and influences international teams on content creation, calendar integration, asset sharing.
- Excellent quantitative and analytical skills with the ability to interpret and translate data into actionable proposals.
- Comfortable in fast-changing, fast paced environment with tight deadlines and the ability to multi-task and prioritize projects.
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