The ideal candidate will be responsible for ideation and execution of our marketing strategy. You will work in a small team and create all our collateral, help to design marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. A strong marketing background with one to two years of experience. Excellent communication skills, ability to proof read and attention to detail are a must. A working knowledge of the financial industry and/or credit unions is a plus.
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Responsibilities
1. Utilizes specialty software to analyze membership data, create targeted marketing campaigns, perform demographic research and more. Pulls reports as requested from management team.
2. Executes the onboarding of new members acquired through direct and indirect channels. Utilizes credit union data to track, monitor and follow up with all new members acquired through all channels during the first 90 days of credit union membership in an effort to cross-sell additional products and to build profitable relationships.
3. Researches and composes appropriate member communications, surveys, micro-campaigns and more. Collects, monitors, and analyzes marketing campaign data to ensure alignment with organizational and team goals. Fulfills all requests for product information and sales inquiries generated through various marketing and public relations channels such as digital and social media.
4. Writes and produces original content, which may include photographs or videos, for all mediums and channels to achieve marketing initiatives. Drives sales, engagement, retention, leads and positive member behavior through content marketing. Manages blog content, posts, articles, promotions, and social media presence under the direction of the Vice President of Marketing.
5. Works closely with the Branch Managers and the Community Engagement Coordinator to support the credit union’s member experience program, branch marketing and advertising efforts. Conducts monthly audits of branch inventory and collateral. Develops and coordinates area-specific marketing collateral and content to assist the Community engagement Coordinator in soliciting new business relationships and SSGs.
6. Builds awareness and fosters a positive image of the credit union throughout the community by participating in community events, sponsorships, public speaking engagements and other activities. Ensures brand consistency through all marketing channels.
7. Forecasts market trends and continually researches products, services, and current strategies to identify new opportunities and proactively suggests new campaigns. Generates innovative ideas to promote our brand and products to current and prospective members.
8. Fully embraces the core values and mission of Unity One Credit Union. Helps ideate and facilitate employee appreciation days and other internal employee engagement opportunities with the Community Engagement Coordinator.
9. Assists the Vice President of Marketing with the overall implementation of the marketing and public relations plan, which may include credit union marketing maintenance, planning and executing community events and special projects. Attends after-hours or weekend events as needed.
10. Performs other duties and responsibilities as assigned. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Qualifications
- Must be proficient in the Adobe suite including a deep working knowledge of Illustrator, InDesign, Acrobat, Photoshop, Lightroom and Premier Pro are specifically required
- Exceptional writing and grammatical skills, including proper spelling, punctuation and reading comprehension
- Capable of communicating both simple and complex concepts to multiple generational audiences in both written and verbal form
- Strong team player with high personal accountability, organizational and project management skills
- Ability to work independently, while effectively maintaining ongoing communication with supervisor
- Strong technical capability, including proven knowledge of Microsoft Office and Adobe Creative Cloud products
- Adroit at critical thinking and problem solving
- Ability to take initiative and appropriately manage stressful situations
- Clear and deep understanding of our brand and credit union philosophy
- Positive member-focused attitude
- Exceptional public speaking skills
- Degree desired – Bachelor’s or Associates
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