THE TEAM:
- Family-owned restaurant group with lots of tenure and brand recognition
- A role with a lot of autonomy-you will be the sole in house marketer so will have a lot of input in the creative and strategic direction
- Fun, collaborative team environment
- Will report into the Chief Operating Officer, no direct reports but will help manage a freelancer.
WHAT THEY OFFER YOU:
- Opportunity to work in tandem with agency partners to shape the marketing vision in its entirety
- Ability to help tell the restaurant’s story and develop their brand/tone and voice in house
- Competitive compensation package and benefits package including 401(k) plan, generous PTO policy, health care flexible spending, EAP, Long Term Disability, Short Term Disability, Vision, Dental, Medical, and more.
WHERE THIS SITS:
- In-office, 5 times a week in Miami Beach, Florida
JOB ROLES AND RESPONSBILITIES:
- Create content for all social media channels including Facebook, Instagram, LinkedIn and TikTok
- Develop compelling organic social media marketing campaigns that help drive engagement, increase follower count, and establish a competitive presence for the brand on social.
- Partner with agency partners to develop content calendars, digital campaigns, and public relations programs.
- Work with internal cross-functional teams to develop marketing decks for holidays and private events.
- Establish and maintain internal communications channels to keep staff aware of current marketing campaigns and promotional efforts.
- Conduct market research within current customer base as well as competitive analysis to help position the brand and inform future marketing decisions.
- Stay on top of industry trends.
- Create the brand voice and tone on social media platforms.
- Develop content for email marketing and newsletter efforts.
IDEAL BACKGROUND:
- Bachelor’s Degree
- 5+ years of relevant social media and marketing communications experience
- Background in Hospitality ideal.
- Highly knowledgeable about all social media marketing platforms including Facebook, Instagram, TikTok and LinkedIn
- Ability to multitask
- Strong written and verbal communication skills.
- Bilingual English/Spanish a plus but not required.
LHH
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