Senior Growth Marketing Manager, Paid Social & Display will manage and grow strategic digital initiatives across acquisition, re-engagement, and branding campaigns across multiple channels such as paid social and programmatic (display, video, etc)!
Client Details
A team of innovators, artists, beauty fanatics, forward-thinking leaders, and great nutritionists!! This brand is a sustainable wellness / beauty brand that provides life-changing results and continuously growing! They are looking for an experienced Sr. Growth Marketing Manager to handle their paid social & display and join a leading wellness & beauty brand.
Description
- Own the full campaign management lifecycle from planning to activation to performance optimization for programmatic marketing efforts (paid social, display, re-targeting, etc)
- Work within platforms to launch and optimize ads to a hit range of KPIs from DR customer acquisition to upper-funnel brand awareness and demand generation, all optimized to maximize media efficiency
- Work with Brand and Influencer marketing teams to source creative for paid amplification
- Work closely with the Brand and Creative team to test and scale creative campaigns across paid social channels
- Collaborate with the broader team to devise and implement full-funnel strategies, from ads to the landing page and checkout experience to improve campaigns performance
- Collaborate with our internal teams to develop best-in-class ad creatives to effectively communicate the brand story to the right audience
- Source and coordinate external content creators for paid DTC video ads
- Responsible for campaign reporting, trafficking, tracking, and pixel implementation
Profile
This candidate must have:
- 5+ years in a hands-on role managing results-oriented paid DTC campaigns
- Experience with Google Analytics, Ads, Facebook/TikTok/Pinterest Ad Manager, bid management tools, and leveraging 1st and 3rd party data to drive marketing impact
- Someone that can thrive in a fast-paced environment and must be organized
- Beauty / wellness lover
Job Offer
Joining a fun, forward-thinking, and sustainable wellness & beauty brand that is rapidly growing!!
MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual’s status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.
Michael Page
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