Senior Manager, Growth Lifecycle Marketing

connectRN is the leading nurse-centric platform that is reinventing the way nurses and other healthcare professionals are finding work. By leveraging technology, connectRN connects the nursing community to flexible work opportunities and each other to build a supportive and thriving network. The platform offers career development resources and flexible shift offerings for nurses, while alleviating staffing shortages at healthcare facilities. connectRN is headquartered in Waltham, Massachusetts and serves clinicians across the U.S. To learn more about connectRN, please please visit www.connectrn.com.

We are looking to hire a Senior Growth Lifecycle Marketing Manager to spearhead the activation of hired clinicians through the development of impactful marketing campaigns that deliver against key goals. Reporting to our Director of Lifecycle Marketing, the Senior Lifecycle Marketing Manager will continue to drive business growth by instrumenting strategies that are based on both qualitative and quantitative data in order to deliver the right message, to the right person, at the right time.

You will…

• Lead the clinician onboarding, nurturing and communication strategy (inclusive of email, push, SMS, in-app notifications, etc.) to meet activation goals and deliver a world-class first experience to clinicians
• Define, own and drive the clinician nurturing journey through an understanding of key needs and barriers in order to concept and develop campaigns that move them to that next best action
• Identify opportunities to personalize the customer journey, including content/messaging strategy and channel/timing optimizations that lead to stronger engagement
• Concept, design and execute A/B tests based upon data-led hypotheses
• Leverage analytics, market research and consumer insights to inform planning, audience segmentation, and campaign execution
• Interpret analytics results, assess outreach effectiveness, and adapt campaigns to report out on key findings and hit set KPIs
• Partner with cross functional teams including market health, clinician experience, sales, marketing, customer support and product teams to to create feedback loops and deliver the best clinician experience across touchpoints
• Build and manage reports and dashboards to socialize key insights and takeaways across the business
• Manage and mentor two direct reports

You have…

• Extensive experience in Consumer/CRM Marketing, lifecycle engagement, email marketing
• Hands-on executional experience building marketing campaigns and leveraging BI reporting tools (like Iterable, Braze, Mixpanel, Sigma)
• Experience developing omni-channel nurture campaigns including email, SMS, in-app, and push messaging
• Prior experience managing a team
• A test and learn mindset with the drive to both think and do
• Highly developed creative and written communication skills, with the ability to self-edit
• The ability to influence cross functional partners in order to gain buy-in and support for your vision and roadmap
• A clinician first mindset, coupled with the drive to create a personalized and seamless experience regardless of the channel
• A passion for data to inform, test, and prioritize campaigns and focus

You’ll get…

• 100% employer-paid premiums for your (and your family’s) Health, Dental, Vision, Short Term Disability, Long Term Disability, Life and AD&D insurance
• Hybrid work environment
• Health Savings Account with contributions from connectRN of up to $2,000 annually
• Free gym and parking on-site
• Flexible time off policy
• 401k with match

Please note that we are only able to hire permanent residents (green card holders) or U.S. citizens at this time. As a healthtech company, connectRN is committed to the health of its employees and will only hire those unvaccinated due to medical or religious exemption.

connectRN is an equal opportunity employer. As Connectors, we embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. If this role would make you excited to come to work every day, please apply! We look forward to connecting.

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