Associate Brand Manager

Starward Whisky is a new world, award-winning, craft whisky distiller, focused on making a distinctly modern, accessible and exceptional whisky. Proud of our Aussie roots, Starward Whisky is dedicated to creating delicious, innovative and flavorful whiskies that stand up to the best traditional whiskies worldwide. In the world of whisky, we strive to be different. We’re a new generation of whisky makers, led by brewers, winemakers and distillers. Our creativity keeps us on the cutting edge of whisky and we strive to push the boundaries that define the category. 

Coming off an incredible year of accolades, including Most Awarded Distillery at the San Francisco World Spirits Competition; and the top honour of ‘TASTE MASTER’ (best of the whole competition) at 2022 World Whisky Masters; Starward Whisky is celebrating an accolade closer to home. 2022 was the 15th anniversary of our Melbourne born and bred distillery.

Our growing US team is passionate about what we do, take pride in the innovative approach to all aspects of our business and have fun along the way! Our success has resulted in significant sales increase with strong forecasts for continuing growth.

The Opportunity  

Reporting to the Trade Marketing Manager and Brand Growth Manager, this role will be responsible for:  

• Assisting in the development and growth of brand campaigns across digital and retail;
• Assisting with consumer marketing & communication via email campaign development (Klaviyo experience strongly preferred);
• Managing campaign schedules, coordinate assignments to copywriting team, and manage feedback to agencies;
• Communicating with vendors, managing project timelines, and collating feedback across departments;
• Managing the execution of retail sampling programs and execution for promotional activations at national retailers (In-store displays, SCANS, IRCs, Demos, etc.);
• Assisting in developing imagery and copy edits to the Starward.com homepage, product pages and landing pages to ensure alignment of tone of voice and campaign comms;
• Working with vendors for point-of-sale materials and project manage the ordering, processing, manage inventory and distribution of materials;
• Overseeing the development and deployment of a National Retail Sampling Program including working with staffing agency, performing audits, and undertaking performance analysis;
• Assisting with the management of influencers and affiliates including communication surrounding deliverables, contracts and payments;
• Traveling to select events in our key markets (CA, TX, IL) to oversee event execution and manage key resources.

This role will require travel and participation in out of hours events. Work hours will require some flexibility to work with our Australian based team.

About You

You will bring to this role a deep industry knowledge and demonstrated experience in the alcohol/beverage industry (craft spirits experience will be highly regarded) and, importantly, an affinity and passion for whisky!

The successful candidate will understand how to help craft campaigns using a winning mix of both digital and in-person marketing activities, including organizing a sampling schedule across key markets, co-managing events & event scheduling in multiple cities, managing marketing projects, and tracking creative needs for digital assets and printed marketing materials. Experience with digital marketing, online shopping and project management systems is essential – Shopify, Asana and Klaviyo experience will be highly regarded.

This is a multi-faceted position that will require wearing multiple hats, communicating with multiple stakeholders, and taking extremely detailed and diligent notes to keep all projects and decisions organized. This role is perfect for someone looking for a good mix of learnings in various aspects of marketing, brand development, and project management.

If you have a passion for marketing, sales, retail, and whisky, and you would like to learn how to manage the various aspects of a growing business, this position could be a great fit for you.

You will thrive in an entrepreneurial, hands-on and non-corporate environment. This is a remote (work from home) role requiring an understanding of how to work and build relationships with teams and deliver in your role outside of a traditional office environment.

The right to work in the USA is essential. Please note that we are not accepting applications from recruitment agencies. 

Want to know more about Starward? Check us out at www.starward.com, on Facebook, LinkedIn and Instagram.

Starward Whisky