The primary role of the HELLER USA Marketing Manager will be responsible for developing, implementing and executing strategic marketing plans for HELLER USA to help attract both potential customers and retain existing customers in close and continuous coordination with Corporate Marketing & Communications in Germany.
The day-to-day tasks will also include managing and coordinating all marketing activity, public relations, sales administration and market research efforts of current and existing products/services and liaising with media organizations including the trade press and advertising agencies.
This role will also support inside sales team with updating SAP system and sales administration. These duties include input of sales and customer technical data, assisting with sales forecast reporting using SAP data and the HELLER CRM (SAP C4C) system.
This role will also serve as the brand ambassador for HELLER USA, with close interaction with HELLER global marketing and will be responsible for monitoring/managing sales distribution and 3rd party partner marketing events and initiatives in the US.
The Marketing Manager will also provide market intelligence regarding pricing for products and services and will work closely with the inside sales team, reporting directly to the President & CEO for HELLER USA.
Essential Duties and Responsibilities:
- Essential Duties and Responsibilities:
- First point of contact for all external and internal marketing and communication issues for HELLER USA
- Management of external service providers in the marketing area
- Development of new ideas and approaches to expand and strengthen the company’s positioning in the US market
- Intimate understanding of traditional and emerging machine tool marketing channels
- Excellent communication skills
- Budget-management skills and proficiency
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in the machine tool industry.
- Development of attention-grabbing marketing campaigns for lead acquisition through various marketing channels (digital and print)
- Translation of technical content into creative and attractive marketing communications for various target groups within the metalworking industry
- Developing the marketing strategy for the company in line with company objectives.
- Overseeing the company’s marketing budget.
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity
- Maintenance and continuous development of social media communication
- Monitor and report on effectiveness of marketing communications (email, print, social media, influencer, internal communications, etc.)
- Creation of marketing materials for HELLER USA – brochures, presentations, website content, trade show presentations, etc.
- Working closely with design agencies and assisting with new product launches.
- Analyzing potential strategic partner relationships
- Coordination with HELLER Germany (HQ) Marketing & Public Relations Department
- Build and maintain HELLER USA Intranet (Sharepoint) content
- Monitor local website and update content as needed.
Supervisory Responsibilities:
- None
Education and Experience:
- Bachelor’s Degree in Marketing and/or Business required.
- 5 – 10 years’ experience within a Marketing and Sales environment required.
- Professional experience in a technical environment required. Metal cutting industry preferred.
- Preferred engineering or technical marketing background
Job Knowledge, Skills, and Abilities:
- Hard Skills
- Demonstrated knowledge of the machine tool industry.
- Ability to grasp complex technical issues
- Conception, organization and management of US internal and external trade show appearances such as IMTS
- Strong market data analytical skills using EDA and UCC.
- Demonstrated Marketing project management experience.
- Skilled in the use of Microsoft Office products (Excel, Word, PowerPoint, etc.)
- Skilled in the use of design tools such as: Adobe CC – Photoshop, Illustrator, InDesign, etc.
- Video and image editing skills
- Ability to think creatively and innovatively
- Demonstrates professional judgement and discretion
- Ability to excel in high performance while working under pressure
- Confident and dynamic personality.
- Strong creative outlook.
- Good interpersonal skills.
- Ability to travel domestic and International, as required.
Training Requirements:
- General Safety
- ISO 9001 Quality System Awareness
- HELLER network structure
- SAP
Physical Demands:
- Regularly required to sit, stand, walk, and occasionally bend and move about the facility.
- Ability to travel domestic and International, as required.
Personal Protective Equipment:
- Safety glasses required while in the plant.
Work Environment:
- Works in an office, HELLER Troy, MI facility.
Will be required to perform other duties as requested, directed, or assigned.
Heller Machine Tools
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