MarketPro has partnered with one of the nation’s leading outdoor lifestyle brands with designs that can be found on more than 30,000 products worldwide. Together we are looking for a dynamic Director of Brand Marketing to elevate the brand through multiple channels.
As the leader of the Brand, the Director is responsible for constructing brand strategy and building a small team responsible for defining and managing the company’s overall brand strategy, positioning, voice, and execution. This is a critical role for an experienced brand strategist who thrives on delivering big results in a fast-paced environment that includes brand creative, strategic leadership, content, experiential events, and partnerships. This individual will take the differentiated brand and grow unbridled brand enthusiasm and identify new and innovative ways to leverage the brand to engender loyalty that leads to business growth.
The successful candidate will have strong consumer brand building experience, a general manager mentality, a demonstrated creative and disruptive growth mindset, agile decision-making abilities, strong influence and cross functional team leadership skills, and effective stakeholder management abilities. He/she will own creating campaigns and experiences that build awareness and advocacy. The Director works collaboratively with leaders in marketing, strategy and licensing to ensure the brand story is reflected across all channels.
The right candidate understands both the qualitative and creative aspects of brand with the quantitative analysis necessary to justify the impact of brand spend on customer growth, awareness, consideration, share of voice, and customer sentiment.
Key responsibilities of this role include:
- Develop, communicate and maintain a unified brand story (positioning and messaging architecture) and application of positioning, creative expression, and voice across all channels.
- Elevate and refine communications and brand design to increase awareness in all channels.
- Champion the ideation, development and launch of new products. Energize and motivate the organization around both near-term priorities and long-term strategies.
- Evaluate brand strategies, including brand positioning; consumer and competitive targets; pricing; and executional requirements to deliver performance goals.
- Partner closely with marketing and executive teams to develop a deep knowledge of the customer and target audience, effectiveness of marketing programs, and competitive landscape and opportunities.
- Develop differentiated creative and promotional strategies to expand opportunities, capitalizing on consumer trends and brand permissions.
- Create content strategies to enhance the customer journey based on business objectives, category focus, and audience segments across all channels (online/offline/social).
- Partner with cross functional teams to ensure that our customer, vendor, employee, and partnership touch points align with our brand strategy and support our messaging priorities.
- Inspire, review, and approve creative work that breaks through the clutter and reinforces the tenets of the brand and meets the needs of our customers.
- Build and measure brand awareness/brand health and generate innovative ideas to increase brand affinity and loyalty.
- Design and coordinate integrated campaigns across channels.
- Develop promotions, partnerships, activation events, and other brand initiatives to drive awareness, sales, reach, and press.
- Build, lead, and mentor a top performing small team.
Candidate Requirements and Experience:
- Prospective candidates must be capable of working in a fast-moving, entrepreneurial environment where creativity, intuition and relationship management are important.
- Excellent organizational, ability to prioritize, excellent project management skills, and solid financial acumen
- BS degree in business, marketing, or a related field. Advanced degree is a plus
- 10+ years leading Brand Marketing
- 5+ years in B2C marketing
- 5+ years supervisory experience with internal staff and external vendors
- Excellent strategic vision, team leadership, and team development/mentoring skills
- Highly analytical and data-driven
- Demonstrated experience building a brand and managing creative expression
- Extraordinary storyteller with strong creative sensibilities and a passion for creative, brand and design
- Proven experience growing brand awareness with key identifiable metrics and reporting
- Excellent verbal and written communication
- Flexibility and nimbleness – no job being too small or too large
- Experience driving brand awareness and fostering brand loyalty and community engagement
- Proven ability to collaborate with all levels within the organization as a tactical and strategic partner, coach, and advisor.
MarketPro
Related jobs:
Job Description
An indie short film operating under the SAG Short Project Agreement is seeking a certified California studio teacher to be on set for a brief shoot involving a minor. This role is essential to ensure compliance with child labor laws while supporting the production during filming. The project involves a short scene with a young child actor and requires the presence of a qualified professional on set.
Job Responsibilities
- Be present on set to supervise a minor during filming
- Ensure compliance with California child labor and education regulations
- Support production requirements related to working with a child actor
- Coordinate with production staff to maintain a safe and compliant environment
Requirements
- Certified California studio teacher (required)
- Familiarity with on-set protocols involving minors
- Reliable and punctual for scheduled shoot time
- Ability to work collaboratively with production teams
Compensation
- $250 for approximately 4–6 hours
Job Description
A student film production is seeking passionate and collaborative crew members for an upcoming project filming in the Los Angeles area. This narrative-driven film follows a workaholic woman who becomes invisible during her daily commute, leading her to reflect on her life and identity. The production is looking for dedicated volunteers and creatives eager to gain experience and contribute to a meaningful cinematic project.
Job Responsibilities
- Collaborate with the production team in your assigned crew role
- Assist in executing various aspects of film production (pre-production, on-set, or post-production)
- Support a smooth and efficient filming process
- Contribute creatively while following direction from department leads
- Maintain professionalism and teamwork throughout production
Requirements
- Interest or experience in film production or related roles
- Ability to work collaboratively in a team environment
- Passion for storytelling and independent/student filmmaking
- Availability for scheduled shoot days
- Willingness to contribute in a volunteer capacity
Positions Available
- Producer / Production Manager
- 1st AD / Co-Producer
- Production Coordinator
- Casting Director
- Art Director / Prop Master
- Cinematographer
- Costume Designer
- Key Grip / Gaffer
- Boom Operator
- Production Assistants
- Additional crew roles, including post-production, may be considered
Compensation
- Unpaid (volunteer)
- Film credit
- Meals provided
Job Description
The independent feature film Killing The Light is now hiring local Dallas-based crew members for a 20-day shoot. This moderate low-budget production offers a collaborative environment for professionals looking to gain hands-on experience and grow their skills while working on a compelling project. The production is seeking dedicated non-union Texas locals to join various departments.
Job Responsibilities
- Support production operations based on assigned crew role
- Collaborate with department heads and team members throughout production
- Maintain professionalism and efficiency on set
- Assist with setup, execution, and wrap of production tasks
- Follow production schedules and directions from leadership
Requirements
- Must be a Texas resident and local to the Dallas area
- Must have reliable transportation to self-report to set
- Non-union applicants only
- Prior production experience preferred (varies by role)
- Strong communication, organization, and teamwork skills
- Ability to work a Monday–Friday schedule (with possible Saturday)
Roles
Line Producer
- Experienced Dallas-based line producer with strong budgeting and logistics skills
Production Manager / Coordinator
- Experience in production management or coordination; familiarity with payroll and scheduling
Production Assistants / Drivers
- Valid driver’s license required
- Ability to drive trucks (up to 16’) and assist on set
- Must be able to lift up to 40 lbs
Production Designer
- Experienced in overseeing art department, including set design, props, and dressing
Costume Designer
- Skilled in wardrobe management, rentals, and continuity
Casting Associate (Training Position)
- Organized individual interested in learning the casting process
- Includes scheduling, communication, and assisting with auditions
Volunteer Background Actors
- Open to individuals seeking on-set experience (meals and credit provided)
Compensation
- Crew rates: $225–$300 per 12-hour day
- Meals and production credit included
- Casting Associate: $1,000 flat stipend
- Volunteer background actors: meals and credit only
Job Description
Wynn Publications is seeking a skilled and energetic production team for an upcoming game show pilot filming in Raleigh, North Carolina. This high-energy, fast-paced project is looking for experienced crew members across multiple departments to help bring an interactive and engaging show to life. This is a great opportunity for film and TV professionals looking to work on an exciting new production.
Job Responsibilities
- Collaborate with the production team to execute a game show pilot
- Operate equipment and fulfill duties specific to your assigned role
- Maintain professionalism in a fast-paced production environment
- Follow direction from producers, directors, and department heads
- Ensure smooth setup, execution, and breakdown of production elements
Requirements
- Prior experience in film, television, or live production preferred
- Strong teamwork and communication skills
- Ability to work in a high-energy, fast-paced environment
- Must submit portfolio or past work
- Must provide availability and specify desired role
- Must be able to work in Raleigh, North Carolina
Roles
- Camera Operators
- Sound Technicians
- Lighting Crew
- Production Assistants
- Set Designers
- Directors / Assistant Directors
Compensation
- Paid opportunity (based on role and experience)
Job Description
An event production team is seeking a polished and professional Box Seat Concierge to assist at a classical concert in Brooklyn. This guest-facing role involves providing premium service to attendees, including champagne service and coat check assistance, ensuring a high-end experience for guests.
Job Responsibilities
- Provide concierge-level service to guests in box seating areas
- Assist with champagne service and coat check operations
- Maintain a professional, welcoming, and attentive demeanor
- Ensure a smooth and enjoyable experience for event attendees
- Follow event guidelines and coordinate with the event team
Requirements
- Strong customer service and communication skills
- Professional appearance; must wear black-on-black attire
- Polished, friendly, and attentive personality
- Ability to work in a fast-paced, guest-facing environment
- Reliable and punctual for scheduled event shifts
Compensation
- $30 per hour
- Minimum 3-hour shift
- 1099 contractor position with direct deposit
Job Description
A USC student production is seeking dedicated crew members for an upcoming short film shooting on a professional sound stage. This collaborative project offers an opportunity to gain hands-on experience, work alongside fellow filmmakers, and contribute to a creative production environment.
Job Responsibilities
- Assist in various on-set production roles depending on position
- Collaborate with the director and production team to ensure smooth operations
- Support lighting, camera, art direction, and set preparation
- Maintain organization of equipment, props, and set elements
- Contribute to a positive, efficient, and professional set environment
Requirements
- Interest or experience in film production or related fields
- Ability to work collaboratively in a team setting
- Strong communication and problem-solving skills
- Willingness to take direction and adapt on set
- Passion for filmmaking and storytelling
Roles Available
- Grips
- Gaffers
- Assistant Camera (ACs)
- Art Director
- Set Dresser
- Prop Master
- Production Assistants (PAs)
Compensation
- Unpaid
- Meals provided
- Copy and credit included
- Opportunity to network with USC School of Cinematic Arts filmmakers
Casting Wrangler for Film Production
Job Description
A Los Angeles production is seeking a casting wrangler to assist with talent coordination. This role is ideal for individuals with strong communication skills and experience managing talent on set.
Job Responsibilities
- Coordinate and manage talent on set
- Assist with casting logistics
- Communicate with production and talent
- Ensure smooth talent flow during filming
Requirements
- Strong organizational and communication skills
- Experience working with talent preferred
- Ability to multitask in a fast-paced environment
- Based in Los Angeles
Compensation
- $200–$300 per day (approx. 4 hours)
- Valuable on-set coordination experience
Runner for Film Production Crew
Job Description
A Los Angeles production is seeking runners to assist with various on-set needs. This role is ideal for individuals looking to gain hands-on experience in the entertainment industry.
Job Responsibilities
- Run errands across set
- Assist different departments
- Support setup and breakdown
- Maintain efficiency on set
Requirements
- Reliable and punctual
- Strong communication skills
- Ability to multitask
- Must be local to Los Angeles
Compensation
- $100–$200 per day (3 hours)
- Great entry-level opportunity
Production Assistant for Film Crew
Job Description
A Los Angeles production is hiring production assistants to support daily operations on set. This is a great entry-level opportunity for those looking to start a career in film.
Job Responsibilities
- Assist with general production tasks
- Support crew across departments
- Maintain organization on set
- Run errands as needed
Requirements
- Strong work ethic and reliability
- Ability to follow instructions
- Interest in film production
- Must be local to Los Angeles
Compensation
- $100–$200 per day (3 hours)
- Entry-level production opportunity
Props Specialist for Film Production
Job Description
A Los Angeles production is hiring a props specialist to support the art department. This role involves sourcing and managing props for various scenes.
Job Responsibilities
- Source and organize props
- Maintain prop inventory
- Collaborate with art department
- Ensure props match creative vision
Requirements
- Experience with props or set work
- Strong organization skills
- Ability to multitask
- Must be local to Los Angeles
Compensation
- $500–$800 per day
- On-set production experience
Set Designer for Film Production
Job Description
A production team in Los Angeles is seeking a creative set designer to build and style environments for an upcoming shoot. This role is ideal for those with strong visual design skills.
Job Responsibilities
- Design and execute set concepts
- Collaborate with art and creative teams
- Prepare and adjust sets as needed
- Ensure visual consistency
Requirements
- Experience in set design or art direction
- Creative and detail-oriented
- Ability to meet deadlines
- Must be local to Los Angeles
Compensation
- $500–$1,500 per day
- Opportunity to showcase creative work
Gaffer for Film Production
Job Description
A Los Angeles production is looking for a gaffer to support lighting needs on set. This role is ideal for professionals experienced in film lighting setups.
Job Responsibilities
- Set up and manage lighting equipment
- Work with the director of photography
- Maintain lighting consistency
- Follow safety protocols
Requirements
- Experience as a gaffer
- Strong knowledge of lighting systems
- Reliable and team-oriented
- Must be local to Los Angeles
Compensation
- $500–$1,000 per day
- Professional production experience