Sharesale
Log InSign Up
HomeSr. Director, Digital Marketing

Sr. Director, Digital Marketing

$$$

The Senior Digital Marketing Leader will create, lead, and execute the digital transformation of Cambria marketing capabilities and user experience of our B2B and B2C customers, focused on evolving all digital experiences to be more intuitive, personalized, intelligent and effective in driving business results.

This position will proactively partner with Digital Product Management on the strategy and roadmap for evolving the marketing technology stack through a new marketing cloud ecosystem.

Essential Duties and Responsibilities:

  • Responsible for development and execution of digital marketing strategy that aligns to customer needs and accelerates the growth of Cambria.
  • Drive customers and end consumers through a digital decision journey for B2B and B2C experiences, while effectively capturing, nurturing and qualifying leads.
  • Collaborate with Sales/Marketing/Finance Leadership, Product Management, and Engineering to align on strategic needs and plans to ensure effective return on investments, while ensuring buy-in and strategic alignment.
  • Foster a culture of collaboration and interdependence with key partners in marketing, sales, sales operations, product
  • development and customer service.
  • Leverage our digital platforms and ecosystems to create digital experiences that are intuitive, personalized, intelligent and effective in driving business results, increasing customer acquisition and driving customer loyalty.
  • Manage, mentor and grow a team of digital marketers responsible for web experience, digital operations, demand gen, paid media, search optimization, marketing automation and email.
  • Manage agency relationship to ensure effective media spend and demand generation programs, continually optimizing and testing new methods and platforms; manage media performance and optimization to deliver effective results
  • Manage multi-million-dollar advertising budget and optimize spend across key acquisition channels, including paid search, organic search, paid social, etc.
  • Acts as a focal point for progress reporting on key initiatives and communicates to executives and other key stakeholders the strategy for driving marketing programs, the KPIs for measuring progress, and the inspiring and achieving buy in for what’s next.

Qualifications & Skills:

  • Proven experience in building and advancing a high performing digital marketing team – with demonstrated expertise in digital
  • platforms, strategies, vendors, and roles.
  • Proven expertise in UI/UX, mobile experience optimization, SEO (on-page and technical), conversion rate optimization,
  • customer journey mapping, digital advertising, and digital marketing strategy development.
  • Experience with 3rd party tools for site merchandising, reporting, A/B testing, and email/marketing automation and customer
  • data. Adobe Experience Cloud preferred.
  • Experience working with Agile IT teams to manage features roadmap.
  • Demonstrated ability to drive results through cross-functional teams.
  • Excellent communication, influencing and relationship-building skills across all levels in an organization.
  • Comfortable working in a high volume, fast-paced, rapidly changing, results-oriented work environment
  • Excellent written, oral and group presentation communication skills including the ability to articulate solutions in many formats
  • so that they are consumable by executive leaders, development teams, business stakeholders, and audiences external to Cambria.

Minimum Requirements:

Education: Bachelor’s Degree Required, Masters Preferred

Experience: 8+ years and 5 years management experience

Systems: Fluency/mastery of of WebOps, Digital Advertising, UX/UI, Management and Optimization of DXPs, Customer Data Platforms (CDPs), Conversion Rate Optimization (CRO), Demand/Lead Gen, Branding, Vendor Negotiation, Agency Relationships, leveraging API/SaaS, Mobile App Strategy/ Creation/ Management. Expertise in Adobe Experience Manager, Marketo and Adobe Target.

Additional Requirements:

Managerial Responsibilities: Yes

Travel Requirements: Limited travel required, likely will be 10% or less annually

Physical Requirements: Office position requiring telephone and computer use. Must be able to lift up to 30 pounds for displays, samples and other marketing materials

Cambria offers a competitive benefits package that encompasses Health and Dental Insurance, Paid Time Off, 7 paid Holidays , 401(k) plus matching, Discretionary Profit Sharing, Flexible Spending Account; Life, Supplemental Life, and Disability Insurance; Referral Program, Tuition Reimbursement, Employee Assistance Program, Employee Discount and Professional Development Assistance.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

For additional company information, please visit www.CambriaUSA.com

We are an equal opportunity employer.

M/W/VET/DISABLED

Cambria

Related jobs:

$$
Job Type:
Actor
Skills:
Acting

Casting Call: Feature Film – Stand-In Roles

Role 1:

  • Caucasian Female
  • Age Range: 40-60
  • Hair: Blonde
  • Height: 5’6″ to 5’7″

Role 2:

  • Black Male
  • Age Range: 20-40
  • Height: 6’0″ to 6’1″

Job Description:

The production is seeking experienced stand-ins to work on a feature film. Stand-ins will be responsible for taking the place of lead actors during technical setups for lighting, blocking, and camera framing. Stand-ins should have similar physical attributes to the actors they are standing in for and be able to take direction from the production crew.

Job Responsibilities:

  • Stand in for the lead actor during camera, lighting, and blocking setups.
  • Follow directions from the director, cinematographer, and assistant directors to ensure accurate positioning for shots.
  • Be punctual, professional, and reliable on set.

Requirements:

  • Must match the physical description outlined for each role.
  • Previous stand-in experience is preferred.
  • Must be local to Pomona, CA.

Compensation:

  • SAG Rate: $253 for 8 hours of work, with additional pay for overtime if required.
$$
Job Type:
Extra
Skills:

Casting Call: Netflix Limited Series “His & Hers”

Job Description:

Hylton Casting is seeking 30 background actors to portray private school students in both interior and exterior scenes for the Netflix Limited Series “His & Hers.” The role will involve portraying students attending a private girl’s school featured in the series.

Job Responsibilities:

  • Portray a private school student in scenes set at a school.
  • Follow direction from the production team during filming.
  • Be available for full day shoots as required by the production schedule.

Role:

  • Private School Students
  • Gender: Female
  • Ethnicity: Caucasian
  • Age Range: 18-30

Requirements:

  • Must be able to portray a student at a private girl’s school.
  • Must be a local hire in Atlanta, GA.
  • Professionalism and ability to follow directions on set.

Compensation:

  • Standard background actor rates (to be confirmed by the casting team).
$$

Casting Call: Bilingual Actors for Product Demos in Washington, D.C.

Job Description:

We are seeking bi-lingual actors for a product demonstration at a conference in Washington, D.C. The demonstration will showcase law enforcement products in a simple, live demo format. This opportunity is perfect for actors with experience in improv or live theater as it involves interacting with an audience and performing product demonstrations.

Job Responsibilities:

  • Perform product demonstrations at a conference.
  • Engage with attendees and answer questions as needed.
  • Represent the company professionally.
  • Be prepared to work full days during the event.

Requirements:

  • Must be bilingual in Spanish, French, Mandarin, or Arabic.
  • Prior experience in improv or live theatre preferred.
  • Must be available for all three days of the event.
  • Professionalism and ability to engage an audience.

Compensation:

  • $500 per day (minus applicable fees).
  • Talent will be required to work 9 AM to 5 PM each day of the event.
$$

Casting Call: Non-Union Background Actors for Country Clubbers

Role: Country Club Members

Job Description:
We are casting background actors to portray country clubbers for a series filming in the Chattanooga area. The role requires individuals to engage in typical country club activities such as socializing, walking around the club, and participating in background scenes of the club’s atmosphere.

Job Responsibilities:

  • Portray a country club member in various scenes.
  • Follow direction from production staff on set.
  • Be prepared for long filming days and stay professional throughout the shoot.

Requirements:

  • All genders, ages 30-65.
  • Must be available for a full day of shooting, potentially working more than 8 hours.
  • Must be able to self-report to the Chattanooga area as a local hire.
  • Flexibility with schedule, as call time will be provided the day prior to the shoot.
  • Must be comfortable committing to long hours (12+ hours).

Compensation:

  • $100.00 for 8 hours of work (with an 8-hour guarantee).
  • Overtime: Time and a half for any hours worked over 8 hours.
$$

Casting Call: Little League Baseball Team

Job Description:

We are seeking a real Little League team of boys aged 8-10 years to appear as background actors in a new TV series. The team will play the role of a Little League baseball team during scenes related to youth sports.

Job Responsibilities:

  • Participate in scenes as part of a Little League team.
  • Follow on-set direction during filming.
  • Represent the energy and camaraderie of a Little League baseball team.

Requirements:

  • Real Little League team consisting of boys aged 8-10 years old.
  • Must be available for a fitting and shoot.
  • Team or parents must provide accurate age ranges and the number of players.
  • Team members and parents must confirm availability.

Compensation:

  • $226/8 Hours for each child actor.
  • Fitting details will be provided later.
$$

Casting Call: Non-Union Jardiance Commercial

Roles:

  • Men: Ages 40-60

Job Description: We are seeking men to participate in a fun, dynamic Jardiance commercial. The role involves singing and dancing in various scenes, showcasing energy and enthusiasm. You must be able to move well on camera and deliver a performance that captures the spirit of the commercial.

Job Responsibilities:

  • Perform singing and dancing routines as directed by the production team.
  • Bring energy and enthusiasm to each scene.
  • Follow choreography and musical direction.

Requirements:

  • Age: 40-60 years old
  • BMI: Between 26-36
  • Must sing and move well: Previous singing and dancing experience is required.
  • Valid passport: Required for potential travel related to the shoot.
  • Non-Union: This is a non-union opportunity.

Compensation:

  • Compensation details will be discussed after submission and are based on the role.
$$

Casting Call: Music Video – Lead Male and Featured Models

Roles:

  1. Featured Models
    • Gender: Female
    • Ethnicity: Person of Color (POC)
    • Age: 18 to 30
    • Physical Attributes: Unique features, eccentric look
    • Compensation: $400 (for 8 to 10 hours)

Job Description and Responsibilities:

  • Perform in a high-energy, visually engaging music video for a major hip hop artist.
  • Follow the direction provided by the music video director and crew.
  • Engage with other cast members as needed to create visually dynamic scenes.
  • Must be comfortable working on set for extended hours (8-10 hours).

Requirements:

  • Must be available for the entire shoot duration (8-10 hours).
  • Must be local to Atlanta, as no travel accommodations are provided.
  • Experience in music video performance is a plus but not required.

Compensation:

  • $400 per day for 8-10 hours.
$$
Job Type:
Model
Skills:
Modeling

Casting Call: Stroller Company Print Campaign

Job Description:

We are casting real parents with babies for an upcoming print campaign for a popular stroller company. The campaign will focus on showcasing strollers in everyday scenarios with moms and babies. If you are a real parent with a child, or if you are available as an individual to be paired with a child on set, we would love to hear from you!

Job Responsibilities:

  • Participate in a professional photo shoot with the production team.
  • Parents will be photographed using the stroller in various natural settings.
  • Babies will be featured in the strollers during the shoot.
  • Be punctual and professional throughout the shoot.

Roles:

  • MOM:
    • Age: 25-32 years old
    • Ethnicity: Open to all ethnicities
    • Role requires you to be featured as a parent using a stroller. Real parents with babies are preferred, but we will also cast individual models to be paired for the shoot.
  • BABIES:
    • Age: 0-24 months (boys or girls)
    • Ethnicity: Open to all ethnicities
    • Babies will be featured in the stroller and should be comfortable with photos being taken in a calm environment.

Requirements:

  • Must be local to Atlanta as no travel expenses will be provided.
  • Real parents with babies are strongly preferred, but we are open to casting individuals to match for the shoot.

Compensation:

  • Rate: $800 – 20% AF
$$

Casting Call: Featured Club Goers for Hip Hop Music Video

Job Description:

We are seeking Featured Club Goers to appear in an exciting hip hop music video for well-known artists. This role requires individuals with unique and eccentric features to play lively club-goers in a high-energy setting. The shoot will be dynamic and visually exciting, providing a great opportunity to be featured in a major music video production.

Job Responsibilities:

  • Play the role of a featured club-goer in various scenes of the music video.
  • Bring energy and character to the scenes as part of a lively club atmosphere.
  • Follow direction from the production team to ensure a smooth and professional shoot.
  • Be prepared for a 10-12 hour shoot.

Requirements:

  • Age: 18-35 years old
  • Gender: Any
  • Ethnicity: Any
  • Must have unique or eccentric features to stand out on screen.
  • Must be available for the full duration of the shoot.

Compensation:

  • Rate: $200 for 10-12 hours of work.
$$$

Casting Call: Lead Female Role for Hip Hop Music Video

Job Description:

We are casting for the Lead Female role in an upcoming hip hop music video. The role requires a confident and dynamic performer who is comfortable in an intimate on-screen role with both a male and female artist. This is a high-profile project featuring major hip hop artists, and it provides a great opportunity to work on a visually exciting production.

Job Responsibilities:

  • Play the lead female role, interacting closely with both the male and female hip hop artists.
  • Be comfortable with on-screen kissing and intimate scenes with both artists.
  • Follow direction from the production team to ensure a smooth and professional shoot.
  • Be prepared for a 10-12 hour shoot.

Requirements:

  • Age: 21-35 years old
  • Gender: Female-identifying
  • Ethnicity: African American
  • Must be comfortable with on-screen kissing scenes with both a male and female artist.
  • Must be available for the full duration of the shoot.

Compensation:

  • Rate: $1,000 for 10-12 hours of work.
$$
Job Type:
Extra
Skills:
Acting

Casting Call: Extras for Music Video

Job Description:

We are casting extras for an exciting music video shoot in Miami. We are seeking people aged 20-35 to participate in this video as background extras. This is a great opportunity for individuals who enjoy being part of creative projects and have availability for a single-day shoot.

Job Responsibilities:

  • Be present on set and act as background extras for various scenes in the music video.
  • Follow direction from the production team to ensure smooth filming.
  • Be punctual and professional throughout the shoot.

Requirements:

  • Age: 20-35 years old
  • Gender: Any
  • Ethnicity: Any
  • Must be legally authorized to work in the U.S. (SSN required).
  • Must be available for the shoot day and able to travel to Miami.

Compensation:

  • Rate: $120 flat for the day
$$$

Casting Call: Kids with Visible Disability for NYC Commercial

Job Description:

We are looking for boys or girls aged 12-14 years old with a visible disability to be featured in a commercial shooting in New York City. This is a paid opportunity, and selected kids will be part of a global media campaign with 1-year worldwide usage rights.

Job Responsibilities:

  • Participate in the commercial shoot, portraying a character with visible disability.
  • Follow direction from the production team to ensure smooth filming.
  • Be punctual and professional throughout the filming day.

Requirements:

  • Age: 12-14 years old
  • Gender: Any
  • Ethnicity: Any
  • Must have a visible disability.
  • Must be legally authorized to work in the U.S. (SSN required).
  • Comfortable being on camera and following direction.

Compensation:

  • Session Fee: $500
  • Buyout: $2000 (1-year worldwide usage + archival media in perpetuity)
  • Per Diem: $75
  • Travel Stipend: $250

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
06-02-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!