Paid Search Manager (App Store)

Paid Search Manager

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Wavemaker Worldwide Activation:

Wavemaker Worldwide Activation is the digital specialist arm of the worldwide hub. It powers the digital thinking for Wavemakers largest global clients and acts as a central planning and buying team for clients who buy multimarket digital campaigns from one location. Our digital thinking brings together media, data and technology to drive business results for our clients and is directly connected to our most senior global management team offering increased opportunity for senior level exposure.

Agency Context:

Our clients in Worldwide Activation are split into 4 specialist category hubs, this role will sit within the Entertainment category hub (ents hub includes clients : Paramount, Viacom, Bungie Games, Riot, Sky). The client for this role is our newly acquired and Wavemaker worldwide’s largest client, Audible. The set up of each team is specific to the client’s needs but is largely dependent on the scope of media channels.

Client Context:

Audible is Wavemaker Worldwide’s largest client and one of the world’s favourite platforms for audio content, from podcasts to audio books to Audible Originals. Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across four major markets: France, Italy, Germany and Spain giving the applicate an opportunity to work across market and understand how different markets behaviour and respond to media.

Role Context:

Paid Search Account Manager, you will be responsible for owning the day-to-day execution of paid search activity related to app-store campaigns across iOS and Android for Audible, a part of one of the biggest companies in the world. You will employ strong platform knowledge and manage client/supplier relationships to make sure you and your team deliver flawless operations, experimentation, media plans, performance optimisation, and reporting & analysis. A strong understanding of mobile/app campaign tracking and mobile measurement partners is required.

The role involves overseeing several Account Executives (overseeing their workload and output, as well as managing their development) to successfully execute deliverables and exceed client’s expectations. The MAI Search Account Manager will also act as a key point of contact for the Global Hub, who are a core part of your team.

Key Responsibilities:

• Campaign Management.
• Effectively manage you & your team’s designated accounts/campaigns, ensuring ongoing and timely optimisation is delivered; proactively looking for both tactical and strategic optimisation opportunities, whilst working with your Account Director to devise strategy and translate this into campaign delivery.
• Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide Account Executives in how this can be effectively achieved.
• Ensure adherence to paid search channel best practices for clients and contribute to the development of MAI search best practice.
• Own elements of performance tracking best-practice.

• Client & Partner Management.
• Collaborate with and support your team in the implementation and optimisation of paid search campaigns for clients.
• Foster a good working relationship across all clients & suppliers to facilitate flawless execution of plans and builds rapport to become a trusted advisor.
• Make sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite.

• Team Player.
• Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM training & events, and more.
• Oversee, as appropriate, the performance of Account Executives in your team ensuring that you are quality controlling work and advising them on the correct course of action as needed.
• Train your team. Make sure they continue to develop their careers.

• People Management.
• Motivational Manager leading by example whilst coaching several Account Executives in your team, providing constructive feedback at every appropriate opportunity.
• Delegating and managing the workload and output for your team, including in the Global Hub who ensure daily diagnostics and governance is achieved to the highest standards.
• Assisting with the recruitment process for the immediate and wider team when required. Attending interviews and acting as an ambassador for the team to potential candidates.

• Operational Excellence.
• Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
• Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.
• Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future.

ABOUT YOU:

We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. Passionate about digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.). Successful candidates will have an analytical mindset coupled with creativity.

It’s essential that you have:

• Deep Appstore search knowledge and experience, with current dated certifications (Google Ads and Apple Search Ads)
• Strong experience in tracking mobile/app campaigns and the complexities involves across operating systems etc.
• Strong knowledge of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360, Adobe for example).
• Excellent data analysis skills and understanding of the strategic & tactical application of paid search and digital marketing.
• You are proactive; our mantra is all about ‘Positive Provocation’. We need people who have the confidence to question the status quo.

Wavemaker