We are looking for an experienced, entrepreneurial, results-oriented Senior Experiential Marketing Manager to join our growing Commercial team. At 3E, we are on a mission to establish a safer world! Our award-winning solutions help our customers ensure safety, compliance and sustainability. We provide actionable intelligence and solutions that have been empowering safer, more sustainable products and business processes for more than three decades.
What’s in for you? Do your part to enable clients to make our world a better place through events and experiences that inspire, educate and motivate. In this position, you have an exciting opportunity to learn Environmental Health and Safety industry standards (“EHS”), master new product offerings, and help corporations meet complex regulatory compliance requirements. In addition to competitive salary and commission, you will have access to our benefits package, which includes: 401(k), Dental insurance, Health insurance, Paid time off and much more.
What You’ll Do:
This highly visible role requires cross-functional collaboration with stakeholder groups across the organization, designing physical and virtual events that reinforce the 3E brand, strengthen our market positioning, drive client and prospect engagement, and enhance relationships that deliver revenue. Events encompass frequent thought leadership webinars, industry trade shows and the company’s own hosted flagship user conference and regulatory forum series, “Engage” (in US, Europe and Japan).
- Own the strategy, design, execution and implementation of global events, including webinars, trade shows, conferences and user events with a strong sense of accountability
- Develop and deploy a complete marketing roadmap for global events and webinars, including budget and associated promotion such as digital marketing, sales collateral and creative messaging across all client touchpoints
- Drive cross functional collaboration with stakeholders to design compelling agenda topics, including the identification, recruitment and confirmation of all internal and external speakers
- Serve as program committee chair for Engage user conference series, determining agenda topics and program design
- Identify, track, pitch and manage speaking opportunities for company subject matter experts at industry trade shows and conferences
- Oversee the creation of all event related branded materials including display, collateral, signage and promotional items
- Work directly with content owners and creatives to help structure, build and manage presentations and own final changes
- Distribute detailed plans as needed and provide timely updates to promote complete transparency across organization
- Oversee production and technical aspects – from virtual event platforms to streaming partners to all production requirements
- Through proficient use of technology create, manage and test event platforms/registration website based on functionality, budget and needs
- Work with Creative, Audio-Visual, Platform & Streaming partners to negotiate prices and establish solutions and timelines
- Research industry events and conferences, monitor best practices and make recommendations for sponsorship and/or participation
- Manage master event list, ensuring timeliness and accuracy
- Develop and manage resources and teams to fulfill the following:
- Tracking all budget and related financial responsibilities, including estimates, deposits and invoicing, billing, event expense reconciliation and detailed post-show expense reporting
- Sourcing of venues including meeting space and compelling and engaging networking and entertainment options
- Event support, including event staffing and coverage assignments
- Coordinate and execute the organization, packing and domestic and international shipping/receiving of tradeshow displays and promotional material
- Feedback and post-mortem data collection and reporting, including distribution of sales leads
- Identification and procurement of branded “swag” and promotional giveaways
- Manage communications with presenters and hosts to ensure they have the correct equipment (mic, camera), test internet connectivity and procure equipment as appropriate
Who You Are:
- 5-7 years of relevant experience in event management and production experience. Extensive experience with webinars and trade shows, conceptualizing booths and managing booth vendor relationships end to end
- Bachelor’s degree required. A degree in communications and/or marketing preferred
- Knowledge of the EHS and chemical regulatory compliance space is an advantage
- Sound knowledge and experience of digital marketing practices and channels as well as experience with Martech:
- Experience using CRM (preferably Salesforce) and marketing automation tools is necessary, such as Pardot or Marketo
- Experience using event platforms for registration events and webinars is necessary, such as Cvent, GotoWebinar, Zoom
At 3E we offer a highly competitive compensation package and invest heavily in employee satisfaction, professional development, and retention.
(US Benefits)
- Health, dental, and vision insurance
- Life insurance and disability coverage
- Generous PTO accrual and paid parental leave
- 401(k) plan with company matching
- Employee assistance program
- Voluntary supplemental benefits (Accident, Hospital Indemnity, Critical Illness)
The anticipated salary range for this position is $78,000-$90,000. Not all candidates will be eligible for the upper end of the salary range. The exact salary will ultimately depend on multiple factors, which may include the successful candidate’s skills, experience, geography, and qualifications as well as the candidate’s location of residence. In addition to base salary, some roles may be eligible for a variable bonus based on a combination of company performance, employee performance, and/or equity depending on the position offered.
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