Virsys12, is setting a new standard in healthcare professional services with Salesforce as a consulting partner (SI) and AppExchange partner (ISV). We are looking for a Marketing Director as we continue our rapid growth in the Healthcare industry with purpose-built Salesforce solutions for healthcare payers and providers for a variety of use cases including provider lifecycle management, digital patient engagement, and much, much more!
Who is Virsys12?
Virsys12 is focused on transforming the business of healthcare with software applications and professional services for the implementation of Salesforce. Virsys12 is a dynamic, award-winning Salesforce solutions integrator (SI) and strategic industry partner to Salesforce in the healthcare and life sciences vertical. While we’ve received numerous awards for our healthcare industry innovation, it is our people, our culture, and our leaders that make Virsys12 such a great place to work!
At Virsys12, we strive to be the place where a diverse mix of talented people want to come and stay to do their best work! We are collaborators and innovators. We are motivated by passion, collaboration, integrity, and transformation. Our team is driven by a purpose to help others succeed, a mission to be healthcare’s number one consulting partner for technology, and a laser sharp vision to empower our clients by providing the right technology for the growing complexity of the business of healthcare.
Responsibilities
Public Relations and Marketing
- Represent Virsys12 and the brand in company presentations, webinars, podcast, and major presentations to prospects, partners and the industry.
- Advocate for Virsys12, the Virsys12 product line and the Salesforce.com community.
- Effectively drives leads to the sales team through all efforts primarily including digital campaigns and the use of technology.
- Collaborates with leadership and outside agencies to develop and execute annual marketing and communications plans and manages budgets for success.
- Understands and reports on common marcom metrics (ad media impressions, click-through, conversion, time spent on page, bounce-back, etc) and interprets analytics data to improve performance.
- Executes on customer social media strategy across all main social channels, including LinkedIn, Twitter, and company blog working to incorporate this content in a way that’s consistent with Virsys12’s voice and brand.
- Designs, produces, tests, and executes reoccurring internal and external e-newsletters. Communicates effectively with our customers within our newsletter readership to drive new pipeline.
- Builds, leads and manages an “A” player marketing structure that is accountable for obtaining both top line and bottom-line growth within budget.
- Provide accurate and timely reports on lead generation, qualification and deal influence from marketing efforts using Salesforce, Pardot, and other marketing tools.
- Build upon existing content including case studies and create new content to amplify the brand message to feed lead generation throughout the year.
- Engage in proactive value creation activities including planning and representing the company at events and client meetings.
- Doesn’t mind doing anything — and everything. We’re looking for someone who doesn’t think twice about rolling up her/his sleeves to get whatever it is done.
Project Management
- Works closely with product management/engineering to translate themes to epics, create stories with acceptance criteria that align with the customer needs
- Participate in regular cadence of meetings, organize team documentation, track project milestones and deliverables, communicate project risks and tasks appropriately
- Coordinate with the VP of Product to help manage the software development lifecycle for Virsys12 AppExchange products using agile and waterfall methodologies
- Track and prioritize open issues (enhancement requests, triage tickets, technical debt), coordinating with leadership
- Impeccable communication skills and can create win/win environments for all parties you work with.
- Contribute to documentation for features, changes, and bug fixes within implementations and release notes; ensures documentation is prepared and available
- Engage with Sales, Customer Success, and customers to answer technical questions and develop processes to scale this communication
- Exhibits strong product and project management experience
- Contributes to the roadmap update process and appropriate change management policies
- Accept overall responsibility for the Salesforce technical project success and customer success
- Plan, budget, oversee and document all aspects of a specific Salesforce technical project or projects
- Optimize plans and resources to deliver maximum value to clients
- Work closely with management to make sure that the technical scope and direction of each project is on schedule
- Work with client technical executives to set client expectations and ensure project success
- Influence and coach technical staff at customers throughout their Salesforce journey
- Develop and nurture trusted technical adviser relationships with clients
- Learn and leverage Virsys12 Intellectual Property to drive customer value including V12 Network and V12 IPD
- Assist in planning and leading client technical discovery sessions. Understand their unique technical needs and objectives.
- Support technical engagements in all aspects of documentation, Salesforce platform development, solution creation, developer manuals, API and architectural and schema documentation.
- Maintain a rich knowledge of Salesforce Clouds: Sales, Service, Health, Community Cloud, Marketing Cloud.
- Maintain a working knowledge of platform innovations, third party integrations, solutions design, and process methodology
- Inspire and enable your development teams by close teamwork, clarity, and collaboration
- Partners with Professional Services and Sales leadership to ensure execution of major account team plans developed are aligned with assigned Healthcare segment priorities.
Customer Success
- Provide an exceptional experience for strategic clients and partners with their Virsys12 and Salesforce.com system
- Own the ultimate success of the system for Virsys12’s strategic clients and partners
- Own the role of Virsys12 Trusted Advisor with existing clients and partners
- Advocate for Virsys12, the Virsys12 product line and the Salesforce.com community
- Assist customers with additional business development opportunities by proposing technology solutions that accurately address the clients and partners needs
- Proactively engage in existing strategic client account management activities including a cadence of regular calls and follow-up with the purpose of generating interest in future engagements with Virsys12
- Coordinate closely with technology support and service resources to align solution design with the requirements of the business
- Build and foster relationships within the clients and partners C-level suite to move forward the Virsys12 solutions
- Become the quarterback for internal discussions and action items related to clients and partners
Core Position Requirements:
- Bachelor’s degree in related field
- 5-8 years of related experience
- Knowledge of marketing automation, content creation, website, blog post, and graphical creation tools. Computer proficiency using Salesforce, Pardot and other relevant marketing software and tools.
- Experience in developing pipelines reports, campaign measurement reports, forecasts, budgets, business cases and value propositions.
- Excellent written and verbal communication skills
- Proficient in presenting the business use case and issues
- Experience working with Agile methodology and using JIRA to manage and update user stories, project tasks, and deliverables
- One or more Salesforce Cloud certification
- Attention to detail, a passion for client service, high energy, creativity, and a resourceful spirit
- Experience working in a distributed team
- Work requires approximately 10% travel (pre and post COVID).
This position is not available for candidates residing in California, Colorado, Connecticut, Washington, Rhode Island, or New York City.
Virsys12
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