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PR and Communications Director, Bicester Village

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Something Extraordinary Every Day™

In this exciting and varied role, our PR and Communications Director will manage and oversee the creation and implementation of a comprehensive and targeted PR and Communications strategy for our flagship, Bicester Village. You will ensure optimal positioning in the UK, and communicate relevant messaging to guests, the press and tourism professionals.

What you will be doing

  • Develop and implement an annual PR strategy with a business-driven approach
  • Develop an advocacy program including Influencers
  • Curating traction with opinion leaders to grow our advocacy, increase awareness, reach, and add to the guest acquisition strategy
  • Elevate the % of Footfall, Sales & Sales Per Visit from key activities and communication strategies.
  • Act as the principal PR contact for all national and local media, nurture and develop relationships, pitch ideas, and circulate press releases
  • Manage and execute all PR activity for any village campaigns, global campaigns, brand launches or brand events
  • Develop stories and maintain coherence between PR and Marketing across all activities: Fashion, Tourism, F&B, Hospitality and Corporate issues
  • Work closely with our Global Senior PR Director and the Global PR team to ensure alignment on international PR initiatives

What makes you special

Every colleague is an entrepreneur at heart and this drives our organisational culture, which values invention, innovation and risk taking. To be successful with us as PR and Communications Director, you’ll have:

  • At least 15 + years in market experience within PR and Media
  • Strong experience in digital PR experience
  • A clear creditability in the PR industry
  • A strong London network
  • Strong planning, management, and numeracy skills
  • Knowledge of luxury retail and the wider fashion industry
  • Excellent communication skills and attention to details
  • Hands on management style
  • Strong ability to think through, plan, and execute multiple projects in a fast-paced, high-pressure environment
  • Strong leadership and management skills
  • Experience of effective budget management

The Bicester Collection are the worlds’ leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 11 Villages in Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.

Why we’re exceptional

The key to our success is the quality and commitment of our people. To work in one of the teams at any of the Villages is to play an active role in redefining both the art and the science of retail. This creates a dynamic approach that underpins our ability to anticipate future trends in a fast changing world. In return for your Authenticity, Critical Thinking, Innovation, Passion and Vision, you’ll receive a generous salary and we’ll also reward you by:

Looking after you: You’re entitled to extra leave if you are moving or if it’s your birthday. We provide above industry average life assurance cover, personal travel insurance, private healthcare and flu vaccinations.

Treating you: discounts throughout our villages, discounts with other retailers (known as My Choices) and a very generous employee referral bonus

Championing you: you’ll be working within a creative and collaborative environment like no other, with the opportunity to develop your professional and personal skills while advancing your career.

Come and live your story with us

The Bicester Village Shopping Collection is made up of 1,200 colleagues of 50 nationalities. We are diverse in background, age, experience and leadership style. We believe that an inclusive workforce makes magic happen, and with this in mind we welcome everyone – regardless of age, gender identity, race, sexual orientation, physical or mental ability or ethnicity – to be a part of our family.

The Bicester Collection

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Firstly, a little bit about us.

We make brands unskippable.

Through our work with clients including… [deep breath] Adobe, Prime Video, Spotify, YouTube, Microsoft, Kellogg’s, HSBC, John Lewis, Have I Got News For You, Motorway, Channel 4 and Amazon Alexa, we add value, not noise.

We put creativity at the heart of everything we do. From social strategy, social creative, social production, social amplification and social effectiveness, we deliver expertise and cultural relevance. On social.

Still reading? Great. It’s only been three short paragraphs. And we’d love to hear about you…

The Role.

We are looking for an experienced Influencer Director to lead the talent-shaped charge across our existing accounts; and drive the development of That Lot’s wider influencer proposition. You’ll have the opportunity to help build and mould a strategically important new team and spearhead its short, medium and long-term success.

Your responsibilities.

  • Lead the definition of That Lot’s Influencer proposition, working alongside senior management to deliver
  • Developing a go to market strategy for our influencer product
  • Ensuring commercial accountability and growth of the department
  • Being a rep for the agency at relevant events
  • Understanding the cultural and creator landscape and emerging trends
  • Creating and implementing influencer strategies that are in line with broader social campaign objectives
  • Support junior team members to identify and engage influencers aligned to strategic direction
  • Handle all influencer partnerships, contract negotiations, content and feedback provision
  • Guide junior team members on the development and presentation of post campaign performance reports
  • Work with cross-functional teams, such as strategy, creative, and paid, to establish cohesive and successful campaigns
  • Effectively allocate and manage client influencer budgets to ensure positive impact vs agreed KPIs
  • Manage day-to-day workload and development of junior team members, as well as identifying growth opportunities
  • Work closely with our clients to deliver best-in-class influencer work as well as identifying and converting additional revenue-driving opportunities

Some specific skills you’ll need.

  • The job requires prior experience as an Influencer Director or in a similar position
  • Possessing a thorough knowledge of social media platforms and their optimal techniques
  • Understanding influencer strategies and techniques
  • Possessing strong communication and negotiation abilities
  • The candidate possesses skills in data analysis and providing insights to inform campaign optimization
  • This individual possesses a creative mindset and strong project management skills

Extra Awesome:

  • A good sense of humour.

Perks of the job.

We also offer several perks, including the following:

  • 25 days holiday + 2 extra days at Christmas + 2 annual days for volunteering
  • Flexible working, with 2 in-office days expected
  • Employee wellbeing perks including things like EAP mental health support
  • Discounted gym membership
  • Cycle to work scheme
  • Summer and Christmas company parties
  • Pension scheme
  • Access to health insurance


Diversity & Inclusion

That Lot is an Equal Opportunities Employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin or disability status

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

To submit this application you must agree to the IPG DXTRA eRecruiting Privacy Notice. At IPG DXTRA, we oversee several core award-winning agencies such as Weber Shandwick, Golin, FutureBrand, Jack Morton, Octagon, DeVries and Momentum.

I also certify that the information contained on this form, my resume/C.V., any other attachments and any other information that I or anyone acting on my behalf provides to the Company during the hiring process is correct and complete. I understand that any misrepresentation or omission in this application will be cause for denial or termination of employment.

I understand that all employment offers are contingent based upon the results of employment and educational background checks. I agree to execute any consent forms necessary for the Company to conduct its lawful pre-employment checks. I hereby authorize the Company to conduct a criminal and/or credit history background check. I also release the Company and its employees, my prior employers and listed educational institutions from any and all liability in connection with any such contact or disclosures.

If hired, I agree to abide by all of the Company rules and regulations and I understand that if employed my employment is “at will”. By this, I understand that my employment can be terminated with or without cause and with or without notice at any time, at the option of myself or the Company.

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Expiration date:
04-28-2023

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