TOD’S Group Americas is seeking an innovative and creative Ecommerce Manager to join a growing team, who reports directly to the Chief Marketing Officer Americas. The Ideal candidate comes from luxury fashion industry who can support the growth and optimization of the web site.
E-Commerce Manager Responsibilities:
● Responsible for collaborating with various departments to deliver key aspects of the Ecommerce business including site management.
● Measure, report, and improve key performance metrics regarding site traffic, conversion analysis, and user behavior. Optimize daily, monthly and quarterly reporting.
● Work closely with the head of ecommerce, marketing, finance and analytics to prepare a bottoms up forecast for the ecommerce business; coordinate with marketing, operations, planning and customer service to ensure their planning and execution is lockstep with goals for the ecommerce P&L.
● Report and analyze impact of any changes or issues on site, new features launching and any opportunities or impacts to the ecommerce business.
● Works in partnership with the Ecommerce lead and digital marketing team to shape commercial and promotional plan.
● Provides inputs and proactively suggests ways to optimize promotional calendar.
● Support the creation of monthly performance review with a view on the previous month’s conversion performance.
● Deliver the following activity:
○ Conducting daily site checks, ensuring all products are priced correctly and categorized appropriately.
○ Localization of all content, working in conjunction with market stakeholders to ensure that messaging and content align with the market plans and is translated effectively.
○ Assist head of ecommerce and other key business leaders with management of ecommerce vendors, analyzing their performance to ensure they are accretive to the bottom line. Identify opportunities for costs and process savings and suggest optimizations.
● Work closely with the digital marketing team and agencies support traffic-driving initiatives, (SEO, paid, affiliate, email, etc), and utilize key product and merchandising strategies to drive channel growth.
Requirements
● Bachelor’s Degree.
● 3 years of experience in e-commerce, analytical role.
● Understanding of conversion rate optimization techniques and technologies in accordance with best practice in usability and accessibility.
● Deep understanding of traffic acquisition channels and how to support conversion.
● Highly Analytical, with significant experience of using web analytics packages to problem solve and innovate.
● Analytical experience, preferably in finance or data-driven discipline.
● Strong experience with Google Analytics.
● Experience in working with performance marketing agencies.
● Strong quantitative data skills, especially with excel, with the ability to interpret extensive data to make actionable recommendations.
● Entrepreneurial spirit, ability to work quickly, efficiently and strategically with a wide range of internal departments.
● Online merchandising experience and site supply chain / stock management a plus.
● Demonstrated ability to work cross-functionally across departments.
● Ability to work independently, multi-task, and drive projects forward.
● Proficient in M.S. Word, Excel, and PowerPoint.
TOD’S
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