Digital Marketing Director

The Digital Marketing Director is responsible for the visual experience, media strategy, and creative marketing approach for Case-Mate products and partners in our key categories online. This role reports to the VP of E-commerce and has multiple direct reports. The ideal candidate is a strong leader capable of both shaping and executing the vision of Case-Mate’s digital customer acquisition and retention strategy, while building and managing a high performing team to maximize profitability and top line growth.

This is a full-time, in-office position, located at our Atlanta headquarters.

JOB RESPONSIBILITIES:

• Develops and executes strategy across marketing channels to drive awareness and generate revenue opportunities for Case-Mate and its brands, focused towards e-commerce and online marketplaces.
• Guides execution for all digital channels, including email marketing, paid advertising, SEO, social media, affiliate marketing, PR.
• Works with creative group to achieve product marketing goals and create best-in-class assets, coordinating with product development and e-commerce teams for optimal performance.
• Manages multiple direct reports within social media, e-commerce marketing and creative departments. Sets and maintains goals for functional group and individual team members.
• Works with E-commerce team to align promotional calendar with ongoing marketing activities, creating new ways to drive revenue and traffic to case-mate.com and other channels.
• Proactively identifies new opportunities for customer acquisition and retention.
• Provides weekly and monthly updates tied to marketing performance and sales, assessing qualitative and quantitative performance with insights.
• Analyzes traffic and customer behavior from analytics platforms, using information to inform digital marketing strategy and prioritize initiatives which increase conversion and improve customer experience.
• Works with E-commerce team to manage website optimization improvements based on site analytics, A/B test results, industry trends, and technical innovation.
• Evaluates all digital marketing vendors and publishers for effectiveness, ensuring they are continually contributing to the business and growth of channels.
• Develops and nurture strong cross-functional relationships, creating a collaborative work environment.
• Identifies, recruits, develops, and retains high performing talent, building strong teams that collaborate and stay engaged in the company culture.

EXPERIENCE, EDUCATION & SKILLS:

• 6-8+ years of digital marketing experience required, experience working with creatives preferred.
• Bachelor’s Degree preferred
• Advanced knowledge of MS Office Suite, especially Excel
• Experience with Google Analytics preferred
• Fashion and/or Consumer Goods e-commerce experience desired
• Ability to balance a strong management presence with high level of approachability
• High attention to detail and ability to multitask and prioritize own tasks as well as that of the teams
• Proactive & collaborative by nature
• Excellent communication skills, both verbal and written

Case-Mate