Director, Social Media & PR
About VENUS
VENUS is a leading women’s fashion brand offering clothing, swimwear and lingerie in sizes 2-24. Founded in 1984 and headquartered in Jacksonville, Florida, VENUS’ unique products inspire Fun. Sexy. Style. and help our customers to make an impression in every moment of their lives.
This role is an opportunity to join a growing organization with transparent leadership and to work in an innovative environment with other passionate and hard-working people. Sustainability, diversity and inclusion are core values of our brand and are central to the company’s engaging culture. If you would like to be part of our inclusive, forward-thinking and collaborative team, we encourage you to apply today!
About the role
The Director, Social Media & PR is responsible for developing, establishing and maintaining social media & PR strategies to meet the Company’s objectives. Must be able to effectively manage the PR, advertising and promotional activities and develop brand awareness and securing press. This is a highly entrepreneurial, newly created position with room for expansion.
Job Duties
- Responsible for creating, implementing and measuring the success of:
- A comprehensive marketing, communications and public relations program that will enhance the Company’s image and position within the marketplace and the general public, and facilitate internal and external communications; and,
- All marketing, communications and public relations activities and materials including publications, media relations, client requests and so forth.
- Lead, develop, and mentor a team of direct reports.
- Develop long-term Social Media strategy with the goal of driving follower growth, reach, and engagement through our various social communities, cultivating leads and sales.
- Strategically meet or exceed aggressive targets for top line growth in organic social media channels focused on, but not limited to, Facebook, Pinterest, and Instagram.
- Provide day-to-day management of active social media platforms, including content development.
- Monitor accounts and respond as needed to comments and customer requests.
- Develop, implement, and maintain comprehensive social media strategies and integrated marketing campaigns that align with and support brand strategy with the objective of increasing brand visibility and increase traffic to social platforms/company site.
- Provide insights into the best tactics to achieve business objectives and use analytic measurement tools and internal resources to provide reports on metrics
- Optimize ROAS and improve YOY efficiency and profitability. Manage budgets and provide regular forecasting updates.
- Oversee Social Influencer campaigns utilizing influencer management software and direct relationships.
- Develop a shared editorial calendar to coordinate publishing schedules.
- Inspire, empower, and support the social media team to hit overall department goals. Align with cross-functional teams to collaborate on the organization’s strategic initiatives and achieve desired results.
- Work closely with email marketing, SEO, customer service, merchandising, product, and technology teams to incorporate and infuse social media where applicable.
- Consistently push innovation with ongoing testing of existing and emerging technology and opportunities. Continually leverage new tools & industry best practices to be a leader in social media marketing.
- Manage partnerships with vendors.
- Any other tasks as assigned.
Qualifications
- 10+ years of experience in organic social marketing, including Facebook, YouTube, Pinterest, Instagram, Google+, Twitter, and LinkedIn.
- Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
- Copy writing experience.
- Expertise creating consumer-facing content.
- Experience writing and editing curated content according to a publishing calendar.
- Experience with fashion/apparel digital marketing, analytics and reporting, marketing automation, and leveraging customer LTV segments to build similar audiences, and optimizing spend.
- Proven history of driving results and exceeding expectations aligned with overall department and organizational goals.
- Excellent creative writing skills.
- Effective communication skills including the ability to deliver reports and presentations to senior leadership and non-SME audiences in a clear and concise manner.
- Knowledge of photo/video editing software.
- Proficient use of Microsoft Office products, especially Excel, plus Google Docs, Sheets, and Slides.
- Familiar with various web analytic platforms (Google Analytics, IBM Digital Analytics, OWA Pro) and the ability to generate custom reports. Experience with Qlik is a plus.
- Skilled with numbers/data (budgets, trend analysis, performance measurement and management).
- Strategic thinking skills combined with emotional intelligence.
- Effective problem-solving skills with little direction and sometimes limited information.
Education & Experience
- Bachelor’s Degree, Master’s Degree preferred, in Fashion Merchandising, Business, Communications, or a related field and 10+ years of related experience.
- 3+ years of experience leading teams.
VENUS Fashion Inc.
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