Job Title: Social Media & Influencer Coordinator
Focus: Wine & Spirits
Position Type: Part-Time to Full-Time
Position Location: New York City (hybrid model; in-office 2-3x per week)
Opportunity:
KLG PR is looking for a part-time coordinator to support our digital marketing team. This individual will be assisting with development and execution of social media and influencer strategies for a number of our clients in the wine and spirits industry. The position requires an ambitious self-starter who has at least one year of experience in supporting influencer marketing campaigns. They must be able to multi-task and thrive in a fast-paced environment while always acting as a team player. The ideal candidate is an avid social media consumer, who is in tune with digital trends and the influencers setting those trends.
This is a paid, part-time position with potential to transition to full-time. Applicants must be able to work approximately 25 hours per week.
Roles and Responsibilities
INFLUENCER MARKETING
● Find, vet, and recommend potential influencers for client campaigns and build out lists
● Manage product send outs and product mailings
● Support in campaign management and execution from launch through wrap including, briefing, content monitoring and insights / reporting
● Update master placements grid with metrics and results for influencer and affiliate campaigns
● Assist in compiling weekly/monthly reports and call agendas
● Organization and ensuring all internal stakeholders are notified of new content, coordinating upcoming influencer campaigns
SOCIAL MEDIA
● Develop and curate engaging content for social media platforms
● Assist in the creation and editing of written, video, and photo content
● Maintain unified brand voice across different social media channels
● Collaborate with team to create a social media calendar
● Monitor social media channels for industry trends
● Interact with users and respond to social media messages, inquiries, and comments
● Review analytics and create reports on key metrics
● Assist in the development and management of social media marketing strategy
Qualifications
● Strong attention to detail
● Interest and passion in influencer marketing, digital media, and social media
● 1+ years experience in influencer / social media marketing
● Must have experience developing social media content
● Knowledge / experience in affiliate marketing is a plus!
● Self-starter, detail oriented, highly organized and able to multitask in a fast-paced environment
● Knowledge and understanding of social media platforms and emerging trends
● Ability to demonstrate effective & professional verbal and written communication skills
● Strong MS Office and Google Suite skills
KLG Public Relations
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