KLG Public Relations

Job Title: Social Media & Influencer Coordinator

Focus: Wine & Spirits

Position Type: Part-Time to Full-Time

Position Location: New York City (hybrid model; in-office 2-3x per week)

Opportunity:

KLG PR is looking for a part-time coordinator to support our digital marketing team. This individual will be assisting with development and execution of social media and influencer strategies for a number of our clients in the wine and spirits industry. The position requires an ambitious self-starter who has at least one year of experience in supporting influencer marketing campaigns. They must be able to multi-task and thrive in a fast-paced environment while always acting as a team player. The ideal candidate is an avid social media consumer, who is in tune with digital trends and the influencers setting those trends. 

This is a paid, part-time position with potential to transition to full-time. Applicants must be able to work approximately 25 hours per week.

Roles and Responsibilities

INFLUENCER MARKETING

●      Find, vet, and recommend potential influencers for client campaigns and build out lists

●      Manage product send outs and product mailings

●      Support in campaign management and execution from launch through wrap including, briefing, content monitoring and insights / reporting 

●      Update master placements grid with metrics and results for influencer and affiliate campaigns 

●      Assist in compiling weekly/monthly reports and call agendas

●      Organization and ensuring all internal stakeholders are notified of new content, coordinating upcoming influencer campaigns

SOCIAL MEDIA

●      Develop and curate engaging content for social media platforms

●      Assist in the creation and editing of written, video, and photo content

●      Maintain unified brand voice across different social media channels

●      Collaborate with team to create a social media calendar 

●      Monitor social media channels for industry trends

●      Interact with users and respond to social media messages, inquiries, and comments

●      Review analytics and create reports on key metrics

●      Assist in the development and management of social media marketing strategy

Qualifications

●      Strong attention to detail

●      Interest and passion in influencer marketing, digital media, and social media

●      1+ years experience in influencer / social media marketing 

●      Must have experience developing social media content 

●      Knowledge / experience in affiliate marketing is a plus!

●      Self-starter, detail oriented, highly organized and able to multitask in a fast-paced environment

●      Knowledge and understanding of social media platforms and emerging trends 

●      Ability to demonstrate effective & professional verbal and written communication skills

●      Strong MS Office and Google Suite skills

KLG Public Relations