Director of Marketing
GameChange Solar is one of the fastest growing, most dynamic companies in the rapidly growing utility scale solar industry. We have top quality solar racking and tracker products that generate the most amount of energy, are the fastest to install, and the most cost effective. The company is approaching $1 billion in revenue, profitable and growing over 50% annually. The Director of Marketing will oversee, coordinate, and participate in the development of marketing strategies and products for the organization.
Director of Marketing Responsibilities:
- Participate in the development of branding and corporate identity initiatives
- Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects
- Develop technical product marketing materials and guide development of white papers and technical documents from Engineering teams
- Develop sales forecasting and product branding plans
- Develop and manage marketing budget
- Partner with Business Development Team to establish and grow a target market share
- Evaluate geographic and product markets for new business development efforts and support development of locally tailored material
- Partner with Financial Planning for Strategic Planning Processes
- Conduct customer, brand and product research initiatives
- Offer expert advice to develop innovative advertising, public relations, social media and events
- Negotiate with media partners to guarantee advantageous contracts
- Work with new business development team and sales teams on brand initiatives
- Supervise marketing, including hiring, training, workloads, schedules and deadlines
- Oversee the operation of a company’s website or email marketing program and provide analytics review
- Plan, design and execute SolarConnectionsTM, trade shows, and other events such as webinars, sponsorship events, etc.
- Effectively communicate with all levels of an organization both internally and externally in both written and oral form
- Ensure that all marketing work is professionally and efficiently performed
- Oversee Communications and Financial and Trade Press in Partnership with Chief Commercial Officer and Chief Financial Officer
Director of Marketing Required Skills & Experience:
- Business to Business based marketing expertise
- Bachelor’s Degree in Marketing, Business or related area; MBA a plus
- Manufacturing industry experience; renewable energy industry experience desirable
- Experiencer reporting directly to the CEO or Business Line Leader
- High growth, low structure environment experience
- Building capability experience as senior marketing hire
- Experience working in a public company and interaction with financial media
- Comfortable contributing in a “roll up your sleeves” environment which is fast paced
- Passionate about clean energy on a global basis
- High Integrity, High Work Ethic and Reliable is our culture
- Outstanding communication, organization and project management skills
- Standard Hybrid Work Environment based on location or willingness to travel to CT HQ regularly as well as trade shows and other marketing events
- Future potential upside to CMO role if deemed necessary and appropriate
Principals only. GameChange Solar does not accept unsolicited resumes from recruitment agencies. PLEASE NO AGENCY CONTACTS.
WE ARE NOT ABLE TO PROVIDE SPONSORSHIP AT THIS TIME
Job Type: Full-time
Salary: From $160,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
GameChange Solar
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