Social Media Content Manager
Responsibilities:
- Oversee all content-related projects from start to finish
- This includes; attending client photoshoots to capture content, creating social media graphics, and creating compelling copy for social purposes (i.e. captions, etc.)
- Overseeing and approving content created by the Social Media Content Coordinator before being sent to clients and scheduled to go live.
- Help drive the production of highly shareable content by working closely with clients, account managers, and other internal teams.
- This includes; collaborating with other teams to create effective strategies, being involved in onboarding meetings with clients and account managers, and participating in monthly and/or quarterly calls to discuss client needs and wants.
- Management of accounts on core social media platforms (Facebook, Instagram, LinkedIn, TikTok)
- This includes; monthly social calendars, community management, and regular updates to social pages.
- Make sure all posts per client are scheduled accurately in Sprout Social, and in accordance with the Google Sheets content calendar.
- Check for any last-minute traffic that needs to go live via Asana or traffic emails from Account Managers
- Create and/or edit graphics/raw content sent from clients using platforms such as Photoshop and Canva to curate monthly social schedules that will go live across all social platforms. This includes; photos, videos, gifs, ads, and Reels
- Research relevant content to share on social accounts per client
- Create copy for each graphic (captions for each post)
- Tag products in posts from FB shops (if applicable)
- Connect with Paid Social Media Managers to get monthly social calendars approved by each client. Make adjustments if needed.
- Once approved, schedule all content in Sprout Social.
- Plan for Reels per client.
Collaborate on any and all social media content and copy as needed.
Qualifications
- Minimum of 2-3 years of Social Media experience
- Excellent Copywriting Skills
- Proficient in Canva & Sprout Social
- Excellent knowledge of Facebook, Instagram, Twitter, Pinterest, TikTok, and other social media emerging platforms
- Excellent understanding of social media strategies and ability to identify and track relevant community metrics
- Strong verbal and written communication skills, and the ability to provide creative thinking across a variety of projects
- Advertising Agency experience is a HUGE plus
****NOT A REMOTE POSITION****
Hybrid Position. WFH Wednesday and Friday
Bottom Line Marketing
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