Public Relations Director, Lifestyle + Design (New York)

About JBC: 

Eight years ago, Jennifer Bett Meyer and Melissa Duren Conner identified a gap in their field of media relations — and acted on it. In 2014, JBC was born in New York City with the mission of creating a more thoughtful approach to public relations, and today, it has made good on that initial vision. Now with offices in New York City and Los Angeles, JBC has since grown into the premier media relations agency for fast-growing, venture-backed startups in industries spanning fashion and beauty, health and well-being, food and beverage, technology, social impact, home and more.

JBC is an agency of humans. We work in media relations because we’re people’s people, and we love to collaborate with our brand partners as they achieve your goals. We build meaningful relationships with our partners on the pillars of transparency and honesty, working to secure market share and a defining foothold within our brands’ respective categories.

About the Job: 

PR Director executes day-to-day public relations efforts, as well as manages internal JBC initiatives and activities including company pitching, and has developed strong relationships with both media and clients. 

Your responsibilities: 

• Developing PR strategies and dynamic pitches to meet client objectives and goals
• Strategic planning and execution of outreach plan 
• Initiating new, creative pitches and brand building opportunities
• Pitching and securing feature stories, brand stories, etc. on the national and regional level across online, print, broadcast and podcast media
• Drafting of press releases as necessary
• Monthly client reporting
• Communicating with clients regularly via email, phone, Slack and virtual meetings; building a strong relationship with clients 
• Communicating daily with editors/media and continuing to build strong relationships with key editors in business, home, decor, design, lifestyle and more
• Mentoring and managing junior staff 
• JBC brand pitching to relevant media and columns to continue to build the agency’s presence; brainstorming and presenting unique opportunities to continue to elevate JBC’s profile 

Position Reports to: Associate Vice President of division 

About you:

• Bachelor’s degree
• 5-6 + years of lifestyle PR experience with significant agency experience
• Passion for sustainability and environmental topics 
• Someone who loves to pitch great stories – with a strong editorial network of business, science, a climate editors – with a sense of the consumer media landscape as well 
• A clear vision of the evolving sustainability industry and competitive landscape  
• Naturally proactive, with outstanding attention to detail and meticulous organizational skills
• A people person, skilled at building and nurturing relationships, with proven experience in supportive team management
• Skilled writer and communicator – who also knows how to think out of the box 
• Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude
• Vaccination against COVID-19 is a requirement if hired; including a booster dose when eligible

Benefits:

JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth, but are also fulfilled as people, in and out of the office. 

Our benefits include, but are not limited to:

• Unlimited paid time off policy, including vacation + additional paid caregiver leave
• 4-day work weeks in Summer and early office closures on Fridays at 1:00 p.m. Fall through Spring 
• 12 weeks paid leave to bond with a newly born, adopted or fostered child, with a 6 month waiting period for full-time employees
• Inclusive holiday calendar and a paid break in December running from Christmas Eve to New Years Day
• Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future
• In-house committees who plan monthly programming as it relates to internships, team-building, community service, employee recognition and more
• Monthly reimbursement toward cell phone and home wifi
• Flexible working schedules and hybrid return-to-office with Fridays always remote
• No waiting period for paid sick leave + additional paid days for Covid sick leave
• Open bereavement leave policy, including pregnancy loss
• Agency-wide Monthly Mental Health Days and Stipend
• Additional Mental Health paid time away for parents each week

Job Type:

Full-time

Job Location:

• Hybrid: 3 days remote + 2 days in-office in New York, NY or Los Angeles, CA

Contact: [email protected] 

Jennifer Bett Communications