SPARK is searching for a Freelance Social Creative / Art Director to concept and refine executions for social campaigns driven by smart strategy. Our Social Creative / Art Directors’ mission is to elevate our social work by exploring new ways to leverage social media and reinventing old one make people stop scrolling and start engaging.
While this role is remote, we would prefer someone in the East Coast time zone
The Role:
Content Strategy/Social Trend Mapping:
- Lead the process for defining client social content strategies as it relates to client business goals
- Proactively seek research and insights on client business and industry to identify relevant trends
- Develop POV communications that have clear implications for client brands and agency
- Outline short, mid and long-term actions based on insights gleaned from findings
Concept/Concept Refine:
- Explore creative solutions that are visually inspiring and conceptually sound in tandem with other creative team members
- Actively contribute inspiration and ideas to develop the overarching concept
- Make the project better by building upon initial concept and exploring new approaches
- Bring social knowledge to help shape the overall idea — and not just social executions
Production Management:
- Own and drive social content production forward utilizing project management software
- Create & manage production schedules, contribute to estimate development with operations and brand
- Actively monitor the progress of a project, align deliverables against contracts and estimates
Content Creation:
- Work with community managers to identify insights & opportunities to elevate social content
- Create Social Content Calendars
- Concept, develop and edit original photography, graphics and video assets to meet client goals
- Utilizing existing assets, develop brand relevant graphics, videos and memes to engage communities
- Collaborate with creative team staff to ideate creative solutions to address client goals
- Be vocal about opportunities to leverage creative staff to execute content when needed
- Utilize trend insights to proactively pitch content ideas that drive client brands forward
- Apply careful consideration and attention to detail to ensure your files are on time, on brand and in spec
- Work hand-in-hand with other creative team members to ensure all pieces of the campaign align
Client Communications:
- Establish strong, collaborative partnerships with key client staff
- Establish regular communications cadence with key clients
- Frequently shares ideas and opinions internally, play supporting role in presentations
Experience
- 5-8 years in social content role within an Agency environment
- Award-winning social portfolio with Regional and National clients Understanding of design principles for type, shape, color, and photography
- Ability to edit in Canva – other editing experience a plus
- Expert file and presentation prep
- Expert of text editor programs (Word, Pages, Keynote)
SPARK
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