SPARK

SPARK is searching for a Freelance Social Creative / Art Director to concept and refine executions for social campaigns driven by smart strategy. Our Social Creative / Art Directors’ mission is to elevate our social work by exploring new ways to leverage social media and reinventing old one make people stop scrolling and start engaging.

While this role is remote, we would prefer someone in the East Coast time zone

The Role:

Content Strategy/Social Trend Mapping:

• Lead the process for defining client social content strategies as it relates to client business goals
• Proactively seek research and insights on client business and industry to identify relevant trends
• Develop POV communications that have clear implications for client brands and agency
• Outline short, mid and long-term actions based on insights gleaned from findings

Concept/Concept Refine:

• Explore creative solutions that are visually inspiring and conceptually sound in tandem with other creative team members
• Actively contribute inspiration and ideas to develop the overarching concept
• Make the project better by building upon initial concept and exploring new approaches
• Bring social knowledge to help shape the overall idea — and not just social executions

Production Management:

• Own and drive social content production forward utilizing project management software
• Create & manage production schedules, contribute to estimate development with operations and brand
• Actively monitor the progress of a project, align deliverables against contracts and estimates

Content Creation:

• Work with community managers to identify insights & opportunities to elevate social content
• Create Social Content Calendars
• Concept, develop and edit original photography, graphics and video assets to meet client goals
• Utilizing existing assets, develop brand relevant graphics, videos and memes to engage communities
• Collaborate with creative team staff to ideate creative solutions to address client goals
• Be vocal about opportunities to leverage creative staff to execute content when needed
• Utilize trend insights to proactively pitch content ideas that drive client brands forward
• Apply careful consideration and attention to detail to ensure your files are on time, on brand and in spec
• Work hand-in-hand with other creative team members to ensure all pieces of the campaign align

Client Communications:

• Establish strong, collaborative partnerships with key client staff
• Establish regular communications cadence with key clients
• Frequently shares ideas and opinions internally, play supporting role in presentations

Experience

• 5-8 years in social content role within an Agency environment
• Award-winning social portfolio with Regional and National clients Understanding of design principles for type, shape, color, and photography
• Ability to edit in Canva – other editing experience a plus
• Expert file and presentation prep
• Expert of text editor programs (Word, Pages, Keynote)

SPARK

SPARK needs a can-do Associate Creative Director / Art Director (Art & Design) to come aboard our creative team. They’ll be responsible for leading teams to create brand systems and ad campaigns through every creative phase. Our Associate Creative Directors challenge teams to expand their ideas, balance generating ideas with executing them, and raise the bar of technical expertise.

Located in Florida, or have strong connections to Florida preferred**

The Role:

Strategy

• All ideas and executions are natural answers to strategy.

Integrated Approach

• Seamlessly extend ideas to a variety of different media formats and brand applications.
• Think beyond art direction. Demonstrate understanding of how verbal elements compliment creative solutions.
• Excel in creative solutions no matter the media.
• Take an active role in shaping the full communication of creative solutions—visual, verbal and emotional.

Concept

• Develop creative solutions that are insight-driven, conceptually strong and visually inspiring.
• Focus creative solutions on becoming more integrated and holistic campaigns where the strategy, concept, visual and verbal elements connect seamlessly.

Refine/Evolution

• Create refined design executions that expand creative vision through consideration of concept-driven photography/cinematography, polished design, and media-specific best practices.

Execution

• With attention to detail and oversight, ensure all files and deliverables are on time, on brand and in spec.

Presentation

• Leads development of structure and creative approach to client presentations and pitches. Translates technical approach and process to clients & production partners.

Client Influence

• Moving beyond just client presentations to have a relationship of trust and respect.

Team Development

• Experiment with leadership on smaller projects.
• Manage team growth of 1-2 direct reports through project development, 1:1 check ins and annual reviews.

Experience

• 6-8 years experience in a similar role at an in-house, brand or advertising agency
• Award-winning portfolio with Regional and National clients in a variety of media including TV, OOH, and digital and brand experiences
• Mastery of creative principles for type, photography, art direction, and storytelling.
• Mastery of file and presentation prep
• Mastery of text editor programs ( Word, Pages, Keynote )
• Adobe Creative Cloud ( AI, ID, PS )
• Illustration, Photo Retouching, Motion graphics, Front End Development and/or 3D experience a plus
• Bachelor’s Degree in Graphic Design, Communications, Marketing, or similar

SPARK