Location: Open to fully remote or locating this employee at one of KDP’s two headquarters (Frisco, TX or Burlington, MA)
Job Overview:
Position Responsibilities
- Strategic development and implementation of brand communications and public relations programs at KDP with the goal of generating relevant brand coverage and conversations, with a specific focus on iconic beverages including Dr Pepper, Bai, Core and Snapple
- Develop entertainment and influencer talent recommendations in support of brand programs
- Execute media relations activities including but not excluded to media pitch development, narrative development, media target review and analysis and media outreach.
- Work with and manage external agencies with the goal of building brand programs that drive earned and social media conversation.
- Manage and execute experiential events/moments geared towards generating brand buzz
- Manage and oversee agency, team budgets, and drive integrated planning
Requirements:
- Bachelor’s Degree required in Communications, Marketing Journalism or English degree or equivalent
- 5-7 years of public relations or relevant communications experience either at an agency or in-house. Experience in Entertainment or CPG a plus.
- Outstanding verbal and written communications skills
- Possesses clear ability to manage multiple projects at once while demonstrating strong composure and flexibility under tight deadlines
- Strong analytical skills, including the ability to clearly and effectively articulate insights and recommended actions and results
- Highly collaborative; skilled at working cross-functionally to drive results
- Team player, ability to build strong relations internally across functional areas and externally with vendors, suppliers, and other constituents
- Self-starter, highly motivated, and ability to work independently
- Commitment to company purpose and values
- Ability to travel occasionally as required
- Proficiency in Microsoft Office products (Word, PowerPoint, and Excel)
Company Overview & EEO Statement:
About KDP
Keurig Dr Pepper
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