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TikTok Launches SME Council to Support UK Small Businesses

Key Takeaways:

  • TikTok forms its first SME Council in the UK to help small businesses grow.
  • The council includes 20 diverse businesses from across the UK.
  • Members will create a manifesto to influence policies for SME growth.
  • Success stories show TikTok’s impact on boosting sales and reaching new customers.
  • TikTok Shop is growing fast, helping small businesses sell online.
  • Small businesses are using TikTok LIVE to connect with customers and make sales.

TikTok’s New SME Council: Big Support for Small Businesses

TikTok has just launched its first Small and Medium Enterprise (SME) Council in the UK. This is big news for small businesses! The council is made up of 20 different businesses from across the UK, and its goal is to help these businesses grow by influencing policies and sharing ideas.

On April 4, the council held its first meeting in Stoke-on-Trent. Business owners shared their stories of running a business in the UK and how TikTok has helped them succeed. These ideas will go into TikTok’s first SME Manifesto, which will be presented to the government. The manifesto will suggest ways to help small businesses grow, improve skills, and encourage more entrepreneurship.


Why This Matters for Small Businesses

TikTok has become a powerhouse for small businesses in the UK. Since 2018, over 1.5 million UK businesses have joined the platform. These range from small family businesses to larger companies looking to expand.

The platform’s growth is impressive. Research shows that TikTok Shop was one of the fastest-growing online retailers in 2024. Over 6,000 businesses now use TikTok Shop LIVE every day in the UK to sell products and connect with customers.


Meet the Council Members

The council includes businesses from all sorts of industries. Here are a few examples:

  1. Hair Anatomy (Birmingham): This affordable wig brand makes 70% of its sales through TikTok Shop. Thanks to the platform, they’ve been able to expand their office and focus on growing their business.
  2. Levitex (Manchester): A sleep company that posts videos about sleep posture. Their videos have been viewed over 500 million times, and their LIVE sales sessions bring in thousands of pounds.
  3. Bear Burners (Sunderland): An artisan candle maker who turned their business around using TikTok LIVE. Now, they’ve even reopened their physical shop.
  4. Sumayah Saadi (London): A modest clothing line that’s made £4 million in sales since joining TikTok. They’ve built a huge community of customers.

These stories show how TikTok can transform a business.


How TikTok is Changing Retail

TikTok is not just for dances and trends. It’s becoming a major player in shopping. Small businesses are using features like TikTok LIVE and shoppable ads to sell products in new and exciting ways.

For example, businesses like Ooh and Aah Cookies (Northern Ireland) and E.V. Slack & Sons (Doncaster) are using the platform to connect with customers and grow their sales.


TikTok’s Vision for Small BusineTikTok has just launched its first Small and Medium Enterprise (SME) Council in the UK. This is big news for small businesses! sses

Ali Law, a leader at TikTok UK, explained why the platform is so helpful for small businesses. “TikTok gives small businesses the chance to reach new customers, tell their stories, and sell their products to more people than ever before,” he said.

The new SME Council is part of TikTok’s bigger plan to support small businesses. By giving them a voice in policymaking, TikTok hopes to create an environment where SMEs can thrive.


The Future of Small Businesses on TikTok

This is an exciting time for small businesses in the UK. With TikTok’s SME Council and the success of TikTok Shop, there are more opportunities than ever for businesses to grow.

If you’re a small business owner or just starting out, TikTok could be the perfect place to reach new customers and achieve your goals. Who knows, maybe you’ll be the next big success story!


Mom Commerce Media Tripled Its Business by Focusing on In-Person Events – Here’s How

Key Takeaways:

  • Mom Commerce Media tripled its business by focusing on in-person events for women and mothers.
  • The company uses a mix of digital, print, and in-person strategies to connect moms and businesses.
  • In-person events help build real connections, which are harder to achieve online.
  • Eryn Vargo, the founder, believes perception is reality in business and networking.
  • Depth of audience engagement is more important than broad reach.
  • Consistency and genuine connections are key to growing a business.

Mom Commerce Media Tripled Its Business by Focusing on In-Person Events – Here’s How

Introduction

Mom Commerce Media is a hyperlocal media company that focuses on connecting moms and women in Central Florida with local and national businesses. Founded by Eryn Vargo in 2013, the company started as a way to build a community of mom bloggers. Over time, it grew into a multi-channel platform that includes digital, print, and in-person events.

By focusing on in-person events, Mom Commerce Media tripled its business since 2021. This might seem unusual in a digital-first world, but it worked! Let’s explore how the company grew and what lessons we can learn from its success.


How It All Began

Eryn Vargo, a former corporate marketing executive, started Mom Commerce Media to create a community for local mom bloggers. She wanted to bring people together and build a network where moms could share ideas and connect.

Over time, Eryn noticed that moms needed connection and resources, while businesses wanted ways to reach this valuable group of people. So, she transformed Mom Commerce Media into a platform where businesses could collaborate with moms in a unique way.

What They Offer

Today, Mom Commerce Media is a place where moms and businesses connect through:

  • Digital channels like websites, social media, and newsletters.
  • Print publications focused on specific areas of Central Florida.
  • Over 50 annual in-person events.

Eryn explains that in-person events are key to their success. “Without the in-person events that we have, I think there would be something lacking for our clients,” she says. “There’s something to be said about giving them the opportunity to directly connect with these women in our community to have those conversations so that they can ask questions and directly get answers from someone in person.”


Why In-Person Events Work

Mom Commerce Media hosts many types of events, including:

  1. Prosper and Flourish Networking Events: These are monthly in-person networking events for women business owners. They happen from September to May and focus on helping small to mid-sized businesses grow.
  2. Family-Focused Annual Events: These include an inclusive egg hunt for kids of all abilities and a Santa event in winter.
  3. Women’s Wellness Event: This is their biggest event, focusing on women’s health and well-being.
  4. Bloom Event: A celebration of motherhood with flower arrangement activities, professional photos, and community building.
  5. 80s Mom Prom: A fun summer social event for moms to connect and enjoy themselves.
  6. Weekly Coffee and Connection: Every Friday, moms meet at coffee shops across Central Florida to co-work and network.

These events help create a sense of community and connection that is hard to achieve online. Eryn believes that while digital tools are great, they can’t replace real-life interactions. “We were built for connection. We are beings that were built for community,” she says.


The Power of Networking

Eryn’s philosophy is simple: “Perception is reality.” What people think your business is, is what it is to them. To change their perception, you have to connect with them in person.

She explains, “If you’re not out there explaining who you are, taking up space, and being proud of your business, no one’s going to know about it. They’re not going to be intrigued enough to ask you questions.”

This old-school approach to networking has worked well for Mom Commerce Media. At the recent Mom 2.0 Summit, Eryn shared her insights on networking, and people loved her perspective. Many asked how they could join her events, showing the value of in-person connections.


Depth Over Reach

In the creator economy, many people focus on growing their following. But Eryn believes that depth is more important than reach. “It’s not all about your numbers,” she says. “There’s been that misconception for years that you must have this huge following to be considered viable for some of these campaigns and these promotions. It’s more about the depth of your audience, not the reach.”

She thinks this trend will continue. More people are realizing that having a smaller, engaged audience is better than having a large, disconnected one.


Expanding the Model

Mom Commerce Media is now expanding throughout Florida. They plan to grow their Women in Business program, called “Prosper and Flourish,” and create satellite locations to bring women together in other areas.

Eryn explains, “We’re looking to grow our hyperlocal influence throughout Florida.” The company is also focusing on helping “middle of the road” businesses—those that are not startups but aren’t large corporations either. These businesses often lack support, so Mom Commerce Media is stepping in to fill that gap.


Advice for Business Owners

For anyone looking to grow their business, Eryn has some advice:

  1. Show Up Consistently: “You have to show up. And whether that’s in person or online, you just have to show up and be consistent.”
  2. Focus on True Connections: “Focus on true connection and finding your tribe of people in the business world that you can connect with and relate to. It is a game changer as you’re trying to grow your business to have people who truly understand where you are.”
  3. Educate People About Your Business: “If you’re not educating people on who you are and what you do, they have their own potential misconception about your business. And so it’s really important to ensure that you are in your community in multiple ways, trying to grow your business from that standpoint as well.”

Conclusion

Mom Commerce Media’s success shows that even in a digital world, in-person events and real connections still matter. By focusing on community building and networking, the company has tripled its business since 2021.

Eryn’s story reminds us that building a business is not just about growing online. It’s also about creating real-life connections and showing up consistently for your audience. Whether you’re a mom, a creator, or a business owner, these lessons can help you grow your own brand.

As Mom Commerce Media continues to expand, it’s clear that their formula for success is one to watch. Who knows? Maybe one day they’ll be in your city too!

Meta’s Big Fight Against FTC Over Social Media Acquisitions

Key Takeaways:

  • Meta is facing an antitrust trial over its ownership of Instagram and WhatsApp.
  • The FTC claims Meta has a monopoly, but Meta disagrees, arguing the market is broader.
  • Mark Zuckerberg testified, defending the acquisitions as beneficial to users.
  • If Meta loses, it might have to sell Instagram and WhatsApp.
  • The case could affect future mergers and the tech industry significantly.

What’s Going On?

Imagine if your favorite social media apps like Instagram and WhatsApp were no longer part of the same company. That’s what the U.S. Federal Trade Commission (FTC) is proposing in a big court case against Meta, the company that owns these apps along with Facebook. The FTC believes Meta shouldn’t own these apps because it might have too much power over the social media market.

What’s Being Disputed?

At the heart of this trial is a big question: Is Meta a monopoly? The FTC thinks so, saying Meta controls too much of the personal social networking space. They want the court to force Meta to sell Instagram and WhatsApp. But Meta disagrees, arguing that the FTC is only looking at a small part of the picture.

Meta’s Defense: It’s a Bigger Market

Meta says the FTC is being narrow-minded. They argue that the social media world is much larger, including apps and platforms like TikTok and YouTube. If you consider all these platforms, Meta’s share isn’t as big as the FTC claims. In fact, Meta points out that people spend more time on TikTok and YouTube than on Facebook or Instagram. If these were included, Meta’s market share would drop below 30%, showing they aren’t a monopoly.

The FTC’s Argument: Buying Out the Competition

The FTC believes Meta bought Instagram and WhatsApp to eliminate competition, making it hard for new apps to succeed. They showed messages from Mark Zuckerberg suggesting that buying other apps was a strategy to stay ahead. The FTC thinks this approach is unfair and limits innovation.

Mark Zuckerberg Speaks Up

Mark Zuckerberg, Meta’s CEO, testified in court, saying the FTC’s case is weak. He emphasized that Meta’s platforms remain free, showing they haven’t abused their position. Instagram, for example, grew from a small app to a service with over 2 billion users under Meta’s ownership. Zuckerberg believes the FTC is ignoring how the market really works.

The High Stakes

This trial is crucial for Meta. If they lose, they might have to sell Instagram and WhatsApp, which would be a big hit financially. Instagram alone is expected to make up over half of Meta’s U.S. revenue this year. Beyond the financial loss, Meta worries the case could discourage companies from investing in innovation if they feel their acquisitions might be undone later.

Conclusion

This case is not just about Meta; it’s about how big companies grow and compete. The result could shape the future of the tech industry and the apps we use daily. Stay tuned as this story unfolds—it could change the social media landscape forever.

Related Links:

  • Learn more about antitrust laws and how they impact businesses.
  • Discover how social media acquisitions have shaped the industry.
  • Explore how this case might affect your favorite apps and their future.

Casting Call: $3,000 Car Commercial Seeks Bilingual Spokesperson in Fort Myers, FL

Takeaways

  • Major Car Commercial Casting: A leading automotive brand is casting a bilingual female spokesperson for an upcoming commercial campaign. This car commercial casting call offers a lucrative $3,000 flat rate for the selected talent.
  • Role Details: The featured role is for a female actress in her early 20s, fluent in English and Spanish, with a confident, bubbly personality and strong on-camera presence​. The spokesperson will be the face of the campaign across TV, billboards, and social media.
  • Casting Company: MTM Miami Agency is handling the casting. MTM Miami is a reputable South Florida talent agency (founded by John Casablancas) with decades of experience in modeling and acting casting​.
  • Location & Schedule: Filming takes place in Fort Myers, Florida over two days, with hotel and travel (mileage) provided for the actress. Production is slated to begin ASAP, as the casting call is active now (posted mid-April 2025).
  • How to Apply: Interested talent can find the casting on Project Casting and apply online through the platform’s “Apply Now” feature. A Project Casting profile (with headshots, resume, demo reel) is required to submit​.
  • Audition Tips: To land this spokesperson role, showcase bilingual delivery, an engaging on-camera presence, and genuine brand enthusiasm. Prepare to speak directly to camera, exude confidence, and demonstrate you can naturally flip between English and Spanish while promoting a product. (See detailed tips below.)

What is this commercial casting about?

A major car company has launched a casting call seeking a bilingual spokesperson for its new commercial campaign. In this project, a single female actress will serve as the enthusiastic face of a top automotive brand across multiple media. According to the casting notice, the campaign is high-visibility, featuring the spokesperson in television commercials, billboard ads, and social media content​. Scripts will be provided, and the actress will deliver lines on camera to promote the car brand’s message. This spokesperson casting call is an exciting opportunity for a talented bilingual actress to represent a renowned car company and gain nationwide exposure.

The commercial is a professional shoot spanning two days in Fort Myers, FL, with production values that include polished visuals and a collaborative on-set environment​. The selected actress will act as a brand ambassador, conveying the car company’s image of energy and reliability. For the talent, it’s not just a one-off gig – it’s a chance to be the recognizable spokesperson of a major campaign, which can be a significant resume booster in the acting and advertising industry. And with $3,000 compensation for the job (plus travel perks), this is a $3000 commercial casting opportunity that stands out for its pay and prominence.

Who is in the cast of the commercial?

Casting is centered on the featured spokesperson role, which will likely be the only principal on-camera talent in the ad. The commercial’s cast will revolve around this bilingual female spokesperson, who is essentially the star of the spot. No other specific cast members (like supporting actors or extras) are highlighted in the casting call, underscoring that the focus is on finding the perfect spokesperson.

Who are they looking for? The breakdown specifies a female actress, early 20s, who is fluent in both English and Spanish​. This means the actress should be completely comfortable acting and speaking in both languages – the commercial may be shot in English with a Spanish version, or have bilingual dialogue to reach a wider audience. Being a bilingual actress is crucial for authenticity in reaching both English-speaking and Spanish-speaking viewers.

In terms of personality and skills, the casting notes call for someone confident and bubbly, with a strong on-camera presence​. Essentially, the actress needs to light up the screen – think engaging smile, clear and expressive speech, and the charisma to hold viewers’ attention. As the spokesperson, she will likely be delivering scripted lines directly to camera, so she must appear natural and relatable while pitching the car brand. The role might involve some hosting-style performance, where being personable and energetic is key.

Physical or background requirements: Other than age and language, the only requirement mentioned is that talent must be legally authorized to work in the U.S. (Social Security Number required)​. This implies they expect the actress to be based in the U.S. (or at least able to work here), which is standard for a domestic commercial shoot. Early 20s suggests they want a youthful look – someone who can appeal to a broad, possibly younger demographic, embodying a fresh, vibrant image for the car brand.

Overall, the cast = the spokesperson. If you fit this description, you essentially would be “who is in the cast” – becoming the face of the commercial. It’s an open call to find new talent that can carry the entire advertisement.

Who is the casting director or company?

The casting is being managed by MTM Miami Agency, a well-established talent and casting agency based in Miami, Florida​. MTM Miami Agency has a long-standing presence in the industry – in fact, it traces its roots back to legendary modeling agent John Casablancas, who founded the agency and helped shape it over the past 40 years​. Today, MTM Miami represents a wide range of talent (models, actors, etc.) and coordinates casting calls for commercials, fashion shows, and other entertainment projects, especially throughout the South Florida region.

For this project, MTM Miami’s casting team is the group that will be reviewing submissions and selecting the spokesperson. They’ve posted the job on Project Casting’s platform, which indicates they are handling recruitment through that channel. Being Miami-based, MTM is experienced in casting bilingual talent and Florida-local productions – Miami is a diverse market, and agencies like MTM often seek actors who can appeal to both English and Spanish speaking audiences (as is the case here).

MTM Miami Agency is known for events like Miami Swim Week castings and various commercial castings​, so a major car commercial aligns with their expertise. Actors who have worked with MTM Miami casting calls in the past often praise their professionalism and industry connections. In this instance, MTM is the go-between for the car company (or its production company) and the talent. They will likely coordinate the audition process, communicate callbacks or booking information, and ensure the client (the car company) gets the talent they need.

If you plan to audition, it’s good to know that MTM Miami Agency has a reputation for seeking polished, camera-ready talent. They will value an applicant who comes prepared (more on that in the Audition Tips section). Also, since MTM is the casting agency, any communication or inquiries about the role would probably go through them or the Project Casting system they’re using.

How does the casting process work?

Landing a commercial role typically involves a few key application and selection steps. Here’s what to expect for this spokesperson casting call:

  1. Submit Your Application Online: Go to the Project Casting listing for the “$3,000 Major Car Company Commercial Casting Call for Spokesperson” (linked below in the How to Apply section). You’ll need to create or log into your Project Casting profile to apply. Ensure your profile is up-to-date with a headshot, acting résumé, and any demo reels or video clips that showcase your on-camera speaking abilities. When you click “Apply Now,” your materials and profile will be sent to the casting directors at MTM Miami for review.
  2. Casting Review & Shortlisting: The casting team at MTM Miami Agency will review all submissions. They’ll be looking closely at your language skills (bilingual fluency), your look and age (to match the early-20s spokesperson profile), and your on-camera charisma. At this stage, they may particularly note if you have any on-screen hosting or spokesperson experience in your resume. Pro tip: If you have a reel or self-tape where you speak directly to camera (especially in both English and Spanish), make sure it’s accessible in your application – it can help you stand out.
  3. Audition or Self-Tape (Possible): Depending on the number of qualified applicants, MTM Miami might invite a select few to audition further. This could be an in-person audition in Florida (if practical), a Zoom/online audition, or a request for a self-taped audition. Since commercials move fast, they might even make decisions straight from your initial tape/reel without a separate audition. But be prepared – you might be asked to read a short script or improvise a bit in both languages as a test of your spokesperson skills. If an audition script or “sides” are provided, practice delivering the lines in a friendly, enthusiastic tone as if you’re already the brand’s spokesperson.
  4. Callback & Casting Decision: Commercial casting often includes a callback round for top contenders. In a callback, you may be asked to perform again (often with more direction or a specific script scenario). The casting directors, the client (car company), and the director of the commercial could all weigh in on the final choice. Given the quick timeline, callbacks (if any) might happen within days of your submission. If you make it to the callback, it’s a great sign – it means you’re on the short list. They may want to see how you take direction or how you appear on camera in a test scenario. Keep your schedule flexible; a callback could be scheduled on short notice.
  5. Booking & Filming: If selected, congratulations – you’re booked for the commercial! You’ll receive details on the shoot dates, wardrobe information, travel arrangements, and any other prep needed. For this gig, expect to film in Fort Myers for two days. Hotel accommodation for one night and mileage reimbursement are provided​, which suggests if you’re based a bit far (say, Miami or elsewhere in Florida), they’ll put you up for the night between shoot days. Before filming, you may need to sign a standard talent release contract and provide any required documents (such as proof of U.S. work authorization, since that’s required). Then it’s lights, camera, action – you’ll perform your spokesperson role on set alongside the production crew.

Throughout this process, communication will likely come via MTM Miami or Project Casting. Make sure to check your email (and Project Casting account) frequently after applying, so you don’t miss an audition invite or any messages. Also, be prepared to respond quickly – as commercial casting is often “fast and furious,” wrapping up within a week or two from the initial call​. In fact, commercials can come in on a Monday and be fully cast by Thursday, so timelines are tight. Being prompt and responsive can make a big difference in whether you get the part.

Where is it filmed? (Fort Myers, Florida)

https://unsplash.com/photos/the-sun-is-setting-over-a-city-street-ARxYHxKfkC0 Fort Myers, Florida serves as the backdrop for this car commercial shoot. The production is set to film on location in Fort Myers, a city on Florida’s Gulf Coast. Fort Myers is known for its beautiful beaches, palm-lined boulevards, and vibrant sunsets – all of which could provide a picturesque setting for a car commercial. The casting call explicitly notes that the shoot will take place over two days in Fort Myers​, meaning the actress must be available to work in that area for the duration.

For those not familiar with Fort Myers, it’s a major city in southwestern Florida, about a two-hour drive from Miami. It’s possible the commercial could be utilizing some of the scenic spots around Fort Myers – for example, cruising shots near the coast or an urban backdrop in the historic River District. The location choice might also be tied to where the production team or car company has resources (or perhaps the car dealership or regional market they’re targeting).

Travel & Lodging: If you’re coming from out of town (even just out of the Fort Myers area), the production has you covered. The casting details mention 1-night hotel stay is provided, plus mileage reimbursement for travel​. This means, for instance, if you live in Miami, Tampa, Orlando, or elsewhere in Florida, you can drive to Fort Myers, and they’ll pay for your gas (mileage) and put you up in a hotel during the shoot. This is a nice perk that not all local commercials offer, indicating the importance of the project and the value placed on the talent.

Being in Fort Myers also suggests the shoot could involve outdoor scenes (hello, Florida sunshine!) or a specific setting unique to the area. Regardless, as an actress, you should plan for the weather – Fort Myers can be quite warm and humid, especially if filming takes place in late spring or summer. Hydration, sunscreen, and having outfits suitable for warm weather (or whatever wardrobe is requested by costuming) will be important.

In summary, Fort Myers, FL is both the casting location (since the role is targeted to talent who can be in Fort Myers to film) and the filming location, providing a sunny Florida atmosphere for the commercial. It’s a bonus for Florida-based bilingual actors, as the project brings a big opportunity close to home.

When does filming start?

Filming is expected to start as soon as possible – essentially, right after casting is completed. The casting call was posted in mid-April 2025, and it’s actively hiring now, which implies that production is imminent (likely late April or early May 2025). No exact shoot dates are listed publicly, but the notice that filming will be “over two days” in Fort Myers suggests they have a block of dates in mind once the right actress is booked.

In commercial casting, there’s often a very quick turnaround. As noted earlier, the process can be wrapped up within days. Commercial projects “come in and they’re gone” rapidly, so all signs point to a swift start. The casting call itself even uses language like “Filming to begin ASAP” (or similar phrasing), which is common in urgent castings. This means candidates should be prepared to clear their schedule on short notice.

Expect a quick timeline:

  • Casting Call Live: Now (the call is open and taking submissions).
  • Submission Deadline: Likely within a few days to a week of posting. (If you’re reading this on Project Casting, and it’s fresh, time is of the essence – don’t delay your application.)
  • Auditions/Callbacks: Could happen within days after you submit. Possibly the week of April 20th–25th (if we assume posting on April 17th). These might even be rolling – i.e., if they see a great candidate early, they might start auditioning immediately.
  • Filming Dates: Possibly in late April or early May. Given that hotel and travel are involved, the production will need to schedule the two shoot days and the night in between. You could get, for example, a schedule like: travel in the night before Day 1, film Day 1, stay overnight, film Day 2, then wrap. The exact dates will be communicated upon booking.

Since the casting notice doesn’t specify dates, flexibility is key. If you apply, be sure you can free yourself for the end of April and early May period. Commercial shoots can sometimes adjust slightly (for weather or logistics), but generally they won’t wait long. The car company likely has a campaign timeline they’re trying to meet (perhaps a new car model launch or a new ad rollout). So once they have the talent locked in, they’ll move straight into production.

Bottom line: Filming will start very soon – practically any day now once casting is done. If you’re the lucky actress chosen, get ready to pack your bags for Fort Myers on short notice and be camera-ready! Keep an open line of communication with the casting agency so you can confirm dates immediately when the offer comes.

Where to find casting calls and how to apply

Actors and models on the lookout for opportunities like this should regularly check reputable casting call platforms. In this case, the official details for the spokesperson role can be found on Project Casting. Project Casting’s job board lists this gig as “$3,000 Major Car Company Commercial Casting Call for Spokesperson,” and it’s where you submit your application.

Project Casting Link: Project Casting – $3,000 Major Car Company Commercial Casting Call for Spokesperson (MTM Miami Agency)

On Project Casting, you’ll see the breakdown of the role (which we’ve summarized here) along with an “Apply Now” button. Clicking that will prompt you to log in or create a Project Casting account. As mentioned, you must have a profile to apply – this ensures your basic info, photos, and any videos are attached to your application. If you don’t have an account, Project Casting allows you to sign up for free. Once logged in, navigate back to the casting call page and submit your application. Typically, you can add a short note or cover letter when applying; this might be a place to highlight, for example, “I am fully bilingual in English/Spanish and have on-camera hosting experience,” to quickly remind the casting team of your fit.

Other places to find casting calls: Besides Project Casting, many similar commercials and spokesperson casting calls can be found on platforms like Backstage, Casting Networks, Actors Access, or through industry groups on social media. For instance, if you specifically search for “Fort Myers casting calls” or “Florida commercial auditions,” you might find local casting calls in the region. Likewise, following casting agencies like MTM Miami on social media (Instagram, Facebook) can give you direct updates on their projects. However, in this scenario, Project Casting is the primary application portal.

If you need guidance on the Project Casting process: once you’ve applied, the listing may show your application status (e.g., “Applied”). You might not hear anything until either an audition request or a booking – silence doesn’t necessarily mean you’re out, it just means the casting directors are doing their thing. It’s perfectly fine (and wise) to continue checking other opportunities while you wait, but keep this one in mind in case you’re called.

Finally, when applying online, make sure your contact information is correct on your profile. If MTM Miami needs to reach you for a callback, you want to ensure your phone number and email are current. Also, check your spam folder occasionally after applying, just in case an email lands there.

In summary, to find and apply to this casting: use the Project Casting link above, log in, and submit your materials. And generally, stay active on casting platforms – many high-paying gigs, like this spokesperson casting call, are posted there, and being quick to apply can give you an edge.

Best audition tips for landing the spokesperson role

Auditioning for a spokesperson role – especially one that’s bilingual – requires a mix of acting skill and presentation finesse. Here are some top tips to help you shine and increase your chances of booking this MTM Miami casting for the car commercial:

  • Showcase Fluent Bilingual Delivery: Since the role demands fluency in English and Spanish, be prepared to demonstrate that seamlessly. In your audition or self-tape, you might be asked to perform in both languages. Practice switching languages mid-presentation to ensure you can maintain the same energy and clarity in each. If you have an accent in either language, make sure it’s understandable and fits the commercial’s needs (a neutral Spanish accent is often preferred for broad markets). The casting directors will listen for a natural, convincing delivery in both tongues – they want to see that you truly are bilingual, not just reading phonetically. You can even prepare a quick introduction of yourself in both languages as part of your audition slate to set the tone.
  • Master On-Camera Presence and the “Fourth Wall”: In a commercial spokesperson audition, you’ll likely be speaking directly to the camera as if addressing an audience or customer. This is often called “breaking the fourth wall,” and it’s a skill that commercial directors value​. Practice delivering lines while looking into the camera lens, keeping your facial expressions engaging. Imagine the camera is a person you’re warmly conversing with – this helps make your performance more genuine. Good posture, confident eye contact, and a friendly demeanor will convey the strong on-camera presence they’re looking for​. You want to appear comfortable and relatable, like a trustworthy friend who’s excited about this car.
  • Embody the Brand’s Energy – Put the Product First: When auditioning, keep the car and brand in mind. Even if you don’t know the exact company, assume it’s a well-known car brand where the spokesperson should exude enthusiasm about the vehicle. Focus on selling the product benefits with your tone and expressions. As casting pros say, in commercials “the product is No. 1”​ – your job is to make viewers believe you love this car. For example, if there’s a sample script about the car’s features, hit those points with excitement and authenticity. Show that you can make an audience care about the car by the way you care about it in your delivery.
  • Practice with a Script (and Improvise if needed): Ahead of the audition, it’s a good idea to practice a generic car commercial script or even a past ad. Listen to actual car commercials or watch footage of on-camera hosts (like car sales ads or product presenters) to get a feel for the pacing and tone. You might also prepare a short improvised spiel about a car – include a greeting, a key message (in English), then switch to Spanish for a sentence or two, then back to English, for instance. This not only warms you up but also proves you can think on your feet in both languages, which might be useful if the director asks you to try a line in Spanish that isn’t scripted. Improv and quick thinking are assets in commercial auditions; casting directors often appreciate when an actor can ad-lib naturally while staying on message.
  • Dress the Part and Look Professional: While a full wardrobe isn’t necessary for the audition, suggest the role in your appearance. A safe bet for a spokesperson audition is business casual attire – e.g., a neat blouse or blazer that gives a polished, approachable look (similar to how one might appear in a TV commercial as a company representative). Avoid anything too flashy or distracting; you want the focus on your face and voice. Also, ensure you’re well-groomed as if you’re already on set. This shows casting that you understand the professional vibe of a commercial shoot.
  • Bring High Energy and a Smile (but Keep It Genuine): Car commercials often have an upbeat, positive tone. You’ll want to radiate enthusiasm and warmth throughout your audition. Start with a smile, maintain good energy, but be careful not to go into an over-the-top infomercial style. Aim for sincere excitement – as if you truly believe in what you’re saying (because that sells the product). One trick: think of something you genuinely love about cars or driving and channel that feeling. Authenticity is key; audiences (and casting directors) can sense when an actor is just “performing” happy versus actually conveying it. We want to believe you, not catch you acting.
  • Be Coachable and Professional: If you’re doing a live audition or callback, listen closely to any directions and be ready to adjust. Casting directors might ask you to try the read again with a different tone (“let’s do one more, but a bit more animated,” or “try emphasizing the Spanish tagline more”). Show them you take direction well – this is often a deciding factor in casting. Also, be punctual and courteous in all interactions (from the moment you submit to any communication). Don’t be late or arrogant in auditions – those are big no-nos that casting directors mention. Instead, arrive early (or log in early), be polite, and let your talent speak for itself. Professionalism goes a long way, especially with agencies like MTM Miami who might consider you for future projects as well.
  • Leverage Your Unique Personality: Lastly, remember that many people might meet the basic criteria (female, bilingual, on-camera experience), but what sets you apart is you. Lean into your personal charm. If you have a fun, vibrant personality, let it shine. Perhaps you have a slight accent or a signature style – use it to be memorable, as long as it’s still within the brief. The casting directors are ultimately seeking someone who can connect with audiences. Often, that comes from the little quirks or authenticity you bring. So, don’t be afraid to be personable – for example, you might briefly mention in your slate something like, “I’m excited for this because I grew up in a Spanish-speaking household test-driving cars with my dad!” if true. Small personal touches (when appropriate) can make you stick in their mind.

By following these tips – focusing on bilingual strength, camera connection, brand-centric enthusiasm, and professional demeanor – you’ll increase your chances of impressing the casting team for this spokesperson role. Break a legmucha suerte!) with your audition, and remember that even auditioning is good practice for your career. Landing a $3,000 car commercial gig would be fantastic, but the experience of perfecting a spokesperson-style audition will benefit you in many other opportunities to come.

HBO’s DTF St. Louis Casting Call for Roller Skating Extras in Decatur, GA

Lights, camera, skate! HBO’s upcoming limited series DTF St. Louis – a darkly comedic thriller about a middle-age love triangle gone wrong – is gearing up for production in Georgia. The latest casting call is searching for talented roller skaters to serve as background actors in a fun, high-energy scene. If you’re an aspiring performer with a pair of skates and a passion for rolling, here’s your chance to glide into an HBO set!

Key Takeaways:

  • HBO is casting roller skating extras: DTF St. Louis – a new HBO limited series – is seeking men and women (18+) who can roller skate confidently for a background role.
  • Filming in Decatur, GA, coming up fast: Production is underway in Decatur, Georgia, with the roller rink scene scheduled to shoot around mid-May 2025 – so this is an active casting call that needs skaters ASAP.
  • CL Casting is hiring extras: Renowned Atlanta casting agency CL Casting (in partnership with Rose Locke Casting) is handling the extras casting for this HBO series​. They’re looking for fresh faces who haven’t yet appeared in the show, to keep the scene authentic.
  • Apply via Project Casting or email: You can find the official casting notice and application on Project Casting’s website (link below). Applicants typically must send recent photos, contact info, and skating experience details to the casting team.
  • Skating skills and great vibes required: To land the gig, you’ll need solid roller skating ability, a big dose of energy and personality, and a professional attitude on set. Safety and style go hand in hand – show you can skate smoothly while having fun!

What is DTF St. Louis About?

DTF St. Louis is a seven-episode HBO limited series, described as a dark comedy that delves into the chaos of a deadly love triangle. The project comes from creator Steve Conrad (Patriot, The Secret Life of Walter Mitty) and boasts stars like Jason Bateman and David Harbour as executive producers and leads​. While the plot is under wraps, the show’s blend of humor and thriller elements sets the stage for some vibrant scenes – including a roller skating sequence that needs background actors. This casting call isn’t just about what the show is about – it’s about bringing the show’s world to life, and that’s where you, the roller skater, could shine.

Who Is in the Cast of DTF St. Louis?

The main cast of DTF St. Louis features A-list talent (think Bateman and Harbour), but a production like this also relies on a supporting cast of background actors to make scenes feel real. In this case, the spotlight turns to background roller skaters. These extras will essentially become part of the cast during the roller rink scene, filling the screen with motion and atmosphere. The casting call specifically seeks men and women 18 and over, of all ethnicities, who are comfortable on roller skates​. If selected, you and your fellow skaters will be the ones gliding around the main actors, adding authenticity and energy to the sequence. It’s a chance to be in the mix with the principal cast – without the pressure of speaking lines – and contribute to the show’s overall vibe.

Who Is the Casting Director (or Company)?

This extras casting is being conducted by CL Casting, a well-known casting company in Georgia that frequently works on major film and TV projects (including HBO productions)​. CL Casting has put out the call for “fresh faces” – meaning they prefer people who have not yet worked on DTF St. Louis – to keep the scene fresh and unfamiliar. The casting notice was posted via CL Casting’s channels and through Rose Locke Casting (another respected Atlanta casting office)​. In practical terms, actors will be submitting their info to the casting team handling background roles. CL Casting is the name to know, as they’ll be the ones reviewing submissions and booking the roller skating extras. Their experience in casting extras for high-profile series ensures that the selection process is professional and performer-friendly.

How Does the Casting Process Work?

If you’re new to background acting, the process is straightforward. First, you’ll need to apply – in this case, via the Project Casting job listing or by email as directed. The casting notice asks for a few key things: recent photos, personal details, and confirmation of your skating ability. Typically, you should send at least three photos (including a full-body shot and a clear, recent close-up)​. Make sure one photo is recent with the date visible (to show your current look). You’ll also provide your name, age, height, weight, and contact information in the submission​.

When you apply through Project Casting’s listing​, you may fill out an online form with these details. If submitting by email, follow the instructions precisely: the casting call even provides a specific email subject line (“ROLLING WITH MY HOMIES” in this case) to use​ – a fun nod to the roller skating theme. In your email, introduce yourself briefly and make sure to highlight that you have the required skating skills. Casting directors love when you make their job easy by providing all requested info in a clear, organized way.

After you submit, the casting team will review all the applications. They’ll be looking at your photos to see if you fit the look of a roller skater in the scene (era-appropriate style and the right “vibe”), and they’ll note your skating experience. If you’re a match, you could get a booking notification or a brief audition (though for extras, often it’s just direct booking). Always keep an eye on your email and phone – casting may reach out with questions or confirmation, and quick responses are key in the fast-moving world of background casting​.

Where Is the Series Filmed?

The series is filming in Georgia, and specifically this roller skating scene will be shot in Decatur, GA, a vibrant city just east of Atlanta​. Decatur has become a popular spot for film and TV production, offering that retro Americana feel that a roller rink scene might need. Extras must be local to the Atlanta/Decatur area (or willing to work as a local), since no travel or lodging is provided for background roles. When you see “Location: Decatur” on the casting call​, that means you should be able to get yourself to the filming set in Decatur.

For those unfamiliar, Decatur is part of the Atlanta metro area, so this casting is essentially a Georgia casting call. It’s one of many Decatur, GA casting calls happening lately as the state continues to be a busy hub for film/TV production. If you’re in the region and meet the requirements, you’ll be in the right place to participate. Filming days can be long (the pay rate is quoted as $182 for 12 hours of work​), so being local ensures you can commit to the full day (and nights, if it’s an overnight shoot) without difficulty.

When Does Filming Start?

Filming for the roller skating extras is slated to begin soon – as early as mid-May 2025. In fact, the casting notice lists a tentative shoot date of May 15, 2025 for the skating scene​. This date has shifted a bit (casting calls often update shoot dates), but “5/15” is the current target. That means the production is moving quickly to fill these roles. As of now (spring 2025), DTF St. Louis is actively in production, so selected extras could be on set within just a few weeks.

For applicants, “filming starts soon” translates to apply now and be ready. The casting directors will likely confirm booking a few days before the shoot, and you’ll receive details like call time, wardrobe notes, and the exact location in Decatur. Keep your schedule around that date as open as possible. If you have any conflicts near mid-May, mention your availability in your application. The ability to be available “ASAP” and on the given shoot date is crucial – they won’t cast you if you’re not free when needed. In short, expect filming to start as soon as casting is finalized, with this roller rink scene filming in just a matter of weeks.

Where to Find Casting Calls and Auditions

Opportunities like this can pop up fast. To stay updated, it’s best to know where to look. In this case, the official casting call for the DTF St. Louis roller skaters was posted on Project Casting – a go-to resource for actors and extras. You can view the job posting here: HBO’s “DTF St. Louis” Casting Call for Roller Skaters – Decatur, GA. That page contains the description, requirements, and an “Apply Now” button. Creating a free profile on Project Casting allows you to submit directly through their site.

Besides Project Casting’s job board, casting calls are often announced on the casting company’s social media (for example, CL Casting’s Facebook page regularly posts extras breakdowns). Other resources include industry websites like Backstage, Auditions Free (which also listed this casting update), and local Facebook groups for film jobs. However, Project Casting aggregates many of these notices, making it easier for performers to find them in one place.

For DTF St. Louis, simply checking the Project Casting link provided is your best starting point. The listing will have all the info you need to submit. Remember, legitimate casting calls never charge a fee – they pay you – so be wary of any “casting” that asks for money. In this case, the roller skater extra role is a paid gig ($182/12), listed clearly in the call​. Always use trusted platforms and follow the instructions given by the casting directors.

Best Audition Tips for Roller Skating Extras

Landing a background role might not require a traditional “audition” in person, but you still want your application to stand out. Here are some top tips to increase your chances of rolling into this HBO gig:

  • Show off your skating skills. Make it crystal clear that you’re comfortable on wheels. In your submission, mention any skating experience (rink skating, roller derby, etc.). If possible, include a short video clip or a link to a social media post of you skating – this can instantly prove you’ve got the skills​. Casting agents can immediately tell when someone is an experienced skater, so put it front and center.
  • Send the right photos and info. Follow the casting instructions about photos exactly. Provide a recent full-body shot (in normal attire) and a clear headshot/smiling photo. Bonus: if you have a photo of you roller skating (in an appropriate outfit or at a rink), include that to showcase your vibe. Make sure your email or profile includes your height, age, and contact info – they shouldn’t have to hunt for basic details. Preparation is key to proving you’re a serious candidate​.
  • Embrace the vibe and energy. A roller rink scene is likely to be high-energy, possibly with music and dancing on skates. Convey a fun, upbeat personality in your application. If there’s a section to write a note or if you communicate via email, a positive tone (“I love roller skating and bring great energy!”) can help. Casting directors often look for people who can create a fun atmosphere and follow direction, so be that person. On set, be prepared to skate in character – whether it’s carefree rink-goer or disco dance vibes, bring enthusiasm (but stay professional).
  • Be safe and steady. While showing enthusiasm, remember that safety awareness is crucial. Only apply if you truly can skate well for extended periods. Practice skating in tighter spaces and around others, since on set you may be weaving between cameras, cables, and fellow actors​. Demonstrating control and awareness (no collisions!) will impress the team and ensure you get asked back. Arrive with your skates in good condition (if you have to bring your own) and any safety gear requested. Reliability on set – being on time, listening to instructions, and skating where directed – will make you a MVP in the background cast.
  • Be responsive and ready. After you apply, keep an eye on your phone and email. If the casting director contacts you with a question or to book you, answer promptly. Extras casting can move very fast, and if you’re slow to reply, they may move to the next person. Show that you’re eager and available. Likewise, once booked, clear your schedule for the shoot date and any fitting dates given. Treat it like a professional job (it is!). Being easy to work with – from application to the wrap of filming – could even put you on the radar for future background roles.

By following these tips, you’ll increase your odds of skating into the scene with confidence. Remember, even as an extra, your contribution is important – you’ll help create the authentic roller rink atmosphere that makes the story come alive. Break a leg (not literally, please wear your stoppers!), and enjoy the ride.


Whether you’re an experienced skater or just someone who hasn’t been on wheels since childhood, this is a unique chance to be part of a major HBO project. DTF St. Louis’s roller skating casting call is a reminder of how diverse background roles can be – one day you’re a restaurant patron, the next you’re rolling under disco lights for a TV shoot. If it sounds like a blast, don’t hesitate to apply. Opportunities like these move quickly, and the rink waits for no one! Check out the casting link, submit your materials, and who knows – you might be lacing up next to the stars soon. Good luck, and happy skating!

Santa Maria Casting Call: Atlanta Football Players Needed for New Sports Film

If you’re an actor or athlete dreaming of a film debut, now’s your chance. “Santa Maria” – a new production filming in Atlanta – has a casting call for football players. This exciting opportunity blends the thrill of sports with the magic of movies, and it’s open to background actors who can bring real athletic skill to the set. Whether you’re a former football player or an actor with a strong sports background, read on to discover how to score a role in Santa Maria.

Takeaways

  • ‘Santa Maria’ is a new sports film filming in Downtown Atlanta, GA, featuring high-energy football scenes and period settings spanning the 1970s–1990s.
  • Casting is focused on background roles – specifically football players and related roles (sideline players, coaches, etc.) – to add authenticity. No lead actors have been announced yet, so the spotlight is on Atlanta’s local talent.
  • CL Casting (Atlanta) is handling the casting process. This experienced casting team (a partnership of Rose Locke Casting and Catrett Casting) is known for finding authentic background actors in Atlanta​.
  • The casting process is underway now. Men ages 22–40 with real football experience are encouraged to apply. Filming kicks off mid-May 2025 and runs through the summer, so flexible availability is a must.
  • How to apply: You can find the official casting call on Project Casting’s website and submit your info online or via email (per casting instructions). Tip: Highlight your football experience, stay in game shape, and be ready to perform on camera to boost your chances of getting cast!

What is “Santa Maria” About?

Details about “Santa Maria” are being kept under wraps (the casting call even teases, “The rest shall be a secret!”​). However, we do know it’s an upcoming sports-themed production with an “amazing story” spanning the 1970s, 80s, and 90s. This suggests Santa Maria is more than just a simple sports flick – it likely has a narrative that crosses decades, potentially following characters through different eras. The inclusion of extensive football scenes hints that it could be a sports drama or action film where football plays a key role in the plot.

What we can gather from the casting calls is that Santa Maria will feature high-energy, authentic football sequences. The production is “action-driven” and seeks performers who can bring realism to the field​. In other words, expect intense game scenes, training montages, and realistic gameplay that will make viewers feel like they’re right in the stadium. By casting real athletes and era-appropriate extras, the filmmakers are aiming for a movie that feels true-to-life. If you love films like Remember the Titans or Friday Night Lights, Santa Maria might be in a similar vein – combining compelling storytelling with the excitement of football.

Who is in the Cast of “Santa Maria”?

At this stage, lead roles for Santa Maria have not been publicly announced. The production is still in the casting phase for background actors and extras, which means the focus is on recruiting local talent to populate the world of the film. Rather than famous stars, the current casting call highlights the need for skilled background performers – in this case, football players and related roles – to ensure the scenes look and feel authentic.

So, who exactly are they looking for? The casting calls give us a good idea of the background cast being assembled:

  • Football Players (Background Athletes): These are athletic men who will portray football team members in the film’s game and practice scenes. They need real football experience so they can perform plays and drills convincingly on camera​. Some will be featured as “action football players” in intense on-field moments, while others might be sideline players filling out the team bench. All types are crucial to creating a believable team dynamic.
  • Other Football-Related Extras: In addition to players, the production is also casting supporting roles like coaches, referees, ball boys, and even fans to recreate a full game environment​. For example, one casting call specifically mentioned seeking men with a big “football body” (over 6’0” and 200+ lbs) to play sideline players, even if they don’t have much playing experience. This means even those who look the part physically can get in on the action as background actors. Extras with 1970s-style looks (think big afros and retro mustaches) are also being cast for scenes set in past decades.

All these background actors will work alongside the main cast (once the leads are in place) to bring Santa Maria to life. While we don’t have names of the stars yet, the real “cast” being talked about now is the team of extras who will suit up as football players and fill the stadium scenes. For aspiring actors and athletes, this is great news – you can become part of the cast even without Hollywood credits, as long as you fit what the team needs. By assembling a strong ensemble of background talent, from actual athletes to era-accurate extras, the casting directors are laying the foundation for a vibrant and believable on-screen world.

Who is the Casting Company for “Santa Maria”?

The casting for Santa Maria is being handled by CL Casting, an Atlanta-based casting team with a strong reputation in the film industry. CL Casting (often associated with Rose Locke Casting and Catrett Casting) has been behind many high-profile Atlanta casting calls, especially for background and specialty roles. In fact, CL Casting’s social media hints that it’s a collaboration between Rose Locke and Catrett & Associates – two well-known casting offices in the region. This means the project is in very experienced hands.

Rose Locke Casting, in particular, is actively involved in Santa Maria. Many of the extras casting notices (for football players, period extras, etc.) have come directly from Rose Locke Casting’s bulletins​. They’ve cast for major films and TV shows in Atlanta, so they know how to find talent that fits the director’s vision. Catrett Casting (the other half of “CL”) is also a veteran in the Atlanta casting scene, known for working on big productions. Together as CL Casting, they form a powerhouse team that specializes in matching the right local talent to the right roles.

For someone looking to get cast, it’s reassuring to know who’s running the casting. CL Casting’s involvement means the process will be professional and organized. They are likely the ones reviewing your submission, selecting actors for auditions or direct booking, and coordinating the hiring of extras. So when you see that the Santa Maria casting call is through CL Casting, know that a top-notch Atlanta casting company is at the helm. It’s a good idea to follow their casting updates (they often post on casting sites, Facebook, etc.) – but in this case, everything you need is already listed on Project Casting for you to apply.

How Does the Casting Process Work for This Role?

Landing a background role as a football player in Santa Maria will require following the casting process carefully. Here’s a step-by-step guide to how you can go from applicant to on-set actor:

  1. Find the Official Casting Call & Check Requirements: First, locate the Santa Maria casting call (for example, on Project Casting’s website or via CL Casting’s postings). Read the notice closely to ensure you meet the requirements. For the football player roles, the call is seeking men ages 22–40 with significant football experience. You should be local to Atlanta (or willing to work as a local), and available for multiple shoot dates within the filming window. Take note of any physical specs or specifics – e.g., some roles want players 6’0”+ and 200+ lbs for the right look​. If you fit what they need, you’re ready to apply!
  2. Prepare Your Submission Materials: Casting directors want to see what you look like and understand your football background. Prepare several recent photos – typically a headshot and a full-body shot are standard. Since this is a football casting, it’s highly recommended to include photos of you in your playing days (in uniform or action shots) if you have them. This shows you can walk the walk. Also update your resume (even if it’s just a simple list of your experience) to highlight any sports, stunts, or relevant acting work. You’ll also need to have your basic info ready: full name, age, height, weight, contact information, and a summary of your football experience (e.g. “Played 4 years of college football at XYZ University as a wide receiver”). Essentially, gather anything that proves you’re the real deal for a football role.
  3. Submit Your Application (Online or Email): Once your materials are ready, send in your application as instructed. Project Casting makes this easy – on the Santa Maria casting call page, you can click “Apply Now” and follow the prompts to submit through their platform. This will ensure your info reaches CL Casting. Alternatively, the casting call may list an email address for submissions (in this case, a Rose Locke Casting email). If emailing directly, use the provided subject line so the casting team can sort your application. For example, for on-field football players, the subject line was “IN THE ACTION”, and for sideline players it was “ON THE BENCH”​. In your message, introduce yourself briefly, and include all the details and photos you prepared. Double-check that you’ve attached everything requested. Tip: Keep your email concise and professional – casting directors sift through hundreds of submissions, so clarity helps.
  4. Follow Any Additional Instructions: Some casting calls might ask you to fill out an online form after you email, or to provide confirmation of vaccination status or availability. Pay attention in case they respond with a request for more info. For Santa Maria, they mentioned that fittings are required for those selected​. That means, if you’re picked, you’ll need to attend a wardrobe fitting to get a football uniform that fits you. Be prepared to make time for that (usually a short session a few days before filming). Always monitor your email (and spam folder) so you don’t miss any communication from the casting team.
  5. Wait for Casting Decisions: After you’ve submitted, the waiting game begins. CL Casting will review submissions and start choosing candidates. If you’re what they’re looking for, you could get a booking email or a call confirming you for one or more shoot dates. For a large background actor casting in Atlanta, they might not individually contact those not selected – so no news by the time filming starts could mean you weren’t picked this round. But don’t be discouraged; casting needs can change, and there are often last-minute openings. If your schedule allows, stay ready in case you get a surprise call to step in.
  6. Get Booked and Get On Set: If you get the role – congrats! You’ll be given the details for your fitting (date, time, location) and filming schedule. Make sure to confirm your availability to the casting team when asked. Being cast as a football player in Santa Maria means you’ll likely work multiple days between May and July, depending on the scenes. The production will provide the uniform/gear; you just need to show up on time with a great attitude and your game face on. Keep in mind, this is a paid gig – for example, the casting call lists around $350 for 8 hours of work, plus overtime pay for longer days. So not only do you gain experience and exposure, you’re compensated for your time (nice!). On set, be professional: listen to the director’s and coaches’ instructions, stay in character (as a focused athlete) during takes, and give it your all in those action scenes. If you nail it, you’ll have both a film credit and an unforgettable experience of playing football on a movie set!

By following these steps, you’ll navigate the casting process smoothly. Essentially, it comes down to finding the call, submitting properly, and being responsive. Atlanta’s film industry is booming, and this football casting in Atlanta is one of the coolest opportunities this season. So get your materials together and apply – you might just find yourself running plays on camera in a few weeks!

Where is “Santa Maria” Filmed?

Santa Maria is filming on location in Atlanta, Georgia, primarily in the downtown area. The casting call notes that the production is “filming in downtown Atlanta”​, which likely means scenes will take advantage of the city’s urban settings (perhaps a local stadium, training facilities, or city streets transformed for the story’s needs). Atlanta has earned the nickname “Hollywood of the South” for its bustling film industry, and Santa Maria is the latest project to choose this city as its backdrop.

For background actors, the downtown Atlanta filming location is great news. It centralizes the shoot, making it easier to commute if you live in the metro area. Filming in downtown could involve long days outdoors on a field or in a stadium, so be prepared for Georgia weather (spring and summer can be hot). The production might also utilize some of Atlanta’s soundstages or sports complexes for controlled scenes, but on the days listed, expect to be in the heart of Atlanta bringing energy to those game scenes.

It’s worth noting that Atlanta has a rich football culture – from college to pro teams – so it wouldn’t be surprising if Santa Maria makes use of local football fields or even hires local football staff for authenticity. As an extra, you get to not only act but also potentially play on real Atlanta athletic fields. Embrace the experience of filming in this vibrant city. And if you’re traveling from out of town, take the opportunity to enjoy Atlanta’s sights in your off-time! Filming downtown means you’ll be near landmarks, restaurants, and maybe even within view of the famous Mercedes-Benz Stadium. In short, Atlanta is both the setting and the home base for Santa Maria – grounding this sports story in a city that knows a thing or two about sports.

When Does Filming Start?

Filming for Santa Maria is gearing up to start in mid-May 2025 and is expected to continue through the summer. According to casting information, the production’s shooting schedule kicks off around May 12, 2025​. From mid-May onward, various scenes will be shot over the following weeks. In fact, the casting calls mention two windows: an initial intensive filming period from May 12 to May 23 for the big action sequences, and then additional shoot dates extending into June and July​. This implies that Santa Maria will film in blocks (likely the major football game scenes first, then other scenes afterward).

For an applicant, what does this mean? It means the casting is happening right now, since filming is imminent. Background actors who are selected might be working on set for multiple days between May and July. Flexibility is key – you might film a big game scene over a week in May, and possibly be called back for a smaller scene in June. The schedule for background talent can sometimes be on short notice, too, if changes occur. So, if you’re applying, be ready to keep mid-May to July as open as possible. The casting notice did emphasize that those applying should be available for various shoot dates in downtown Atlanta​, which suggests a need for schedule flexibility.

It’s also worth mentioning that since Santa Maria is a project spanning different decades, the filming schedule might not be strictly chronological. One week you could be shooting a 1990s football game, and a few weeks later, a 1970s locker room scene (just as an example). Ongoing casting may occur as new scenes come up. So even if you don’t hear back immediately by May 12, keep an eye out – sometimes productions add extra filming days or need additional extras as they go. The bottom line: Santa Maria begins filming in May 2025 and will be an active production throughout the early summer. Now is the time to get your application in, so you can be part of the action when cameras roll.

Where Can You Find “Santa Maria” Casting Calls and Auditions?

The primary place to find and apply to the Santa Maria casting call is Project Casting’s website, which aggregates casting calls for productions. In fact, Project Casting has a dedicated job listing for “Santa Maria” Casting Call for Football Players in Atlanta. You can access it directly here: Santa Maria Casting Call for Football Players – Project Casting. On that page, you’ll find all the details about the role, requirements, and an “Apply Now” button to submit your application through Project Casting’s system.

Aside from Project Casting, updates about Santa Maria auditions have also popped up via local news and casting forums. For example, Atlanta’s FOX 5 News featured Santa Maria in their casting call segment, confirming it as a “working title” project and sharing submission emails​. Additionally, casting agencies’ social media (like Facebook posts from Rose Locke Casting or CL Casting) have been advertising these roles – which is how we know about the 1970s extras and multiple football positions being cast. However, the easiest and most official route is to use the Project Casting link above, since it consolidates everything in one place and ensures your submission goes to the right people.

If you’re actively looking for casting opportunities, remember to check Project Casting regularly. You can search by keywords like “football casting Atlanta” or “sports film casting” to find similar projects. Santa Maria is one of several productions filming in Atlanta right now, and Project Casting’s Atlanta casting calls section is a goldmine for background actor gigs. You might also consider following CL Casting Atlanta on their social platforms, as they often share open calls (sometimes with fun code names for projects). But again, for Santa Maria, Project Casting has you covered – from the casting call description all the way to the submission portal. Don’t forget to bookmark the page or sign up on Project Casting so you can easily apply and receive any updates or new audition postings for this project.

Best Audition Tips for Landing a Football Player Role in “Santa Maria”

Scoring a role as a football player in Santa Maria combines two worlds – sports and acting. Here are some top audition tips to help you stand out and land that part, whether you’re submitting your info or eventually doing a on-camera tryout:

  • Highlight Your Football Experience: This might sound obvious, but make sure your application screams “I know football.” In your submission, clearly state your playing experience – e.g., “3 years of high school varsity football, plus semi-pro league experience”. Mention positions played and any notable achievements (captain, championships, etc.). The casting directors specifically want people with “significant playing experience”​, so don’t be shy about your background. If you have a reel or video of you playing, even better – though not required, it could be a bonus. The goal is to convince them you’ll bring authentic athletic skill to the set.
  • Embody Athletic Presentation: Treat this like a sports tryout as much as an audition. That means staying in shape and looking the part of a football player. When you take photos or if you get called to a fitting/audition, present yourself as an athlete: good posture, confident stance, and fit physique. You don’t need to be built like an NFL lineman (unless that’s the role you’re going for), but you should appear active and healthy. In any on-camera audition or submit head-to-toe photos, choose sporty attire that shows your build. Casting is imagining you in uniform, so make it easy for them to see it.
  • Demonstrate Movement on Camera: One thing that sets this casting apart is the need for people who can move naturally on the field and execute football actions on camera​. If you get a chance to audition in person or via a self-tape, be prepared to show off some moves. Practice a few drills or plays at home and film yourself to see how you look. You might run a short sprint, simulate catching a pass, or perform a footwork drill while staying in frame. The key is to look comfortable and authentic – as if a game is second nature to you, even with cameras rolling. Directors love when an actor can hit marks and still make the action look real, so work on syncing your athleticism with any directions (for example, stopping on a certain line, or reacting to a cue).
  • Show You’re Coachable: In football, you listen to your coach; on set, you listen to your director (and stunt coordinators). Casting wants team players who can take direction well. During any interaction with casting or production, have a positive, ready-to-learn attitude. If they ask you to do a specific movement or try a different approach, respond with enthusiasm – like “Got it, let’s do it!” This will signal that you’re easy to work with. Remember, film sets can be hectic and require quick adjustments. If you can roll with changes play-by-play (pun intended), you’ll be a valuable asset on set. In your submission, you might even note if you have related skills like stage combat or stunt training, which reinforce that you know how to safely take directions for physical scenes.
  • Leverage Your Team Spirit and Motivation: Playing a team sport means you know how to collaborate – use that to your advantage. Even though an audition is about individual talent, casting directors notice those who display professionalism and respect. Show up on time (or log in promptly for virtual auditions), be polite, and treat it like a job interview and a tryout. Also, be ready to mention why you’re excited about this project. Maybe you’ve always wanted to transition from athletics to acting, or you’re passionate about the film’s subject. A genuine spark can be contagious. A friendly yet professional demeanor can go a long way, especially for a project that blends two communities (sports and film). They’re looking for people who will keep the energy up on those long shoot days – demonstrate that motivational, team-player spirit right from the audition.

By following these tips, you’ll increase your chances of landing a spot on the Santa Maria roster of extras. In summary: be authentic, be prepared, and be enthusiastic. This is a unique casting call that values your physical ability as much as your acting, so put both forward. Whether you’re an ex-college player eyeing the entertainment world or an actor who hits the gym and knows the game, this is your moment to shine. Take these tips to heart, give it your best shot, and you just might find yourself in the lineup when Santa Maria yells “Action!” on the field.

“A Week Away” Casting Call: Background Extras Needed for New Nashville Faith-Based Series

Key Takeaways:

  • Now Casting: Featured and general background extras for A Week Away: The Series, a faith-based musical TV production filming in Nashville, TN.
  • Who Can Apply: Local talent (ideally ages 18–25) who can portray high school-age campers with high energy and enthusiasm. Must work as Nashville locals (Antioch area).
  • Production: A faith-based TV series from Angel Studios (inspired by the original Netflix film A Week Away) – a summer-camp musical drama with uplifting themes​.
  • Compensation: $80 for 8 hours (approximately $10/hour) with overtime, up to about $140 for 12 hours of work​.
  • Apply Here: Submit through Project Casting’s job post – “A Week Away” Casting Call for Camp Goers.

What is “A Week Away: The Series” About?

A Week Away: The Series is an uplifting new show inspired by the hit Netflix musical film A Week Away. The story follows a group of teenagers – including teens from the foster system – who experience hope and personal growth at a transformative faith-based summer camp​. In this camp setting, music, friendship, and faith come together to change their lives. The series, produced by Angel Studios, aims to capture the spirit of youth and second chances through energetic song-and-dance numbers and heartfelt storytelling​. It’s a feel-good musical drama that highlights resilience, community, and the power of faith in a fun summer camp atmosphere.

For aspiring actors, this project offers a chance to be part of a positive, family-friendly production with an inspiring message. The A Week Away casting call is drawing attention as an exciting opportunity in the region’s entertainment scene. In Nashville’s growing film industry, a project like this stands out for its unique blend of contemporary Christian music and high-energy ensemble scenes, making it a great entry point for background actors.

Who Is in the Cast of “A Week Away: The Series”?

The full cast of the series has yet to be officially announced. Viewers can expect a mix of fresh-faced young talent in the lead roles, possibly alongside familiar faces from the original film​. However, this casting call is focused on background actors – the camp kids and counselors who will populate the vibrant camp scenes. These background performers are crucial to making the summer camp world feel authentic and lively, even though they aren’t lead characters.

Because the call is for extras and featured extras (not principal leads), you won’t need to worry about star billing – instead, you’ll be part of the atmosphere that brings the story to life. Featured extras may get special camera focus or small interactive moments, but they remain non-speaking roles. Nashville TV extras who land these spots will work closely with the production’s directors and choreographers to add realism and energy to group scenes. Keep in mind: any big-name actors or main characters will be handled by a separate casting process, so this is all about the background actor casting Nashville is offering for local talent.

Who Is Casting for “A Week Away: The Series”?

Casting for this project is being managed by On Location Casting, a well-known casting company in Tennessee. On Location Casting has a strong reputation for handling extras casting on major film and TV productions throughout the Southeast​. They specialize in finding local talent for background roles and featured extra spots, which is exactly what this project needs.

Given their expertise, the process is organized and professional. The casting directors (via On Location Casting) know what to look for in crowd scenes – from authentic youthful looks to the ability to take direction well. On Location Casting auditions for background roles often don’t involve a traditional in-person audition at all; instead, they rely on your submitted photos and information. In other words, if you fit the criteria and have an engaging look, you can get selected straight from your online application. Trust that you’re in good hands – this team has cast extras for many high-visibility projects, so they’re experienced in making the process smooth for performers.

How Does the Casting Process Work?

This casting call is for background and featured extras to play teen campers, so the application process is straightforward. Here’s what to expect and how to put your best foot forward:

  • Submit Your Info: Fill out the application via Project Casting (the link above). Provide your name, age, current photos, contact info, and general availability. Make sure all info is up-to-date and accurate – this is effectively your audition.
  • Meet the Requirements: Casting is seeking youthful-looking individuals who can believably portray 15-18 year-old campers (even if you’re actually 18+). You should be expressive, energetic, and comfortable participating in physical camp activities on camera (think sports, boating, dancing, group games)​. Showing a big personality and the ability to have fun will go a long way.
  • Local Hire Only: You must be local to the Nashville area, as filming is in Antioch (near Nashville). Only candidates who can work as local hires (no travel or housing provided) will be considered​. Being able to self-report to set in the Antioch area on short notice is important.
  • Be Flexible: Filming will take place on weekdays, and sometimes shoots can go late into the evening. You’ll need to have open availability on weekdays – the more flexible your schedule, the better​. If selected, you might work one day or several throughout the shoot, so be prepared for a possible varying schedule.
  • Appearance Guidelines: The production has specific appearance rules to maintain a wholesome look. No visible tattoos or facial piercings (ears are generally OK) are allowed on campers, and male extras should be clean-shaven or neatly groomed​. Hair should be natural-looking (no extreme colors/styles). Basically, you should be able to blend in as a typical teen at a church camp.

After you submit your application, the casting team will review all the submissions. If you match what they need, you could get a booking email or call with details on your filming dates, wardrobe, and call times. There may not be a traditional “audition” for extras; selection is usually based on your photos and info. So make sure your submission represents you well!

Where Is “A Week Away: The Series” Filmed?

The series will be filming in and around Nashville, Tennessee, with many scenes shot in the Antioch area of Nashville​. Antioch has become a bit of a production hotspot for family-friendly and faith-based projects, offering great locations that can stand in for a summer camp. The region’s scenic outdoors – lakes, woods, and open fields – provides a perfect backdrop for the camp activities featured in the show. Plus, Tennessee offers attractive film incentives, which help draw productions like this to the state​.

For local extras, this means you get to work on a set close to home. If you’re from the Nashville area, you might even recognize some of the shooting locations. Expect long days outside in summer weather, as many scenes will be outdoors to capture that genuine camp vibe. (Pro tip: stay hydrated and prepared for the elements on set!) The benefit of filming in Nashville is that the production can tap into the vibrant local talent pool and beautiful surroundings simultaneously.

When Does Filming Start?

Production is kicking off very soon (spring 2025). In fact, filming is already getting underway as the team prepares the camp scenes. This means the casting of extras is time-sensitive – selected background actors may be needed on set almost immediately once casting decisions are made​. The shoot will run on various weekdays over the coming weeks. If you apply and get the part, you could be booked for one day or multiple days, depending on the scene schedules​.

While an exact start date isn’t publicly stated, the casting notice implies that filming will be ongoing through the next month or so. Applicants should be available starting now and through the near future, including late afternoons and evenings. Scenes like campfires or nighttime activities might shoot after dark, so be ready for some late nights. The key is to submit your availability ASAP and keep your schedule open – the sooner you apply, the better your chances, since casting decisions are being made on a rolling basis​. Don’t hesitate if you’re interested, because once the camp scenes are filled with extras, this opportunity will be gone.

Where Can You Find Casting Calls and Auditions for “A Week Away”?

All official casting calls for this project (and many others) are posted on Project Casting’s website​. Project Casting is a great resource for finding the latest auditions and crew calls, especially for productions in the Southeast. If you’re looking for more opportunities like this – whether it’s faith-based TV series casting notices or other Nashville TV extras gigs – keep an eye on their casting calls page. New listings are added frequently, covering everything from indie films to major network series.

For this specific project, you can find the summer camp casting call under the title “A Week Away Casting Call for Camp Goers” on Project Casting’s jobs section. The application link is provided in the posting (see the Apply Here in the Takeaways above). Click through to the Project Casting job post and submit your application online. The listing will have all the details we’ve discussed: dates, location, pay, requirements, and submission instructions. It only takes a few minutes to apply, and it could land you on set. Remember, Project Casting is your hub – so bookmark it for future casting calls in Nashville and beyond.

Best Audition Tips for Landing a Background Role on “A Week Away: The Series”

Even though background roles don’t have speaking lines, the casting team still wants engaging, camera-ready individuals who will make the camp scenes feel real​. Think of it this way: if you’re an extra in a musical number or big group game, your energy and reactions help sell the moment. Here are some audition and application tips to help you stand out for this summer camp setting:

  • Be Energetic and Authentic: Show tons of enthusiasm in your photos and communications. This is a youth-focused musical, so a positive attitude and natural high energy are key traits the directors want to see​. When you’re on set, you may be asked to sing along, dance, or play games in the background – do it with a smile and real excitement. Casting directors can sense genuine energy, even from a snapshot.
  • Look the Part (Outdoorsy & Camp-Friendly): Present yourself as someone who could plausibly spend a week at summer camp. In your submission photos, aim for a casual, outdoorsy look – think t-shirts, shorts, and a friendly smile. If you have snapshots of you doing outdoor activities, even better. Make sure all photos are clear, well-lit, and recent so they reflect your current appearance​. Appear approachable and fun, like the ideal camp friend.
  • Highlight Any Relevant Skills: Do you have dance, music, sports, or theater experience? Mention it on your resume or application – these skills are a bonus for a musical series filled with movement and group performances. You won’t likely have a formal audition to showcase talent, but noting that you can dance or play guitar, for example, might get you picked as a featured extra in a performance scene. It shows you’re comfortable in front of crowds and cameras.
  • Stay Flexible and Responsive: Treat this like a professional job application. If the casting team reaches out with questions or availability checks, reply quickly. Being easy to contact and available on short notice can make you an attractive candidate (productions value reliability). The more open your schedule, the higher your chances of getting booked​.
  • Follow Instructions Carefully: This might sound basic, but it’s vital. When the casting call says to include certain info or use a specific email subject line, do it exactly. Many hopefuls get passed over because they didn’t read the directions. Show that you can pay attention and be professional – it starts with the application itself​. Also, if you’re asked to bring certain clothing or props (like a specific colored shirt or camping gear), be sure to comply. Little details matter.

By keeping these tips in mind, you’ll increase your odds of catching the casting director’s eye. The goal is to prove that you’ll bring positive energy and dependability to the set. Casting teams for extras want people who will make their job easier on filming days – enthusiastic folks who take direction well and help create a great atmosphere on camera. If you can demonstrate that in your application, you’re already ahead of the game.


In summary, the A Week Away series background casting is a fantastic chance to be part of a feel-good, musical television project. From the summer camp casting call theme to the faith-based message, it’s a unique production that could be both fun and rewarding to work on. If you’re an aspiring actor in Tennessee looking to break into the industry, don’t let this opportunity pass you by. Between the professional team at On Location Casting and the popularity of the original film, this series could be a notable credit on your resume and a memorable on-set experience. Apply now, bring your best camp spirit, and you just might spend your next few weeks jamming out on a Nashville set!

Jessica Alba Defends Star-Studded Blue Origin Space Flight

Key Takeaways for Entertainment Professionals:

  • Jessica Alba and Gayle King defend the high-profile Blue Origin flight against public criticism.
  • The all-female crew includes major names from entertainment, media, and science.
  • The mission’s purpose goes beyond space tourism—it aims to support sustainability and innovation.
  • The backlash raises questions about celebrity involvement in space exploration.
  • The story highlights the importance of staying informed and doing your research—an essential mindset for any professional in the entertainment industry.

Jessica Alba and Entertainment Icons Take a Stand Amid Blue Origin Space Flight Backlash

Jessica Alba is pushing back against widespread criticism surrounding the recent Blue Origin space flight, which featured a powerful all-female crew including Katy Perry, Gayle King, Amanda Nguyen, and other prominent figures from science, journalism, and entertainment.

The flight, launched by Blue Origin—a company founded by Amazon’s Jeff Bezos—has stirred both admiration and controversy. The mission featured Lauren Sánchez, Bezos’ fiancée, and other trailblazing women from different walks of life. But not everyone was celebrating.


A Celebrity-Fueled Mission That Sparked Debate

The 10-minute suborbital trip to space brought together:

  • Lauren Sánchez – Pilot and philanthropist
  • Katy Perry – Global pop superstar
  • Gayle King – Award-winning journalist and broadcaster
  • Kerianne Flynn – Film producer
  • Aisha Bowe – Former NASA rocket scientist and tech entrepreneur
  • Amanda Nguyen – Civil rights activist and Nobel Peace Prize nominee

While the flight was a technological and symbolic milestone, some critics questioned the relevance of space tourism amid global issues on Earth. Social media users voiced concerns over billionaire-funded space trips and celebrity involvement, suggesting that the mission felt disconnected from real-world problems.


Jessica Alba: “This.”

Actress and entrepreneur Jessica Alba, 43, made her stance clear by reposting a message from political commentator Ana Navarro-Cárdenas on Instagram. The post challenged critics to redirect their anger toward more pressing issues—such as abuses of political power—rather than focusing on the six women aboard the flight.

Navarro-Cárdenas wrote:

“I’ve seen endless criticisms of five women doing their space thing. I can’t see how it affects our lives. I wish people would focus that energy on fearlessly denouncing Trump’s abuses of power.”

Jessica shared the post with a simple caption: “this.”

In an age where social media reactions can often overshadow meaningful discussion, Alba’s subtle endorsement sent a powerful message: support women pushing boundaries—even in space.


Gayle King on Why She Changed Her Mind About Space Travel

Broadcast legend Gayle King addressed the criticism head-on in a recent interview with Extra. Like many skeptics, she once questioned the cost and relevance of space tourism.

“I was one of those people asking, ‘Why are we spending so much money on space when there’s so much to do on Earth?’”

But her perspective shifted after learning more about Blue Origin’s goals. According to King, the company is exploring ways to use space technology to solve Earth-bound problems—including waste management and sustainability.

“Every time a flight goes up, they gain data that could be used for something else. People need to do more due diligence,” she added. “Have y’all been to space? Go see what they do and then come back and say it’s a terrible thing.”


Why This Matters for Entertainment Professionals

This story goes beyond celebrity gossip—it’s about how entertainers and creatives can engage with innovation, science, and advocacy. Whether it’s using your platform, shaping public narratives, or simply doing the research, the entertainment industry has a role to play in how society responds to change and exploration.

Actors, filmmakers, and influencers can take inspiration from this crew of high-profile women who literally reached for the stars while confronting public scrutiny with intelligence and grace.


Final Thoughts: A Mission That Sparks Conversation

The Blue Origin flight may have been short, but the conversation it sparked is far-reaching. With names like Jessica Alba and Gayle King stepping up to defend a mission aimed at innovation, the entertainment industry is once again proving its power to influence public discourse.

This isn’t just a space story—it’s a story about bold moves, informed perspectives, and using your voice wisely.


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Join Project Casting to discover casting calls, industry insights, and career opportunities that launch you into the spotlight.

Katy Perry Joins Historic All-Women Spaceflight Before Returning to “Best Reality”

Takeaways:

  • Katy Perry joins Blue Origin’s first all-female space crew.
  • The brief yet symbolic flight inspires conversations on courage and motherhood.
  • Perry’s heartfelt return to family life resonates with entertainment professionals balancing career and personal life.

After soaring above Earth as part of Blue Origin’s first all-female spaceflight, global pop icon Katy Perry returned to a grounded—but deeply meaningful—mission: packing her daughter’s school lunch.

The singer, 40, shared a heartwarming moment on Instagram, posting a photo of the star-shaped sandwich she prepared for her 4-year-old daughter, Daisy. The image, which also featured pretzels, pineapple chunks, and carrot sticks, was captioned:
“Back to the best reality, packing school lunch 💖🌸”

A Historic Moment in Space

Perry was one of six women aboard Blue Origin’s NS-31 mission, launched from West Texas on April 14, 2025. The 11-minute suborbital flight wasn’t just another celebrity space trip—it marked the company’s first all-women crew, a significant step for representation in space travel.

The NS-31 crew included:

  • Gayle King, 69 – journalist and broadcaster
  • Lauren Sánchez, 54 – philanthropist and media personality
  • Amanda Nguyen, 33 – astronaut and bioastronautics researcher
  • Aisha Bowe, 38 – NASA rocket scientist
  • Kerianne Flynn, 36 – filmmaker

Though brief, the mission symbolized empowerment and progress, especially for women in science, media, and entertainment.

From the Stars to School Drop-Off

Despite the grandeur of the spaceflight, Perry’s emotional highlight was returning home. Upon exiting the capsule, she kissed the ground—a moment that quickly went viral.

While many praised the mission, some online responses mocked its short duration. Fast food chain Wendy’s even posted a sarcastic tweet:
“Can we send her back?” in response to a news alert about her return.

Unfazed by the online chatter, Perry remained focused on what truly mattered. In another Instagram post, she called the space journey an “incredible experience,” and shared how her daughter watched her return while dressed in an astronaut costume.

A Mother’s Tribute in Orbit

In a touching gesture, Perry brought a small daisy with her into space—an homage to her daughter. Holding it up for the cameras as she exited the capsule, she made it clear: this mission was personal.

Speaking to reporters, Perry said:

“This experience is second to being a mom. That’s why it was hard for me to go… I had to surrender and trust that the universe is going to take care of me, and also my family and daughter.”

“I wanted to model courage, worthiness, and fearlessness.”

What This Means for the Entertainment Industry

Katy Perry’s flight wasn’t just a pop culture moment—it reflects a growing trend of entertainers crossing into new frontiers, from space travel to tech entrepreneurship. For aspiring actors, filmmakers, and creatives, Perry’s story is a reminder that careers in entertainment are no longer confined to stages or studios.

Her journey also highlights the emotional challenges of balancing high-stakes careers with family life—a reality many in the industry know all too well.

Whether you’re pursuing your next role or launching your own production, Perry’s example speaks to the power of pushing boundaries while staying rooted in what matters most.

How China’s Tariff’s Could Transform Hollywood

Key Takeaways:

Hollywood recession impact is real: Entertainment insiders warn that a new recession – potentially triggered by trade tariffs – could hit an already fragile Hollywood economy hard, even threatening some companies’ survival​.

Tariffs and entertainment industry woes: Recent sweeping import tariffs have Hollywood on edge, as higher costs and trade tensions could shrink global revenue and consumer spending.

Media layoffs surge amid belt-tightening: Legacy media giants are slashing jobs and budgets – over 36,000 entertainment and media jobs were cut in 2023–24 (up 368% from 2021–22)​ – after pandemic losses and streaming-era overspending.

Streaming vs cable – a shifting landscape: Streaming now dominates viewership (43.8% of TV usage vs. 24% for cable), but heavy streaming investments and competition have squeezed profits, contributing to cost cuts and “streaming vs cable” shakeups.

Advertising in entertainment faces uncertainty: Ad dollars are moving to connected TV and streaming, yet economic volatility and tariff fears may stall advertising growth, forcing marketers and creators to stay agile.

Hollywood Braces for a Recession Impact

In March 2009, just months after the 2008 crash, Disney’s CEO Bob Iger warned shareholders, “We are meeting during perhaps the most difficult economic times of our lifetime… even the strongest companies can’t fully escape” such conditions. Hollywood weathered that storm with painful cuts – studios like NBCUniversal and Paramount eliminated hundreds of jobs during the 2009 downturn. Fast-forward to today, and Hollywood faces another potential recession impact. Industry veterans are openly anxious: by early 2023, major players from Warner Bros. Discovery to Disney enacted layoffs and hiring freezes, a pullback so widespread that many in the business “have never experienced this kind of pullback” before​.

The pandemic and strikes were bad enough, delivering a one-two punch to the entertainment business. The COVID-19 shutdown in 2020 halted production and pummeled box office revenues. A few years later, the 2023 writers’ and actors’ strikes brought content creation to a standstill again. These events left studios and networks financially bruised, trimming output and depleting cash reserves. With companies struggling to stay in the black, the prospect of a fresh economic recession has been described as an “extinction-level event” for parts of Hollywood. In other words, if another major downturn hits now, it could trigger consolidations or even bankruptcies among content studios, agencies, or streaming platforms that are already stretched thin.

Tariffs and the Entertainment Industry: Why Hollywood Is Terrified

Adding fuel to the fire are international trade tariffs and entertainment industry concerns. In early April 2025, President Donald Trump enacted sweeping new tariffs on imports – a 10% baseline tax on all imported goods, with heftier rates on certain countries (a 34% tariff on Chinese products and 20% on European Union goods, among others)​. Hollywood executives are alarmed for several reasons:

  • Rising costs: Movies and TV shows rely on global supply chains. Equipment, set materials, electronics (like cameras and streaming devices) and even merchandise could become more expensive due to tariffs. Higher production costs squeeze studio budgets and could lead to fewer projects getting greenlit.
  • Trade war fallout: Major film markets and partners like China may retaliate. If trade tensions escalate, China – one of Hollywood’s biggest box office markets – might further limit U.S. film imports or investments. A trade war also drags down the global economy, meaning lower consumer spending on entertainment worldwide.
  • Investor uncertainty: Tariffs contribute to stock market volatility and business uncertainty. Media companies depend on stable markets for financing big film slates and mergers. Tariff-induced chaos (“Trumpian” unpredictability) makes it harder to plan multi-year content strategies if a recession looms as a result.

Hollywood remembers the 2018–2019 trade war and its volatility. For example, when tariffs last spiked, U.S. media stocks took a hit and Chinese co-financing for films dried up. Now, with new tariffs hitting in 2025, entertainment companies fear history repeating. Staying in the black is already challenging post-pandemic; added economic stress from tariffs could push some studios into the red. In practical terms, that means more drastic cost-cutting – from delaying high-budget films to axing risky new series – all of which directly affects the jobs and opportunities available to creative professionals.

Media Layoffs and Cost Cutting in Volatile Times

Hollywood’s financial volatility has very real consequences for its workforce. The past two years have seen a surge in media layoffs and spending cuts as companies scramble to stabilize. According to industry reports, entertainment and media companies announced 36,206 job cuts in 2023–24, a staggering 368% increase compared to about 7,735 cuts in 2021–22​. This wave of layoffs has hit all levels of the industry – from studio marketing departments to network programming teams and streaming content divisions.

What’s driving these cuts? In large part, a course-correction from the free-spending streaming wars. Media giants spent the late 2010s and early 2020s pouring billions into new content to grow their streaming platforms (think endless new shows to compete with Netflix). That strategy produced “Peak TV” output – FX Networks research counted 600 scripted series in 2022 – but was financially unsustainable. By 2023, the scripted series count fell to 516​ as studios pulled back. Now, with Wall Street pressuring studios to focus on profits over subscriber growth, companies are cutting “extra” content spending, merging departments, and unfortunately, letting go of staff.

Not even traditional legacy media companies are spared. Legacy Hollywood studios (Disney, Warner Bros. Discovery, NBCUniversal, Paramount, etc.) that once had cushy cable TV profits have seen those revenues decline, forcing them to trim operations. Many undertook hiring freezes or rounds of layoffs in 2022–2023​. Overspending during the streaming boom followed by the ad revenue dips of pandemic years created a perfect storm. As one Hollywood CEO put it recently, there’s “something of an existential question mark” over large parts of the traditional Hollywood economic model.

For entertainment professionals, this retrenchment means fewer development deals and a tougher job market in the short term. Departments that expand during boom times (scripted programming, independent film divisions, etc.) contract during busts. The silver lining is that the demand for content isn’t going away – it’s just shifting (often to new formats or lower-cost production). Keeping an eye on these entertainment business trends can help you position yourself for where the jobs will re-emerge when the cycle stabilizes.

Streaming vs. Cable: A Changing Media Landscape

One major trend behind Hollywood’s volatility is the dramatic shift of audiences from cable to streaming. As of early 2025, streaming video has definitively overtaken cable in viewership. In fact, streaming accounted for about 43.8% of all TV usage in March 2025, while traditional cable TV viewing fell to 24% (broadcast TV was around 20%). This “streaming vs cable” flip has huge financial implications:

  • Cable decline: Cable and satellite TV subscriptions have been dropping steadily as people cut the cord. Fewer subscribers mean less subscription revenue and lower ad viewership for legacy cable networks owned by companies like Warner, Disney, and Paramount. Those companies are seeing their once-stable cash cows (cable channels) lose value.
  • Streaming growth (with caveats): Streaming services (Netflix, Disney+, HBO Max/Max, Peacock, etc.) are where the viewers have gone. They have grown rapidly, but building a profitable streaming business is expensive. Companies invested massive sums to win subscribers, and many streamers are only now trying to break even. Netflix is profitable, but many studio-backed platforms are just reaching profitability after years of losses. The result: even as streaming viewership climbs, studios can’t simply celebrate – they must now monetize those eyeballs sustainably.

Legacy media firms are in a tricky transition: they’re refining their streaming services to offset linear (TV) declines and to chase those streaming audiences . For example, Disney is integrating Hulu content into Disney+; Warner Bros. Discovery combined HBO Max and Discovery+ into a single “Max” service. These moves aim to cut costs and attract more subscribers. Notably, as traditional TV ad dollars shrink, the big players are also pushing advertising-based streaming tiers. Paramount+, Peacock, Max, Disney+ and Netflix have all introduced cheaper ad-supported plans to widen their audience and bring in ad revenue.

The advertising in entertainment is thus shifting to what’s called connected TV (CTV – streaming on internet-connected TVs). Advertisers follow the viewers, so marketing money is flowing from legacy cable networks to streaming platforms that run ads. In 2024, connected TV ad spending in the U.S. grew robustly, reflecting marketers’ eagerness to reach streaming viewers. Free, ad-supported streaming services (FAST) like Pluto TV, Tubi, and The Roku Channel also exploded in popularity as cost-conscious viewers look for free content.

For content creators and actors, the streaming vs cable shake-up means new opportunities (more streaming originals, FAST channel productions) even as traditional network gigs decline. However, it also means the path to success is less straightforward than in the old network era. You may find yourself auditioning for a limited series on Netflix one month and a web series for a Roku Channel the next. Being adaptable to different formats – and aware that streaming platforms measure success differently (completion rate, subscriber growth) than cable (Nielsen ratings) – is key.

Advertising Uncertainty and the Road Ahead

Advertising is the lifeblood of much of the entertainment industry, and it typically fluctuates with the economy. In boom times, companies pour money into TV and streaming ads, indirectly funding more content production. In lean times, ad budgets are often the first cut, which hits network and streaming revenues. Right now, the ad market is sending mixed signals. Coming out of the pandemic, U.S. advertising spending jumped in 2021–2022 as businesses tried to catch up. But in 2023, ad spend growth cooled, and some sectors (like broadcast TV) saw declines.

Looking ahead, the threat of recession has advertisers cautious. Tariff fears and economic uncertainty in 2025 could lead brands to tighten marketing budgets, impacting everything from TV commercials to streaming sponsorships. EMarketer analysts warn that the fast-growing connected TV ad segment may stagnate if heavy tariffs and broader market volatility hit – higher prices on consumer goods could cause companies to pull back on ad spending, and viewers might cut streaming subscriptions if their wallets are pinched. In practical terms, a production that might have been funded by a big advertising-driven network deal could now struggle to find sponsors or backers.

However, it’s not all doom and gloom. Advertisers are still investing – just more selectively. They are spreading budgets across both streaming and traditional channels to hedge bets. Notably, streaming platforms with ads (like Netflix’s ad tier or Hulu) continue to attract marketing dollars because they offer targeted advertising and younger audiences. Entertainment business trends suggest that even if 2025 brings economic turbulence, certain content will remain in demand: escapist entertainment tends to do well in hard times (people still seek out movies and shows as affordable leisure), and live events or sports (which draw real-time ads) can be more resilient. For creators, areas like animation, low-budget indie films, and global content co-productions might see growth as studios seek cost-effective programming.

Navigating Volatility: Tips for Entertainment Professionals

For actors, filmmakers, and media creatives building a career, these industry ups and downs can be intimidating. Yet, Hollywood is nothing if not cyclical – and those who adapt can still thrive. Here are some strategies and encouraging insights to consider:

  • Stay informed on business shifts: Understanding trends like the streaming vs cable transition or the impact of tariffs on studio finances isn’t just for executives. Aspiring professionals who grasp the bigger picture can make smarter career moves. For instance, if you know a network is cutting back on scripted shows, you might pivot to audition more for streaming projects or commercials (where ads still drive work) in the interim.
  • Diversify your skill set: Volatile times reward the versatile. Consider expanding your repertoire – many actors are exploring voice work in animation and video games, or writing and producing their own short-form content for online platforms. These adjacent opportunities can keep you employed and creative when traditional gigs slow down. Likewise, filmmakers might take on branded content or music videos as side projects. Every bit of experience builds your portfolio and network.
  • Follow the money (and the opportunities): Despite layoffs at legacy studios, growth is happening in other corners of entertainment. Connected TV and FAST channels need fresh content; international markets like South Korea, India, and Latin America are producing more globally streamed shows (and often seek Western talent or collaborators); and emerging tech (VR/AR experiences, interactive media) could spawn new jobs. Be open to non-traditional projects – today’s web series could be tomorrow’s Netflix hit.
  • Build your personal brand: In an era of uncertainty, one constant asset is you. Continue sharpening your craft and make yourself visible. Keep up a professional online presence (social media, Project Casting profile, personal website showcasing your reels or scripts). Casting directors and producers are more likely to take a chance on new faces if they’ve seen your proactive engagement and passion. In tough times, reputation and relationships are gold.
  • Stay encouraged and creative: Finally, remember that many great Hollywood careers were forged during downturns. When the big studios scale back, independent film and streaming startups often surge in to fill the creative void. The entertainment industry will rebound – it always does. Your goal is to weather this storm and be ready to ride the next wave. Use slower periods to refine your skills, develop passion projects, or learn about the business side of entertainment. This initiative will set you apart when opportunities arise.

Bottom line: Hollywood is facing a volatile mix of economic headwinds – from tariffs to a possible recession – just as it grapples with transforming media models. The “Hollywood recession impact” is not just a buzzword; it’s a real challenge affecting what content gets made, how it’s distributed, and who gets hired. But if you’re an aspiring entertainment professional, knowledge is power. By staying informed and adaptable, you can find the silver linings in the chaos. The entertainment industry is reinventing itself in real-time, and that means new paths to success are being carved even now.

Embrace the uncertainty as an opportunity to innovate in your own career. Hollywood has survived economic slumps, technological disruptions, and global pandemics. Storytellers and performers are resilient – and with the right preparation, you can not only survive these turbulent times, but position yourself to thrive when Hollywood finds its footing again.

Stranger Things: The First Shadow Now Casting for Lead Role


Takeaways:

  • What: A stage production of Stranger Things: The First Shadow is casting for Henry Creel.
  • Who: Producers are looking for a male actor, 18+, to portray a teen character.
  • Where: The production will be staged in the United Kingdom, with West End-level talent.
  • When: Rehearsals begin ahead of September 2025—apply now.
  • How to Apply: View the official casting call and apply on Project Casting
  • Why It Matters: This is a paid, high-profile opportunity for emerging stage actors to join a globally recognized production.

What Is Stranger Things: The First Shadow About?

Stranger Things: The First Shadow is a theatrical prequel to Netflix’s global hit Stranger Things. Set in the 1950s, this production dives deep into the backstory of Henry Creel—better known to fans as Vecna, one of the franchise’s most chilling antagonists. The stage show is a suspense-filled origin story that offers both fans and newcomers a gripping new perspective on the Stranger Things universe.

The story explores the early life of Henry Creel before he becomes a dark and supernatural force, making this a character-driven performance with significant emotional depth and intensity.


Who Is in the Cast of Stranger Things: The First Shadow?

While full casting is still underway, the spotlight is currently on Henry Creel, a critical figure in the Stranger Things mythos. This is the principal role in the production, offering the chosen actor a breakout opportunity with international visibility.

The supporting cast is expected to feature a mix of West End professionals and new rising stars, with creative input from some of the original Stranger Things writers and producers.


Who Is the Casting Director?

The casting call is being handled by the production team behind Stranger Things On Stage, a professional theatrical team working closely with Netflix and the Duffer Brothers. This group has a strong reputation for high-caliber storytelling and performance—both on screen and now, on stage. The casting is international and open to actors who can deliver emotionally resonant, compelling live performances.


How Does the Casting Process Work?

Here’s how to get in on the action:

  1. Submit your application online via Project Casting.
  2. Prepare to audition virtually or in person if selected.
  3. Rehearsals will begin prior to September 2025, with callbacks and additional rounds expected.
  4. The selected actor will perform the role of Henry Creel across a series of live stage performances in the UK.

You must be able to portray a teen character (age 14–16) and speak with a convincing American accent. Prior stage experience helps, but it’s not required—talent, presence, and emotional range matter most.


Where Is Stranger Things: The First Shadow Filmed?

This is a live stage production, not a film or TV show, so performances will take place in the United Kingdom, likely within a West End theater or equivalent high-profile venue. Actors must be willing to travel and commit to the full theatrical run.


When Does Filming (Rehearsals) Start?

The production requires that applicants be 18 years or older by September 2025, which signals that rehearsals and prep work will begin around that time. With casting happening now, you should submit as soon as possible to be considered for early audition slots.


Where Can You Find Stranger Things: The First Shadow Casting Calls?

The official casting call and application details are available here on Project Casting:
Apply for the Henry Creel role now

Project Casting is your go-to platform for Stranger Things auditions, stage casting news, and updates for emerging actors.


Best Audition Tips for Landing a Role in Stranger Things: The First Shadow

Want to leave a lasting impression? Here are expert tips:

  • Study the Source Material: Watch Stranger Things and focus on Henry Creel’s storyline. Understand the tone and emotional weight of the character.
  • Master the Accent: A believable American accent is non-negotiable. Practice daily with dialogue and monologues.
  • Tap Into Teenage Energy: Even though actors must be 18+, you’ll need to believably portray a character aged 14–16.
  • Keep It Real: Overacting won’t fly in a grounded production like this—keep your emotions genuine.
  • Be Stage-Ready: Practice projecting, holding emotional beats, and working within a live environment.

Final Thoughts

Stranger Things: The First Shadow is a landmark moment for actors looking to break into large-scale theater productions with a built-in global audience. Whether you’re looking to make your stage debut or return to the spotlight, this casting call is your chance to join one of the most iconic entertainment franchises of the decade—live on stage.

Don’t wait—this role could define your career.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

More Project Casting Casting Calls & Acting Auditions:

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Euphoria Casting Director Launches Teen Talent Search for Major Commercial


Takeaways:

  • Who: JV8Inc, casting director for Euphoria, is hiring teen actors.
  • What: A major national commercial starring an A-list celebrity.
  • Where: Filming in Miami, with travel and accommodations covered.
  • When: Filming begins soon — apply ASAP!
  • How to Apply: View the casting call and apply on Project Casting
  • Why It Matters: Paid role with national exposure for teen actors—no prior experience required!

What Is This Commercial Casting Call About?

JV8Inc, the acclaimed casting agency behind HBO’s Euphoria, is now holding a nationwide talent search for an upcoming national commercial. This high-profile campaign features a top-tier A-list celebrity and is looking for charismatic teen actors to join the cast.

This is more than just a commercial—it’s a rare opportunity to work alongside elite industry professionals and get major national exposure. If you’re a teen actor between the ages of 15 and 19 with a natural, camera-ready personality, this could be your breakout moment.


Who Is in the Cast?

While the production is keeping the A-list celebrity’s name under wraps, the talent attached promises significant industry attention. This is the kind of gig that can spark a young actor’s career and open doors to future opportunities in television, film, and commercials.


Who Is the Casting Director?

The casting is being handled by JV8Inc, a highly respected agency known for casting Euphoria, the award-winning HBO series. JV8Inc has a reputation for discovering raw, authentic talent and placing them in high-impact roles. This commercial continues that tradition, focusing on real teens with presence and depth.


How Does the Casting Process Work?

The casting process is simple and designed to be inclusive:

  1. Submit an application online via Project Casting.
  2. Selected applicants may be asked to audition virtually.
  3. Some actors will participate in callbacks, either remotely or in person.
  4. Final selections will be made by the director and production team.

The role requires the actor to portray a confident, emotionally complex teen in a scripted commercial. The team is looking for someone who can bring authenticity and charm to the screen—acting experience helps, but it’s not required.


Where Is the Commercial Being Filmed?

Production is set to take place in Miami, Florida. If you’re selected and not based in Miami, travel and accommodations will be fully covered, making it an accessible opportunity for talent from across the U.S.


When Does Filming Start?

While specific shoot dates haven’t been released, casting is moving quickly. With the listing only recently posted, filming is expected to begin soon, so actors are encouraged to apply right away.


Where Can You Find Casting Calls for This Project?

All the application details are available exclusively on Project Casting.
Click here to apply and view the full casting call


What Are the Best Audition Tips for Landing This Role?

Want to stand out? Here are some pro tips to help you book the job:

  • Be authentic: JV8Inc is known for casting real, relatable people. Be yourself.
  • Highlight your energy: This role requires strong on-camera presence, so show your charisma from the start.
  • Dress the part: Think confident, modern teen—keep your look simple but expressive.
  • Stay relaxed in virtual auditions: Practice in front of a camera beforehand to get comfortable.
  • Use your natural voice and tone: Don’t overact—this is about honesty and subtle emotion.

Remember: You don’t need professional experience, just the right vibe and the willingness to show up prepared.


Final Thoughts

This commercial could be a huge stepping stone for aspiring teen actors—especially those from underrepresented backgrounds. With national exposure, paid travel, and a top-tier production team, it’s one of the most exciting casting opportunities available right now. Whether you’re just getting started or have some experience under your belt, this is a role you don’t want to miss.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

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TikTok Deal Faces New Challenges

Key Takeaways:

  • China says any TikTok deal must follow Chinese laws.
  • The U.S. extended the deadline for ByteDance to sell TikTok’s U.S. operations.
  • Trade tariffs and technology export rules are causing delays.
  • Several companies are interested in buying TikTok.

What’s Happening with TikTok?

TikTok, a super popular app for short videos, is in the middle of a big deal. The U.S. government wants ByteDance, the company that owns TikTok, to sell TikTok’s U.S. operations. But things are getting complicated.

China recently said that any deal involving TikTok must follow Chinese laws. This includes rules about exporting technology. China’s government has to approve any tech exports.

The U.S. gave ByteDance more time to sell TikTok. The new deadline is in late 2024. If ByteDance doesn’t sell TikTok by then, the app could be banned in the U.S.


Why Is This Deal So Difficult?

The deal is stuck because of trade issues between the U.S. and China. The U.S. recently announced new tariffs, which are like taxes on imports. These tariffs affect goods from China.

ByteDance told the U.S. government that China won’t approve the TikTok deal until trade issues are resolved. President Trump said, “We were close to a deal, but then China changed it because of tariffs.”

He also said that if he lowered the tariffs, China would quickly approve the deal. This shows how powerful tariffs are in these negotiations.


Who Might Buy TikTok?

Several companies are interested in buying TikTok’s U.S. operations. Some of the potential buyers include:

  • AppLovin, a company that helps apps grow.
  • Amazon, the big online shopping company.
  • Reid Rasner, an entrepreneur from Wyoming.
  • Alexis Ohanian, co-founder of Reddit, and Frank McCourt, a billionaire investor.
  • Perplexity AI, a startup that works on search engines.
  • Steven Mnuchin, a former U.S. Treasury Secretary.

What’s the Proposed Plan?

The plan that was almost agreed upon would create a new U.S.-based company for TikTok. Here’s how it would work:

  • New investors would own 50% of the company.
  • ByteDance’s existing U.S. investors would own about 30%.
  • ByteDance would keep just under 20%.

This plan would give ByteDance less control while keeping TikTok in the U.S.


Why Is China Concerned?

China is worried about how the deal is happening. They don’t want the U.S. to force ByteDance to sell TikTok unfairly. China says it opposes any deal that ignores market rules or damages the rights of companies.

ByteDance’s algorithm, which makes TikTok so popular, is a key part of the deal. China has a law that says exporting technology like this algorithm requires government approval.


What’s Next for TikTok?

The extended deadline gives more time for buyers to make offers. However, the deal still faces big challenges.

The U.S. and China need to agree on trade and tariffs before anything can move forward. Until then, TikTok’s future in the U.S. remains uncertain.


Conclusion

TikTok’s story is getting more dramatic. The app’s future depends on how the U.S. and China handle trade and technology rules. While several companies are ready to buy TikTok, the deal is stuck because of tariffs and Chinese laws.

Only time will tell if TikTok will stay in the U.S. or if it will disappear from American phones. One thing is clear: this is a big struggle between two powerful countries and a popular app loved by millions.

Amazon Launches Creator Connections Program: Empowering Influencers and Brands

Key Takeaways:

  • Amazon’s Creator Connections helps influencers partner with brands for monetization.
  • Creators earn commissions through Affiliate+ campaigns.
  • Brands can set budgets, timelines, and commission rates.
  • Program includes tools like direct messaging and performance tracking.
  • Educational resources and events support creators.
  • Influencer marketing drives significant purchases on Amazon.

Amazon is doubling down on the creator economy with its new Creator Connections program. Designed for influencers and brands, this initiative aims to make it easier for creators to earn money while helping brands promote their products.

How It Works

Imagine a platform where brands and influencers can team up effortlessly. That’s what Creator Connections offers. It’s part of Amazon’s bigger plan to support creators.

Here’s how it works:

  1. Brands Create Campaigns: Brands can set up campaigns with specific budgets, timelines, and commission rates.
  2. Creators Join In: Influencers can browse and join campaigns that fit their audience and content style.
  3. Earn Commissions: Creators earn money when their audience buys the promoted products during the campaign period.

A Closer Look at Affiliate+

Affiliate+ is the heart of Creator Connections. It’s a self-service tool that connects brands with creators. Creators can choose campaigns that match their niche and earn bonus commissions on top of Amazon’s standard affiliate rates.

For example, if a creator promotes a product and their followers buy it, the creator gets a cut of the sale. This makes it easier for influencers to make money while promoting products they believe in.

Getting Started

Signing up for Creator Connections is straightforward. Here’s what creators need to do:

  1. Build a Profile: Creators add photos, profile info, and tags to help brands find them.
  2. Browse Campaigns: Creators can filter campaigns based on their preferences, like commission rates or dates.
  3. Accept Campaigns: Once a creator accepts a campaign, they get unique affiliate links to track their performance.

Content Rules and Payments

Amazon has clear rules for creators.

  • Disclosures Are a Must: Creators must clearly state when content is sponsored, using terms like “Sponsored” or “Ad.”
  • Creative Freedom: While creators can’t use Amazon’s guidelines, they still own their content.
  • Strike System: If creators don’t follow the rules, they can get strikes. Three strikes, and they’re out of the program.

Payments are processed about 60 days after the campaign ends. Creators can get paid via direct deposit, gift cards, or checks.

Tools for Success

Amazon wants creators to succeed. That’s why they’ve rolled out tools like Creator University and Creator Connect.

  • Creator University: Offers videos, articles, and workshops to help creators improve their content.
  • Creator Connect: Holds in-person events where creators and brands can network, especially around big shopping events.

Why It Matters

Influencer marketing is a big deal for Amazon. Studies show that most social media users buy products recommended by influencers, and Amazon is their go-to platform.

  • 62% of UK users have bought products after seeing influencer recommendations, with most of those purchases on Amazon.
  • In the U.S., 59% of social media users have made influencer-inspired purchases, and 94% of those were on Amazon.

Influencers themselves are also big Amazon shoppers, buying twice as often as regular users.

Communication Made Easy

The platform includes a direct messaging feature. Creators and brands can chat about campaign details, making collaboration smoother.

Tracking Success

Creators can monitor their performance through the platform. They get details on clicks, sales, and earnings, all updated regularly.

The Future of Influencer Marketing

Amazon’s Creator Connections is a win-win for everyone. Creators get more ways to earn, brands get better marketing, and customers discover products they love.

With tools, education, and support, Amazon is empowering creators to thrive. If you’re an influencer looking to grow your earning potential, this program is worth checking out.

The Bottom Line: Amazon’s Creator Connections is here to help influencers and brands work together seamlessly. With its user-friendly tools and focus on performance, it’s shaping the future of influencer marketing.


This program is another step in Amazon’s mission to support creators and brands alike, making it easier for everyone to succeed in the creator economy.

Creators Guild Launches New Tool to Protect Content Creators’ Rights

Key Takeaways:

  • Creators Guild of America (CGA) releases a new contract add-on called the CGA Rider.
  • It helps protect creators’ legal and creative rights when working with brands or agencies.
  • Addresses issues like timely payments, content ownership, and reuse of work.
  • Backed by big names like Linktree, Whalar Group, and Beacons.
  • Aims to make the creator economy fairer and more transparent.

If you’re a content creator, you know how hard it can be to protect your work and get fair treatment. Whether you’re making videos, writing, or designing, it’s easy to feel like you’re not in control. But now, the Creators Guild of America (CGA) has stepped in to help. They’ve just released something called the CGA Rider, a tool that could change how creators work with brands and agencies.

What Is the CGA Rider?

The CGA Rider is like a superhero cape for your contracts. It’s a document you can add to any contract you sign with a brand or agency. Its job is to make sure you’re treated fairly and your rights are protected. Think of it as a shield that keeps you safe while you focus on creating awesome content.

So, what does it actually do? Well, it covers some really important stuff:

  1. Timely Payments: It makes sure you get paid on time. No more waiting forever for your money.
  2. Content Ownership: It says you own the stuff you create, even after you’ve worked with a brand.
  3. Revisions and Approval: It gives you a say in how your work is changed or used again in the future.
  4. Credits: It ensures you get proper credit every time your work is shared publicly.

And there’s more. The CGA Rider also requires brands to ask your permission before using your name, image, or likeness. Plus, they have to share performance data if you ask for it. Oh, and they can’t use your content to train AI systems without your okay.

Why Do Creators Need This?

Most creators are solo operators. They don’t have big teams or lawyers to fight for them. Early in their careers, they might feel pressured to sign any deal they’re offered, just so they can get their foot in the door. But that can lead to problems down the line.

Daniel Abas, the founder of CGA, put it this way: “Most creators are independent operators, working with tight budgets and demanding timelines. Many are without legal or talent representation, especially early in their careers, and commonly feel pressure to sign any agreement put in front of them, lest they lose a rare opportunity.”

This is where the CGA Rider comes in. It’s like having a lawyer in your corner, even if you can’t afford one. It makes sure you don’t have to sign something that’s not fair just because you’re eager to work.

Who’s Backing This?

The CGA Rider isn’t just some small idea. Big names in the creator economy are already on board. Companies like Linktree, Whalar Group, Beacons, and others are supporting this initiative. They believe it’s a step toward making things fairer for everyone.

Neal Jean, the CEO of Beacons, said, “Beacons is proud to support the Creators Guild of America and their industry-standard creator contract. Together, we’re setting the stage to ensure transparency and fairness in brand sponsorships, which make up the majority of Creators’ income.”

When brands agree to use the CGA Rider, they get something called the CGA Shield. It’s like a badge they can show creators, saying they’re committed to treating them fairly.

The Bigger Picture

Right now, the creator economy is growing fast, but it’s also getting more complicated. Creators are facing issues like stolen intellectual property, unpaid invoices, and messy contract disputes.

Experts say these problems are getting worse. Tyler Chou, a lawyer who specializes in helping creators, has heard too many horror stories. “I have so many creators coming to me telling me about how their IP is getting stolen or six-figure brand deals not getting paid,” he said in an interview.

And it’s not just a local issue. The creator economy is global, so these problems cross borders. Eric Farber of Creators Legal noticed that 2024 saw more lawsuits involving creators. “It’s cross-border because the creator economy is global,” he said.

What’s Next for CGA?

The CGA Rider is just the beginning. The Creators Guild of America has big plans for 2025. They’re working on more tools to help creators, like ways to officially credit their work and certify their content. They’re also launching an event series called “Created By” to bring creators together and celebrate their work.

Daniel Abas sees this as part of a bigger movement. “In creators’ decentralization and independence, we are starting to grasp the faint outlines of the future of work itself. The CGA Rider is the first step in a process that’s going to ensure that ‘Creator’ becomes a recognized and sustainable career open to anyone with good content and a strong work ethic.”

What Does This Mean for You?

If you’re a creator, the CGA Rider is great news. It means you have more power to protect yourself and your work. You don’t have to feel like you’re at the mercy of brands or agencies. With tools like this, you can focus on what you do best—creating amazing content.

And if you’re a brand or agency, embracing the CGA Rider is a way to build trust with creators. It shows that you’re committed to fairness and transparency.

Final Thoughts

The creator economy is changing fast, and it’s exciting to see organizations like the CGA stepping up to support creators. With tools like the CGA Rider, the future of work is starting to look more fair and sustainable for everyone.

So, whether you’re just starting out or you’ve been creating for years, this is something to keep an eye on. Together, we can make the creator economy a better place for everyone.


This is exciting news for creators everywhere. Let’s make sure your voice is heard and your work is protected. The future is bright!

NAB Launches Creator Council to Empower Digital Content Makers

The National Association of Broadcasters (NAB) just announced something big for creators! They’ve launched the NAB Creator Council, a new group designed to help creators have a bigger say in the industry. This was revealed at the 2025 NAB Show in Las Vegas, which wrapped up on April 9. Let’s dive into the details!


Key Takeaways

  • NAB Creator Council launched to support creators and shape NAB’s engagement with the creator economy.
  • Founding members include Dylan Huey, Shira Lazar, Nicki Sun, Travis W. Keyes, and Blair Imani.
  • Record attendance at 2025 NAB Show: 55,000 people from 160 countries, with 26% from outside the U.S.
  • The council will help improve NAB’s offerings for creators, including future events like the 2025 NAB Show New York (October 22-23).
  • The 2026 NAB Show dates are set for April 18-22, 2026, in Las Vegas.

What Is the NAB Creator Council?

The NAB Creator Council is a group of influential creators and thought leaders who will advise NAB on how to better support the creator community. The goal is to help NAB understand what creators need and how they can thrive in the ever-changing media landscape.

Dylan Huey, CEO of REACH, shared that this council is all about bridging the gap between traditional media and digital creators. “We want to make sure creators have a voice in shaping the future of media,” he said.

Shira Lazar, founder of “What’s Trending” and “Creators 4 Mental Health,” added, “Creators have been looking for support, from business resources to protections. This council makes sure we’re heard.”


Who’s on the Council?

The founding members of the NAB Creator Council are some pretty big names in the creator space:

  • Dylan Huey (CEO of REACH)
  • Shira Lazar (Founder/CEO of “What’s Trending” and “Creators 4 Mental Health”)
  • Nicki Sun (CEO, Host, and Creative Director of Nicki Sun Media)
  • Travis W. Keyes (Photographer and Filmmaker)
  • Blair Imani (Creator and Host of “Smarter in Seconds”)

These creators bring a mix of expertise, from social media and mental health advocacy to filmmaking and photography. Together, they’ll help NAB create programs and resources that actually help creators grow their careers.


Why Does This Matter?

The creator economy is booming, and it’s changing how we make, share, and consume content. According to Karen Chupka, NAB’s EVP of Global Connections and Events, “The creator economy is redefining entertainment and media.”

By launching this council, NAB is showing it’s serious about supporting creators. Instead of just inviting creators to events, they’re giving them a seat at the table to drive real change.


Record Attendance at the 2025 NAB Show

This year’s NAB Show was a huge success, with 55,000 people attending from 160 countries! That’s a lot of people passionate about media and broadcasting.

One cool stat: 26% of attendees were from outside the U.S., showing how global this industry is. Plus, 53% of attendees were first-timers, meaning lots of new faces and fresh ideas at the event.


What’s Next for the Creator Council?

The NAB Creator Council will focus on improving NAB’s offerings for creators. This includes things like:

  • Business benefits for NAB members.
  • Opportunities at future events, like the NAB Show.

The council’s feedback will help shape how creators engage with NAB events, starting with the 2025 NAB Show New York, happening October 22-23.

And if you’re already looking ahead, mark your calendars for the 2026 NAB Show, set for April 18-22, 2026, in Las Vegas.


Conclusion

The NAB Creator Council is a big step forward for creators everywhere. By bringing together talented individuals from the creator economy, NAB is showing it’s committed to supporting the next generation of content makers.

With record attendance at the 2025 NAB Show and exciting plans for future events, this is an exciting time for anyone in media and broadcasting. Whether you’re a seasoned creator or just starting out, NAB is making sure your voice is heard. Stay tuned for more updates, and who knows? You might just see yourself at the next NAB Show!

Snapchat Introduces Snap School Sponsorships for Advertisers

Snapchat has just introduced a new initiative called Snap School sponsorships, which offers brands a unique way to collaborate with content creators through interactive workshops. This program is designed to help advertisers connect with both emerging and established creators, offering them a platform to learn and grow together.

Key Takeaways:

  • Snap School Sponsorships: Snapchat’s new program allows brands to sponsor workshops where creators can learn and network.
  • Clinique’s Success: The cosmetic brand saw significant engagement and partnerships through early events.
  • Complementary Programs: This initiative works alongside other Snapchat programs to enhance creator-brand collaborations.

Snap School: A New Way for Brands to Connect

Snapchat’s Snap School is more than just a workshop—it’s a chance for brands to engage with creators in a meaningful way. Since 2022, Snapchat has hosted over 50 such events globally, focusing on content creation, engagement strategies, and monetization tips. Now, they’re offering 22 sponsorship slots through 2025, giving brands more opportunities to participate.

Jim Shepherd, Director of Content & Global Creator Partnerships at Snap Inc., expressed excitement about this initiative, highlighting the vibrant creator community that brands can tap into. This program not only benefits advertisers but also enriches the creator ecosystem.

Clinique’s Engaging Experience

Clinique was one of the first brands to try Snap School sponsorships, participating in events in July 2024 and February 2025. The most recent event attracted over 75 creators, resulting in partnerships with notable Snap Stars like Joseph Arujo and Zaina. The event featured a game show format, experiential activities, and AR features, showcasing how brands can creatively engage with their audience.

Part of a Broader Strategy

Snap School sponsorships complement Snapchat’s existing programs, such as the Snap Star Collab Studio, which connects brands with top creators. This initiative is part of a larger strategy to enhance creator tools and platform safety, especially for the 20 million U.S. teens using Snapchat.

Snapchat’s Growth and Potential

In late 2024, Snapchat reached 443 million daily active users and $1.37 billion in revenue, showing significant growth. Content engagement is up by 25%, with features like Spotlight attracting over 500 million users. These stats highlight the platform’s potential for advertisers aiming to reach a large and engaged audience.

Conclusion

Snapchat’s Snap School sponsorships offer a fresh way for brands to connect with creators, enhancing both creator growth and brand reach. With its growing user base and interactive initiatives, this program is an attractive opportunity for advertisers to engage organically across platforms. Brands considering this option can look forward to creative collaborations and expanded audience engagement.

“Regretting You” is Now Filming in Georgia

Key Takeaways:

  • Paramount’s Regretting You is now filming in Atlanta, GA.
  • Directed by The Fault in Our Stars’ Josh Boone, based on Colleen Hoover’s bestselling novel.
  • Stars Allison Williams, McKenna Grace, Dave Franco, and Scott Eastwood.
  • The film is set to release in theaters on October 24, 2025.
  • Casting opportunities may arise as production continues in Georgia.

Production is officially underway for Regretting You, the latest film adaptation of Colleen Hoover’s bestselling novel—and it’s happening right in the heart of Georgia. The upcoming Paramount Pictures feature began filming on March 3, 2025, in Atlanta and is set for theatrical release on October 24, 2025.

A New Chapter for Hoover’s Fans—and for Georgia Film

Based on Hoover’s 2019 novel, Regretting You dives deep into the emotional dynamics of a fractured mother-daughter relationship following a devastating tragedy. While the book is set in a small Texas town, the film is taking full advantage of Georgia’s booming film industry and scenic versatility, using the Atlanta metro area as its cinematic backdrop.

According to ProductionList.com, the adaptation will bring “a real-life depiction of mother-daughter wrangling at its rawest” to the screen.


Who’s Behind the Camera?

Josh Boone, best known for The Fault in Our Stars, is directing the film. Boone also penned the current script, building upon an earlier draft written by Susan McMartin (After). The project is backed by Constantin Film, with an experienced team of producers including:

  • Robert Kulzer
  • Brunson Green
  • Anna Todd (After)
  • Flavia Viotti

Notably, Colleen Hoover, Allison Williams, Dave Franco, and McKenna Grace are also serving as executive producers—a clear sign of the creative synergy behind this adaptation.


The Cast: A Blend of Rising Stars and Established Talent

The emotional weight of the story rests on Allison Williams (Girls, M3GAN) who plays Morgan Grant, a mother grappling with loss, secrets, and the challenges of raising a teenage daughter. Rising star McKenna Grace (The Handmaid’s Tale, Ghostbusters: Afterlife) portrays Clara, Morgan’s daughter, navigating grief in her own complex way.

The film also features:

  • Dave Franco as Jonah
  • Mason Thames as Miller
  • Scott Eastwood, whose role remains under wraps
  • Willa Fitzgerald, with a yet-to-be-revealed character
  • Clancy Brown—a Hollywood legend with credits like The Mandalorian, Shawshank Redemption, and the iconic voice of Mr. Krabs from SpongeBob SquarePants

Fun Fact: Clancy Brown appeared as Burg in The Mandalorian Season 1, Episode 6—a nod to his impressive sci-fi and fantasy resume.


What This Means for Aspiring Talent

With Georgia’s continued rise as a production hub, Regretting You adds to the growing list of high-profile films choosing the state for principal photography. This presents potential casting opportunities for local talent—both on-screen and behind the scenes.

Actors, background performers, and crew members looking to break into the industry should keep an eye on local casting calls tied to this production. Project Casting will keep you updated with any open calls related to Regretting You.


Colleen Hoover’s Cinematic Momentum

This marks Hoover’s second major film release following the success of It Ends With Us, which was adapted by Sony and released in August 2024. That film was a box office hit, pulling in over $350 million globally, and opened doors for more of her work to hit the big screen.

With Regretting You, fans can expect another emotionally charged, character-driven drama with mass appeal.


Final Thoughts

Regretting You is shaping up to be a major theatrical event in 2025, blending powerful performances with an emotionally resonant story. For entertainment professionals, this production is more than just a movie—it’s an opportunity. Whether you’re looking to get cast, join a crew, or just stay on top of industry trends, this project is one to watch.

YouTube Launches Cool New Tools for Creators!

[Key Takeaways]

  • YouTube adds an AI-powered music tool to help creators make custom instrumentals.
  • A new “Subscribe+” button is being tested to make memberships clearer.
  • Creators can now sync their Shorts content with music automatically.
  • YouTube is making it easier to verify accounts without physical mail.
  • These tools aim to help creators grow their channels and make better content.

YouTube is rolling out some exciting new features to help creators make better videos and grow their channels. These updates are part of YouTube’s effort to stay ahead in the creator economy, especially as more young people use the platform for music and videos. Let’s dive into the details!


1. AI Music Generator: Create Custom Instrumentals!

Imagine creating the perfect background music for your videos without worrying about copyright issues. YouTube is making this possible with its new AI-powered music generator. Creators can now use the “Music Assistant” tab in the Creator Music platform to describe the type of music they want. For example, you can type something like, “Upbeat summer vibe with a guitar and drums.” The AI will then create a royalty-free instrumental track for you to download and use in your videos.

This feature is part of YouTube’s “Dream Track” suite of experimental AI tools. It’s being rolled out gradually to U.S. creators who are part of the YouTube Partner Program and have access to Creator Music. Creators have been testing AI-generated music in YouTube Shorts and YouTube Create since last year, and now it’s becoming a more official tool.

Why is this helpful? It saves creators time and money because they don’t have to search for copyright-free music or pay for licenses. Plus, it gives them more creative control over the sound of their videos.


2. “Subscribe+” Button to Simplify Channel Memberships

Have you ever been confused about the difference between the “Subscribe” and “Join” buttons on YouTube? You’re not alone! To make things clearer, YouTube is testing a new “Subscribe+” button for creators who offer Channel Memberships. This button will help viewers understand how they can support their favorite creators by becoming members.

The test is running on mobile, desktop, and TV devices for a small group of viewers. YouTube is asking for feedback to see if the new button makes things less confusing. The goal is to help more people discover and join Channel Memberships, which can be a big way for creators to earn money and build a loyal community.


3. More Creator Tools in Testing

YouTube is also rolling out a few other features to make life easier for creators.

A. Streamlined PIN Verification for AdSense

For creators earning money through AdSense, YouTube is testing a faster PIN verification process. In the past, creators had to wait for a physical letter in the mail to verify their account. Now, in 24 markets, they can just enter a PIN online. This should save time and reduce the hassle of waiting for mail.

B. Sync Shorts with Music Automatically

Another cool feature in testing allows creators to import photos and video clips into YouTube Shorts and automatically sync them with selected audio tracks. The AI will arrange the clips to match the beats of the music, making editing easier. Creators can preview the final result and make adjustments if needed.

This feature is perfect for creators who want to make visually engaging Shorts without spending hours editing. It’s especially useful for newer creators who are still learning how to produce high-quality content.


Why These Updates Matter for the Creator Economy

YouTube is rolling out these features as it continues to lead as the go-to platform for music and video content, especially among Gen Z. A recent study found that 79% of American teenagers listen to music on video-sharing sites, with YouTube being the most popular.

These tools are particularly helpful for newer creators, as many are starting to upload music directly to platforms like YouTube without traditional distributors or labels. In fact, 25% of music creators now use user-generated platforms to share their work, especially those who have been creating for less than five years.

By offering AI-powered music, simpler membership options, and easier editing tools, YouTube is making it easier for creators to focus on what matters most—making great content and connecting with their audience.


What’s Next for Creators?

As YouTube continues to experiment with new features, we can expect even more tools to help creators succeed. Whether you’re just starting out or have been creating videos for years, these updates are designed to help you grow your channel and make better videos.

Keep an eye on your YouTube dashboard for these features, and don’t forget to share your feedback with YouTube if you get to try them out. Who knows, your input could shape the future of creator tools on the platform!

Let us know what you think about these new features in the comments! Are you excited to try them out?

Big Changes in the UK Media World: Platform Media Joins Forces with Listen and Goldhawk

Key Takeaways:

  • Platform Media, Listen Entertainment, and Goldhawk Productions have merged to form a major UK content group.
  • The new company has seen huge growth, earning eight figures in revenue and growing by over 70% in the past year.
  • Josh Adley and Matthew Sherry will lead the company as co-CEOs to expand its reach.
  • The group has a unique way of making money from podcasts, turning them into big digital brands.
  • They have three main content areas: entertainment, sports, and storytelling.

The UK media scene just got a lot more exciting! Platform Media has joined forces with Listen Entertainment and Goldhawk Productions to create a supergroup in the content world. Together, they’ve formed a powerful new company that’s already making big waves.

A SuperGroup is Born

This new group is massive. It’s making eight-figure revenues and has grown by over 70% in just one year. That’s super fast growth and shows how successful they’ve been.

So, who’s leading this new team? Josh Adley, who used to run Listen Entertainment, and Matthew Sherry, the CEO of Platform Media, are now co-CEOs. They’ve been working together for nine months under a bigger company called PodX and are ready to take this new venture to the next level.

“This is a big moment for the V industry,” said Matthew Sherry. “We’ve created a new way to make money that’s leading the way.”

Josh Adley added, “Matthew and I have wanted to work together for years. We share the same vision for where podcasts are headed.”

Making Money from Podcasts

The company has a 360° approach to podcasts, turning them into full digital brands that make seven figures a year. One of their shows even made £3 million!

Why is this working? Well, podcast ads are getting better at convincing people to buy things. A study by Acast found that over half of daily podcast listeners have bought something after hearing an ad.

What They Do

The new company has three main parts:

  1. Listen Entertainment: They focus on fun and visual podcasts that keep listeners entertained.
  2. Folding Pocket: This team is all about sports content and sets the agenda for what’s trending.
  3. Goldhawk Productions: They’re famous for their storytelling, creating amazing fiction and factual audio content.

With 80 people working together in their new Farringdon offices, they’ve made some big hits. Shows like Olivia Attwood’s So Wrong It’s RightBBC’s The Traitors: Uncloaked, and The Good, The Bad, and The Rugby are just a few examples.

What’s Next?

This merger is a big deal. It’s bringing together three talented teams to create even better content and make more money from podcasts. With their combined skills, they’re set to grow even more and lead the podcasting world. Stay tuned!