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Big Changes in the UK Media World: Platform Media Joins Forces with Listen and Goldhawk

Brent Antonio
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Big Changes in the UK Media World: Platform Media Joins Forces with Listen and Goldhawk

Key Takeaways:

  • Platform Media, Listen Entertainment, and Goldhawk Productions have merged to form a major UK content group.
  • The new company has seen huge growth, earning eight figures in revenue and growing by over 70% in the past year.
  • Josh Adley and Matthew Sherry will lead the company as co-CEOs to expand its reach.
  • The group has a unique way of making money from podcasts, turning them into big digital brands.
  • They have three main content areas: entertainment, sports, and storytelling.

The UK media scene just got a lot more exciting! Platform Media has joined forces with Listen Entertainment and Goldhawk Productions to create a supergroup in the content world. Together, they’ve formed a powerful new company that’s already making big waves.

A SuperGroup is Born

This new group is massive. It’s making eight-figure revenues and has grown by over 70% in just one year. That’s super fast growth and shows how successful they’ve been.

So, who’s leading this new team? Josh Adley, who used to run Listen Entertainment, and Matthew Sherry, the CEO of Platform Media, are now co-CEOs. They’ve been working together for nine months under a bigger company called PodX and are ready to take this new venture to the next level.

“This is a big moment for the V industry,” said Matthew Sherry. “We’ve created a new way to make money that’s leading the way.”

Josh Adley added, “Matthew and I have wanted to work together for years. We share the same vision for where podcasts are headed.”

Making Money from Podcasts

The company has a 360° approach to podcasts, turning them into full digital brands that make seven figures a year. One of their shows even made £3 million!

Why is this working? Well, podcast ads are getting better at convincing people to buy things. A study by Acast found that over half of daily podcast listeners have bought something after hearing an ad.

What They Do

The new company has three main parts:

  1. Listen Entertainment: They focus on fun and visual podcasts that keep listeners entertained.
  2. Folding Pocket: This team is all about sports content and sets the agenda for what’s trending.
  3. Goldhawk Productions: They’re famous for their storytelling, creating amazing fiction and factual audio content.

With 80 people working together in their new Farringdon offices, they’ve made some big hits. Shows like Olivia Attwood’s So Wrong It’s Right, BBC’s The Traitors: Uncloaked, and The Good, The Bad, and The Rugby are just a few examples.

What’s Next?

This merger is a big deal. It’s bringing together three talented teams to create even better content and make more money from podcasts. With their combined skills, they’re set to grow even more and lead the podcasting world. Stay tuned!

Snapchat Study Reveals Top 3 Tech Changing Travel

Brent Antonio
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Snapchat Study Reveals Top 3 Tech Changing Travel

Key Takeaways:

  • AI and AR are reshaping how people plan and book trips.
  • Social media is now the top place for travel inspiration.
  • Friends, family, and creators have a big influence on travel decisions.
  • Travel brands should use these tech tools to connect with customers.

If you love traveling or planning trips, you might have noticed how technology is making it easier and more fun. Snapchat just released a big study with Publicis Media and NRG about how three main technologies—artificial intelligence (AI), augmented reality (AR), and social media—are changing the travel industry. This study surveyed over 3,100 travelers aged 13-60 across five countries, including the U.S., U.K., Canada, Saudi Arabia, and France.

The study shows that travel spending in the U.S. alone could reach $1.2 trillion by 2027. That’s a lot of money! But how are people deciding where to go and what to do? Let’s break it down.

AI and AR Are Changing How We Plan Trips

If you’re like most people, you probably don’t search for travel plans the way you used to. In fact, 72% of people in the study said they don’t use traditional search methods as much anymore. Instead, they’re turning to new technologies like AI and AR.

AI Helps You Find Your Perfect Trip AI is like a super smart assistant that learns what you like. According to the study, 67% of people think AI does a better job at understanding their travel preferences than older methods. For example, if you love beaches but hate crowded places, AI can suggest quiet, beautiful spots just for you.

AI also makes it easier to find new destinations. Have you ever searched for something just by describing it or using images? That’s called visual and voice search, and it’s becoming super popular. Plus, AI-powered virtual tours and assistants help people explore options faster.

AR Makes Travel Planning More Fun Augmented reality, or AR, is another game-changer. Imagine using your phone to see what a hotel room looks like in real time or “trying on” a vacation spot before you book it. The study says 67% of Snapchat users think AR makes travel shopping more engaging and fun.

Snapchat itself is a great example of how AR is being used. Features like virtual try-ons and interactive filters let people experience travel destinations in a whole new way.

Social Media Is Now the Top Travel Inspiration Source

These days, most people get their travel ideas from social media. A whopping 73% of travelers say they find new destinations, brands, or travel services on platforms like Snapchat, TikTok, or Instagram.

Why is this happening? Well, social media is where people spend a lot of time, and seeing posts from friends or creators makes travel feel more real and inspiring. For example, if your friend posts a cool video from a beach in Bali, you might think, “I want to go there too!”

People Trust Recommendations from Friends and Creators The study also found that friends, family, and creators have a big influence on travel decisions.

  • 76% of people said seeing friends and family travel affects where they want to go.
  • 75% of people enjoy talking to their friends and family about travel plans.
  • 62% of travelers trust creator reviews more than traditional ones.

In fact, Snapchat users are 3.1 times more likely to book a trip if they see it recommended by friends, family, or creators on social media.

This trend isn’t just on Snapchat. TikTok reported that 71% of its European users actively search for travel content, and 77% make travel purchases after discovering destinations on the app.

What Does This Mean for Travel Brands?

If you’re a travel brand, this study has some important lessons for you:

  1. Invest in AI and AR: Use these technologies to make the travel shopping experience easier and more fun. For example, create AR experiences that let people “visit” destinations virtually or use AI to offer personalized recommendations.
  2. Be Active on Social Media: Since most travelers find inspiration on platforms like Snapchat, TikTok, and Instagram, brands need to have a strong presence there. Share engaging content and engage with users.
  3. Work with Creators: Partnering with creators can help build trust and excitement around your brand. People trust recommendations from creators more than traditional ads.
  4. Join the Conversation: Use platforms where people are already talking about travel. For example, Snapchat’s “Footsteps” feature lets users track their travel history and share it with friends. Brands could use this to connect with travelers in new ways.

The Future of Travel Looks Tech-Driven

As technology keeps advancing, the way we plan and book trips will keep changing. AI, AR, and social media are making travel more personal, interactive, and fun. For travelers, this means better experiences. For brands, it means new ways to connect with customers.

So next time you’re planning a trip, don’t be surprised if AI suggests a destination you didn’t even think of, or if you use AR to “try before you buy.” And don’t forget to share your adventures on social media—you might inspire someone else’s next big trip!

BeReal Launches Native Ads in the U.S., Targets Gen Z with Big Brands

Brent Antonio
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BeReal Launches Native Ads in the U.S., Targets Gen Z with Big Brands

Key Takeaways:

  • BeReal rolls out native advertising in the U.S., aiming at its 85% Gen Z user base.
  • Appoints Ben Moore, former TikTok exec, to lead U.S. operations.
  • Over 200 advertisers, including Nike and Netflix, are already on board.
  • BeReal has 40 million monthly active users globally, with high engagement rates.
  • The platform focuses on authentic, unfiltered content to attract brands.

BeReal, the popular social media app known for its unfiltered, once-a-day posts, is making big moves in the advertising world. The platform recently announced the official launch of its native advertising platform in the United States. This rollout is specifically designed to target its massive Gen Z user base, which makes up 85% of its 40 million monthly active users worldwide.

To lead this expansion, BeReal has brought on Ben Moore, a former TikTok executive, as its U.S. Managing Director. Moore, who previously led global media buying partnerships at TikTok, is now building a team focused on sales, partnerships, and increasing user growth. This is a smart move, as Moore’s experience at TikTok could help BeReal appeal to brands looking to connect with younger audiences.

What’s BeReal All About? For those who aren’t familiar, BeReal is a social media app that encourages users to share unedited, authentic content. Every day, users get a prompt to post a photo or video within two minutes—no filters, no overthinking. This raw, real approach has made the app a hit, especially among Gen Z. In 2022, BeReal became the number one social networking app in Apple’s App Store and was even named “App of the Year.”

In June 2024, BeReal was acquired by Voodoo, a mobile gaming company, for a whopping €500 million. Since then, the app has been working on expanding its features and monetization strategies while staying true to its core value of authenticity.

Ad Formats That Fit the Vibe BeReal’s new advertising platform offers two main ad formats that blend seamlessly into the user experience:

  1. Targeted In-Feed Ads: These ads appear naturally in the content stream, making them feel less intrusive and more engaging.
  2. High-Impact Takeovers: These are exclusive daily ad placements that grab users’ attention without disrupting their experience.

These formats are designed to match the app’s laid-back, authentic vibe, which is exactly what Gen Z loves. Brands like Nike, Netflix, and Amazon have already jumped on board, and over 200 advertisers are now using the platform. Levi’s, one of the early adopters, reported five times higher engagement on BeReal compared to other social networks.

Why Brands Are Flocking to BeReal So, why are brands so excited about BeReal? The app’s highly engaged user base is a major draw. According to BeReal, more than 50% of users open the app six days a week. This consistent engagement is gold for brands looking to connect with their target audience.

The app’s focus on authenticity also resonates with Gen Z, who value realness over curated perfection. BeReal’s unfiltered content creates a space where brands can feel more connected to their audience. As Ben Moore said in a press release, “BeReal stands apart as one of the only real social networks. It’s where real connections happen, and that’s exactly where meaningful brand engagement can thrive.”

Building a Strong Team To support its U.S. expansion, BeReal has appointed Ian Lutfiyya as Director of Agency Partnerships. Lutfiyya brings years of experience from top tech companies like Google, Meta, and Snap. With Moore and Lutfiyya at the helm, BeReal is well-positioned to grow its advertising business while keeping its unique, authentic vibe intact.

The Future of Social Media Advertising BeReal’s move into native advertising is a smart step in the competitive world of social media. With its focus on authenticity and high engagement rates, the app is carving out a niche for itself. Brands are eager to reach Gen Z, and BeReal is offering them a fresh way to do that.

As BeReal continues to grow, it will be exciting to see how brands use the platform to connect with users. For now, one thing is clear: BeReal is here to stay, and its native ads

Gayle King Responds to Blue Origin Backlash: “This Is About Inspiring Women”

Denise Shaine A. De Borja
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Gayle King Responds to Blue Origin Backlash: “This Is About Inspiring Women”

Key Takeaways:

  • Gayle King defends her Blue Origin spaceflight amid criticism, emphasizing its greater mission.
  • The all-female crew aimed to inspire future generations and support sustainable space innovation.
  • Celebrities like Emily Ratajkowski and Olivia Wilde have questioned the flight’s value and environmental impact.
  • King calls for a broader perspective on space travel and its potential to benefit Earth.

Gayle King Breaks Silence on Blue Origin Criticism

Veteran broadcaster Gayle King is speaking out after facing backlash for joining a recent Blue Origin spaceflight. The 70-year-old journalist was part of an all-female crew that journeyed to the edge of space—a historic and symbolic move meant to celebrate women’s contributions to science, media, and civil rights.

But the flight, though brief at just 11 minutes, has sparked intense public debate. Critics labeled it “frivolous” and “wasteful,” prompting King to clarify the mission’s purpose and meaning.

“Space is not an either-or,” King said on CBS Mornings. “Because you do something in space doesn’t mean you’re taking anything away from Earth. What you’re doing in space is trying to make things better here.”

A Flight with Purpose, Not Just Prestige

Joining King on the spaceflight were:

  • Katy Perry – global pop star
  • Lauren Sanchez – media personality and Jeff Bezos’ fiancée
  • Aisha Bowe – aerospace engineer and former NASA mission engineer
  • Amanda Nguyen – civil rights activist and Nobel Peace Prize nominee
  • Kerianne Flynn – film producer and advocate for women in media

Together, they represented a diverse coalition of female leaders across industries, united not just by the mission itself but by the message it aimed to send: space is for everyone.

King highlighted that Blue Origin’s broader mission includes environmental stewardship, aiming to transfer industrial waste into space to help clean the Earth.

“There was nothing frivolous about what we do,” she said. “It’s about pushing boundaries and inspiring future generations—especially young women.”

Backlash from Public Figures

Not everyone was inspired.

Model and actress Emily Ratajkowski posted a TikTok criticizing the launch, calling it “end time s***.”

“Saying you care about Mother Earth while boarding a spaceship built by a company contributing to environmental destruction? It’s beyond parody,” she said.

Actress Olivia Wilde mocked the launch with a meme comparing the return from space to a typical commercial flight, adding: “Billion dollars bought some good memes, I guess.”

And earlier this month, Olivia Munn voiced skepticism, labeling the flight “a bit gluttonous.”

“What’s the point? Space exploration used to be about helping mankind. What are they doing up there that helps us down here?”

King Stays Grounded in Her Purpose

Despite the criticism, King remains focused on the bigger picture. She’s received overwhelming support from women, girls, and even men who’ve been moved by the journey.

“I’ve had so many people tell me, ‘Wow, I never thought I could do that, but I see you doing it at this stage of your life.’ That matters.”

In an era where private space travel is still a controversial topic, King is urging audiences not to lose sight of the value of representation, exploration, and long-term innovation.

Why This Matters for Entertainment Professionals

While space may seem far from the red carpet or casting calls, the entertainment industry plays a major role in shaping public narratives. This mission wasn’t just a flight—it was a spectacle, a statement, and a story.

For actors, filmmakers, and creators, it’s a reminder of the power of storytelling, inclusion, and bold ambition. As content continues to evolve in the streaming era, stories that blend science, activism, and personal transformation are more relevant than ever.

Final Thoughts

Gayle King’s spaceflight wasn’t just about adventure—it was about visibility, legacy, and challenging expectations. And for professionals in entertainment, it’s a powerful case study in how media moments can spark global conversations.

Emily Ratajkowski Slams All-Female Blue Origin Flight as “Beyond Parody”

Denise Shaine A. De Borja
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0
Emily Ratajkowski Slams All-Female Blue Origin Flight as “Beyond Parody”

Takeaways

  • Emily Ratajkowski criticized the Blue Origin space flight as hypocritical and wasteful.
  • The flight featured an all-female crew, including Katy Perry and Lauren Sánchez.
  • Critics argue it was a publicity stunt, while participants claim it aimed to inspire women.
  • The mission highlights ongoing debates around private space travel, sustainability, and representation.

Emily Ratajkowski Calls Out Blue Origin’s All-Female Spaceflight

Model and actress Emily Ratajkowski has voiced sharp criticism of Blue Origin’s recent all-female space mission, calling the event “beyond parody.” In a viral TikTok post, the 33-year-old accused the mission of being a tone-deaf PR move, questioning both its environmental cost and its true purpose.

The flight, led by Amazon founder Jeff Bezos’ aerospace company, featured a six-woman crew including Bezos’ fiancée Lauren Sánchez, pop icon Katy Perry, and veteran journalist Gayle King. The short 11-minute journey marked the first all-female crewed spaceflight since Valentina Tereshkova’s historic solo mission in 1963.

“That space mission this morning? That’s end time s***. Like, this is beyond parody,” Ratajkowski said. “You’re talking about caring for Mother Earth while launching a rocket built by a company damaging the environment?”

The Controversial Flight: Celebration or Spectacle?

The NS-31 mission, Blue Origin’s 11th human flight, was presented as a milestone for diversity and inclusion in space travel. The crew also included:

  • Aisha Bowe, aerospace engineer (39)
  • Amanda Nguyen, civil rights activist (34)
  • Kerianne Flynn, film producer (45)

While the company promoted the mission as a symbol of female empowerment, critics like Ratajkowski saw it as a glorified publicity stunt that failed to address deeper issues—particularly climate change and wealth inequality.

“Think about the resources that went into this. For what? What was the marketing goal here?” Ratajkowski questioned. “I’m disgusted. Literally, I’m disgusted.”

Defending the Mission: “You Don’t Understand What’s Happening Here”

Following the flight, Gayle King responded to critics during a press conference, saying:

“Anybody that’s criticizing it doesn’t really understand what is happening here.”

King, who has long feared flying, described the experience as life-changing, emphasizing how it could inspire young girls to reach for the stars—literally.

Lauren Sánchez also defended the project, noting the commitment and passion of the Blue Origin team:

“I would love for critics to come to Blue Origin and see the thousands of employees who pour their heart and soul into this vehicle. It’s a big deal for them.”

A Personal Touch from Katy Perry

Pop superstar Katy Perry added her own emotional element to the journey. She carried a small daisy onboard—a tribute to her daughter—and sang “What a Wonderful World” upon re-entry. Her gesture symbolized hope and wonder, aligning with the mission’s stated goal of inspiring future generations.

A Bigger Conversation: Inspiration vs. Impact

While the NS-31 mission has been praised in some circles for promoting female representation in space exploration, others—including Ratajkowski—are questioning the ethical implications of private space travel. Critics argue that such high-profile flights often serve corporate interests more than the greater good.

The debate underscores a growing tension in the entertainment and tech industries: How do we balance innovation with responsibility? For aspiring professionals in both fields, the Blue Origin mission serves as a case study in navigating public image, values, and influence.

Final Thoughts for Industry Pros

Whether you’re an actor, filmmaker, or content creator, this event shines a light on how celebrity involvement in tech ventures can shape public perception—for better or worse. As private spaceflight continues to evolve, expect more crossover moments where entertainment, activism, and innovation collide.

Stay informed, stay vocal, and don’t be afraid to ask the hard questions—because the future of storytelling might just be written in the stars.

Greta Gerwig’s Narnia Movie is Now Casting

Brent Antonio
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Greta Gerwig’s Narnia Movie is Now Casting

Takeaways:

  • Greta Gerwig’s The Magician’s Nephew adaptation is casting three lead roles.
  • Casting is open to UK-accented children ages 9–12.
  • Roles include diverse representation, with a lead of Indian descent.
  • Filming is set to begin in July 2025 in the UK.
  • Speculation grows around character identities, possibly including Digory and Polly.

Netflix’s Narnia Film Expands Casting Call for Three British Child Leads

Netflix’s highly anticipated Chronicles of Narnia reboot is making waves with an updated casting call—offering exciting opportunities for young actors and sparking fan theories about key storylines. The film, directed by Greta Gerwig (Barbie, Lady Bird), is set to begin filming in July 2025 in the United Kingdom.

Originally focused on two roles, the casting search has now expanded to three lead characters, all requiring authentic British accents. The production will adapt The Magician’s Nephew, the prequel in C.S. Lewis’s beloved fantasy series.

Casting Call Details

Casting directors Francine Maisler (U.S.) and Nina Gold (U.K.), both known for their award-winning work on major film and TV projects, are seeking the following:

  • Boy One: Aged 9–12, British, of Indian descent (Indian father, white mother)
  • Boy Two: Aged 9–12, British, described as an “important character”
  • Girl: Aged 9–12, British, also described as an “important character”

All three roles are classified as leads, indicating a significant presence in the story.

The casting call was distributed to North American talent agencies last Friday, though each role requires a genuine British accent—a move likely aimed at maintaining authenticity in this UK-based production.

What This Means for Aspiring Young Actors

This casting call presents a major opportunity for young British-speaking actors—particularly those with diverse backgrounds. It’s also a powerful sign that Netflix is prioritizing inclusive representation in its retelling of classic literature.

While no character names have been confirmed, fans and industry insiders are already speculating.

Who Could These Characters Be?

In The Magician’s Nephew, the protagonists are Digory Kirke and Polly Plummer—children who uncover magical worlds and witness the birth of Narnia itself.

Here’s a possible breakdown based on the casting info:

  • Boy One (Indian descent): Could potentially be Digory, whose father is said to be living in India during the book’s timeline.
  • Girl: Likely to be Polly, Digory’s brave and curious friend.
  • Boy Two: This role remains mysterious. He could be a newly interpreted character or a creative addition for the adaptation.

If Boy One is indeed Digory, it would mark a progressive and refreshing casting choice for a franchise known for its traditional roots.

A Closer Look at Netflix’s Narnia Plans

Netflix has been developing its Narnia universe since 2018 after securing the rights to C.S. Lewis’s books. Greta Gerwig’s attachment to direct the first installment signaled a bold new direction, merging her indie sensibilities with big-budget fantasy.

Production is slated for Summer 2025 in the UK, suggesting that casting decisions will be finalized soon.

How to Audition or Get Notified

Aspiring actors interested in roles like these should work with a reputable talent agent and ensure their reels and portfolios are up to date. It’s also a great idea to subscribe to Project Casting for the latest casting calls, especially as more roles in this franchise open up.

Representation in Fantasy is Growing

This casting call highlights a larger trend in the entertainment industry—the push for authentic and diverse casting in fantasy and period adaptations. For actors and creators alike, it’s a sign that the landscape is shifting toward more inclusive storytelling.

Final Thoughts

Netflix’s Narnia reboot is more than just a retelling of a classic—it’s a reimagining that opens doors for fresh talent and diverse perspectives. For young actors, this could be a once-in-a-lifetime opportunity to be part of a legendary franchise.

Tomb Raider Series Cancelled: What Went Wrong?

Brent Antonio
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Tomb Raider Series Cancelled: What Went Wrong?

Key Takeaways:

  • The Tomb Raider TV series, starring Sophie Turner, has been cancelled.
  • Phoebe Waller-Bridge was set to write, executive produce, and direct parts of the series.
  • The project faced significant hurdles, including fan backlash and creative issues.
  • Amazon’s deal with Waller-Bridge, worth millions, has yet to produce any content.

Introduction: The highly anticipated Tomb Raider series, set to star Sophie Turner, has hit a roadblock. Recent reports indicate the project has been cancelled, leaving fans and industry insiders wondering what went wrong.

Background and Beginnings: Last November, Sophie Turner was cast as Lara Croft in a reboot spearheaded by Phoebe Waller-Bridge. The series was expected to begin filming early in 2025, as announced by Jen Salke, former head of Amazon/MGM. However, sources now confirm the project is no longer moving forward.

The Problems Faced: Despite initial excitement, the project encountered numerous challenges. Fan backlash was significant, with many questioning the direction of the series. Waller-Bridge, known for her work on Fleabag, was heavily involved but faced criticism over her vision for Lara Croft. The project’s struggles were evident, leading to its eventual cancellation.

Contracts and Deals: Phoebe Waller-Bridge signed a lucrative deal with Amazon in 2019, worth $20 million annually, which was renewed despite producing no content. Recently, the contract shifted from exclusive to nonexclusive, with reduced compensation. This change reflects the project’s difficulties and Amazon’s dwindling confidence.

Was It Ever a Good Idea? The decision to reboot Tomb Raider has been met with skepticism. While Angelina Jolie’s portrayal was iconic, the current market is saturated with reboots, making it hard for new projects to stand out. The cancellation raises questions about the wisdom of reviving the franchise.

Looking Ahead: While the cancellation is a setback, both Phoebe Waller-Bridge and Amazon may have other projects in the pipeline. The future of the Tomb Raider franchise remains uncertain, leaving fans hoping for a revival that does justice to its legacy.

In conclusion, the Tomb Raider series faced insurmountable obstacles, leading to its demise. The cancellation underscores the challenges in reimagining beloved franchises and highlights the competitive landscape of streaming content.

Instagram Upgrading Search to Compete with TikTok and Google

Brent Antonio
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Instagram Upgrading Search to Compete with TikTok and Google

Key Takeaways:

  • Instagram is improving its search feature to help users find content more easily.
  • Younger users are turning to social apps instead of Google for searches.
  • TikTok still leads in engagement, but Instagram Reels is catching up.
  • Instagram will use comments to make search better and show older content.

Instagram Wants to Make Search Better

Instagram’s boss, Adam Mosseri, recently said that the app’s search feature isn’t great and needs work. “When you search for content, not just accounts, Instagram isn’t very good at it,” he admitted on a podcast. But here’s the good news: Instagram is now investing more in improving search.

Why? Because there’s so much cool stuff on the app, and they want to make it easier for you to find it. Mosseri said they’ve had a small team working on search, but now they’re adding more people to make it better.

Why This Matters: Social Platforms Are Beating Google

Did you know that younger people are using apps like Instagram and TikTok more than Google to find stuff? A study by GRIN found that:

  • 30.4% of Gen Z (ages 18-27) use Instagram for product discovery.
  • 23.2% use TikTok.
  • Only 21.8% use Google.

This is different from older generations. For example, 55.9% of Baby Boomers still rely on Google.

Another study by Bernstein Research found that 45% of Gen Z prefer using social media for searches. This shows a big shift in how people find information.

TikTok Is Still the King of Engagement

Even though Instagram is improving, TikTok is still ahead when it comes to keeping users engaged. According to Dash Hudson, TikTok has a 4.5% cross-channel engagement rate, while Instagram has 4.0%.

But here’s some good news for Instagram: Reels is getting closer to TikTok in terms of reach. The gap is now just 4%.

What’s Next for Instagram Search?

Mosseri shared some exciting upgrades coming soon to Instagram search:

  1. Older Content Will Be Easier to Find Right now, it’s hard to find posts older than a day or two. Instagram wants to change that so you can discover content no matter when it was posted.
  2. Comments Will Help You Find What You’re Looking For Sometimes the best info isn’t in the post itself but in the comments. Instagram is working on a feature that uses comments to suggest better search results.
  3. More Context in Search Results Mosseri explained that comments often have hidden gems. For example, if someone posts a video of a cool product, the comments might have links or details about it. Instagram wants to make it easier to find that kind of info.

A version of the app with these improvements is coming soon!

Why This Is a Big Deal for Creators

If Instagram makes search better, it could be a game-changer for creators. Right now, if you post something, it’s mostly seen in the first 24-48 hours. But with better search, your content could keep getting views for weeks or even months.

This could also help smaller creators gain more followers. If their content is easier to find, more people might stumble upon it.

The Future of Search on Social Media

As social apps keep improving their search features, they might become the go-to place for younger users. This could mean traditional search engines like Google have to work harder to stay relevant.

For now, Instagram and TikTok are in a race to see who can offer the best search experience.

What Do You Think?

Are you excited about these changes? Do you think Instagram will catch up to TikTok? Let us know in the comments!

Podcast Creators Are Making Big Money: Here’s Why

Brent Antonio
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Podcast Creators Are Making Big Money: Here’s Why

Key Takeaways:

  • Podcast creators in the U.S. could make nearly $1 billion by 2025.
  • Podcasting grows faster than social media for creators.
  • People spend more time listening to podcasts daily than using TikTok.
  • Video podcasts are becoming super popular.
  • Podcast ads are really effective in getting people to buy stuff.

Podcasting Is On The Rise

Podcasting is getting more popular every day. More people are listening, and creators are earning more money. In fact, experts say U.S. podcast creators might make almost $1 billion by 2025. That’s a big jump—27.3% more than the previous year. Social media creators also make money, but not as fast as podcasters.

Even though podcasting is growing, it’s still smaller than social media money. Podcasts make about 5% of what creators get from social media. But more creators are using podcasts to reach people outside platforms like Instagram or TikTok. This is especially important now because some people are worried about TikTok’s future.

People Are Listening More

More people are spending time listening to podcasts. Adults in the U.S. now listen to about 51 minutes of podcasts daily. That’s even more time than they spend on TikTok. This is good news for creators because more listeners can mean more money.

Over the past ten years, podcast listening has grown five times. Now, podcasts make up about 20% of all audio time people spend each day. People who started listening years ago are now big fans—almost one-third listen a lot.

Audio vs. Video Podcasts

More creators are making video podcasts, and people are watching. One report says 40% of U.S. users watched video podcasts in 2024, up 12% from 2022. Meanwhile, audio-only listening dropped from 43% to 31%. YouTube is a big part of this trend. They had over 400 million hours of podcast viewing on TV in 2024.

Podcast Ads Work Really Well

Ads on podcasts are very effective. Over half of daily listeners worldwide have bought something after hearing a podcast ad. People who listen a lot—more than eight hours a week—are even more likely to buy. These super listeners are 60% more likely to buy online and 71% more likely to buy in-store.

More brands are advertising on podcasts. In 2024, over 1,500 brands tried podcast ads for the first time. Big companies like BetterHelp, Amazon, and Shopify spent millions on podcast ads.

The Future of Podcasting

Podcasting is getting bigger as more people listen and watch. Creators can make good money through ads and other ways. Even though social media is still bigger, podcasts offer a new way for creators to connect with fans.

Podcasts are here to stay, especially as video grows. With more listeners and effective ads, podcasting is a great way for creators to grow their audience and earn money. So, if you’re into podcasts, you might hear even more exciting things in the future.

Conclusion

Podcasting is booming, with more listeners, watch time, and money for creators. As it grows, it offers new opportunities for people to build their brands and connect with fans. Podcasting’s future looks bright and full of possibilities.

Whether you’re a creator or just a fan, podcasts are definitely worth checking out. They’re not just for listening—they’re also a smart way for creators to make money and reach new people. So, keep listening and watching—podcasting is here to stay!

Olivia Dunne Speaks Out on $2.8 Billion College Sports Settlement

Brent Antonio
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Olivia Dunne Speaks Out on $2.8 Billion College Sports Settlement

 

Key Takeaways:

  • Olivia Dunne and other college athletes are criticizing a $2.8 billion settlement over how NIL (Name, Image, Likeness) deals are valued.
  • The settlement uses outdated methods to calculate influencer value, ignoring social media impact and future growth.
  • Some athletes feel the deal unfair because it undervalues their online influence and overvalues traditional athletic performance.
  • The settlement includes $2.5 billion in damages for athletes from 2016 to 2024 and a new system to handle NIL payments.
  • A judge has asked for changes to fix valuation issues while keeping the settlement’s main structure.

Olivia Dunne, a popular social media influencer and LSU gymnast, is speaking out against a $2.8 billion college sports settlement. She says the deal doesn’t fairly value athletes’ NIL (Name, Image, Likeness) rights, especially for those who make money through social media. This is a big deal because it’s about how much college athletes can earn from their fame and online presence.

What’s the Big Deal About This Settlement?

The settlement is a result of a long legal fight over how college athletes can profit from their NIL. It’s supposed to help athletes earn money from endorsements, social media, and other deals. But some athletes, like Olivia Dunne, think the deal isn’t fair.

At a recent court hearing, Dunne explained why she’s upset. She said, “This settlement uses old logic to calculate modern value. It takes a narrow snapshot of a still maturing market and freezes it, ignoring the trajectory we were on and the deals we lost and the future we could have had.”

In simpler terms, she’s saying the settlement doesn’t account for how fast the influencer market is growing. It’s like taking a photo of a tree when it’s small and assuming it’ll never grow taller.

What’s Wrong with the Valuation?

The settlement’s main problem is how it calculates an athlete’s value. It focuses too much on traditional athletic performance and not enough on social media influence. For example:

  • Benjamin Burr-Kirven, a former University of Washington linebacker, said he got the same NIL compensation as walk-on teammates, even though he had a standout career.
  • Some backup players were valued five times higher than star players who had better resumes.

This shows that the system isn’t fair. Athletes who are popular online or have strong personal brands feel undervalued. They’re making money from YouTube, Instagram, and TikTok, but the settlement doesn’t give them enough credit for that.

How Will This Settlement Work?

The settlement plan has some key rules:

  1. Implementation Date: The new system is set to start on July 1.
  2. School Payments: Colleges can give athletes up to $20.5 million annually.
  3. NIL Deals: Any deal over $600 must be checked to ensure it’s fair.
  4. Retroactive Damages: Athletes who played between 2016 and 2024 will get over $2.5 billion in damages.

There’s also a new clearinghouse to prevent schools from paying athletes directly for playing sports. This is meant to keep college sports fair and stop “pay-for-play” deals.

What’s Next?

Judge Claudia Wilken, who is overseeing the case, has asked both sides to fix the valuation issues. They need to come back with a better plan within a week. However, the main structure of the settlement will stay the same.

Sedona Prince, a TCU basketball player and plaintiff, called this the “beginning of a new industry.” She’s right—this settlement is just the start of how college sports and NIL deals will work in the future.

Why Should You Care?

If you’re into sports or social media, this is a big deal. It’s about fairness for athletes who are also influencers. Should a college athlete with millions of followers make more money than a star player? Should schools control how much athletes can earn from endorsements?

These are tough questions. The settlement is trying to balance everyone’s interests, but it’s not perfect yet. Athletes like Olivia Dunne are pushing for changes to make sure the system is fair for everyone.

What do you think? Should social media influence matter more in determining how much college athletes earn? Let us know your thoughts!

Jacob Elordi Praises Owen Cooper’s Powerful Performance in Netflix’s Wuthering Heights

Denise Shaine A. De Borja
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Jacob Elordi Praises Owen Cooper’s Powerful Performance in Netflix’s Wuthering Heights

Takeaways for Entertainment Professionals:

  • Rising star Owen Cooper, just 15, impresses industry veteran Jacob Elordi on set.
  • Wuthering Heights is the third collaboration between Emerald Fennell and Margot Robbie’s LuckyChap.
  • Big names like Margot Robbie, Shazad Latif, and Hong Chau round out a stellar cast.
  • The film is set to release in February 2026, promising a fresh, psychological take on the classic novel.

Rising Talent Meets Seasoned Star: Owen Cooper Leaves a Mark on Wuthering Heights Set

On the set of Netflix’s upcoming adaptation of Wuthering Heights, it wasn’t seasoned actor Jacob Elordi who stole the spotlight—it was 15-year-old rising star Owen Cooper. Known for his breakout role in Netflix’s Adolescence, Cooper is already making waves in the entertainment world, and according to Elordi, he’s not just talented—he’s “intimidating.”

Elordi, fresh off the success of Saltburn, takes on the role of Heathcliff in the psychological drama directed by Emerald Fennell. Cooper plays the younger version of the iconic character, and their dynamic has quickly become a highlight of the film’s production.

“He’s a rock star. He’s brilliant and he’s intimidating,” Elordi shared in a recent interview with 10 News First in Australia. “I asked him if he was nervous, and he just said, ‘No.’ I thought, ‘Cool… me neither.’ But seriously, he is a tremendous actor.”

From Adolescence to Wuthering Heights: Owen Cooper’s Meteoric Rise

Owen Cooper’s chilling performance as a teen accused of murder in Adolescence turned heads across the industry. His ability to channel complex emotions has now landed him one of literature’s most psychologically rich characters. And while many young actors might feel overwhelmed working with a director like Fennell and a cast of A-listers, Cooper seems unfazed—and that’s exactly what impresses his peers.

His confidence and depth bring a fresh perspective to Heathcliff’s tortured beginnings, setting the stage for Elordi’s brooding adult portrayal.

A Star-Studded Ensemble: Bringing the Moors to Life

Director Emerald Fennell—known for Promising Young Woman and Saltburn—returns with a bold reimagining of Emily Brontë’s 1847 classic. With the support of Margot Robbie’s LuckyChap Entertainment, this adaptation promises a darker, more psychologically intense version of Wuthering Heights.

Here’s the powerhouse lineup joining Elordi and Cooper:

  • Margot Robbie as Catherine Earnshaw
  • Shazad Latif as Edgar Linton
  • Hong Chau as Nelly Dean
  • Alison Oliver (Elordi’s Saltburn co-star) as Isabella Linton

Robbie is also producing the film, continuing her successful collaboration with Fennell. The pair previously teamed up on Promising Young Woman and Saltburn, both of which garnered critical acclaim and awards buzz.

Emerald Fennell’s Vision: Grit, Passion, and Psychological Depth

Fennell, known for her dark and complex storytelling, teased fans with a quote from the novel last year:

“Be with me always – take any form – drive me mad.”

This line foreshadows the emotionally charged tone fans can expect from the adaptation. Fennell’s unique ability to merge stylized storytelling with raw emotion ensures this version of Wuthering Heights will resonate far beyond traditional period dramas.

Margot Robbie herself praised Fennell’s distinctive voice:

“Emerald immerses you into a world so quickly. She’s so masterful at tone and plot… She taps into the most depraved parts of your brain, so that you’re complicit in the story.”

What This Means for Aspiring Entertainment Professionals

If you’re an aspiring actor, filmmaker, or creative in the entertainment space, this project is a prime example of how fresh talent can stand shoulder-to-shoulder with industry heavyweights when backed by passion, professionalism, and bold direction. Owen Cooper’s rise is proof that age is no barrier when you bring genuine skill and confidence to the set.

Jacob Elordi’s praise isn’t just a compliment—it’s a signal to casting directors and filmmakers that Cooper is one to watch.

Final Thoughts: Anticipation Builds for 2026 Release

With an A-list cast, a visionary director, and an emotionally rich source material, Netflix’s Wuthering Heights is shaping up to be a standout release in early 2026. The anticipation around Owen Cooper’s performance adds another layer of intrigue to a film already brimming with star power and artistic ambition.

Casting Call: Photo Double Needed for Mark Wahlberg’s By Any Means

Brent Antonio
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0
Casting Call: Photo Double Needed for Mark Wahlberg’s By Any Means

Takeaways:

  • Casting a male photo double for a lead role in By Any Means, starring Mark Wahlberg.
  • Must closely match the actor’s height, build, and look.
  • Filming will take place in Atlanta, GA for one full day.
  • Paid non-union role; $175 for up to 12 hours.
  • Apply now through Project Casting.

What Is By Any Means About?

By Any Means is an upcoming action-packed feature film led by acclaimed actor Mark Wahlberg. While specific plot details remain under wraps, the film is rumored to focus on high-stakes missions, gritty characters, and Wahlberg’s signature blend of physical intensity and emotional depth.

Backed by a strong creative team and a high-energy production style, By Any Means is expected to draw attention from both fans and industry insiders alike. The project marks yet another strong entry in Wahlberg’s growing list of action-drama projects.

Who Is in the Cast of By Any Means?

While the full cast has yet to be officially released, Mark Wahlberg has been confirmed as the film’s leading man. Known for major box office hits like The Departed, Lone Survivor, and Uncharted, Wahlberg’s presence brings both credibility and star power to the project.

The casting call is for a photo double for a principal actor in the film, indicating that close stand-ins will be used for various camera setups and scenes requiring precision in appearance.

Who Is Casting By Any Means?

Casting is being managed by On Location Casting, a well-respected casting company with extensive experience in sourcing talent for major film and television productions across the U.S. Known for their work on blockbuster projects, On Location Casting is currently seeking local Atlanta-based talent for this one-day gig.

How Does the Casting Process Work?

Here’s what you need to know:

  • This role is for a male photo double who closely matches the specified physical traits of the actor.
  • Applicants must be available for a fitting session prior to filming.
  • The shoot is expected to run for up to 12 hours, and flexibility with call and wrap times is required.
  • As this is a non-union role, professional set experience is beneficial but not required.

Casting directors will select talent based on photo submissions, availability, and how closely the applicant matches the required description.

Where Is By Any Means Filmed?

Filming is taking place in Atlanta, Georgia, with possible scenes being shot in nearby Covington, GA. The production is only accepting local hires, so applicants must either live in the area or be able to work without travel compensation.

When Does Filming for By Any Means Start?

The shoot date is coming up quickly, with one full day of filming scheduled. A wardrobe fitting will be required ahead of the shoot, so flexibility for both the fitting and shoot day is essential.

Where Can You Find By Any Means Casting Calls and Auditions?

You can apply now on Project Casting:
Click here to apply to the By Any Means Photo Double Casting Call

Project Casting is your go-to platform for updated casting calls in film, TV, commercials, music videos, and more.

What Are the Best Audition Tips for Landing a Photo Double Role on By Any Means?

1. Match the Look Exactly

Casting for photo doubles is extremely specific. Make sure your height, weight, hair, and facial features align closely with the description:

  • Male, white, 45–70
  • 5’6” to 5’8”
  • 170–195 lbs
  • Balding with side hair, gray beard and mustache

2. Submit Clear and Current Photos

Use well-lit, unfiltered headshots and full-body photos. Include side profiles and close-ups to help casting see how well you match.

3. Highlight On-Set Reliability

Even though this is a background/stand-in role, professionalism and punctuality are highly valued. Mention any previous on-set experience in your application.

4. Be Flexible and Available

Casting directors appreciate availability and flexibility—especially for quick-turnaround projects like this one. Let them know you’re ready to go.

5. Communicate Promptly

Respond quickly to emails or texts from casting teams. This keeps you in good standing for future roles as well.

Final Thoughts

If you’re looking to get your foot in the door with a major production, this is your shot. Being a photo double for a feature film starring Mark Wahlberg is not only a paid opportunity but also a great way to gain behind-the-scenes experience on a high-profile set.

With professional exposure, networking opportunities, and a quick turnaround, this gig is ideal for aspiring actors or seasoned industry pros looking to stay active in the Atlanta film scene.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

More Project Casting Casting Calls & Acting Auditions:

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Carter’s Fashion Campaign Casting Real Families in NYC

Brent Antonio
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0
Carter’s Fashion Campaign Casting Real Families in NYC

Takeaways:

  • Carter’s is casting real families for a national commercial photo and video shoot.
  • Open to all ethnicities, including same-sex families with babies (0–12 months).
  • Filming in New York City at the end of April or early May.
  • Paid commercial opportunity with industry exposure and credit.
  • Apply now on Project Casting.

What Is the Carter’s Fashion Campaign About?

This casting call is for a national commercial campaign by Carter’s, the iconic children’s clothing brand known for its heartwarming, real-life family marketing. The campaign aims to highlight the genuine connections between parents and their children, capturing everyday moments that reflect love, comfort, and joy through a fashion-forward lens.

Whether it’s a photo shoot or a commercial video, this campaign is about showcasing authentic family dynamics—making it an ideal opportunity for families who want to make meaningful, on-camera memories together.

Who Is in the Cast of This Campaign?

Unlike traditional campaigns that use professional actors or models, Carter’s is casting real families to bring an honest and relatable feel to the screen. The casting is open to families of all backgrounds, including same-sex couples and parents with babies under 12 months old. Siblings are welcome too, as long as they wear size 8 or smaller.

Who Is Casting for the Carter’s Fashion Campaign?

The casting is being managed by Cast Inc., a well-established agency known for sourcing authentic talent for commercial and lifestyle campaigns. They’re committed to inclusive and diverse storytelling, making them a natural partner for Carter’s in delivering a campaign that celebrates modern families of all kinds.

How Does the Casting Process Work?

Applying is simple and family-friendly:

  • Submit through the Project Casting listing.
  • Include photos of your family, especially with your baby.
  • Ensure you meet the size and age criteria.
  • Be available for a one-day shoot in New York City at the end of April or early May.

If selected, you’ll receive detailed information about wardrobe, call times, and location specifics. Compensation is paid, and families will also receive professional exposure and industry credits.

Where Is the Carter’s Campaign Filmed?

Filming will take place in New York City, a hub for fashion, media, and commercial production. Families must either live locally or be able to work as a local hire, as travel and accommodations are not provided by production.

When Does Filming for This Project Start?

The shoot is scheduled for late April or early May. Applicants must be fully available during this window and flexible with call times. This ensures smooth coordination, especially with young children involved on set.

Where Can You Find Carter’s Casting Calls and Auditions?

You can apply directly via the Project Casting listing below: Apply to Carter’s Fashion Photo Shoot Casting Call

Project Casting offers daily casting calls for commercials, print shoots, TV shows, and more—ideal for parents, actors, and real families seeking industry opportunities.

What Are the Best Audition Tips for Landing a Role in Carter’s Campaign?

1. Submit Natural Family Photos

Avoid staged or heavily edited photos. Casting directors want to see genuine family interaction.

2. Highlight Your Baby’s Comfort Level

Let them know if your baby is calm around lights, noise, or crowds. This can improve your chances of getting booked.

3. Keep Communication Clear

Respond quickly to casting messages and ensure all your info (ages, sizes, availability) is accurate.

4. Dress Simply for the Shoot

If selected, bring simple, neutral wardrobe options unless otherwise directed. The focus should stay on your family’s chemistry.

5. Be Flexible and Positive

Shoots with kids can be unpredictable—flexibility and patience go a long way on set.

Final Thoughts

If you’re a parent looking for a unique and professional opportunity to bond with your family—and get paid for it—this Carter’s commercial campaign might be your perfect fit. Not only will you gain valuable on-set experience, but your family will also become part of a campaign that celebrates the beauty of real life.

Spots are limited, and the deadline is fast approaching. Don’t miss your chance to shine with your little ones in front of the camera.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

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“I Can Only Imagine 2” Now Casting Background Extras in Nashville

Brent Antonio
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“I Can Only Imagine 2” Now Casting Background Extras in Nashville

Takeaways:

  • I Can Only Imagine 2 is now casting concert audience extras in Nashville.
  • Casting is handled by Jenny Alison Casting for a one-day shoot.
  • Pays $100 for 8 hours, with overtime for longer shoot days.
  • Open to all genders, ages 18–45, who are local to the Nashville area.
  • Apply now through Project Casting.

What Is I Can Only Imagine 2 About?

I Can Only Imagine 2 is the heartfelt sequel to the widely acclaimed faith-based film I Can Only Imagine. Like its predecessor, the sequel centers around the power of music, redemption, and personal faith, with an emotionally driven narrative that brings audiences into the world of contemporary Christian music.

While the original film followed the inspiring true story behind MercyMe’s chart-topping hit, this sequel expands the journey—spotlighting the continuing impact of faith in music and the lives it transforms. If you’re passionate about storytelling that uplifts and inspires, this is a project worth being a part of.

Who Is in the Cast of I Can Only Imagine 2?

Casting announcements for the lead roles have yet to be made public, but the production is expected to bring back familiar faces from the first film while introducing new characters who will add depth to this spiritual and musical journey.

Who Is Casting I Can Only Imagine 2?

Casting is being managed by Jenny Alison Casting, a trusted name in the faith-based film and TV community. Known for projects that focus on family-friendly and inspirational stories, Jenny Alison Casting brings both professionalism and compassion to every production they staff.

They’re currently seeking background extras to portray enthusiastic concertgoers in a pivotal musical performance scene—an exciting opportunity to contribute to a major cinematic moment.

How Does the Casting Process Work?

The casting process is simple and accessible:

  • Apply through the official job post on Project Casting.
  • Include recent photos, contact info, and availability.
  • You must be local to Nashville and available for a full-day shoot.

Selected talent will be contacted with detailed call times, wardrobe guidance, and location info. No acting experience is needed—just the ability to follow direction, bring energy to set, and remain present for a full day of filming.

Where Is I Can Only Imagine 2 Filmed?

Filming for the concert scene will take place in Nashville, Tennessee, a city deeply rooted in the music industry and well-suited for a production focused on the power of song. All background extras must be local hires, meaning travel or accommodations are not provided.

When Does Filming Start?

This casting is for a single-day shoot, with the exact date to be confirmed upon selection. Applicants must be prepared for up to 12+ hours on set, as filming schedules can vary. Flexibility is key, especially with early call times and potential for overtime.

Where Can You Find I Can Only Imagine 2 Casting Calls?

You can apply for this casting directly through Project Casting.
Click here to apply for I Can Only Imagine 2 Concert Audience Casting Call

Project Casting regularly posts casting calls for films, TV shows, music videos, and other creative projects, making it a top resource for talent looking to build experience in the entertainment industry.

What Are the Best Audition Tips for Landing a Background Role on I Can Only Imagine 2?

Even though this is a non-speaking background role, standing out (for the right reasons) still matters. Here are some tips:

1. Submit Clear, Recent Photos

Casting directors need to see what you currently look like. Avoid heavy filters and group shots.

2. Be Reliable and Communicative

Respond quickly to casting emails and follow all instructions closely.

3. Dress the Part

If selected, dress in comfortable but concert-appropriate clothing. Think: casual, upbeat, and expressive.

4. Stay Energetic on Set

You’ll be portraying an enthusiastic concertgoer—so bring that excitement! Even if the cameras aren’t pointed at you, your energy contributes to the vibe.

5. Be Flexible and Professional

Shoot days can be long. Bring snacks, stay positive, and be ready for changes in the schedule.

Final Thoughts

Whether you’re just starting out in the industry or looking for a meaningful project to be part of, I Can Only Imagine 2 offers a unique opportunity to work on a film that celebrates music, faith, and transformation. As a background extra, you’ll gain valuable on-set experience and contribute to an unforgettable concert scene that’s central to the film’s story.

If you’re based in Nashville and ready to be part of something uplifting, don’t miss this chance.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

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Music Video Casting Call for Influencers in Atlanta

Brent Antonio
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Music Video Casting Call for Influencers in Atlanta

Takeaways:

  • Female influencers are needed for a major-label music video shoot in Atlanta.
  • Pays between $700 and $3,000 depending on your social media following.
  • Open to women ages 21–35 with 100K+ followers on Instagram, TikTok, or YouTube.
  • Professional exposure in a high-profile music video featuring a major artist.
  • Apply now on Project Casting.

What Is This Music Video Casting Call About?

This casting call is for a major music video production featuring a high-profile recording artist, and it’s specifically looking for female social media influencers to take center stage. If you’ve built a strong presence on platforms like Instagram, TikTok, or YouTube, this is your opportunity to transition from digital content to big-screen music visuals.

The music video will be shot in Atlanta and is designed to highlight talent with strong personal branding, on-camera confidence, and an authentic voice. With competitive pay and wide exposure, this casting is a prime gig for influencers ready to take their content to the next level.

Who Is in the Cast of This Music Video?

While the identity of the artist remains under wraps, the production is confirmed to feature a major recording artist, which means serious exposure for anyone involved. Past similar shoots have featured top-tier names and led to valuable networking opportunities within the entertainment and music video industries.

Who Is Casting This Music Video?

Casting is being handled by United Casting Agency, a respected name in the talent and influencer recruitment space. Known for sourcing talent for top-tier productions, they specialize in pairing the right influencers with the right opportunities across music, fashion, and entertainment.

How Does the Casting Process Work?

The casting process is straightforward and influencer-friendly:

  • Submit your application online through Project Casting.
  • Include your social media handle(s), follower count, and basic personal info.
  • If selected, you’ll receive booking information including shoot date, time, and styling details.

Casting directors are prioritizing influencers with 100K+ followers and a strong personal brand. This is not a background role—you’ll be featured prominently based on your look, vibe, and digital persona.

Where Is This Music Video Filmed?

The music video will be shot in Atlanta, Georgia, a fast-growing hub for film and music production. Applicants must either be based in Atlanta or able to work locally, as travel and accommodation are not included unless otherwise negotiated.

When Does Filming Start?

Filming is expected to take place within the coming weeks, with the project moving quickly. Influencers must be available for a full 12-hour shoot day and maintain a professional demeanor throughout production.

Where Can You Find This Music Video Casting Call?

Ready to make your music video debut?
Apply directly through Project Casting: Apply for the $3,000 Music Video Casting Call

Project Casting regularly features high-paying influencer gigs, film roles, and commercial castings for creatives ready to go pro.

What Are the Best Audition Tips for Landing a Role in a Music Video?

Here are some tips to help you stand out from the crowd:

1. Polish Your Profiles

Casting directors will look at your social media presence first. Ensure your recent posts reflect high engagement, a consistent brand, and on-camera charisma.

2. Be Confident on Camera

You don’t need acting experience, but you must be camera-ready. Practice shooting dynamic, high-energy content and consider sharing video samples with your application.

3. Show Your Personality

This isn’t just about looks—producers are searching for authentic personalities that can bring energy and flair to the screen.

4. Follow Instructions Carefully

When applying, include everything requested: links to socials, contact info, availability, and a recent headshot or selfie with no heavy filters.

5. Stay Professional

Treat this like a job. Show up early, bring positive energy, and be ready to collaborate with stylists, directors, and camera teams.

Final Thoughts

This casting call is a rare opportunity for influencers to cross into the entertainment spotlight. Whether you’re a lifestyle creator, fashion influencer, or music enthusiast with a strong online following, appearing in a music video can unlock new levels of visibility and industry credibility.

With top-tier pay, massive exposure, and the chance to work on a professionally produced set, this gig could be a turning point in your content creation career.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

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A24’s Tony Casting Call: Join the Biopic on Anthony Bourdain

Brent Antonio
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0
A24’s Tony Casting Call: Join the Biopic on Anthony Bourdain

Takeaways:

  • A24 is casting real kitchen staff for its new film Tony, a biopic about Anthony Bourdain.
  • Filming starts May and continues through early July in Provincetown, Massachusetts.
  • No acting experience required—ideal for real culinary professionals.
  • Directed by Matt Johnson and starring Dominic Sessa.
  • Apply through Project Casting.

What is Tony About?

Tony is an upcoming A24 feature film that dives into the formative years of Anthony Bourdain—before the fame, the TV shows, and Kitchen Confidential. The movie traces his early days working the hotlines in gritty New York kitchens, revealing the passion, grit, and chaos that shaped the culinary icon we came to know.

This isn’t just another celebrity biopic. With a character-driven approach and a focus on authenticity, Tony promises to explore the complexities of Bourdain’s youth, his raw ambition, and the kitchen culture that inspired his voice.

Who Is in the Cast of Tony?

Dominic Sessa, best known for his breakout role in The Holdovers, takes on the formidable role of Anthony Bourdain. Sessa’s rising star power and dramatic depth make him a compelling choice for the complex lead. His casting signals A24’s commitment to delivering a performance that’s grounded, moving, and worthy of Bourdain’s legacy.

Who Is Casting Tony?

Casting for Tony is led by Atomic Honey Casting, known for championing bold, unconventional talent. The production is seeking real-life kitchen staff for featured roles—people who’ve worked the line, felt the pressure, and know the rhythm of a restaurant. The casting call specifically invites those with culinary experience to bring a dose of realism to the screen.

How Does the Casting Process Work?

The current open casting call is seeking male talent of all ethnicities, ideally with real kitchen experience. No prior acting experience is required. Candidates must bring a compelling presence, authentic energy, and be available for the full shooting schedule in Provincetown, MA.

If selected, actors will portray kitchen staff in fast-paced, high-energy restaurant scenes. You’ll work directly with the cast and crew, contributing to the film’s realism and emotional tone.

Where Is Tony Filmed?

Filming for Tony is taking place in Provincetown, Massachusetts, a coastal town known for its vibrant arts scene and historic charm. While the story is set in New York City, Provincetown provides a visually rich backdrop for recreating Bourdain’s early culinary journey.

When Does Filming for Tony Start?

Production begins in May 2025 and continues through early July 2025. Selected talent must be available for the full duration of the shoot. Travel and accommodations may be covered for selected participants, making this an accessible opportunity for out-of-town talent.

Where Can You Find Tony Casting Calls and Auditions?

Interested in auditioning for Tony? You can apply directly through Project Casting by following this link:
Apply for A24’s Tony Principal Roles

Stay tuned to Project Casting for the latest updates on casting calls for film and television projects across the country.

What Are the Best Audition Tips for Landing a Role on Tony?

Here’s how to stand out in your audition—especially if you’re not a traditional actor:

1. Lean into your authenticity

Whether you’ve worked the back of house or served on the line, bring that real-world kitchen experience to the forefront.

2. Be yourself on camera

The team is looking for personality, not polish. Let your natural energy come through in your audition.

3. Prepare for improvisation

Even if you’re given lines, being able to flow naturally will make your performance memorable.

4. Understand the tone of the film

This isn’t a glamorized look at celebrity life—it’s a raw, grounded portrayal of a young man trying to find his voice in the chaos of restaurant life.

5. Highlight your availability

Commitment to the entire filming schedule is key. Be upfront about your availability and flexibility.

Final Thoughts

For culinary professionals looking to break into acting—or actors looking to tap into real-world experience—Tony offers a rare opportunity to join a prestige project with serious creative muscle behind it. With A24 backing the production, and a rising talent like Dominic Sessa in the lead, Tony is poised to be one of the most anticipated biopics of the year.

So if you’ve ever dreamed of being part of an A24 film—or simply want to honor Anthony Bourdain’s legacy—this is your moment.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

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Gigi Hadid Reflects on Her Career, Confidence & Creative Growth

Denise Shaine A. De Borja
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Gigi Hadid Reflects on Her Career, Confidence & Creative Growth

Key Takeaways:

  • Gigi Hadid cherishes magazine covers as reminders of milestones and meaningful moments.
  • Guest In Residence, her fashion label, focuses on timeless, wearable basics.
  • Personal growth and learning to be assertive have shaped her journey.
  • She values fun and fulfillment in her work, both on and off the runway.

Gigi Hadid on Staying Inspired and Authentic in the Spotlight

Gigi Hadid, one of the fashion industry’s most recognizable faces, recently revisited the cover of Vogue—a full decade after her first appearance. Now 29, Hadid shared how each magazine cover brings back a wave of memories, not of fame, but of the people and moments behind the lens.

Speaking on The Tonight Show Starring Jimmy Fallon, Gigi opened up about how magazine shoots feel more like milestones than mere photos.

“When I look back at the cover, I feel like I’m back in that space—looking at the photographer, remembering the team, the trip, the energy of that day,” she said. “And no, I don’t get tired of it.”

Her grounded attitude is one of the reasons she’s not just admired for her looks, but respected for her work ethic and authenticity.

Guest In Residence: Building a Brand That Reflects Real Life

In 2022, Gigi took a leap beyond modeling and launched her own fashion brand, Guest In Residence. Unlike typical celebrity fashion lines, Gigi’s label focuses on elevated essentials—pieces that reflect her real-life wardrobe rather than red carpet glam.

“I borrow a lot of those glamorous, amazing things that I wear. I rarely get to keep them,” Gigi told Net-a-Porter. “What my wardrobe really is, and why I started this company, is what I know well and love—it’s all about classic basics, and making those fun.”

The label caters to people who want effortless style without compromising comfort or quality, echoing a broader trend in fashion where sustainability and authenticity are in focus.

Embracing Growth: From People-Pleaser to Power Player

Launching a fashion brand wasn’t just a business move—it became a personal development journey for Hadid. The process taught her how to balance collaboration with standing her ground.

“I’ve learned a lot about being assertive,” she said. “It doesn’t make you a b****. You can say how you feel—especially if it helps get things done on time—without being rude.”

This insight resonates with many creatives in the entertainment and fashion worlds, where the pressure to please can sometimes overshadow one’s voice.

The Importance of Fun and Fulfillment in Creative Careers

Despite the hustle, Hadid remains focused on enjoying her work. Whether she’s walking a runway or designing knitwear, fun and fulfillment are non-negotiable.

“I want to do things that are new and feel exciting,” she said. “Where everyone is going to leave feeling fulfilled—and that they did something fun that day.”

This mindset is a great reminder for professionals in the entertainment industry: passion and play can—and should—coexist in your career.

Why Gigi’s Journey Matters to Aspiring Creatives

Gigi Hadid’s story isn’t just about fame or fashion. It’s about embracing growth, building something meaningful, and staying true to your roots—while evolving. For actors, filmmakers, and creatives navigating their own career paths, her reflections offer more than inspiration—they provide a blueprint for sustainable success.

Ready to take your own creative leap?

Join Project Casting to connect with casting opportunities, industry news, and more tools to grow your entertainment career.

Miley Cyrus Was a Natural Leader on Hannah Montana: The Movie

Denise Shaine A. De Borja
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Miley Cyrus Was a Natural Leader on Hannah Montana: The Movie

Takeaways:

  • Miley Cyrus led choreography during Hannah Montana: The Movie, impressing the crew with her professionalism.
  • Choreographer Jamal Sims praised her quick learning and fearless attitude on set.
  • The film marked a pivotal transition in Miley’s career from Disney star to pop icon.
  • The success of the movie showcased the potential for TV-to-film adaptations within Disney.

Miley Cyrus Led the Charge Behind the Scenes of Hannah Montana: The Movie

Sixteen years after the release of Hannah Montana: The Movie, choreographer Jamal Sims is giving fans a glimpse behind the scenes—and it’s clear Miley Cyrus was much more than just the face of the franchise.

Sims, who choreographed the movie’s iconic “Hoedown Throwdown” scene, recently spoke with People about Miley’s impressive work ethic, natural leadership, and the fearless energy she brought to the set. For anyone aspiring to break into the entertainment industry, her journey offers a valuable case study in professionalism, confidence, and evolving stardom.

A Star Who Took the Lead—Literally

Even at a young age, Miley Cyrus was no ordinary teen talent. Having risen to fame as the dual-identity pop star on Disney Channel’s Hannah Montana, she transitioned effortlessly into the feature film world with the 2009 release of Hannah Montana: The Movie.

According to Sims, Miley didn’t just show up—she showed up ready to lead.

“Miley’s like a computer. You download her, I got it, she’s good,” Sims explained. “She was leading the pack, and it was just so fun to watch.”

He went on to say that she made the choreography her own. Once she grasped the steps, it was smooth sailing: “We didn’t have to spend too much time with Miley,” he said. “Once her brain got it, she was like, ‘I’m good.’”

That kind of quick-learning confidence is what separates rising stars from enduring icons.

Behind the “Hoedown Throwdown” Phenomenon

One of the most memorable sequences in the movie is the upbeat “Hoedown Throwdown” dance, which became a viral sensation long before TikTok made choreographed trends a norm.

It was this dance scene where Miley’s leadership truly shone. While the rest of the cast and background dancers followed choreographic cues, Miley stood front and center, guiding the performance with high energy and flawless timing.

In an era where pop performances are often tightly controlled and choreographed down to the smallest detail, Sims’ praise of Miley’s ability to adapt and own her performance is especially significant.

The Bigger Picture: From Disney Darling to Pop Powerhouse

The release of Hannah Montana: The Movie wasn’t just another project for Cyrus—it marked a turning point. Though still a teen, she was beginning to define herself beyond her Disney persona. Sims, who later worked with her on tour, recalls how the shift was both exciting and intentional.

“She really wanted to leave the young kid vibe and step into more of a young adult,” he said. “We were able to play with something a little more flirty and girly.”

Her performances included daring stunts, such as flying through the air on a Harley-Davidson and diving into foam pits—moves that reflected not just her desire to evolve but her willingness to take creative risks.

“Miley is not afraid to do basically anything,” Sims added. “That’s what I loved about her. She was fearless.”

This fearless mentality has followed Cyrus throughout her career, from headline-making tours to critically acclaimed albums, making her one of the most dynamic performers of her generation.

Hannah Montana: The Movie and Its Legacy

Released in April 2009, Hannah Montana: The Movie became the second Disney Channel series to get the theatrical treatment, following The Lizzie McGuire Movie in 2003. It featured an impressive cast, including Taylor Swift and Vanessa Williams, and grossed over $155 million worldwide.

Unlike later spin-offs from shows like The Suite Life or Wizards of Waverly Place, which went straight to TV, this film was a full-scale theatrical release—a clear sign of Disney’s confidence in Cyrus’s star power.

Even years later, the film’s cultural footprint remains strong, especially among fans who grew up with Hannah’s double life—and the catchy dance moves that came with it.

What Aspiring Entertainers Can Learn from Miley

Miley Cyrus’s experience on Hannah Montana: The Movie is more than a behind-the-scenes anecdote—it’s a blueprint for young actors, dancers, and performers navigating the entertainment industry.

Here’s what stands out:

  • Be Prepared: Miley came to set with a professional mindset, saving time and delivering results.
  • Make It Your Own: She took choreography and added her personal flair, showing how creativity enhances direction.
  • Take Risks: From daring stunts on tour to redefining her public image, Miley’s career proves that bold moves can pay off.
  • Stay Fearless: Whether you’re on stage, on set, or starting out, confidence can set you apart.

Final Thoughts

Miley Cyrus’s leadership and drive during the production of Hannah Montana: The Movie offer a masterclass in what it takes to thrive in entertainment. Whether you’re an aspiring actor, dancer, or filmmaker, her story is a reminder that success often starts with preparation, passion, and the courage to stand out.

Matthew McConaughey on Grief, Growth & Becoming a Man After Loss

Denise Shaine A. De Borja
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Matthew McConaughey on Grief, Growth & Becoming a Man After Loss

Key Takeaways:

  • Matthew McConaughey shares how the death of his father pushed him into manhood.
  • He reflects on newfound courage and responsibility after the loss.
  • The conversation touches on how grief can reshape a man’s identity—especially in the entertainment world.
  • McConaughey sees fatherhood as a meaningful continuation of his journey.

Matthew McConaughey Opens Up About Losing His Father and the Courage That Followed

For many, grief is a silent teacher. For Matthew McConaughey, it was the turning point that marked the end of boyhood and the beginning of becoming the man he was meant to be. In a candid conversation with Maze Runner star Jacob Lofland for Interview Magazine, the Oscar-winning actor shared how the death of his father, James McConaughey, changed his life forever.

“My father was larger than life,” McConaughey said. “I didn’t even think he was killable.”

James passed away suddenly from a heart attack in 1992 at the age of 63, and the event sent shockwaves through the actor’s world. McConaughey, now 55, recalled that moment as the time when he truly “became a man.”

Losing a Father, Gaining a New Identity

The emotional safety net McConaughey always felt with his father’s presence vanished overnight. And with that loss came a deep realization: it was time to stop waiting for permission and start living with purpose.

“There’s a certain safety net I’ve always had behind me that’s gone,” he said. “Because dads are—like—they’re above the law.”

In the months that followed, McConaughey felt himself transforming. He stepped into roles his father once held—mentally, emotionally, and spiritually. He began to own his actions and live with a sense of accountability that hadn’t been there before.

From Fear to Courage: How Loss Became a Catalyst

Before his father’s passing, McConaughey admitted to coasting in some areas of life—doing things halfway because he knew his dad was always behind him. But grief pushed him to level up.

“His moving on kind of gave me a kick in the caboose to have courage,” he shared. “Stuff that I was a little bit afraid of, I wasn’t scared of anymore.”

This shift isn’t unique to McConaughey. In the same interview, Lofland—who recently lost his own father—shared his experience of deep loneliness and the weight of sudden responsibility. McConaughey resonated with that, describing how loss can anchor someone into a deeper sense of self.

Becoming the Man You Were Taught to Be

Lofland summed up the shared experience perfectly:

“Losing the man who made you, you have no choice anymore; you better become the man that he’s taught you to be.”

McConaughey agreed. There’s a definitive change that happens—something no acting role or life lesson can prepare you for. When the person who once guided your every step is gone, the only option is to walk forward with the wisdom they left behind.

Fatherhood as a Healing Force

For McConaughey, healing and growth found new meaning through becoming a father himself. He and his wife Camila Alves share three children—Levi (16), Vida (15), and Livingston (12). His own father may be gone, but in raising his children, McConaughey feels that same foundational strength taking root again.

“That’s the painful but beautiful side about fathers moving on,” he explained. “The next thing that was seminal in my life was having children.”

In that way, the cycle of life and legacy continues—through stories told, lessons passed down, and love that never really leaves.

Final Thoughts for Entertainment Professionals

Grief and growth are powerful narratives in the entertainment industry. Whether you’re an actor, director, or crew member, your experiences shape your art. McConaughey’s story is a reminder that personal loss can ignite professional passion. As creatives, we draw from real life—and sometimes, the most transformative performances come from the rawest truths.

TikTok Stays on Apple App Store for 75 More Days

Brent Antonio
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TikTok Stays on Apple App Store for 75 More Days

Key Takeaways:

  • Apple keeps TikTok and other ByteDance apps on the App Store for at least another 75 days.
  • President Trump delays TikTok ban to allow more time for negotiations.
  • A potential deal would make TikTok’s U.S. business mostly American-owned.
  • China’s approval is needed, and they want trade talks first.
  • New investors might buy parts of TikTok’s U.S. business.

If you’ve been using TikTok and were worried it might disappear from your iPhone, you can breathe a sigh of relief for now. Apple just announced it’s keeping TikTok and other ByteDance apps on its App Store for at least 75 more days. This decision comes after President Trump’s administration asked Apple to keep the apps available while they work on some important negotiations.

Why Is This Happening?

The main reason for this extension is a letter Apple received from the U.S. Attorney General, Pam Bondi. The letter asked Apple to follow President Trump’s recent executive order. This order gives more time to figure out a deal that keeps TikTok running in the U.S. without any problems.

President Trump explained in a post that the deal needs more work to get all the necessary approvals. He also mentioned that he’s using tariffs as a tool to protect the U.S. economy, which might be making China a bit unhappy.

What’s Going On With TikTok?

For a while now, there’s been talk about TikTok’s ownership. The U.S. government wanted to make sure that TikTok is mostly owned by American companies to protect user data and security. But now, things have gotten a bit more complicated because of China’s involvement.

Recently, U.S. officials were close to reaching a deal. The plan was to create a version of TikTok in the U.S. that would be mostly owned by American companies. But then, ByteDance told the White House that China wouldn’t approve the deal until some trade issues are sorted out. This happened right after President Trump announced new tariffs on Chinese imports.

How Would the Ownership Work?

Under the proposed deal, new investors would own 50% of TikTok’s U.S. business. Existing U.S. investors would own about 30%, and ByteDance would own just under 20%. This means ByteDance’s control over TikTok in the U.S. would be much smaller.

A spokesperson from ByteDance said they’re still talking to the U.S. government about a possible solution, but nothing is finalized yet. They also mentioned that any deal would need to be approved by China, which adds another layer of complexity.

What Does This Mean for the Future of TikTok?

This 75-day extension gives everyone more time to figure things out. TikTok might end up being partially owned by American companies like AppLovin or Amazon, which have shown interest in buying parts of the app.

For now, TikTok users don’t have to worry about the app disappearing from their phones. The situation is still unfolding, and it’s too early to know exactly what the future holds. One thing is for sure though—this isn’t the last we’ve heard of this story.

Stay tuned for more updates, and let us know what you think about TikTok’s situation in the comments!

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