Key Takeaways:
- Platform Media, Listen Entertainment, and Goldhawk Productions have merged to form a major UK content group.
- The new company has seen huge growth, earning eight figures in revenue and growing by over 70% in the past year.
- Josh Adley and Matthew Sherry will lead the company as co-CEOs to expand its reach.
- The group has a unique way of making money from podcasts, turning them into big digital brands.
- They have three main content areas: entertainment, sports, and storytelling.
The UK media scene just got a lot more exciting! Platform Media has joined forces with Listen Entertainment and Goldhawk Productions to create a supergroup in the content world. Together, they’ve formed a powerful new company that’s already making big waves.
A SuperGroup is Born
This new group is massive. It’s making eight-figure revenues and has grown by over 70% in just one year. That’s super fast growth and shows how successful they’ve been.
So, who’s leading this new team? Josh Adley, who used to run Listen Entertainment, and Matthew Sherry, the CEO of Platform Media, are now co-CEOs. They’ve been working together for nine months under a bigger company called PodX and are ready to take this new venture to the next level.
“This is a big moment for the V industry,” said Matthew Sherry. “We’ve created a new way to make money that’s leading the way.”
Josh Adley added, “Matthew and I have wanted to work together for years. We share the same vision for where podcasts are headed.”
Making Money from Podcasts
The company has a 360° approach to podcasts, turning them into full digital brands that make seven figures a year. One of their shows even made £3 million!
Why is this working? Well, podcast ads are getting better at convincing people to buy things. A study by Acast found that over half of daily podcast listeners have bought something after hearing an ad.
What They Do
The new company has three main parts:
- Listen Entertainment: They focus on fun and visual podcasts that keep listeners entertained.
- Folding Pocket: This team is all about sports content and sets the agenda for what’s trending.
- Goldhawk Productions: They’re famous for their storytelling, creating amazing fiction and factual audio content.
With 80 people working together in their new Farringdon offices, they’ve made some big hits. Shows like Olivia Attwood’s So Wrong It’s Right, BBC’s The Traitors: Uncloaked, and The Good, The Bad, and The Rugby are just a few examples.
What’s Next?
This merger is a big deal. It’s bringing together three talented teams to create even better content and make more money from podcasts. With their combined skills, they’re set to grow even more and lead the podcasting world. Stay tuned!
