Snapchat has just introduced a new initiative called Snap School sponsorships, which offers brands a unique way to collaborate with content creators through interactive workshops. This program is designed to help advertisers connect with both emerging and established creators, offering them a platform to learn and grow together.
Key Takeaways:
- Snap School Sponsorships: Snapchat’s new program allows brands to sponsor workshops where creators can learn and network.
- Clinique’s Success: The cosmetic brand saw significant engagement and partnerships through early events.
- Complementary Programs: This initiative works alongside other Snapchat programs to enhance creator-brand collaborations.
Snap School: A New Way for Brands to Connect
Snapchat’s Snap School is more than just a workshop—it’s a chance for brands to engage with creators in a meaningful way. Since 2022, Snapchat has hosted over 50 such events globally, focusing on content creation, engagement strategies, and monetization tips. Now, they’re offering 22 sponsorship slots through 2025, giving brands more opportunities to participate.
Jim Shepherd, Director of Content & Global Creator Partnerships at Snap Inc., expressed excitement about this initiative, highlighting the vibrant creator community that brands can tap into. This program not only benefits advertisers but also enriches the creator ecosystem.
Clinique’s Engaging Experience
Clinique was one of the first brands to try Snap School sponsorships, participating in events in July 2024 and February 2025. The most recent event attracted over 75 creators, resulting in partnerships with notable Snap Stars like Joseph Arujo and Zaina. The event featured a game show format, experiential activities, and AR features, showcasing how brands can creatively engage with their audience.
Part of a Broader Strategy
Snap School sponsorships complement Snapchat’s existing programs, such as the Snap Star Collab Studio, which connects brands with top creators. This initiative is part of a larger strategy to enhance creator tools and platform safety, especially for the 20 million U.S. teens using Snapchat.
Snapchat’s Growth and Potential
In late 2024, Snapchat reached 443 million daily active users and $1.37 billion in revenue, showing significant growth. Content engagement is up by 25%, with features like Spotlight attracting over 500 million users. These stats highlight the platform’s potential for advertisers aiming to reach a large and engaged audience.
Conclusion
Snapchat’s Snap School sponsorships offer a fresh way for brands to connect with creators, enhancing both creator growth and brand reach. With its growing user base and interactive initiatives, this program is an attractive opportunity for advertisers to engage organically across platforms. Brands considering this option can look forward to creative collaborations and expanded audience engagement.
