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NY NOW & Bulletin are seeking a passionate, dedicated Marketing Manager to support our Marketing and Sales teams.
The Marketing Manager leads the development and execution of marketing campaigns to achieve attendance and sales goals for our integrated event and wholesale marketplace. With a deep understanding of our brand and audience, this role will create and execute ROI-focused multichannel B2B campaigns.
In this role, you will help promote, market and elevate the thousands of brands in our trade show & online wholesale community to our audience of event attendees and buyers. You will use email marketing, social media, PPC, telemarketing, direct mail, and other communication channels to share our value propositions and success stories, and strategize creative, thoughtful B2B marketing campaigns and tactics that grow our community and generate more registrations for our events and sales on our marketplace. This includes assisting in the development and implementation of buyer-facing marketing channels and campaigns, as well as monitoring, analyzing and reporting on related activities and results.
You will report to our Senior Director of Marketing and work collaboratively with all marketing and sales team members.
This position can be performed from any of our US-based offices or remotely from anywhere within the US.
- Work closely with our Senior Director of Marketing to ideate, plan, and execute marketing campaigns to achieve delivery of business goals.
- Create and executes multifaceted B2B marketing campaigns to increase brand/product awareness and increase audience registrations and sales conversions.
- Work with show team to develop themes, ideas and concepts that attract and excite our demographic audiences. Ensure all content is appropriate and relevant for the brand and strategy.
- Manage the entire marketing content calendar (across NYN’s attendee and exhibitor email campaigns, as well as Bulletin marketplace’s email campaigns, SMS marketing, and social media), and make adjustments as needed.
- Learn the NY NOW & Bulletin brand voice: write, write, and write some more. Ultimately, become NY NOW & Bulletin’s go-to positioning director and copywriter for email, social media, and site content (including the NY NOW website as well as UX language within the Bulletin platform).
- Collaborate with our team’s designer(s) to create beautiful and on-brand collateral.
- Collaborate with all marketing team members on social media campaigns and channels to increase awareness, drive sales, and engage community.
- Collaborate with the vendors with whom we partner to disseminate content across paid, owned and earned channels, including the process of managing production, and approval for all campaign materials.
- Manage attendee communications for onboarding, promotions, and operations to ensure customer success.
- Work with our Marketing Operations Team to deliver team tracking, pacing, and reporting, manage post-event report creation and survey analysis.
- Reporting in platforms such as Tableau, Hubspot, Marketing Cloud and Pardot.
- Partner with Marketing and Sales leadership to build a repository of new attendee leads that are nurtured with a goal of increasing audience registrations and sales conversions. Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content. Support and optimize marketing automation and lead nurturing processes.
- Establish and maintain strong working relationships with cross functional departments and colleagues, including Sales, Content, Sales Marketing, Marketing Operations and Operations.
- Manage process with our Event Registration Team to enhance customer experience throughout the registration process and achieve data / marketing goals.
- Additional marketing assignments as needed.
- Experience in marketing or related field preferred
- Experienced in digital marketing, email marketing, lead generation, and SEO.
- A dual-minded approach: You’re highly creative and an excellent copywriter but can also be process-driven, think scale, and rely on data to make decisions.
- Strong copywriting and communication. There may be a take-home project or copy assignment to help us vet your abilities.
- Content marketing: Experience creating and managing B2B marketing content, including writing campaigns and circulating digital content through marketing channels.
- Email marketing: experience writing, building, automating, executing, and analyzing performance of email campaigns using complex tools like Hubspot, Salesforce, Marketing Cloud, etc.
- Growth marketing: experience with PPC marketing campaigns and strategies is a plus.
- Experience defining and translating data into actionable insights that influence marketing strategy
- Proactive work style that demonstrates the ability to effectively prioritize, multitask, and identify potential challenge areas
- Ability to build relationships and collaborate successfully with multiple functional groups (sales, product, etc.)
- Strong MS Office experience: Outlook, Excel, Word, PowerPoint.
- Strong design eye: experience with Figma, Beepro, Canva, and knowledge of Adobe Creative Suite applications is a plus.
- Strong reporting background: experience with tools including Tableau is a plus.
- Ability to travel for our events, 2x/year
ABOUT EMERALD
Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit https://www.emeraldx.com.
At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.
COMPENSATION & BENEFITS
Target Compensation: $80,000
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools such as the Headspace app and weekly guided meditation programs.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at [email protected].
Emerald
LHH is looking for a Director of digital media for one of amazing clients! This role is a hybrid role in the Nashville area
The Director of Digital Media will oversee all marketing channels in order to increase customer experience and digital performance across the US.
Responsibilities
- Developing efficient market leading CRM strategies, Marketing Automation and drive inbound quality enquiries through SEO, PPC and Social Media strategies
- Build and lead a growth marketing team.
- Empower digital marketing by translating complex business requirements and customer journeys into relevant, digital communication strategies via all owned and paid Marketing channels
- Handling all aspects of Digital Marketing Strategies
MUST HAVE:
- Experience managing and directing digital team members. (10+)
- Deep understanding of and experience in paid search and paid socials-
- Experience managing budgets over 1 million dollars monthly
- 7-10 YOE+ in Digital Media
LHH
WizeHire is an award-winning platform that helps small businesses grow with a better way to hire. We are currently assisting a local customer source top talent to fill their Digital Marketing and Administrative Assistant position in Delray Beach, FL, US
Looking for a motivated and hard-working digital ad/marketing specialist with administrative capabilities to join a growing team on a part-time basis. Responsibilities include day to day social media marketing, mailings, email campaigns, calendar management, appointment setting, administrative duties and event planning. The ideal candidate is a highly detail oriented, organized, and stellar communicator, who is capable of mail merges, Mail Chimp email marketing, and proficient with Facebook Meta Ads, Instagram posts, YouTube video posting and LinkedIn. Experience with both Microsoft Office and Google Drive is a MUST!
WizeHire
KRNV/KRXI in Reno, NV has an immediate opening for a creative Digital Content Producer! The candidate should have experience writing and producing news content for the web and social media.
Responsibilities:
– Updating and maintaining myNews4.com and Fox11Reno.com page
– Keeping Facebook, Twitter, Instagram and other social platforms updated throughout the day
– Editing and posting relevant materials from reporters and producers onto the website
– Creating web-based content from materials gathered by photographers and reporters
– Produce broadcast newscasts as needed
– Gathering news affecting the community
– Preparing story items for presentation in the newscasts
– Assisting in the efficient operation of the assignment desk
– Listening and responding to scanner traffic
Required Skills:
– Previous experience as a web writer, web editor is strongly encouraged
– Degree in Journalism or a related field preferred
– Experience in a newsroom setting on the Assignment Desk is also preferred
– Commitment to journalistic standards of ethics and accuracy. This includes, but is not limited to, AP style writing, attention to grammar and a sense of urgency when breaking news happens
– Ability to communicate effectively with reporters, management and online viewers
– General knowledge and interest in local, national and world news
– Ability to work well under pressure and meet deadlines for both the assignment desk and website
– Expert understanding of Facebook, Twitter, and emerging social media
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
About Us
Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We’re at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
Sinclair Inc.
Digital Marketing and Operations Director
CONA Services is transforming the way it is supporting The Coca-Cola System through not only making IT Solutions happen for North American Coca-Cola Bottlers, but also through its new Digital Office that will establish new services including marketing execution, campaign management, digital analytics and insights as well as operational support services, expanding on its trusted strategic partnership with the Coca-Cola North American Bottlers. Our mission is to provide superior business process advantage, IT services and Digital Marketing and Operations support to our members at the right costs to ultimately support those who are selling Coca-Cola products and the extended portfolio everyday – “By the bottlers for the bottlers.” We’re looking for individuals who are passionate about building customer value, delivering results, and are excellent communicators.
The Job:
The Digital Marketing and Operations Director will be responsible for standing up and establishing a new Center of Excellence for Digital Marketing and Operations that will own developing strategy, building a team, and implementing all digital marketing operations for CONA. The successful candidate will develop and implement strategies to increase online engagement, drive traffic, and generate leads. The Director will work closely with the national marketing team at the Coca-Cola Company as well as the Bottlers to ensure that digital marketing efforts align with overall business objectives.
Job Responsibilities:
- Own and lead the Center of Excellence team, developing a strategi team to support transformational change and become an innovative accelerator for the organization and bottlers
- Build strategic relationships both inside and outside of CONA, branding the COE as a dedicated partner in bottler’s success
- Develop the overarching strategy and work team members and bottler representatives to identify and prioritize appropriate plans within platform
- Develop structure for shared learnings across the Bottler ecosystem, as well as with CONA
- Lead the team responsible for managing all digital marketing channels including SEO, PPC, social media, email, and content marketing
- Partner with data and insights team on digital marketing performance, adjusting strategies as needed
- Work closely with the Digital Product Director on website and app development, ensuring they are optimized for user experience and search engine rankings
- Build up a shared services organization to provide marketing execution, local campaign assistance and storefront management for bottlers where requested
- Manage the creation and distribution of various digital marketing content, including blog posts, videos, and social media content
- Ensure compliance with legal and regulatory requirements related to digital marketing.
- Manage a team of digital marketing professionals, providing leadership, guidance, and support
Roles within the team:
- Customer Experience Manager
- Communications Manager
- Graphic Designer
- Campaign and Content Manager
- Digital Asset Manager
- Capability Lead
Requirements:
- Bachelor’s degree in marketing, business administration, or related field.
- Minimum of 7 years of experience in digital marketing
- Experience working with and presenting to Executive Leadership teams
- Experience in hub and spoke marketing model preferred
- Success in driving customer experience
- Strong knowledge of SEO, PPC, social media, email, and content marketing.
- Ability to analyze data and provide insights on digital marketing performance.
- Experience managing teams and working with internal and external partners.
- Excellent communication and leadership skills.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Experience working in a fast-paced, dynamic environment
- Experience supporting both B2B and B2C channels
What We Are Looking For:
- Creates Customer Value: Prioritizes and identifies opportunities that can deliver the greatest value for both internal and external customers
- Delivers Results: Demonstrates drive to do things better and seek new and innovate ideas that drive performance, efficiency, and effectiveness
- Knows & Grows Business: Understands the business environment and uses the right strategies to drive results while considering the impact on longer-term strategic goals
- Drives Change: Understands that obtaining the best ideas and results may mean adopting change from inside and outside the organization
- Communicates Effectively: Demonstrates the ability to communicate clearly across a spectrum of internal and external stakeholders
- Strategy & Leadership: Has vision and experience, that can lead by example and develop strategies that are achievable for business growth
Our people are our most valuable asset
The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well. We are smart alone but together we are genius. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique.
CONA Services
Job Title: Marketing Communication Coordinator III
Location: Moline, IL (61265)
Duration: 24 months (with possibility of extension)
Job Description
The job responsibilities include, but are not limited to:
- Project management
- Budget over site
- Overseeing the brand loyalty programs for Deere: Working with the Social Media department to ship promotional items to “fans”, Responsible for organizing, monitoring, and managing promotional inventory, Making sure items are shipped correctly, Catalog management understanding how to grow inventory
- Assist with coordination of community outreach events
Skill Requirements
- Great communication and collaboration skills are a MUST
- Must be able to work independently with little supervision
- Should be proficient in Excel
- A bonus would be the ability to create content for promotions
Education
- A degree in Communications, Marketing, or Business is preferred
- Recent college graduates would be a good fit for this role
Additional Notes
- Portfolios are not required, but will be forwarded to the manager if your candidate is shortlisted
- Mac computer experience is a plus, but not required
This position will have a hybrid schedule the expectation is to be in the office 2-3 days/week, with additional flexibility to be onsite when needed for projects or events
Cube Hub Inc.
Location Flint, Township, Fenton, and Lansing, MI
Medawar Jewelers is seeking a highly motivated and experienced Digital Brand Manager to lead our digital marketing efforts and oversee our online presence. Our company has been serving our communities for over 100 years and has established a strong reputation as a trusted source of fine jewelry and exceptional customer service.
As the Digital Brand Manager, you will be responsible for developing and executing our digital marketing strategy, overseeing website development, creating engaging content, and managing our social media presence. You will collaborate with our internal team, as well as external partners and agencies to ensure the successful execution of our digital marketing campaigns.
We offer a competitive salary, a comprehensive benefits package, and a supportive work environment where creativity and innovation are encouraged. If you are passionate about digital marketing and want to join a dynamic and growing company, we want to hear from you!
Medawar Jewelers
We are seeking a passionate, forward-thinking, and dynamic individual to unleash their creativity, drive our marketing efforts, and bring our brand to the next level! As a Marketing Coordinator on our team, you’ll assist with the implementation and execution of marketing campaigns through promotional materials, creative content, advertising strategies, events, and social media. The ideal candidate for this position balances creativity with structure can effectively work with a team to bring great ideas to life and is committed to on-brand quality work. If you’re bursting with enthusiasm for marketing and crave an opportunity to make a resounding impact, then this is the perfect role for you. Come and join us in rewriting the rulebook and revolutionizing the lending landscape!
The main objective of this position is to continually improve/update, create & maintain our various marketing channels. This is not a sales position. We need you to drive in business through brand awareness and creative marketing efforts that offers the American dream. This position is full-time, 40 hours a week. The Marketing Coordinator position will be on-site in our Carlsbad office.
WizeHire
Job Title: Director of Ecommerce Marketing at HealthMerch
HealthMerch, a health marketing company that designs promotional products for over 1,000 healthcare organizations across the country, is seeking a highly skilled and experienced Director of Ecommerce Marketing to join our team. As the ideal candidate, you will have a proven track record of driving results through data-driven strategies and execution, a passion for using marketing technology to drive business growth, and be highly skilled in managing cross-functional teams, developing and launching successful product initiatives, and optimizing digital campaigns to increase engagement and revenue. In this role, you will also build, lead, and manage a team of marketing professionals. Join us in building the next greatest health promotions company!
Compensation:
- Annual salary of $100,000.
- In addition to a competitive base salary, we offer metric-based bonus compensation for hitting and surpassing quarterly and yearly goals. This compensation will be tied to specific metrics, such as website traffic, email open rates, and revenue growth, and will be paid out on a quarterly basis.
- Benefits include medical, dental, and vision insurance. Up to 10 days of earned PTO. A hybrid work environment, and more.
Key Responsibilities:
- Develop and execute ecommerce marketing strategies to drive sales growth and increase website traffic, with a particular focus on email marketing.
- Develop and manage targeted PPC and social media campaigns across multiple platforms to drive lead generation and boost website traffic.
- Optimize content marketing and SEO efforts to increase organic search traffic, improve conversion rates, and achieve higher search engine rankings for top industry keywords.
- Develop and execute strategies to increase the average order value and lifetime account value for our customers.
- Launch successful product initiatives, producing new product SKUs and managing product listings across multiple e-commerce channels.
- Collaborate with cross-functional teams to ensure the alignment of ecommerce marketing strategies with business objectives.
- Utilize HubSpot CRM to enhance lead generation and customer outreach, growing the email marketing contact list to over 100k subscribers.
- Use HubSpot’s marketing automation tools to develop and implement automated workflows that notify internal sales reps about potential sales opportunities.
- Leading, managing, and growing a team of marketing professionals, fostering a culture of collaboration, accountability, and excellence while providing mentorship and professional development opportunities.
Qualifications:
- Minimum 8-10 years of experience in ecommerce marketing and digital advertising, with a focus on email marketing.
- Strong communication and collaboration skills.
- In-depth knowledge of PPC advertising, SEO, content marketing, and social media advertising.
- Proven ability to manage large ad spends and achieve high ROAS.
- Experience with ecommerce platforms and digital marketing tools.
- Excellent project management skills and ability to manage cross-functional teams.
- Experience with Magento is a plus.
- Bachelor’s or Master’s degree in marketing, business administration, or a related field.
If you are a results-driven ecommerce marketing professional with a focus on email marketing, looking to take on a leadership role in a health marketing company with an amazing culture, we encourage you to apply for this exciting opportunity.
HealthMerch
WizeHire is an award-winning platform that helps small businesses grow with a better way to hire. We are currently assisting a local customer source top talent to fill their Marketing Director position in Baltimore, MD, US
We are excited to hire someone who is passionate about letting the world know about a law firm on a mission to make divorces about people searching for a better life and not about making money. We are hiring a leader in marketing who will direct clients to our office through digital marketing strategies, online advertising, community-based marketing, social media campaigns, offline promotion strategies, direct mail campaign, and strategic planning for in-person events. ANNND, when that does not serve the role, is on the cutting edge to adjust and pivot to what matters to our clients, what they need to know so they can know, like, and trust us.
Experience in the legal industry is strongly preferred but not required. The ideal candidate for this position is an innovative thinker and multitasker who loves bringing creative ideas to the table.
WizeHire