The Fragrance Shop, the UK’s leading independent Fragrance retailer is now recruiting for a PR and Influencer Manager to join the Brand Marketing team located at our Head Office in Trafford Park, Manchester.
You’ll be responsible for creating and coordinating engaging and innovative strategies for the business (The Fragrance Shop, Scentaddict and Beauty) and all activity in line with this. Working closely with the social, campaigns, creative and brand partnership teams, you will deliver creative PR and communication strategies for newsworthy and impactful campaigns with press and/or influencers, building awareness by driving and amplifying customer engagement across various marketing channels and generating sound ROI.
This is a new and critical role that will help to shape and deliver the vision of The Fragrance Shop brand (and the other brands that sit within TFS) moving it to the forefront of digital during an ambitious period of growth.
If you’re currently looking for a new challenge, one that is fast paced, challenging yet equally rewarding, where no two days are the same and a role where you will gain valuable exposure, then this role will be of interest to you.
Person specification:
With the number of candidates expected to apply for this newly created role within a growing and successful retailer, we will only be able to proceed forward with candidates who match our essential requirements stated below:
- Bachelor’s Degree: Marketing, PR, Journalism or related (or equivalent experience)
- 3+ years related PR, Marketing, Social Media experience with demonstrated success in the role(s) working for either a brand or an agency
- Experience developing and executing successful PR campaigns
- A very good understanding in PR, Content, Social Media and Brands
- Strong press and influencer contacts already established
- Experience identifying and managing talent and getting the best out of them
- Excellent knowledge of media and influencer landscape (able to know what is on trend and will get us traction)
- Excellent interpersonal and communication skills, proven ability to effectively manage key working relationships
- Excellent organisational and time management skills, with the ability to work under tight deadlines in a fast-paced environment
- A passion for fragrance and beauty
- Excellent persuading and influencing skills at all levels
- Ability to work in collaboration with various stakeholders
Key Responsibilities
- Report to the Head of Brand to develop and implement the brand’s PR and Influencer strategy across the UK and abroad (when needed)
- Work closely with our PR agency to help design and deliver all national and regional (where required) communication campaigns
- Develop and deliver effective PR and Influencer campaigns and tactical activity
- Manage public relations and media (inbound and outbound)
- Review, develop and oversee any partnership events and plan as part of a joined up external relations and marketing approach
- Work with brand partnerships team to conduct marketing events and negotiate marketing budget, executing agreed commitments and reporting on success
- Acting always as a brand ambassador, ensuing consistency of key media coverage
- Create and update PR materials for all the brands
- Ensure our charity initiative remains prominent as part of the TFS brand
- Manage budgets and deliver clear, results-focused reports
- Manage PR and Influencer events (that deliver reach, content and engagement as well as generating ROI)
- Develop and effective influencer outreach program. This includes understanding who are the right influencers for our brands to be working with and how do we ensure we get the most out of the relationship with them (authentically)
- Work closely with cross-functional teams (CRM, Creative, Social, Performance Marketing, Campaigns, B&M) to ensure our PR and Influencer campaigns are aligned with the overall business plan
- Work alongside content team to ensure multichannel and holistic view of all content on-site, and out to press and influencers, facilitating content seeding and in-bound/out-bound links
- Deliver reports highlighting how our PR and Influencer activity performs in terms of reach, engagement and sales
What you can expect:
Working at the UK’s largest independent Fragrance retailer you will get to work for a company who prides itself on outstanding customer service and delivering fragrance and beauty products in a manner which best meets our customer needs.
You can expect to join a team who work hard to achieve results and are focused to ensure a great customer experience. We offer very competitive salaries, along with flexible working options, early finishes on Fridays and duvet days. In addition, we further offer generous staff discount and an employee assistance programme.
The Fragrance Shop
Related jobs:
Job Description
Channel 4.0 is seeking confident, funny, and energetic personalities for an upcoming series of “Savage Sundays.” The production is looking for men and women with main-character energy who can bring big personalities to the screen alongside popular YouTube creators.
Job Responsibilities
- Appear as supporting talent in an upcoming “Savage Sundays” series.
- Bring confidence, humor, personality, and high energy to the production.
- Interact naturally with other talent and featured creators.
- Follow direction from the production team while maintaining an engaging on-camera presence.
Requirements
- Men and women, ages 18 and older.
- All ethnicities and backgrounds are welcome.
- Must be confident, funny, and energetic.
- Must have a big personality and strong on-camera presence.
- Must be comfortable working alongside other talent and content creators.
Compensation
- Compensation details are not specified.
Job Description
Channel 4.0 is seeking former cheaters for a new series of “Savage Sundays Find The Cheater.” The production is looking for men and women with big personalities who can use their past experiences, instincts, and sense of humor to help identify which contestants may be cheating.
Job Responsibilities
- Participate in the “Find the Cheater” series.
- Work with another talent to evaluate a group of contestants.
- Use personal experience and instincts to identify potential cheaters.
- Participate in playful interrogation and on-camera discussions.
- Bring personality, humor, and energy to the production.
Requirements
- Must be 18 years of age or older.
- Open to male and female talent.
- Must be a former cheater.
- Seeking talent with big personalities.
- Must be comfortable discussing past experiences.
- Strong sense of humor and confidence interacting with contestants.
Compensation
- Compensation details are not specified.
Job Description
Channel 4.0 is seeking Birmingham locals for a new series of “Savage Sundays Find The Brummie.” The production is looking for energetic individuals with strong personalities who know Birmingham and its culture. Selected talent will help determine which contestants are genuinely from Birmingham.
Job Responsibilities
- Participate in the “Find the Brummie” series.
- Work with another participant to evaluate a group of contestants.
- Use knowledge of Birmingham and its culture to identify the genuine local.
- Interact with contestants and participate in entertaining on-camera discussions.
- Bring energy, personality, and local insight to the production.
Requirements
- Must be 18 years of age or older.
- Must have a strong connection to Birmingham.
- Open to people born and raised in Birmingham, those who moved there later, or those with strong knowledge of the city’s culture.
- Must have a big personality and something to say about Birmingham.
- Must be confident and comfortable appearing on camera.
Compensation
- Compensation details are not specified.
Job Description
Channel 4.0 is seeking people from Northern England for a new series of “Savage Sundays Find The Northerner.” The production is looking for individuals with big personalities, pride in where they come from, and plenty to say about Northern culture. Selected participants will take part in a challenge to determine who among a group of contestants is genuinely from the North.
Job Responsibilities
- Participate in the “Find the Northerner” series.
- Help evaluate 12 contestants to determine who is genuinely from Northern England.
- Share knowledge and experiences related to Northern culture.
- Interact confidently with contestants and other participants.
- Bring personality, energy, and regional pride to the production.
Requirements
- Must be 18 years of age or older.
- Seeking people from Northern England.
- Must have a big personality and pride in where you are from.
- Should have knowledge of and enthusiasm for Northern culture.
- Must be confident and comfortable appearing on camera.
Compensation
- Compensation details are not specified.
Job Description
Channel 4.0 is seeking Somali participants for a new series of “Savage Sundays Find The Somali.” The production is looking for energetic individuals with pride in their background and something to say about Somali identity and culture. Selected participants will help determine which person among a group of contestants is Somali.
Job Responsibilities
- Participate in the “Find the Somali” series.
- Help evaluate 12 contestants to determine who is Somali.
- Share personal experiences and perspectives related to Somali culture and identity.
- Interact confidently with contestants and other participants.
- Bring energy, personality, and authenticity to the production.
Requirements
- Must be 18 years of age or older.
- Seeking Somali participants.
- Open to people born in Somalia or raised abroad.
- Somali language fluency is not required.
- Must have energy, personality, and pride in your background.
- Must be comfortable appearing and speaking on camera.
Compensation
- Compensation details are not specified.
Job Description
A Channel 4.0 production is seeking confident singles for “Red Flags,” a dating-focused project featuring real people with entertaining dating stories, questionable relationship decisions, and memorable dating red flags. The production is looking for outgoing individuals who are comfortable sharing their experiences on camera.
Job Responsibilities
- Appear on camera as part of the “Red Flags” production.
- Share personal dating stories and experiences.
- Discuss dating habits, decisions, and personal red flags in an engaging and authentic way.
- Follow direction from the production team throughout filming.
Requirements
- Must be 21 years of age or older.
- Seeking confident singles.
- Must be comfortable discussing dating experiences on camera.
- Should have interesting, messy, or memorable dating stories to share.
- Must be comfortable appearing authentically on camera.
Compensation
- Compensation details are not specified.
Tech Commercial Casting for Male Runners
Job Description
Male runners in their early to mid 30s are being sought for a paid tech company commercial. This casting opportunity is looking for athletic performers to appear in a commercial production for a technology brand in the United States.
Job Responsibilities
- Participate in a tech company commercial production.
- Portray a runner in the commercial project.
Requirements
- Male runners in their early to mid 30s.
- Must be located in the United States.
- Valid passport required.
Compensation
- Paid; rate not stated.
Couture Fashion Brand Commercial Casting for Women Body Doubles
Job Description
A couture fashion brand commercial is seeking women body doubles for a paid modeling opportunity. This casting is looking for talent available for a commercial production in the United States. Selected talent must hold a valid passport for EU travel.
Job Responsibilities
- Perform as a body double for a couture fashion brand commercial.
- Support the commercial production team during filming.
- Follow direction and help achieve the required visual style for the project.
Requirements
- Women talent interested in commercial casting opportunities.
- Must hold a valid passport for EU travel.
- Available to work in the United States.
Compensation
- Paid; rate not stated.
Tech Commercial Casting for Couples
Job Description
A tech company commercial is seeking couples for a paid commercial production opportunity. This project is looking for couples who can participate in a technology-focused advertisement and are available with a valid passport.
Job Responsibilities
- Participate as a couple in a tech company commercial.
- Collaborate with the production team during filming.
- Represent the commercial project through on-camera performance.
Requirements
- Couples interested in commercial work.
- Valid passport.
Compensation
- Paid opportunity.
- Rate not stated.
Couture Fashion Brand Commercial Casting for Women Body Doubles
Job Description
A couture fashion brand commercial is seeking women body doubles for a paid fashion production opportunity. This project is looking for talent who can participate in a commercial campaign and are able to travel within the EU with a valid passport.
Job Responsibilities
- Participate as a women body double in a couture fashion brand commercial.
- Work with the production team during the commercial shoot.
- Support the visual presentation of the fashion brand.
Requirements
- Women body doubles.
- Valid passport for EU travel.
Compensation
- Paid opportunity.
- Rate not stated.
Couture Fashion Brand Commercial Casting for Women Body Doubles
Job Description
A couture fashion brand commercial is seeking women body doubles for a paid production opportunity. This project is looking for talent who can participate in a fashion-focused commercial and must be able to travel within the EU with a valid passport.
Job Responsibilities
- Participate as a women body double in a couture fashion brand commercial.
- Support the commercial production team during filming.
- Represent the fashion brand through on-camera performance.
Requirements
- Women body doubles.
- Valid passport for EU travel.
Compensation
- Paid opportunity.
- Rate not stated.
Couture Fashion Brand Commercial Casting for Women Body Doubles
Job Description
A paid couture fashion brand commercial is seeking women for body double roles in an upcoming luxury fashion production. The opportunity is looking for talent who can support the visual needs of a high-end commercial campaign and participate in an international production environment.
Job Responsibilities
- Work as a body double for a couture fashion commercial.
- Support the production team during commercial filming.
- Help create polished fashion visuals on camera.
- Participate in scheduled production activities.
Requirements
- Women interested in body double work for a fashion commercial.
- Must hold a valid passport for EU travel.
- Comfortable participating in a professional commercial production.
- Available for a United States-based opportunity.
Compensation
- Paid commercial opportunity.
- Rate details have not been provided.
