The Fragrance Shop, the UK’s leading independent Fragrance retailer is now recruiting for a PR and Influencer Manager to join the Brand Marketing team located at our Head Office in Trafford Park, Manchester.
You’ll be responsible for creating and coordinating engaging and innovative strategies for the business (The Fragrance Shop, Scentaddict and Beauty) and all activity in line with this. Working closely with the social, campaigns, creative and brand partnership teams, you will deliver creative PR and communication strategies for newsworthy and impactful campaigns with press and/or influencers, building awareness by driving and amplifying customer engagement across various marketing channels and generating sound ROI.
This is a new and critical role that will help to shape and deliver the vision of The Fragrance Shop brand (and the other brands that sit within TFS) moving it to the forefront of digital during an ambitious period of growth.
If you’re currently looking for a new challenge, one that is fast paced, challenging yet equally rewarding, where no two days are the same and a role where you will gain valuable exposure, then this role will be of interest to you.
Person specification:
With the number of candidates expected to apply for this newly created role within a growing and successful retailer, we will only be able to proceed forward with candidates who match our essential requirements stated below:
- Bachelor’s Degree: Marketing, PR, Journalism or related (or equivalent experience)
- 3+ years related PR, Marketing, Social Media experience with demonstrated success in the role(s) working for either a brand or an agency
- Experience developing and executing successful PR campaigns
- A very good understanding in PR, Content, Social Media and Brands
- Strong press and influencer contacts already established
- Experience identifying and managing talent and getting the best out of them
- Excellent knowledge of media and influencer landscape (able to know what is on trend and will get us traction)
- Excellent interpersonal and communication skills, proven ability to effectively manage key working relationships
- Excellent organisational and time management skills, with the ability to work under tight deadlines in a fast-paced environment
- A passion for fragrance and beauty
- Excellent persuading and influencing skills at all levels
- Ability to work in collaboration with various stakeholders
Key Responsibilities
- Report to the Head of Brand to develop and implement the brand’s PR and Influencer strategy across the UK and abroad (when needed)
- Work closely with our PR agency to help design and deliver all national and regional (where required) communication campaigns
- Develop and deliver effective PR and Influencer campaigns and tactical activity
- Manage public relations and media (inbound and outbound)
- Review, develop and oversee any partnership events and plan as part of a joined up external relations and marketing approach
- Work with brand partnerships team to conduct marketing events and negotiate marketing budget, executing agreed commitments and reporting on success
- Acting always as a brand ambassador, ensuing consistency of key media coverage
- Create and update PR materials for all the brands
- Ensure our charity initiative remains prominent as part of the TFS brand
- Manage budgets and deliver clear, results-focused reports
- Manage PR and Influencer events (that deliver reach, content and engagement as well as generating ROI)
- Develop and effective influencer outreach program. This includes understanding who are the right influencers for our brands to be working with and how do we ensure we get the most out of the relationship with them (authentically)
- Work closely with cross-functional teams (CRM, Creative, Social, Performance Marketing, Campaigns, B&M) to ensure our PR and Influencer campaigns are aligned with the overall business plan
- Work alongside content team to ensure multichannel and holistic view of all content on-site, and out to press and influencers, facilitating content seeding and in-bound/out-bound links
- Deliver reports highlighting how our PR and Influencer activity performs in terms of reach, engagement and sales
What you can expect:
Working at the UK’s largest independent Fragrance retailer you will get to work for a company who prides itself on outstanding customer service and delivering fragrance and beauty products in a manner which best meets our customer needs.
You can expect to join a team who work hard to achieve results and are focused to ensure a great customer experience. We offer very competitive salaries, along with flexible working options, early finishes on Fridays and duvet days. In addition, we further offer generous staff discount and an employee assistance programme.
The Fragrance Shop
Related jobs:
Men with Valid Driving Licences for Commercial
Job Description
A London commercial is seeking funny, warm, and personable men ages 21–30 with valid driving licences. Casting is looking for talent with an approachable personality and natural on-camera presence who can bring humor and authenticity to the campaign.
Job Responsibilities
- Appear in a professional commercial production.
- Bring a warm, funny, and engaging personality to the role.
- Perform naturally and confidently on camera.
- Follow direction from the director and creative team.
- Participate in driving-related scenes if required by production.
Requirements
- Men ages 21–30.
- Must have a valid driving licence.
- Must be based in London.
- Funny, warm, and personable demeanor.
- Comfortable performing naturally on camera.
- Unrepresented talent only.
Compensation
- This is a paid commercial opportunity.
Real Couples Ages 60–75 Who Love to Dance for Commercial
Job Description
A commercial is seeking real couples ages 60–75 who genuinely enjoy dancing together. London-based couples with natural chemistry, personality, and enthusiasm for dance are encouraged to apply. Selected couples will bring their real relationship and energy to a professional commercial production.
Job Responsibilities
- Appear together as a real couple in a commercial.
- Dance naturally together on camera.
- Showcase genuine chemistry and personality.
- Follow movement and creative direction from the production team.
- Participate professionally throughout filming.
Requirements
- Real couples ages 60–75.
- Must genuinely enjoy dancing together.
- Must be based in London.
- Comfortable dancing and interacting naturally on camera.
- Both partners must be available to participate in the commercial.
- Unrepresented talent only.
Compensation
- This is a paid commercial opportunity.
Real Friends Ages 8–11 Who Love Dancing for Commercial
Job Description
A commercial production is seeking a group of three real friends ages 8–11 who love to dance. Casting is looking for London-based children who already know each other and can bring genuine friendship, playful energy, and enthusiasm for dancing to the screen.
Job Responsibilities
- Appear as a group of three real friends in a professional commercial.
- Dance and perform naturally together on camera.
- Showcase genuine friendship and group chemistry.
- Follow age-appropriate direction from the production team.
- Bring positive energy and personality to filming.
Requirements
- Group of three real friends.
- Children ages 8–11.
- Must enjoy dancing.
- Must be based in London.
- Comfortable performing and dancing on camera.
- Must be able to follow production direction.
- Unrepresented talent only.
Compensation
- This is a paid commercial opportunity.
Women with Large Dogs for Commercial
Job Description
A London commercial is seeking women ages 45–50 who own large dogs to appear alongside their real pets on camera. The production is looking for authentic owner-and-dog pairings with a comfortable, established relationship that translates naturally to screen.
Job Responsibilities
- Appear alongside your real dog in a professional commercial.
- Interact naturally with your dog during lifestyle scenes.
- Follow creative direction from the production team.
- Help create authentic owner-and-pet moments on camera.
- Keep your dog comfortable and appropriately managed throughout filming.
Requirements
- Women ages 45–50.
- Must own a large dog.
- Must be based in London.
- Dog should be comfortable around people and a professional production environment.
- Must be comfortable appearing on camera with your dog.
- Unrepresented talent only.
Compensation
- This is a paid commercial opportunity.
Real Young Couples for Commercial
Job Description
A commercial production is casting real couples around age 18 who are comfortable kissing on camera. The project is seeking genuine couples based in London who can bring natural chemistry, affection, and authenticity to a professionally produced commercial.
Job Responsibilities
- Appear together as a real couple in a commercial.
- Perform natural romantic interactions on camera.
- Kiss on camera as required by the creative concept.
- Follow direction from the director and production team.
- Bring genuine chemistry and personality to the campaign.
Requirements
- Real couples around age 18.
- Both partners must be 18 or older.
- Must be based in London.
- Both partners must be comfortable kissing on camera.
- Must be comfortable appearing together in a professional commercial.
- Unrepresented talent only.
Compensation
- This is a paid commercial opportunity.
Mums with Babies for Commercial
Job Description
A commercial production is seeking London-based mums ages 38–45 with babies between 6–14 months old. Casting is looking for real mothers and their babies who can bring a warm, natural, and authentic family connection to the campaign. Selected talent will appear together on camera for a professional commercial shoot in London.
Job Responsibilities
- Appear on camera with your baby in a professional commercial.
- Showcase a genuine and natural mother-and-baby connection.
- Follow creative direction from the commercial production team.
- Participate comfortably in lifestyle-focused scenes.
- Maintain a relaxed and professional presence throughout filming.
Requirements
- Mums ages 38–45.
- Must have a baby ages 6–14 months.
- Must be based in London.
- Must be comfortable appearing on camera with your baby.
- Natural and authentic family interactions are important.
- Unrepresented talent only.
Compensation
- This is a paid commercial opportunity.
Job Description
A London Fashion Week casting is seeking artists, creatives, creators, and new faces from a wide range of backgrounds for upcoming fashion shows. No previous modeling or fashion experience is required, making this an opportunity for people with distinctive style, personality, and creative presence to be considered for professional fashion productions in London.
Job Responsibilities
- Participate in selected London Fashion Week shows and fashion productions.
- Work professionally with designers, stylists, photographers, and production teams.
- Follow creative and runway direction during rehearsals and shows.
- Represent the production confidently in a fashion environment.
Requirements
- Open to artists, creatives, creators, models, and distinctive new faces.
- Applicants from all walks of life are encouraged to apply.
- No previous modeling or fashion experience required.
Compensation
- Compensation details not specified.
Job Description
A fast-growing sports organization is hiring a full-time Content Producer to join its creative team in Central London. The role is ideal for an experienced video professional who can develop creative concepts, operate professional cinema cameras, and produce engaging sports content from shoot through final edit. The position also involves traveling to events across Europe and working in fast-paced live sports environments.
Job Responsibilities
- Film professional sports and promotional content using cinema cameras.
- Develop creative concepts and original content ideas.
- Produce promotional shoots and event-based video content.
- Handle fast-turnaround filming and editing assignments.
- Edit video using Adobe Premiere Pro and After Effects.
- Travel to sporting events across Europe when required.
Requirements
- Experience operating Sony FX3 or similar professional cinema cameras.
- Strong video shooting and editing skills.
- Proficiency with Adobe Premiere Pro and After Effects.
- Ability to develop creative concepts and translate ideas into video.
- Strong interest in sports content is preferred.
Compensation
- Full-time position.
Job Description
A fashion brand is seeking one additional model for an upcoming autumn photoshoot in Hampstead, North West London. This opportunity is open to new and aspiring models, with no previous modeling experience required. The team welcomes applicants from diverse backgrounds who are confident and comfortable in front of the camera.
Job Responsibilities
- Model clothing and fashion pieces during an autumn photoshoot.
- Follow creative direction from the photography and production team.
- Pose naturally and confidently on camera.
- Represent the brand professionally throughout the shoot.
Requirements
- Must be 18 or older.
- Must have flexible availability for one full day.
- No previous modeling experience required.
- Must be comfortable and confident on camera.
- Applicants from all backgrounds are encouraged to apply.
Compensation
- Selected talent will receive clothing pieces from the brand as compensation.
Job Description
A creative production is seeking an experienced Drone Photographer for multiple upcoming projects in London and Dubai. The role is suited to a skilled drone operator who can capture professional aerial photography and work confidently across different production environments. Selected photographers will collaborate with the project team to create high-quality aerial imagery based on the creative requirements of each project.
Job Responsibilities
- Capture professional aerial photography using drone equipment.
- Plan and compose visually engaging aerial shots.
- Follow creative direction and project requirements.
- Operate drone equipment safely and professionally.
- Coordinate with the production team during shoots.
- Deliver high-quality visual content for assigned projects.
Requirements
- Professional drone photography experience preferred.
- Strong understanding of aerial composition and camera operation.
- Access to suitable professional drone equipment.
- Able to work independently and follow creative direction.
- Knowledge of applicable local drone regulations and safe operating practices.
Compensation
- Paid opportunity.
Job Description
A fashion and accessories brand is seeking models for an upcoming photoshoot in London, UK. The shoot will showcase the brand’s new collection and is looking for talent comfortable modeling products in a professional creative setting. Selected models will work with the production team to create promotional imagery highlighting the latest collection.
Job Responsibilities
- Model the brand’s new collection for a professional photoshoot.
- Pose naturally and confidently in front of the camera.
- Follow creative direction from the photographer and production team.
- Help create polished promotional imagery for the collection.
- Maintain a professional and collaborative attitude throughout the shoot.
Requirements
- Comfortable modeling for a fashion and accessories photoshoot.
- Confident and natural in front of the camera.
- Able to follow posing and creative direction.
- Must provide a recent headshot when applying.
Compensation
- Paid opportunity.
Job Description
A fashion-focused model test collaboration in London is urgently seeking a Makeup Artist to join the creative team. The shoot will take place in the Seven Sisters area and requires someone who can create polished makeup looks suited to professional fashion photography. The selected artist will collaborate with the model and production team to interpret the shoot’s visual direction and keep the model camera-ready throughout the session.
Job Responsibilities
- Create makeup looks appropriate for the model test.
- Prepare the model for professional photography.
- Collaborate with the team on the desired beauty direction.
- Perform makeup touch-ups and adjustments during the shoot.
- Maintain a professional and collaborative presence on set.
Requirements
- Makeup artistry experience or a relevant portfolio preferred.
- Comfortable working on fashion and model test shoots.
- Strong understanding of camera-ready makeup.
- Able to collaborate effectively with models and other creatives.
Compensation
- Model test collaboration.
