The Fragrance Shop

The Fragrance Shop, the UK’s leading independent Fragrance retailer is now recruiting for a PR and Influencer Manager to join the Brand Marketing team located at our Head Office in Trafford Park, Manchester.

You’ll be responsible for creating and coordinating engaging and innovative strategies for the business (The Fragrance Shop, Scentaddict and Beauty) and all activity in line with this. Working closely with the social, campaigns, creative and brand partnership teams, you will deliver creative PR and communication strategies for newsworthy and impactful campaigns with press and/or influencers, building awareness by driving and amplifying customer engagement across various marketing channels and generating sound ROI.

This is a new and critical role that will help to shape and deliver the vision of The Fragrance Shop brand (and the other brands that sit within TFS) moving it to the forefront of digital during an ambitious period of growth.

If you’re currently looking for a new challenge, one that is fast paced, challenging yet equally rewarding, where no two days are the same and a role where you will gain valuable exposure, then this role will be of interest to you.

Person specification:

With the number of candidates expected to apply for this newly created role within a growing and successful retailer, we will only be able to proceed forward with candidates who match our essential requirements stated below:

• Bachelor’s Degree: Marketing, PR, Journalism or related (or equivalent experience)
• 3+ years related PR, Marketing, Social Media experience with demonstrated success in the role(s) working for either a brand or an agency
• Experience developing and executing successful PR campaigns
• A very good understanding in PR, Content, Social Media and Brands
• Strong press and influencer contacts already established
• Experience identifying and managing talent and getting the best out of them
• Excellent knowledge of media and influencer landscape (able to know what is on trend and will get us traction)
• Excellent interpersonal and communication skills, proven ability to effectively manage key working relationships
• Excellent organisational and time management skills, with the ability to work under tight deadlines in a fast-paced environment
• A passion for fragrance and beauty
• Excellent persuading and influencing skills at all levels
• Ability to work in collaboration with various stakeholders

Key Responsibilities

• Report to the Head of Brand to develop and implement the brand’s PR and Influencer strategy across the UK and abroad (when needed)
• Work closely with our PR agency to help design and deliver all national and regional (where required) communication campaigns
• Develop and deliver effective PR and Influencer campaigns and tactical activity
• Manage public relations and media (inbound and outbound)
• Review, develop and oversee any partnership events and plan as part of a joined up external relations and marketing approach
• Work with brand partnerships team to conduct marketing events and negotiate marketing budget, executing agreed commitments and reporting on success
• Acting always as a brand ambassador, ensuing consistency of key media coverage
• Create and update PR materials for all the brands
• Ensure our charity initiative remains prominent as part of the TFS brand
• Manage budgets and deliver clear, results-focused reports
• Manage PR and Influencer events (that deliver reach, content and engagement as well as generating ROI)
• Develop and effective influencer outreach program. This includes understanding who are the right influencers for our brands to be working with and how do we ensure we get the most out of the relationship with them (authentically)
• Work closely with cross-functional teams (CRM, Creative, Social, Performance Marketing, Campaigns, B&M) to ensure our PR and Influencer campaigns are aligned with the overall business plan
• Work alongside content team to ensure multichannel and holistic view of all content on-site, and out to press and influencers, facilitating content seeding and in-bound/out-bound links
• Deliver reports highlighting how our PR and Influencer activity performs in terms of reach, engagement and sales

What you can expect:

Working at the UK’s largest independent Fragrance retailer you will get to work for a company who prides itself on outstanding customer service and delivering fragrance and beauty products in a manner which best meets our customer needs.

You can expect to join a team who work hard to achieve results and are focused to ensure a great customer experience. We offer very competitive salaries, along with flexible working options, early finishes on Fridays and duvet days. In addition, we further offer generous staff discount and an employee assistance programme.

The Fragrance Shop

As the Social Media & Influencer Manager you will be responsible for creating and coordinating engaging and innovative strategies for the business (The Fragrance Shop, Beauty at The Fragrance Shop and scentaddict) from an organic social & influencer perspective. You will be responsible for developing a strategic, creative, and innovative plan across all TFS brands and their subsequent platforms, whilst identifying new ways to market via social & influencer marketing.

The role will be accountable for all our social media channels, including Facebook, Twitter, YouTube, Pinterest, TikTok, Instagram and LinkedIn (and any other channels deemed reasonable). The role is a key part of the marketing and brand awareness team, helping shape and deliver the vision of the TFS brand (and the other brands that sit within the group) moving it to the forefront of social media in an ambitious period of growth.

Responsibilities will include:

• Report to the Head of Digital to develop and implement the brand’s social media strategy both organic and boosted

• Working within the marketing team to deliver our social media strategy that will clearly outline what social channels we have (and why) as well as our approach to each of these channels in a way that is unique and differentiated in the market

• Help build and manage a strong social media & influencer team

• Ensure we are distributing content on our social media channels that is aligned with our brand vision and social strategies

• Develop and later oversee that the right content and messaging is executed on the most relevant social media channels at the right time, delivering the brand story to the right audience

• Develop a strong boosted strategy and oversee all boosted plans and activity, working closely with the performance marketing team

• Ensure we are creating engaging conversations across our range of social media channels

• Understand and implement the correct social media listening tools to guide the team in the right conversations, reacting efficiently to market requirements/trends

• Work with the Customer Service team to ensure our communities are managed, engaged with and questions/queries are responded to

• Work closely with cross-functional teams (CRM, Creative, PR, Performance Marketing, Campaigns, B&M, retail et al.) to deliver compelling and engaging social media campaigns

• Deliver reports highlighting how our social media activity performs in terms of reach, our share of voice, engagement, and sentiment as well as any ROI (linked to boosted activity) on all channels, identifying white space and missed opportunities for the brand

• Implement best practice social media guidelines that will guide the team and other key stakeholders

• Work with brands and the trade partnership team to ensure brand commitments are implemented, reported on and in-line with agreed requirements

• Any other duties as reasonably required

In order to be successful you will need to have:

• Bachelor’s degree: Marketing, Digital, PR, Journalism or related (or equivalent experience)

• 3+ years related Marketing, Social Media, PR experience with demonstrated success in the role(s) working for either a brand or an agency

• Experience in social media community management

• Experience in recruiting and maintaining influencer relationships

• Excellent knowledge of local social media landscape

• Strong experience of using social scheduling platforms and listening tools

• Beauty experience desirable

• Strong creative imagination for developing strategies and campaigns

• Strong business acumen particularly in retail environment

• Excellent time management skills, with the ability to work to tight deadlines in a fast-paced environment

• Very good attention to detail

• A strong passion and understand for social media

• Demonstrate passion for the customer

• Ability to work in a collaboration with various stakeholders

• Proactive, self-starter and a team player

• Strong team-leader that can help guide and mentor junior members whilst also enable buy-in from key stakeholders of the business to the social media strategy

What to expect:

Working at the UK’s largest independent Fragrance retailer you will get to work for a company who prides itself on outstanding customer service and delivering fragrance and beauty products in a manner which best meets our customer needs.

You can expect to join a team who work hard to achieve results and are focused to ensure a great customer experience. We offer very competitive salaries, along with flexible working options, early finishes on Fridays and duvet days. In addition, we further offer generous staff discount and an employee assistance programme.

The Fragrance Shop