As the Social Media & Influencer Manager you will be responsible for creating and coordinating engaging and innovative strategies for the business (The Fragrance Shop, Beauty at The Fragrance Shop and scentaddict) from an organic social & influencer perspective. You will be responsible for developing a strategic, creative, and innovative plan across all TFS brands and their subsequent platforms, whilst identifying new ways to market via social & influencer marketing.
The role will be accountable for all our social media channels, including Facebook, Twitter, YouTube, Pinterest, TikTok, Instagram and LinkedIn (and any other channels deemed reasonable). The role is a key part of the marketing and brand awareness team, helping shape and deliver the vision of the TFS brand (and the other brands that sit within the group) moving it to the forefront of social media in an ambitious period of growth.
Responsibilities will include:
• Report to the Head of Digital to develop and implement the brand’s social media strategy both organic and boosted
• Working within the marketing team to deliver our social media strategy that will clearly outline what social channels we have (and why) as well as our approach to each of these channels in a way that is unique and differentiated in the market
• Help build and manage a strong social media & influencer team
• Ensure we are distributing content on our social media channels that is aligned with our brand vision and social strategies
• Develop and later oversee that the right content and messaging is executed on the most relevant social media channels at the right time, delivering the brand story to the right audience
• Develop a strong boosted strategy and oversee all boosted plans and activity, working closely with the performance marketing team
• Ensure we are creating engaging conversations across our range of social media channels
• Understand and implement the correct social media listening tools to guide the team in the right conversations, reacting efficiently to market requirements/trends
• Work with the Customer Service team to ensure our communities are managed, engaged with and questions/queries are responded to
• Work closely with cross-functional teams (CRM, Creative, PR, Performance Marketing, Campaigns, B&M, retail et al.) to deliver compelling and engaging social media campaigns
• Deliver reports highlighting how our social media activity performs in terms of reach, our share of voice, engagement, and sentiment as well as any ROI (linked to boosted activity) on all channels, identifying white space and missed opportunities for the brand
• Implement best practice social media guidelines that will guide the team and other key stakeholders
• Work with brands and the trade partnership team to ensure brand commitments are implemented, reported on and in-line with agreed requirements
• Any other duties as reasonably required
In order to be successful you will need to have:
• Bachelor’s degree: Marketing, Digital, PR, Journalism or related (or equivalent experience)
• 3+ years related Marketing, Social Media, PR experience with demonstrated success in the role(s) working for either a brand or an agency
• Experience in social media community management
• Experience in recruiting and maintaining influencer relationships
• Excellent knowledge of local social media landscape
• Strong experience of using social scheduling platforms and listening tools
• Beauty experience desirable
• Strong creative imagination for developing strategies and campaigns
• Strong business acumen particularly in retail environment
• Excellent time management skills, with the ability to work to tight deadlines in a fast-paced environment
• Very good attention to detail
• A strong passion and understand for social media
• Demonstrate passion for the customer
• Ability to work in a collaboration with various stakeholders
• Proactive, self-starter and a team player
• Strong team-leader that can help guide and mentor junior members whilst also enable buy-in from key stakeholders of the business to the social media strategy
What to expect:
Working at the UK’s largest independent Fragrance retailer you will get to work for a company who prides itself on outstanding customer service and delivering fragrance and beauty products in a manner which best meets our customer needs.
You can expect to join a team who work hard to achieve results and are focused to ensure a great customer experience. We offer very competitive salaries, along with flexible working options, early finishes on Fridays and duvet days. In addition, we further offer generous staff discount and an employee assistance programme.
The Fragrance Shop
Related jobs:
Seeking Female Cast Stand-In for “Four Kids Walk Into a Bank”
Job Description:
A high-end feature film, Four Kids Walk Into a Bank, is looking for a female cast stand-in to support production in Limerick and Dublin. This is a paid opportunity for a professional and detail-oriented individual to assist in creating seamless shots by matching the lead actor’s height, size, and presence.
Job Responsibilities:
- Act as a stand-in for a lead cast member during camera setups and rehearsals.
- Collaborate closely with the production crew to ensure proper lighting, framing, and continuity.
- Follow directions accurately to match the physicality and movement of the lead actor.
- Maintain professionalism and punctuality throughout the production schedule.
Requirements:
- Female, aged 18 or older.
- Height: 5’4” – 5’6”.
- Dress size: 6-10.
- Must have a valid PPSN and the legal right to work in Ireland.
- Open to residents of Ireland only.
- Available for filming on multiple dates in Limerick and Dublin.
- Submit a recent headshot along with contact information.
Compensation Details:
- Paid work (details provided upon selection).
Casting Young Actors with Authentic Cornish Accents for New LGBTQIA+ TV Series
Job Description:
Allen & Payne Casting is seeking talented young actors based in London with authentic Cornish or West Country accents to join the core cast of a rehearsed read-through for an upcoming LGBTQIA+ TV series in development with Hat Trick Productions. This is an exciting opportunity to bring to life the voices of a fresh, diverse, and compelling story centered on friendships, identity, and the journey of young adulthood.
Roles Available:
- Lead Role (he/him):
- Trans masculine character (playing age: 17).
- The lead whose story is at the heart of the series as he navigates relationships, identity, and friendship.
- Accent: Cornwall.
- Ethnicity: Any.
- Supporting Roles (he/him, she/her):
- Male and female actors (playing age: 17).
- Members of the core friendship group, deeply connected to the lead character. These roles explore themes of sexuality, friendship, and the challenges of growing up.
- Accent: Cornwall.
- Ethnicity: Any.
Job Responsibilities:
- Attend rehearsals to prepare for the read-through.
- Collaborate with the creative team to portray the emotional depth and realism of the characters.
- Participate in a professional, rehearsed reading to bring the story to life for development purposes.
Requirements:
- Must be aged 18 or over.
- Must have an authentic Cornish or West Country accent.
- Actors based in London are preferred.
- Submit a recent headshot, your age, and a brief introduction about yourself and your connection to Cornwall or the Southwest.
Compensation Details:
- Paid opportunity (details to be discussed upon selection).
- Includes 2 days of rehearsal and 1 day of the read-through.
Casting South East Asian Boy (8-11 Years Old) for TV Comedy Role
Job Description:
Nemesis Casting is seeking a South East Asian boy, aged 8-11, for a role in an upcoming TV comedy filming in Manchester. The ideal candidate must have experience as a drummer and be able to showcase their drumming skills on screen.
Job Responsibilities:
- Portray a character in a comedic TV series with authenticity and enthusiasm.
- Perform drumming as part of the role, demonstrating proficiency and confidence.
- Follow on-set directions and collaborate with the production team to bring the character to life.
Requirements:
- South East Asian boy, aged 8-11 years old.
- MUST be an experienced drummer.
- Available to travel to Manchester for filming.
- Comfortable working on set and following directions.
Compensation Details:
- Compensation details will be provided upon selection.
Casting Male UGC Creator for Lyle & Scott’s Social Media Campaign
Job Description:
Lyle & Scott, a leading fashion brand, is looking for a talented UGC (User-Generated Content) creator to produce engaging TikTok content. The ideal candidate should have a passion for fashion, a sporty edge, and the ability to showcase the brand’s iconic clothing and accessories in a modern, authentic way.
Job Responsibilities:
- Create five pieces of high-quality, short-form video content weekly for TikTok.
- Showcase Lyle & Scott clothing and accessories with a stylish, sporty, and authentic approach.
- Incorporate football, soccer, golf, or other athletic activities into content when applicable.
- Collaborate with the brand team to align content with Lyle & Scott’s identity and audience.
- Use a fashion-forward style and maintain a modern, engaging presence on social media.
Requirements:
- Male, aged 25-35 years old, based in the UK (preferably London).
- A fashion-forward individual with a sporty and athletic lifestyle.
- Skilled in creating TikTok content, with knowledge of trends and short-form video editing.
- Reliable, creative, and capable of producing consistent, high-quality content.
Compensation Details:
- Competitive pay based on experience and deliverables (details provided upon selection).
Seeking Men’s Fashion Influencers in the UK, Netherlands, France, Germany, and Belgium
Job Description:
Vonti Creative is searching for male fashion influencers to participate in a high-profile international campaign. We are looking for individuals who excel in creating visually engaging content that highlights their expertise in men’s fashion. This opportunity is ideal for influencers with a strong regional audience and a professional online presence.
Job Responsibilities:
- Create and promote high-quality content showcasing men’s fashion products.
- Collaborate with the Vonti Creative team to align with the campaign’s goals and messaging.
- Share approved content on your social media platforms to engage your followers and increase brand visibility.
- Provide analytics and engagement reports upon campaign completion.
Requirements:
- Male fashion influencers based in the UK, Netherlands, France, Germany, or Belgium.
- Must have an active following between 100 to 1,000+ (or more).
- Ability to produce professional, engaging content that resonates with a fashion-forward audience.
- Previous experience with brand collaborations is preferred.
Compensation Details:
- Budget: Up to €3,000 per influencer, depending on reach and engagement metrics.
Casting Men with Grey Hair for Clothing Brand Commercial
Job Description:
We are seeking men with grey hair to appear in an upcoming commercial for a well-known clothing brand. This project aims to highlight confident, distinguished individuals who embody timeless style and sophistication.
Responsibilities:
- Appear in a commercial showcasing clothing products.
- Collaborate with the production team to capture polished and professional footage.
- Follow on-set direction to bring the brand’s vision to life.
Requirements:
- Men with naturally grey hair.
- Comfortable being in front of the camera.
- A confident and sophisticated presence.
- Must be punctual and professional during the shoot.
Compensation Details:
- Competitive pay provided. Specific details will be shared with shortlisted candidates.
Casting Real-Life Couples for Sexual Wellness Brand Photoshoot
Job Description:
We are partnering with a global sexual wellness brand to cast nine real-life couples for a professional photoshoot. The shoot will create a refreshed brand image library, showcasing authenticity, diversity, and intimacy. This is a paid opportunity to represent an inclusive and modern lifestyle in a global media campaign.
Responsibilities:
- Participate in a one-day photoshoot at your home.
- Pose naturally with your partner to create authentic and relatable imagery.
- Collaborate with the creative team to capture diverse and genuine moments.
Requirements:
- Couples aged 25-35 years old.
- Must reside in London (within the M25 area).
- Comfortable being photographed in an intimate but professional setting.
- Open to a global all-media buyout of the images.
- Looking for:
- 1 x Caucasian couple
- 1 x African Black couple
- 1 x LGBTQ couple
- 1 x Indian couple
- 1 x Chinese couple
- 1 x Couple with walking disability talent and able-bodied partner
- 1 x Caucasian couple (lesbian)
- 1 x Indonesian couple
- 1 x Mixed ethnicity couple
Compensation Details:
- £2,000 per couple for a one-day shoot.
- Global all-media buyout included.
Casting Men Who Can Tell Stories for Clothing Brand Commercial
Job Description:
We are seeking charismatic men who have a talent for storytelling to star in an upcoming commercial for a clothing brand. This campaign is focused on capturing authentic and engaging narratives, highlighting individuals with personality and depth.
Responsibilities:
- Share compelling and relatable stories on camera that align with the brand’s message.
- Collaborate with the production team to deliver authentic and dynamic performances.
- Represent the brand’s identity with confidence and charisma.
Requirements:
- Male applicants with a natural flair for storytelling.
- Comfortable speaking and performing in front of the camera.
- Ability to engage an audience through authentic and relatable narratives.
- Professional and punctual throughout the production process.
Compensation Details:
- Competitive pay provided for selected candidates.
Casting Afro-Caribbean Women (Aged 50-60) for High Street Food Brand Commercial
Job Description:
We are looking for Afro-Caribbean women aged 50-60 to star in an upcoming commercial for a renowned high street food brand. This campaign seeks to capture authenticity and cultural representation while showcasing the brand’s values and products.
Responsibilities:
- Participate in a professional commercial shoot in London, following the creative direction of the production team.
- Bring authenticity and personality to the role, aligning with the brand’s message.
- Collaborate with the production team to achieve high-quality visuals.
Requirements:
- Afro-Caribbean women aged 50-60.
- Comfortable in front of the camera and able to take direction.
- Available for filming in London.
- Punctual, reliable, and professional on set.
Compensation Details:
- This is a paid opportunity. Specific details will be discussed upon selection.
Casting Real Son (16-25) and Mother Who Braids His Hair for BBC Films
Job Description:
BBC Films and Rose Waite Studio are seeking a real British mother and son duo for an exciting upcoming project. This casting celebrates authentic stories of individuals who enjoy the BBC in their daily lives. The project seeks to highlight the genuine connection and routine that British families have with BBC content.
Responsibilities:
- Participate in a professional shoot showcasing the bond between a mother and son, particularly emphasizing the act of hair braiding.
- Share your story about why you love the BBC and how it fits into your daily life.
- Collaborate with the creative team to capture authentic moments for the project.
Requirements:
- Son aged 16-25 and his mother.
- Must be real British residents.
- Both should have a genuine connection with BBC content, whether it’s BBC Radio, iPlayer, or other programs.
- Comfortable being on camera and sharing your story.
- Reliable and able to work professionally with the production team.
Compensation Details:
- These are paid roles. Specific rates will be discussed with selected applicants.
Casting LGBTQ+ Couples for Stock Photo Shoot with Sexual Wellness Brand
Job Description:
A leading sexual wellness brand is seeking LGBTQ+ couples for a professional stock library photoshoot. The shoot will take place in the comfort of your own home, capturing authentic and intimate moments that reflect love, connection, and inclusivity. This is a paid opportunity with global all-media buyout rights included.
Responsibilities:
- Participate in a one-day professional photoshoot in your home, working with a skilled and respectful creative team.
- Showcase natural and genuine interactions as a couple for use in stock library imagery.
- Represent diversity and inclusivity in the photoshoot in alignment with the brand’s values.
Requirements:
- LGBTQ+ couples aged 25 to 35.
- Comfortable being photographed in your home.
- Must reside in London (within the M25 area).
- Open to a global all-media buyout of the images.
- Professionalism and reliability on the shoot day.
Compensation Details:
- £2,000 per couple.
- Includes a global all-media buyout.
Women for Hair Care Commercial
Job Details:
McAuley Casting is seeking vibrant women aged 18 and older for a high-profile TV commercial for a hair care brand. The project is looking for individuals who are skeptical about or have never used home hair dye, offering a unique opportunity to showcase your personality and story. No prior acting experience is required, and the shoot will take place in London.
Job Responsibilities:
- Participate in a professional TV commercial showcasing your genuine experiences and reactions.
- Collaborate with the production team to deliver a natural and authentic performance.
- Be open to using and discussing the featured hair care products.
Roles Available:
- Female Gen Z (aged 18-25).
- Female with half or full head of grey hair (willing to dye it).
- Women skeptical about home hair dye or who have never tried it (all hair types welcome).
Requirements:
- Women aged 18 and older.
- Must be non-believers in home hair dye or have never tried it before.
- Open to diversity in all its forms.
- Comfortable being filmed and sharing your honest opinions.
Compensation:
- Up to £4,350 per person for participation.