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Home($7,000 + Paid Travel) Prom Fashion Ad Content Creator Open Casting Call

($7,000 + Paid Travel) Prom Fashion Ad Content Creator Open Casting Call

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Casting Call: Nationwide Content Creator Teens for Prom Fashion Ad

Job Description:
We are casting teenage content creators across the United States for a nationwide Prom Fashion Ad. Selected talents will travel to Dublin, CA (travel and accommodations provided) to participate in a 1-day studio photo and video shoot. Additionally, participants will create a video in their own location for social media centered around the prom fashion theme. We are looking for teens with a significant social media following, unique personal style, and a strong sense of identity. All types of models, including those with unique facial features or disabilities, are encouraged to apply.

Job Responsibilities:

  • Model formal prom attire during a professional studio photo and video shoot.
  • Create and share content (video) related to the prom fashion theme from your own location.
  • Collaborate with the creative team to promote the fashion collection across social media platforms.
  • Represent and showcase personal style through the provided clothing and accessories.
  • Travel to Dublin, CA for the shoot (accompanied by a guardian if needed).

Casting Roles:

  1. Teen Boy Influencer (Ethnically Ambiguous or Caucasian)
    • Age: 15-18
    • Characteristics: Blonde or sandy hair, 5’9″ and up, fits a 38R-40R suit.
    • Social Media: 100k+ followers.
    • Type: Musician, artist, skater, or athlete. Must be a high school student.
  2. Gen Z Content Creator (Any Gender, Any Ethnicity)
    • Age: 16-18
    • Characteristics: Strong sense of personal identity, unique facial features (freckles, vitiligo, moles, etc.), big & tall models, curve models, or models with intellectual and developmental disabilities.
    • Experience: Tailored suiting and gowns preferred but not required.
    • Interests: Dance, music, filmmaking, education, robotics, or other niche content creation.
  3. Curve and/or Big and Tall Influencers
    • Any Gender
    • Age: 15-18
    • Social Media: 50k+ followers.
    • Type: Not necessarily a fashion influencer, but should have a clear sense of personal style.
  4. Female-Identifying Content Creator (Fashion/Style/Beauty Influencer)
    • Woman or Trans Woman.
    • Age: 15-17
    • Social Media: 100k+ followers.
    • Type: Fashion, style, or beauty content creator with a strong sense of personal style, focused on prom and formalwear.
  5. Male-Identifying or Non-Binary Content Creators
    • Man or Trans Man.
    • Age: 15-18
    • Social Media: 100k+ followers.
    • Type: Niche content creators (athletes, artists, filmmakers, tech enthusiasts, gamers, etc.), with a strong personal style (fashion background not required).

Requirements:

  • Must be within the age range of 15-18 years old.
  • Social media following requirements vary by role (50k+ to 100k+ followers depending on role).
  • Must have parental or guardian consent if under 18.
  • Ability to model formalwear and create engaging social media content.
  • Unique facial characteristics, intellectual and developmental disabilities, and diverse body types are welcome.
  • Experience in content creation or modeling is a plus.

Compensation Details:

  • Base Pay for Shoot: $5,000 (includes content creation and usage).
  • Model Rates: $2,000 + travel and accommodations if not local.
  • Fitting Rates:
    • Local Talent: $500 for the 1st fitting, $250 for the 2nd fitting.
    • Out-of-Town Talent: $1,000 for the 1st fitting, $500 for the 2nd fitting.
  • Travel and accommodations for talent and a guardian (if required) are fully covered.

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UGC Growth Strategist – Project-Based (TikTok & Creator-Led Growth)

Who We Are

At TheSoul Publishing, we’re pioneers in scalable content creation — reaching millions across platforms daily. We’re now launching a creator-powered growth experiment for a newly released mobile app and are looking for a UGC Growth Strategist to lead this project-based assignment, focused on driving short-form video performance across TikTok and other platforms.

This is not your typical campaign management role — it’s an opportunity to build and execute a high-volume UGC system that drives measurable installs, brand awareness, and real performance results in a fast-moving experimental setting.


What You’ll Be Doing

You’ll lead a short-term, high-impact initiative to build and operate a viral content production engine from scratch:

  • Launch and manage a creator ambassador network of 30–50+ content accounts across TikTok, Instagram Reels, YouTube Shorts, Facebook Reels (with possible tests on Threads and Snap)

  • Personally recruit, onboard, and brief creators to publish 2–4 videos per day across platforms

  • Build a workflow for daily UGC output — up to 3,000 videos over 30 days

  • Create and enforce simple creative guidelines, including:

    • Face-to-camera, VO, meme-style, or screen-recorded content

    • Text overlays, verbal or visual app mentions, strong CTA usage

    • Trackable links in bio or captions

  • Oversee consistency, quality, and creative direction across all videos

  • Implement a content review and tracking system using tools like Notion or Airtable

  • Monitor and optimize creator performance based on engagement and virality

  • Rotate talent as needed — testing new creators, phasing out low performers

  • Deliver a final performance report with insights, learnings, and growth results


Who Your Creators Are

You’ll be sourcing and managing creators who meet this profile:

  • Female-presenting, ideally 30+ years old

  • Fluent English speakers (American accent preferred)

  • Confident in front of the camera and experienced with platforms like TikTok, IG Reels, YouTube Shorts

  • Capable of consistent content posting and following structured creative briefs


What Success Looks Like

  • 2,000–3,000 short-form videos posted across platforms within 30 days

  • 5–10+ daily videos reaching 100K+ views organically

  • Clear uplift in app downloads and brand visibility

  • A trackable, performance-backed case study on UGC-led mobile app growth


What You Bring

  • 3+ years of experience in UGC marketing, creator program management, or short-form content operations

  • Proven track record building or running high-volume TikTok/IG creator initiatives

  • Ability to recruit, brief, and motivate creators at scale

  • Deep understanding of short-form content trends, hooks, and platform algorithms

  • Organized, data-minded, and ready to take ownership of an ambitious one-time initiative

  • Bonus: experience driving app installs or brand growth through organic video content


Why Join Us (For This Project)

  • Lead a high-impact, short-term UGC experiment with full ownership

  • Collaborate with a fast-moving, creative team

  • Build a scalable and trackable system that could evolve into a long-term model

  • Work fully remotely on your own schedule


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Expiration date:
10-30-2024

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