Art Director
Location: Hybrid, 2 days onsite – Boston, MA
Pay Rate: $90-$100k
Position Overview:
The Art Director will lead all aspects of marketing visual content creation, including graphic design, web design, audio content, and video production/editing. The ideal candidate will be a creative powerhouse with exceptional creative vision, exceptional design skills, and a keen eye for detail. They will collaborate closely with cross-functional teams to ensure the successful execution of projects that align with the company’s brand identity and objectives. They will have a passion for creativity, innovation, and continuous learning, with a strong commitment to delivering exceptional results.
Key Responsibilities:
- Lead marketing designer, responsible for conceptualizing and creating industry-leading innovative design solutions that effectively communicate key messages and engage target persona audiences.
- Provide leadership to the organization on embracing industry design trends, emerging technologies, and best practices in graphic design, web design, and video production/editing and incorporating them into our creative processes. Challenge the marketing team and organization to embrace more compelling designs.
- Collaborate with marketing, product, and content teams to understand project requirements, goals, and timelines and ensure that deliverables meet or exceed expectations.
- Create visually stunning video and audio content from concept to completion, including storyboarding, filming, editing, and post-production.
- Optimize video for use on social media platforms, digital property, YouTube and in support of demand gen
- Review and approve designs, layouts, and videos to ensure they meet project objectives, brand guidelines, and technical specifications.
- Evaluate design performance, productivity, and efficiency and implement strategies for continuous improvement and optimization
- Manage multiple projects simultaneously, prioritizing tasks and resources and managing other team members, as needed, to meet deadlines and deliver high-quality results within time constraints.
- Manage external vendors, agencies, freelancers, and other partners as needed to supplement internal resources and capabilities.
- Ensure all designs are optimized for various platforms and devices, maintaining consistency and quality across different channels.
Key Skills
- 8+ years’ experience as a Senior Designer or similar role
- Understanding of web design principles, UI/UX best practices, and front-end development technologies (HTML, CSS, JavaScript).
- Portfolio of completed design projects
- Hands-on experience with image editing software (Photoshop and Adobe Illustrator), experience with Vimeo & SiteFinity CMS preferred
- Proficient in design software (InDesign and Figma)
- Bachelor’s degree in Graphic Design, Web Design, Multimedia Arts, or related field.
- Proven track record of delivering high-quality work in a fast-paced environment.
- Excellent communication and collaboration skills, with the ability to effectively present and articulate design concepts and ideas.
Planet Interactive
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