Position Summary
This position is responsible for all digital marketing activities providing an effective integrated strategic marketing program to grow awareness and demand for the JCB Brand. The position is specifically responsible for developing and overseeing North American digital marketing activities and experience across all sales channels and industries. This position will involve extensive interaction with cross-functional team members in line with North American business objectives.
Nature & Scope
This position reports to the VP of Marketing
Major Tasks, Responsibilities & Key Accountabilities
- Develop and manage a North American web presence, establish an industry leading web presence and engagement for target customers, identify and utilize emerging technologies to create a competitive advantage for JCB NA, maintain company websites, integration with dealer and global partner websites
- Oversee and assist in the execution of SEO, SEM, paid search, email marketing and paid social media efforts increasing conversions and lead generation
- Maintain consistent brand messaging across all channels
- Maintain community management of social media accounts
- Create and manage the content calendar, including ideation of content, assisting with creation and scheduling
- Set up email and landing pages and deploy campaigns through marketing automation tool
- Collaborate with Marketing and wider JCB team to repurpose content
- Coordinate and strategize with outside vendors
- Research, track, and analyze industry consumer behaviors and trends and implement research into digital marketing campaigns
- Create and manage execution of email campaigns ensuring JCB continues to be front of mind for customers
- Identify, analyze and measure trends and content to assess how well it’s performing and optimize user experience.
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs to present to senior management
- Collaborates with key stakeholders on campaign strategy, creative concepts, target audience selection criteria, offer and message strategy, schedules, budgets, measurement and return on investment plans
- Manage paid campaign expenses, staying on budget and estimating monthly costs
Minimum Qualifications
- Bachelor’s degree in marketing, business, or related field
- Three to five years of relevant experience
- Highly organized, self-starter who can work proactively with minimal supervision
- Detail-oriented and willing to work collaboratively with a team to achieve team and company goals
- Sound understanding of digital marketing principles
- Excellent communication skills, both written and verbal
- Effective project management skills
- Experience working in a marketing automation platform
- Experience managing social media accounts
- Experience with paid search and paid social
- Computer proficiency with Microsoft Office – Word, Excel, PowerPoint
- Expertise in Google Ads and Google Analytics (certification preferred)
JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. EEO EMPLOYER/VET/DISABLED
JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S. which can be found through our website at https://www.jcb.com/en-gb/about/careers.
JCB North America
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