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Position Summary
This position is responsible for all digital marketing activities providing an effective integrated strategic marketing program to grow awareness and demand for the JCB Brand. The position is specifically responsible for developing and overseeing North American digital marketing activities and experience across all sales channels and industries. This position will involve extensive interaction with cross-functional team members in line with North American business objectives.
Nature & Scope
This position reports to the VP of Marketing
Major Tasks, Responsibilities & Key Accountabilities
- Develop and manage a North American web presence, establish an industry leading web presence and engagement for target customers, identify and utilize emerging technologies to create a competitive advantage for JCB NA, maintain company websites, integration with dealer and global partner websites
- Oversee and assist in the execution of SEO, SEM, paid search, email marketing and paid social media efforts increasing conversions and lead generation
- Maintain consistent brand messaging across all channels
- Maintain community management of social media accounts
- Create and manage the content calendar, including ideation of content, assisting with creation and scheduling
- Set up email and landing pages and deploy campaigns through marketing automation tool
- Collaborate with Marketing and wider JCB team to repurpose content
- Coordinate and strategize with outside vendors
- Research, track, and analyze industry consumer behaviors and trends and implement research into digital marketing campaigns
- Create and manage execution of email campaigns ensuring JCB continues to be front of mind for customers
- Identify, analyze and measure trends and content to assess how well it’s performing and optimize user experience.
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs to present to senior management
- Collaborates with key stakeholders on campaign strategy, creative concepts, target audience selection criteria, offer and message strategy, schedules, budgets, measurement and return on investment plans
- Manage paid campaign expenses, staying on budget and estimating monthly costs
Minimum Qualifications
- Bachelor’s degree in marketing, business, or related field
- Three to five years of relevant experience
- Highly organized, self-starter who can work proactively with minimal supervision
- Detail-oriented and willing to work collaboratively with a team to achieve team and company goals
- Sound understanding of digital marketing principles
- Excellent communication skills, both written and verbal
- Effective project management skills
- Experience working in a marketing automation platform
- Experience managing social media accounts
- Experience with paid search and paid social
- Computer proficiency with Microsoft Office – Word, Excel, PowerPoint
- Expertise in Google Ads and Google Analytics (certification preferred)
JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. EEO EMPLOYER/VET/DISABLED
JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S. which can be found through our website at https://www.jcb.com/en-gb/about/careers.
JCB North America
Company Profile
78 years and countless innovations later, JCB has grown to become one of the largest heavy equipment manufacturers in the world, providing a wide range of products across the construction, agricultural, compaction, industrial and waste & recycling industries and our people are at the heart of our business.
As a family owned business we answer to our customers, not a group of shareholders. That freedom allows us to concentrate on developing the latest technologies and incorporating them into our equipment. We focus on what our customer needs on the jobsite – a machine that holds up in the toughest environment and increases their productivity.
At JCB, we stand behind our products – and our name.
Position Summary
This role is an opportunity to lead JCB’s North American customer service team, helping dealers and customers across the Americas increase their machine uptime and productivity.
As part of JCB’s aftermarket team you will work closely with customers, suppliers, JCB dealers, technical publication authors and our global parts operation to provide parts identification and ordering support to the network of JCB dealers and key customer accounts. You will get to train new team members and mentor the existing team to reach their potential.
Reporting to the General Manager – Aftermarket. This role is based in Savannah, GA.
What you will be able to do
- Set team goals and work with a motivated team to achieve them.
- Deliver strategic projects to improve customer experience or team efficiency.
- Conduct practical problem solving on the global parts operation.
- Collaborate with leadership on business strategy and performance reviews.
- Build relationships with dealers and customers to improve understanding of their business and improve customer service.
- Learn how an equipment dealer operates and how the parts department contributes to overall business success.
- Maintain a database of customers and dealers with key contact information.
- Work with system developers deliver operating improvements.
- Proactively monitor market demand and seek to provide support before requested.
- Communicate with key customers on current business performance and account status.
- Set & deliver department performance metrics.
- Monitor team performance and proactively plan training and development opportunities for the team and individuals.
- Work in partnership with a global parts team to align availability with market demand.
- Implement measures to reduce the environmental impact and improve the sustainability of the business.
- Lead and develop a team of existing people to reach their potential, while strategically adding to the team where required with new talent.
Requirements for the position
- Must pass any drug screens, background checks and any pre-employments tests as applicable.
- 3+ years of experience providing customer service, leading a team and delivering performance to objectives.
- Bachelor’s degree in business or related field.
- Strong communications skills across multiple media. Including presentation skills to large groups, customers and a range of seniority within a company.
- Demonstrated organizational skills and the ability to manage and prioritize multiple tasks.
- Enthusiastic approach to challenges with history of exercising a growth mindset.
- Motivated and independently driven, ability to lead own direction and that of a multifunctional team.
- Able to demonstrate innovative approach, not afraid to challenge the current state.
- Knowledge of SAP & Salesforce preferred (or similar ERP and CRM systems).
What you will receive in return
- As part of the JCB family you will receive a comprehensive benefits package
- Competitive salary, PTO allowance, retirement plans and much more.
- Supported personal development with technical and professional training.
- A career in a global business, with growth potential within North America and around the world.
Job Conditions & Physical Requirements
- Both office environment and occasionally manufacturing/warehouse environment.
- Travel to dealer, customer and supplier locations as required (<10%)
JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
JCB North America
Company Profile
78 years and countless innovations later, JCB has grown to become one of the largest heavy equipment manufacturers in the world, providing a wide range of products across the construction, agricultural, compaction, industrial and waste & recycling industries and our people are at the heart of our business.
As a family owned business we answer to our customers, not a group of shareholders. That freedom allows us to concentrate on developing the latest technologies and incorporating them into our equipment. We focus on what our customer needs on the jobsite – a machine that holds up in the toughest environment and increases their productivity.
At JCB, we stand behind our products – and our name.
Position Purpose
This position is responsible for Material Handling product development, pricing, training, market strategy and marketing communications to support the growth of the product line’s sales volume in North America.
Major Tasks, Responsibilities & Key Accountabilities
- Partnering with division and support teams to provide target product specifications and product features for completion of current and future product development of the product line
- Define overall strategy, product roadmap and technical/feature specifications for new products based on long-term product vision, user needs, technical and market trends, and platform capabilities
- Demonstrated ability in crafting & developing compelling audience-specific messages and tools (videos, customer success stories, presentations, demos, how to guides etc.), to be used on the web, events and in campaigns
- Provide on-going product support to dealer and direct sales teams
- Gather comprehensive voice of customer analysis to support product development activities
- Coordinate product development activities with engineering teams
- Track and communicate competitor product activity and product trends to division and regional sales teams
- Maintain competitive data files on pricing and market share
- Identify new market opportunities and develop new and/or improved products to satisfy this market gap
- Create and conduct sales training seminars and demonstrations
- Liaise with the Product Support team to raise customer satisfaction levels
- Ensure that products are priced competitively and in a way that will maximize profit opportunities for the JCB Group and the North American dealers
- Develop materials and plans for inclusion in the Product Information Book
- Coordinate with the Marketing Department to create marketing materials
- Develop and maintain SAP sales configuration system
- Attend relevant shows and conventions
Minimum Qualifications
- BA in Business, B. Engineering or similar
- 4 + years sales, product marketing, engineering and/or customer support experience in the industry or similar
- Aerial lift experience/background
- Must pass any drug screens, background checks and pre-employment tests as applicable
Knowledge, Skills, Abilities & Competencies
- Proven success in analyzing and forecasting trends
- Strategic mindset with excellent analytical and conceptual skills
- Strong relationship management skills
- Solid interpersonal skills; written, verbal and listening
- Strong process understanding in product and sales development
- Ability to effectively manage and maintain peer and business relationships with a high degree of integrity and trust
- Ability to motivate others and drive for results
- Strong oral and written communication skills
- Individual should be a self-starter and internally motivated
- Effective project management skills
- Ability to understand and analyze business requirements and convert them into marketing specifications and solutions
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to:
- Sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
- The employee is occasionally required to stand and walk.
- The employee must frequently lift and/or move up to 10 pounds.
- Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.
JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. EEO EMPLOYER/VET/DISABLED
JCB North America