Watauga Group is seeking an Associate Digital Media Manager who has a strong desire to learn and grow in the paid digital media industry. This role will be responsible for supporting performance driven campaign activation, analysis, optimization, and reporting. This is a client facing role working with both the client(s) and internal account teams. This position reports to the Digital Media Supervisor.
Who We Are:
Recently named in Outside Magazines Best Places to Work 2023, Watauga is one of the largest women-owned media agencies in North America with offices in Orlando, Atlanta, Nashville, and Birmingham. We leverage two decades of specialized media expertise and our love for the outdoors and entertainment to help attractions, destinations, and outdoor brands maximize their sales and elevate advertising ROI. Watauga’s brand and performance advertising experts navigate today’s complex media landscape to create full-funnel advertising strategies encompassing the most effective mix of digital and traditional media channels, platforms, data, and technologies.
Who We Are Looking For
We are seeking an enthusiastic and driven associate level paid digital media manager who is eager to learn and grow in the fast-paced world of digital advertising. You have some experience in managing paid campaigns in channels such as Search, Social, and Programmatic, and are eager to expand your skills and knowledge. Your curiosity and analytical mindset drive you to constantly evaluate and improve campaign performance, pushing yourself to develop innovative strategies and achieve exceptional results.
Working in a remote setting, you excel in managing your tasks and priorities independently, relying on your self-motivation and determination to succeed. You have a genuine passion for outdoor recreation and enjoy working with companies that promote a healthy and enjoyable lifestyle for their customers. You are excited about the opportunities to make a real impact in the digital media field and are eager to continue learning and developing your skills in this dynamic industry.
What You Will Do
- Working in and expanding knowledge across all forms of Programmatic Media including Paid Search, Social, Display, Video, Native, etc.
- Assists in the execution, optimization and reporting of campaigns
- Assists in developing marketing strategies across all digital media channels
- Monitor campaign performance to ensure pacing, budget allocation and KPI goals are being met
- Analyze platform data and analytics metrics to assist in providing feedback to the Digital Analyst/Planner
- Process platform spend levels in billing system to reconcile planned budgets/vendor bills
- Stay current with new advances and opportunities in the digital marketing landscape
Your Qualifications
- Minimum 1 year of successful, demonstrated experience of supporting or managing paid digital media campaigns across Search, Social, and Programmatic platforms.
- Minimum of 1-year hands-on experience with any of the following platforms. Certifications are a plus.
- Google Ads (Search, Display, YouTube, Discovery, Performance Max)
- Facebook Business/Ads Manager
- Paid Social – TikTok, LinkedIn, Pinterest, Snapchat, Reddit
- The Trade Desk DSP
- Display & Video 360 DSP
- Campaign Manager 360 Ad Server
- Google Analytics / GA4
- Google Tag Manager
- Strong written, presentation, and communication skills
- Impeccable attention to detail and follow through
- Highly curious, asks great questions, and listens intently
- Ability to think on your feet and quickly adapt to changing requirements and needs
- A determined, self-starter who can deliver results independently using superior organizational, project management and problem-solving skills
- A personal passion and interest in outdoor activities, recreation, travel, or attractions
Compensation & Benefits:
- Bonus and Incentive Plans. Quarterly and annual bonuses based on agency performance.
- Remote/Hybrid Work. Ability to work from home or office.
- Flexible PTO. Personal time off when and how long you need it to recharge and refresh.
- Health Insurance. 3 levels of subsidized medical insurance, including an HSA-eligible plan.
- Life & Disability Insurance. Watauga Group pays 100% of the premiums.
- 401K Benefits. We match 100% up to 3% employee contribution, and an additional 50% match up to 2%.
- Recreation Rebate. Receive a $250 annual rebate for recreational activities, accessories, or experiences.
- Tuition Reimbursement. Up to $5,250 per year for tuition and fees.
Watauga Group
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