TKO Group Holdings is a premium sports and entertainment company that comprises UFC, the world’s premier MMA organization, and WWE, an integrated media organization and the recognized leader in global entertainment.
The Social Media Manager drives social media strategy, assists with departmental operations, and manages partnerships with internal and external stakeholders to maximize content distribution and engagement, and to ensure consistency across all platforms. This role develops and executes content strategy based on analysis of performance metrics, and consistently looks for new and creative opportunities to promote live events, athletes, Superstars, and the TKO brand.
Essential Functions:
- Directs team projects and event assignments.
- Creates engaging content and storytelling around UFC + WWE events, athletes and Superstars, and drives tune-in around live events, programming and products across multiple social media platforms.
- Manages partnerships with cross-functional teams to ensure consistency of messaging across all TKO platforms.
- Develops, implements, and manages current platform-specific engagement strategies.
- Works on-location during event weeks to provide fans a behind-the-scenes look into athlete and Superstars’ lives leading up to event nights and builds momentum across all social channels leading up to events.
- Shoots and produces short video content for digital, social and editorial distribution.
- Oversees day-to-day interaction and publishing to the TKO social communities.
- Responsible for the delivery of marketing, creative, digital, brand and broadcast assets for digital and social platforms.
- Performs the role with an ‘always on’ approach to digital and social media, constantly monitoring and engaging current trends, influencers in the region, website, athletes, celebrities and trends.
- Manages analytics programs, as well as tracking links/codes for social.
- Regularly provides reports on all established performance indicators to leadership.
- Performs other tasks, projects, and responsibilities as assigned.
Minimum Qualifications:
- Bachelor’s degree, or equivalent work experience.
- Advanced level user familiarity with various social media platforms.
- Experience within the sports, media and/or entertainment space.
- Intermediate skill level with Microsoft Office products, Adobe Photoshop, video editing software and photography skills, and the ability to learn other basic computer programs.
- Ability to communicate effectively, verbally and in writing.
- Ability to work independently and thrive in a multi-task, fast-paced environment.
- Ability to research and test new platforms as well as consistently staying on top of new technology and updates to existing social media platforms.
- Ability to work long days, to be on-call when not working, extensive travel, and weekend availability is mandatory.
- Ability to adopt a social voice and personality that caters to the TKO audience and identify the right tone and style across various platforms.
- Propose original, timely and innovative stories.
- Excellent organizational skills and attention to detail
- Professional demeanor.
- Knowledge of mixed martial arts and wrestling a plus
- Ability to maintain confidential information.
TKO (an Endeavor property) is an equal opportunity employer committed to a diverse and inclusive work environment.
TKO unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.
TKO is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
TKO
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