Our client, a Video Game Studio, is seeking an Audience Development Manager to join the team!
Responsibilities
- Identify growth opportunities in content programming, publishing practices, and platform strategies to increase engagement & reach of content.
- Manage audience development and content strategies for multiple titles
- Work with cross-functional teams to develop and execute programming plans.
- Harness data analytics and insights to positively impact content decisions that will
- resonate with our community and audiences.
- Understand and adjacent competitor audiences to guide development of content strategies and identify growth opportunities.
- Create, manage, and distribute key reports, campaign postmortems, and
- competitor/landscape analysis
- Develop and champion content and platform best practices among the content and operations teams
- Champion and foster a culture and discipline of data science among internal and partner teams
- Manage and optimize key data analysis tools to provide actionable insights for our marketing and content creation teams
- Implement effective data-tagging and data automation & dashboarding
- Oversee Social Analytics Coordinators group, guiding projects, developing technical skills, and ensuring quality of work
- Act as main point of contact with key platform representatives
- Support ad hoc executive/leadership data and reportings requests in support of business needs (forecast, budgets, best practices, KPIs)
- Work with content creation teams to optimize content slate for platform-specific audience preferences and best practices
- Partner with operations to optimize and communicate Audience Development project and workflows statuses
- Maintain up-to-date knowledge of emerging platforms, changing best practices, and upcoming trends to help the teams innovate
Requirements:
- 5+ years of professional experience in corporate environments
- 3-5 years of experience in social media management, strategy and/or digital marketing research
- Strong analytics and data science skills
- Possesses a highly collaborative mindset
- Proficient in Sprinklr or similar analytics tools (Hootsuite, Sprout Social, etc.)
- Familiarity with YouTube Analytics & platform strategy
- Experience with competitor research tools such as Tubular
- Deep familiarity with current social and video platform landscape
- Possesses strong communications skills (written and presentation)
- Able to manage cross-functional relationships with stakeholders at all levels of leadership
- Able to manage multiple projects and workflows
Plus
- People/team management experience
- Experience with optimization tools like VidIQ and Tubebuddy
- Familiar with Blizzard games and titles
- Experience in gaming or related industries (entertainment)
- Experience with Wrike or other project management tools
- Data-science / statistics experience
- Project management experience
Pay Rate: $50/hr W2- $57/hr W2
Onward Play
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