We are currently looking for an Influencer Marketing Manager to join our team!
About us
Manière De Voir is an online fashion brand created to fulfil the need of fashion-forward enthusiasts, who desire high-end designs at competitive prices. We aim to deliver premium quality control, through selected innovative fabrics and garment construction. We take pride in our brand personality and encourage our customer to embrace our identity by contributing towards an online fashion community.
Overview
The role requires a proactive, organised, driven and hardworking individual. You must be able to remain calm and professional in pressured situations while maintaining a positive and proactive attitude. This role demands a team player who is eager to learn and develop and can grasp new information quickly in a very agile and fast paced business.
It is vital that you are passionate about fashion, creativity and marketing, and that you have a solid understanding of current trends and how they relate to the Manière De Voir customer.
Key Responsibilities
- Identify on-brand content creators whose primary focus is fashion and who have an aspirational personal brand image
- Responsible for monitoring social media direct messages for collaboration requests, ensuring all on brand requests are accepted
- Propose paid collaborations
- Effectively liaising with both VIP’s and new/existing contracted influencers. Sending out new upcoming product releases, tracking orders, chasing up content, preparing contracts and approving invoices
- Monitor back end orders daily to identify new VIPs who purchase organically and successfully creating relationships
- Plan a strategy for influencers to post content in line with new product releases, as well as other key dates throughout the month
- Ensuring a targeted number of outfits are sent to content creators weekly/monthly, whilst managing the delivery and ensuring all content is received on time
- Keep the influencer collection up to date bi-weekly ensuring the collection contains only A* products that are in stock
- Approve/disapprove content based on creativity and product clarity
- Propose ideas for Instagram story creation
- Propose innovative content creation formats which will improve customer engagement
- Propose Twitter and Facebook ideas to increase customer engagement
- Respond to customer comments on social posts and Instagram story tags
- Keep influencer content folders up to date
- Assist with in-house studio content creation
- Ensure Instagram tags are approved on the site
- Provide tracking links to paid influencers including swipe up feature.
- Analyse and report monthly on performances using tools including Excel and Google Analytics
- Support with ad hoc tasks, including the organisation and management of PR events
Requirements
- At least 2 years’ experience in a similar role
- Excellent written and verbal communication
- Ability to stay up to date with industry trends
- Have exceptional attention to detail
- Comfortable working in a fast-paced environment
- Be hard working, outgoing, energetic and have a positive attitude
Salary Starting At £25,000
Manière De Voir
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