Social Media Director

Black Love is a Black-owned media company dedicated to showcasing diverse representations of love within the Black community, and a division of The Confluential Company, a media & entertainment production studio and financier. Our endeavors span film/TV, original digital content, audio, live events, and social media. Originating with the groundbreaking BLACK LOVE docu-series, we’ve evolved to provide a wide spectrum of digital content and live experiences that affirm, educate, and entertain the Black Gen-Z & Millennial audience. 

Job Summary

Black Love is looking for a talented, experienced Social Media Director to lead our growing social media team as well as innovate & grow our social media presence across all channels – (Instagram, Facebook, TikTok, X (Twitter), YouTube, LinkedIn, & Pinterest). The role will create and adapt our social media strategy based on analytics and emerging trends and oversee community management. The ideal candidate will be comfortable managing a team and collaborating with cross-functional partners to execute that strategy by promoting our content across all social channels. This role will both develop and collaborate with Growth Marketing to align high-level strategies and create integrated tactical execution plans across all social channels as part of a larger Marketing plan.

What You’ll Do

• Develop and implement a comprehensive social media strategy that aligns with the company’s overall objectives and align with our brand identity
• Set, own and deliver on clear, measurable goals for growth, engagement, and brand presence.
• Oversee a team of social media managers, providing direction, mentorship, and support
• Collaborate with other departments (e.g., marketing, video) to ensure a cohesive and integrated approach.
• Work with the marketing team to plan weekly and monthly social content calendar around Black Love events, campaigns, and themes, incorporating relevant UGC
• Guide the creation and curation of culturally relevant and impactful content that speaks to the Black community, while ensuring consistency in messaging and branding across all platforms.
• Lead efforts to deepen engagement with our audience, fostering a strong and active online community.
• Regularly analyze social media performance, monitor SEO and web traffic, providing insights and recommendations for improvement.
• Adapt strategies based on analytics and emerging trends within the Black lifestyle and media space.
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements

• Minimum 5-8 years relevant work experience and a minimum of 2 years of experience in managing others
• Demonstrable experience in managing and growing social media accounts, particularly in lifestyle, culture, or related fields.
• Strong ownership mentality and are able to figure out things independently
• Experience in setting and achieving specific targets in audience growth, engagement, and brand presence.
• Experience in handling audience feedback, managing online discussions, and building brand loyalty.
• Strong organizational and project management skills to oversee multiple projects and team members.
• Genuine interest & familiarity in communicating about all forms of love and about issues relating to the Black community
• Proficiency with Canva and/or Photoshop, Sprout Social (or similar scheduling software)
• Formal education in Marketing, Communications, or a related field is a plus but not mandatory
• Subscription or Ad-Supported Streaming content marketing a plus

Please submit your resume and link to your portfolio. Preference will be given to those showcasing successful social media campaigns and initiatives, with emphasis on engagement and growth metrics.

Black Love, Inc. provides a competitive salary range of $100,000 – $120,000, commensurate with experience. Our comprehensive benefits package includes medical, dental, vision, 401k, and flexible PTO. 

We have embraced a hybrid work model, combining the flexibility of remote work with in-person collaboration. As such, we’re looking for candidates based in Los Angeles and willing and able to commute to the office 2-3x/week.

Black Love, Inc.