Community Marketing Manager

About Us

FANCY SPRINKLES® is an omni-channel business, born online, aimed at disrupting the edible arts and baking industries. The company is the leading digital brand in the decorating food and beverage space, offering innovative products, tools, and content for bakers, edible artists, and entertainers alike. Additionally, as of Fall 2023, FANCY SPRINKLES® seeks to expand that footprint in physical stores, starting with its nation-wide retail launch in Walmart in over 3,200 stores!

Founded in 2016 by Lisa Osbourne (Lisa Stelly), FANCY SPRINKLES® produces products and kits to decorate food and beverages, including edible glitters, candy melts, artisanal sprinkles, coloring gels, and more. FANCY SPRINKLES® strives to unleash creative potential by fueling individuals to express themselves through products to empower imagination, push boundaries and make the world a more decorated place. Based in Los Angeles, CA and the Western Suburbs of Chicago, the company employs a highly diversified team of talented individuals across the US.

In 2018, the company received its first institutional funding from Chicago-based investment management firm Sterling Partners/87. The capital supports the need to further build the team, expand infrastructure, and grow its product pipeline. Lisa Stelly continues to inspire and lead the company in her role as Chief Creative Officer, focusing on developing new products and categories, and creating content for a wide array of channels through which the brand connects with an expanding and highly discerning customer base.

About the role

FANCY SPRINKLES is searching for a Community Marketing Manager to engage, grow, and foster its robust online and offline community of makers, entertainers, hostesses, and bakers. The Community Marketing Manager will take immediate ownership of the strategy and execution of various community programs by collaborating with internal and external resources to build awareness, create demand, and measure results. The ideal candidate has prior experience building strategies for various community marketing initiatives, including ambassador programs, brand partnerships, and community events.

What You’d Be Responsible For

• Develop a compelling community strategy that supports the Fancy Sprinkles marketing strategy and consumer
• Define the strategies and processes for each community initiative
• Research, plan, and manage multiple community building and community engagement initiatives.
• Develop the community by participating in discussions with the community, listening to current consumers and finding ways to identify and engage new consumers
• Report insights, data and metrics from all organic community initiatives to brand, product and sales teams
• Collaborate with the Social Media Manager and CX team to address community-related inquiries, feedback, and complaints. Act as a liaison between the community and internal stakeholders to ensure prompt and satisfactory resolutions
• Work with the Creative and Content team to develop assets for community initiatives
• Monitor emerging trends within the edible arts and home entertaining categories to ensure Fancy provides relevant, exciting experiences for the community

Partnerships:

• Create and own the partnerships strategy to grow the Fancy Community
• Create a systematic, process-driven approach to inbound partner requests, partner outreach and relationship management
• Research, identify, initiate and manage external partnerships, including B2B, brand & product partnerships, sweepstakes, licensing, and giveaways
• Collaborate with CMO, Brand Manager and Chief Commercialization Officer to align our internal goals with new and existing partner relationships
• Deliver a professional, positive and engaging experience to our partners

Ambassadors

• Refine and own the ambassador strategy
• Grow and diversify the ambassador and influencer network with nano, micro, mid and macro partners across relevant food, drink and lifestyle categories
• Manage external resources to build and maintain online and offline relationships with brand ambassadors & influencers to inspire, engage and grow the Fancy Community
• Identify new online and offline opportunities to engage this important subset of the community beyond social media
• Partner with the brand manager and Head of Content & Creative to identify content needs for the marketing plan; and with the VP of Product & Innovation to identify partners for product testing and feedback

Events & Community Outreach

• Create and own the events strategy
• Identify audiences to target for community events and outreach programs
• Plan and work with external resources to execute a variety of live edible arts experiences for the community, from intimate dinner parties to festival experiences
• Represent the Fancy Community at consumer-centric events

What You Can Bring

• 5-7 years of experience in community management including owning initiatives such as partnerships, ambassadors, and events. Ideally strong experience across multiple initiatives.
• Passion for the edible arts industry. Ideally participates in edible arts in some way.
• BA/BS in Marketing, Communication, or similar relevant field
• Outstanding communication and interpersonal skills
• Excellent organizational and time management skills
• Strategic thinker
• Strong networking skills
• Attention to detail

FANCY SPRINKLES