We are looking for a top-performing Marketing professional. This role will focus on developing and implementing strategic marketing programs, processes, and activities that align with wider business objectives, while utilizing customer insights, tracking metrics, and optimizing internal processes to achieve success.
What You Will Do:
- Learn our customers and articulate our benefits.
- Be passionate about our products and understand our technology innately.
- Design and implement comprehensive marketing strategies and messaging to create awareness of the company’s business activities.
- Coordinate and communicate marketing messaging and initiatives with the sales team.
- Produce ideas for promotional events or activities and organize them efficiently.
- Own product announcements, benefit and feature descriptions, sales decks
- Manage Customer Case Studies and Testimonials.
- Own General Communications including Website, Public Relations, Press Releases, Thought Leadership, etc.
- Conduct general market research to keep abreast of trends and competitor’s marketing movements.
- Have strong Branding Instincts, and harmonize materials with the same lingo and feel.
- Supervise, mentor, and coach team members.
What You Need to Be Successful:
- 5+ years of experience in digital marketing or educational equivalent.
- Experience creating compelling messages for different target audiences.
- Experience building content that targets all stages of the marketing funnel.
- Strong knowledge of search engine optimization, social media, and digital marketing tactics.
- Strong analytical skills, including the ability to analyze raw data, draw conclusions, and generate actionable strategies for performance improvement.
- EXCELLENT written, verbal, presentation, organizational, and project management skills.
- Understanding of marketing automation and CRM platforms i.e. Zoho, Sugar, Salesforce.com and Hubspot.
- Familiar with B2B lead generation (inbound/outbound marketing, demand generation, etc.)
- Experience in SAAS industry also preferred.
Who We Are:
Since its inception in 2010, Bectran has pioneered cost-effective credit management and accounts receivable automation solutions for all sizes of organizations. Bectran’s SaaS solutions — credit, collections and accounts receivable — provide seamless user experiences across various industries and empower users with robust credit evaluation services, providing more oversight, control and efficiency to companies of all sizes.
Our dedication to improving the efficiency of the order-to-cash cycle has helped companies cut down the time to process and approve credit by over 90% while significantly lowering the risk of default. We are committed to helping businesses make the transition to powerful SaaS technology solutions that save you time and money.
What You’ll Love About Bectran:
- A hands-on experience at an innovative, young company
- 100% Company Covered Medical, Dental, and Vision Insurance
- PTO and paid holidays
- 401(k)
- Company paid Wellness and Fitness programs
- Relaxed, casual dress code
We’re in search of a standout Marketing professional to spearhead our company’s growth. Collaborating closely with the Executive team, this role drives innovative campaigns, elevating demand generation and brand visibility. Responsible for shaping and executing the marketing strategy.
Bectran, Inc.
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