Product Marketing Manager

Who We Are

Join our vibrant startup on a mission to revolutionize the way product teams shape their product lineup and roadmap through innovative cloud-based software. We believe better products make a better world and we want to continuously enhance the ability of organizations to deliver products that customers want faster and better. Here, each team member is not just a part of the process – they’re essential contributors to our shared goal. We’re a dynamic group of intelligent individuals with diverse backgrounds, uniting to tackle challenges, take ownership, and create amazing products that keep pace with the demands of the digital world.

At the heart of our culture is a commitment to customer-centricity, with a genuine desire to act on feedback and continuously improve. But it’s not all about work – we believe in maintaining a healthy balance and having fun along the way. From friendly Zoom games before standup meetings to wine tasting sessions and volunteering at the local food bank, we celebrate major milestones and each other’s achievements. We’re a close-knit team that values collaboration and revels in the success of our colleagues.

As we look forward to growth and evolution, we’re excited to welcome new team members with fresh ideas. Our hybrid work model reflects our commitment to flexibility, allowing you to contribute from anywhere. For those in Southern California, we gather once every other week in Irvine, fostering face-to-face connections that enhance our collaborative spirit.

If you’re passionate about helping organizations bring better products to market, dedicated to your craft, a perpetual learner, and eager to contribute to the journey of a small startup within a cross-functional team, we’d love to get to know you better. Join us in shaping the future of product strategy!

Benefits

• Competitive Salary based on experience and skills
• Bonus based on company results and individual performance
• Health, Vision, & Dental
• 401k with 4% Matching Contributions  
• Paid Vacation & Sick Time
• Opportunity to earn equity 
• The main office is located in Irvine California
• Flexible schedules and remote work

Job Description

As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies to increase product awareness and adoption. You will work closely with the CTO, CMO, and agency partners to develop product positioning, proposition, and communication that resonates with customers and differentiates our product from our competitors. You will also be responsible for market, customer, and competitive analysis to fully understand the buyer and personas, industry trends, and the other competitive products in the similar space. You will build the right go-to-market strategy and an acquisition plan for our product to build awareness and increase adoption. You will work with cross-functional teams to ensure the product demos, trials and purchases are meeting the defined goals. You will also conceptualize and craft product-related marketing and sales content for a variety of platforms.

About You

• Self-Motivated
• Excited to try something new every day
• Passionate about sharing your ideas
• Open to feedback and improvements
• Positive team-player

Your Role

• Market Analysis: Conduct thorough market research to identify trends, competitor positioning, and customer needs.
• Product Positioning: Develop and execute effective product positioning and messaging that resonates with our target audience.
• Go-to-Market Strategy: Lead the development and execution of go-to-market plans for new product launches, working closely with cross-functional teams, Gartner, and marketing agencies
• Content Creation: Generate compelling content, including sales collateral, blog posts, webinars, copy, video, and case studies, to support marketing and sales efforts.
• Content Distribution: Drive content channels such as social media, website, blog content strategy and ensure timely distribution of posts.
• Sales Enablement: Collaborate with the sales team to provide them with the tools, training, and messaging needed to effectively communicate product value propositions.
• Marketing Operations: Work in an agile and lean manner to ensure campaigns and content are developed and executed on a timely manner and with predictable cadence. Coordinate and manage work across marketing staff and agencies to ensure timely delivery, verification and distribution of content.
• Data Analytics: Work with data from different sources, identify insights to work on, and then pursue the right strategies to ensure the numbers are in line with revenue goals. Ensure to drive optimization where needed.
• Demonstration Spaces: Develop compelling demos within the Gocious platform to be used in customer meetings, during webinars and at live events.
• Promote: Participate in the product management community and evangelize for the Gocious platform.
• Feedback: Provide feedback to improve our product for the market and our customers

Your Abilities

• BS degree or above in relevant field
• 5-7 years of experience with SaaS products
• Experience in developing marketing plans that cover strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
• Experience initiating and driving a range of GTM programs including acquisition plan, webinars, trade shows, social media, content marketing etc.
• Experience in driving an account-based marketing approach would be a plus
• Data-driven approach, deep comfort with digital tools, and curiosity to experiment with tools and techniques
• Ability to effectively lead, inspire, and mentor indirect reports
• Demonstrable experience collaborating with cross-functional teams including executive management, product management, sales, and marketing.
• Experience in having worked at or with manufacturing companies
• Knowledge of product management tools/market: Jira Align, Aha, TargetProcess/Apptio, Product Plan, others
• Knowledge of project management frameworks: Agile, SAFe (scaled agile framework), Enterprise agile planning, stage gate, and waterfall
• Experience working with Hubspot, LinkedIn posting/ads, Meta posting, Twitter (X) posting

Gocious LLC